Chapter 847, this project, we voted! (Please order all, ask for monthly pass!)

   Chapter 81

  In the living room.

  When Li Shixin said that he wanted to make some movies in Jingdezhen, a group of leaders showed a dazed expression.

  As workers in the system, they obviously don’t understand the way of operating in the entertainment industry.

  Especially Lv Pengfei.

   "Mr. Li, as a person who usually doesn't have time to watch movies, I would take the liberty to ask. Making a movie is better for local publicity, or is it better for a celebrity to speak for the city?"

  This incomparable layman’s inquiry made Li Shixin amused.

  Is there any effect when celebrities endorse the city?

  Maybe, maybe not.

  This thing depends on the celebrity itself, and whether the celebrity takes this endorsement seriously. At the celebrity level, in fact, the best endorsement is to invite local celebrities to speak for their hometown. This is the best endorsement for local publicity. Don't say anything else, like the Tibetan brother Ding Zhen. The original web celebrities directly used their own efforts to make the tourism industry in their hometown popular by dozens of percentage points. Relying on the effect of network traffic, they directly turned themselves into the name card of their hometown.

  Another example is Brother Coat. Although he became popular in the way of drafting, he has always maintained the original ecology of farmers. After he became famous, he never left the hometown where he had lived before. In a sense, it has played a certain role in raising local popularity.

  But this kind of star is only a special case. Even if this kind of original ecology is on fire, it will stick to the original ecology.

  Like ordinary celebrities, they must focus on their main business. Any celebrity hopes that his fans like him. Rather than any thing attached to him, any label-even if these labels and things made them.

  So even if some popular celebrities mention their hometown from time to time, their role in local publicity is very limited.

  But what about movies?

   is completely different.

  Just when Li Shixin wanted to explain to Lu Pengfei in detail, what kind of benefits a successful film can bring to the filming location. Suddenly noticed that Sun Jianfei, director of the Tourism Bureau, who had a meal together at noon, was also there.

  Noting that Sun Jianfei was hesitant to speak, Li Shixin smiled slightly and cast his gaze over.

   Feeling his gaze motion, Sun Jianfei nodded and stepped forward;

"Mayor Lu, this is affirmative. The communication effect of film and television media is definitely better than that of a certain star, especially if film and television can interact with the tourism industry and the main local industries. ."

"Oh?"

  Lü Pengfei was intrigued when he heard Sun Jianfei say this.

"Director Sun, what do you say about this? I haven't learned about the film and television, but it seems that your tourism bureau has put advertisements on CCTV and our provincial TV station the year before last. The money is not spent, and the effect seems to be mediocre? "

   was poked by Lu Pengfei, the smile on Sun Jianfei's face was a little embarrassing.

   "Ahem, Mayor Lu, it is like this. Film and television works are different from advertisements. The tourist attraction caused by film and television works is far from being achieved by other marketing methods.

  Let me put it this way; compared with commercials, movies show longer on tourist destinations. For example, the energy-saving storyline makes the audience feel immersive, thereby stimulating the audience's desire to travel; and the application of special effects, star effects, and the presentation of shooting angles can maximize the image of the place.

  Film location as an art form appears in film and television, and its influence is subtle. And the life cycle of a movie is much longer than an advertisement!

  A successful film and television work is enduring. Even a fast-food movie has a continuous popularity for three to five years. Let me tell you that, a movie is an hour and a half, and it can be used in movie theaters, the Internet, and various film and television platforms. "

  Lv Pengfei nodded deeply when he heard Sun Jianfei’s explanation.

   "Then I understand. But about how much impact will filming have on the local economy?"

  This question really stopped Sun Jianfei for a while.

   Seeing that Sun Jianfei got stuck, Li Shixin laughed.

   "Mayor Lu, there is no way to quantify this matter. There are too many variables, but I will give you an example. Have you heard of "Lord of the Rings"?"

   "Well, although I haven't watched it, but I know. It's quite famous, Hollywood blockbuster!"

  I know it, or I can’t tell you to vote for a while. Ahem, I can’t tell you the benefits of making a film and doing soft planting!

