Silicon Valley

v2 Chapter 171: Agency fees

ps: "Xue Shangfei 123" leader is mighty, we must add more today! !

When many distributors heard that the agency fees are so expensive, they couldn't help but frowned and discussed with each other.

For a while, the reception hall was noisy, and it was not much different from the vegetable market.

"Quiet!" Henry shouted loudly, his stern eyes swept across the crowd of people in the audience, and said coldly: "If you want to stay, you can leave immediately if you don't want to!"

Everyone shut up as soon as they saw Henry boom. Of course, no one wants to leave!

The iPod is so popular, it is obviously a profitable business. Although the agency fee is a bit expensive, it can be earned! The dealers are all shrewd businessmen, and this is a good idea!

Henry habitually picked up the water glass and drank his mouth water, thinking that if it weren't for a large number of people in the United States who don't use the Internet, otherwise, he would not choose a dealer to sell the iPod! For each additional sales link, a portion of the money must be allocated!

Because the Silicon Valley Electronics Group has a single product, it is not very cost-effective to go to various parts of the country to establish exclusive stores for an iPod!

Therefore, we will talk about the specialty store later!

At the very least, after having two or three products, opening a store is decent! !

In the reception hall at this time, the dealers had already filled out the information on the paper, then walked onto the stage and handed it to Henry. When all the dealers handed in the paper, Henry informed them to come back tomorrow. Subsequently, Henry asked the employees to save the paper, and then conduct a selection process to select the one with the highest bid for the agency fee in each state!

The statistics work lasted for an hour, Henry took a look and nodded involuntarily. The United States is composed of 50 states and a Washington, District of Columbia. Alaska is the largest state in the United States, but its population is small. The second largest state in the United States is California, located in the western United States. It is the most economically and most populous state in the United States, accounting for almost 10% of the population of the United States, and neighboring Mexico to the south. On the west side of the Pacific Ocean, the geographical position is excellent, so it is also called the "Golden State"!

undoubtedly. The ipod agency fee in California is the most expensive!

"It's not bad. California has an agency fee of 40 million U.S. dollars, followed by New York State with 35 million U.S. dollars. As for other states, the minimum fee ranges from 3 to 20 million. This time, just rely on I'm afraid I made a lot of agency fees. Huh? The total is more than 500 million U.S. dollars!!"

Henry couldn't help laughing. These dealers were afraid that they were stunned by the popularity of selling 50,000 iPods in five minutes, thinking they were making a lot of money! Otherwise, how would you be willing to pay so many agency fees? This time the agency rights are only two years. In 1993, Silicon Valley Electronics Group will take over the rights from them. At that time, the network of professional stores established by Silicon Valley Electronics Group across the country should also be improved. Once they have their own sales channels, naturally they no longer need to rely on local distributors!

And in these two years. Let the dealers work tirelessly to open the market and promote the ipod, making the ipod more famous and becoming a well-known brand in the world! Immediately, Silicon Valley Electronics Group came to "pick peaches"

The next day, the distributors came to Silicon Valley Electronics Group Company again.

Henry smiled, ready to announce the results of the bid loudly.

"Hehe, let me declare Alaska first."

In the audience, most people had an indifferent expression. It seems that Alaska has a small population. The environment is a bit bad, not popular

Henry cleared his throat and said loudly: "Congratulations to mas company for obtaining the agency rights in the state. The agency fee is three million US dollars!"

Offstage. An obese man stood up excitedly. The mas company is just a small company. It was a little overjoyed to be able to obtain the ipod agency rights in Alaska!

Henry smiled at him. Pod is very popular. This gentleman stood up with excitement. All right. Please sit down, now is not the time to sign. After announcing the results of the bidding, we will sign contracts with you one by one! "

After the obese man sat down, Henry went on to announce the results of the bid. He announced from the beginning with the lowest agency fee. At first, many dealers didn't care about it, but the later, the more nervous they became. When Henry was about to announce California's agency rights, everyone stared at Henry motionlessly!