  After sorting out the language, Li Shixin said lightly;

"Before this movie, New Zealand was not well-known. Its industrial economy was mainly based on animal husbandry and woodland industries. However, after the "Lord of the Rings" trilogy came out, as the main filming location, the scenery of New Zealand It is widely spread around the world. Especially after "The Return of the King" won a record of 11 Hollywood awards at the 76th Oscar Awards Ceremony, it became popular all over the world as a cultural dissemination film.

  I have read a video report before, saying that according to the statistics of Tourism New Zealand, before 2000, the number of tourists in New Zealand each year was only more than 70,000. However, after "Lord of the Rings" became popular all over the world, the number of tourists received by New Zealand hit a record high that year, with a soaring 400%, and it received 300,000 tourists from various countries throughout the year.

  Of course, "Lord of the Rings" is a special case. After all, it represents the pinnacle of the world's film production. And where the investment of this movie is put, we must not reach this height.

  However, it is undeniable that the "Lord of the Rings" series of films can be regarded as the most successful location promotional films. The scenes like fairyland and the scenery like oil paintings have left a deep impression on audiences all over the world.

  The filming locations of this film are all over New Zealand for more than 150 locations. Now, most of these locations have become popular tourist attractions and have begun to receive tourists. In addition to these, local photography, catering, and commerce, all linked to "Lord of the Rings", have greatly increased their income.

  According to the statistics of the article I have read, one out of ten foreign tourists claiming to be "Lord of the Rings" attracted them to New Zealand.

  Mayor Lu, this is the stimulus effect of movies on local industries. "

  Listening to Li Shixin's added vain and Amway, Lu Pengfei's eyes gradually became eager.

   "Mr. Li, what do you need if you make a movie with us?"

  Yohoo!

  Get the bait!

   Seeing Lu Pengfei’s expression, Li Shi cheered in confidence.

  But on the face, he stretched out **** calmly.

  "First, investment. Second, support from local governments."

"Supporting us will definitely support it! But, as you know, Mr. Li's investment, where is our economic aggregate in Jingdezhen. As the government, we have a great difficulty. This also costs money, and then it also costs money. "

  When you hear the benefits, you strike hard, and when you hear the investment, you only promise?

  Looking at Lu Pengfei, who became bitter in an instant, Li Shixin frowned.

  Don't like to listen to government officials, he waved his hand gently.

"Actually, when we decided to make this movie, we think that the people here are pretty good, and at the moment, this historical city is indeed having difficulties. I came here with the mentality of helping. If Mayor Lu finds it difficult, we can also switch to another one. Way. By the way, you came tonight to talk to the old man for endorsement, right? Look, you’ve forgotten what is going on. Well, the old man first express his opinion. Give our local government an endorsement. I definitely can’t ask for the same price as for brand endorsements. With my current position, it’s about 40 million in five years. Give us Jingdezhen a half discount. Twenty million is fine."

  "."

  Drops!

  Received the additional negative cheer value of [Envy and Hate] [Shock] [No FK Talk], 6128 points!

  What a robbery!

  Looking at the **** that Li Shixin stretched out, Lu Pengfei thought for a while and asked tentatively;

   "What about making a movie?"

   Facing the question, Li Shixin picked his chin and retracted a finger.

  "Minimum 10 million. One movie, plus one fashion blockbuster."

   Faced with Li Shixin's two asking prices, Lv Pengfei slapped his lips.

   "Mr. Li, this matter is not a trivial matter. We have to go back and discuss the investment of 10 million yuan."

   "Well, I have come here, and I won't leave in the next two days."

  Li Shixin nodded and stood up neatly.

  Early the next morning.

  Li Shixin, who woke up early to go to the park for a morning exercise with a group of old fans, received a call from the Propaganda Department.

   "Mr. Li, we had a meeting overnight to study the feasibility of your film project."

   "Oh? What do you say?"

   "We invested in this project in Jingdezhen!"

  Li Shixin smiled when he heard Sun Xiaocheng's heroic tone on the phone.

  Have a vision!

  (End of this chapter)