"Ahem, California's agency gainer is"

At this time, everyone's heart suddenly raised their throats, and they were so nervous!

Seeing their nervous look, Henry secretly smiled, and then announced: "California's agency is the Broad Brothers Company! And their agency fee is 40 million US dollars!!!"

Many people in the audience took a sigh of relief. They were so courageous that they actually paid 40 million US dollars in agency fees!

A pair of middle-aged brothers are proud and proud of their faces. The savvy Brod brothers decided that the iPod would sell well, so they won the California agency at a high price. They have carefully analyzed and calculated that an iPod is priced at US$499, and the agent only needs to get the goods for US$38, which has a price of US$12. Even if they only earn US$50, 800,000 ipods can be earned. ! As for whether they can sell 80,000 ipods within two years, the Brod brothers have no doubt! !

The annual sales volume of Sony Walkman in California can reach more than 500,000 units.

Isn't the ipod so popular that it sells more than the Sony Walkman? Moreover, with the development of the Internet, the iPod will become more and more popular, and its trend to replace the Walkman is very obvious! Therefore, if you win the iPod, you will definitely make money! !

After Henry announced the bidding, let those who did not obtain the agency rights leave the field, and then greet others to come to the stage to sign one by one!

At three o'clock in the afternoon, Silicon Valley Electronics Group signed a contract with the distributor. Immediately, Henry asked Harrison to hold a press conference at five o'clock in the afternoon!

Media reporters gathered at the gate of Silicon Valley Electronics Group, Harrison announced: "This afternoon, Silicon Valley Electronics Group has signed contracts with major distributors in the United States. Therefore, in one month, there should be iPod products in shopping malls across the country! By then! , Welcome customers to come and buy!"

The reporter asked: "Mr. Harrison, why do you invite distributors to join the ipods that are selling so hot at the moment? Doesn't this share the benefits to them?"

"This question is a good question," Harrison laughed. "It is indeed a loss of profit in the short term. But have you ever wondered how many Internet users are currently available and how many people are willing to buy iPods through online shopping? Of course? , We will not give up online shopping to sell ipods. But when online shopping becomes saturated, we have to find other channels and actively explore the market, so relying on distributors is inevitable! Silicon Valley Electronics Group currently strategically invests in a manufacturing plant in China , And each holds a 5o% stake in the factory with Cisco! Silicon Valley Electronics Group will transfer most of the production of ipods to this factory in China for production, and it is expected that the production capacity of ipods will be greatly increased, increasing monthly To 500,000 units!!"

Other reporters asked: "Then, Mr. Harrison, what is the total amount of agency fees that Silicon Valley Electronics Group received this time?"

"Two years of agency rights, a total of 500 million US dollars!!"

As soon as Harrison finished speaking, the reporters were shocked.

Tsk Tsk, charge agency fees, all make a lot of money, which is equivalent to the Silicon Valley Electronics Group selling one or two million ipods!

The reporter thought for the first time in his mind, "Are the dealers crazy? Give such a high agency fee?!"

After a while, UU reading www. The shock on everyone's faces at uukanshu.com did not diminish.

"Mr. Harrison, the dealers give so much money, can they still make money?"

Harrison smiled, did not answer, but said: "We expect to sell 10 million iPods in two years! Of course, there may be more! I think if you sell so many, the dealers will definitely make money. It's full of pours!"

"Mr. Harrison, you only expected it, but what if you didn't sell that much? Or, what about only one or two million iPods?"

"Then wait and see!" Harrison was full of confidence. Chairman Henry Williams revealed to him that after 1992, the Internet will flourish. Although I don't know what the situation is. However, since the chairman is so convinced, there are natural reasons. At that time, netizens will increase sharply, and mp3 music will be hot. With the chairman's position and influence on the Internet, the sales of iPods will surely increase! !

Harrison finished the news conference.

(To be continued.)

The ground is in the cloud. Come. You can get the view.]