Silicon Valley

v2 Chapter 210: Widely accumulate grain, slowly become k

In just one month, Street Fighter 2 swept the world with a rocket-like degree. Orders are coming in from various countries, especially in the three countries of the United States, Japan, and China. Street Fighter 2 has become a must-have arcade machine in the video game room. People lining up to play games are not uncommon!

According to incomplete statistics, because they want to play the game Street Fighter 2, the number of students who are absent from school and who are late or leave early is at least hundreds of thousands!

The shouts of games such as "Adogan" and "Gas Follow" have become the catchphrases of the students!

The game character "Chunli", because of her beauty and sexy, has become the most popular game woman right now! ! !

The game posters used by Capcom for promotion have been selling wildly all over the world, especially the posters about "Chunli", sold out of stock! In one month, more than 15 million posters were sold worldwide, each with one US dollar. With only poster income, Capcom made a profit of tens of millions of US dollars!

And the subsequent licensing of various game characters, Capcom Co., Ltd. can also make a special profit from Zhongda. For example, game character toys, bags, stationery boxes, notebooks, clothing, etc., even many animation companies come to their door and want to adapt cartoons!

Although Henry had asked Capcom to manufacture game substrates in advance, the demand was still in short supply!

A game board for Street Fighter 2 is very expensive, and it costs US$600!

For the whole machine, at least tens of thousands of dollars a unit!

Capcom also sells complete machines, but more is to sell game substrates! Those who buy game substrates are generally manufacturers. After they buy it, they make a complete machine and then sell it. Because they have their own sales channels, they are equivalent to helping Capcom sell its products! ! !

Capcom's inventory of more than 100,000 was sold out in almost a short time.

The sales of the whole machine and the substrate have made the company very profitable, with revenue of more than 700 million U.S. dollars in one month and net profit of more than 200 million! ! !

Street Fighter 2 has become a phenomenon-level game, the pinnacle of current arcade games! ! !

After seeing this situation, Kenzo Qianmoto regretted suicide. Drink alcohol all day long! Kenzo Qianmoto has also become a joke in the Japanese game industry and was ridiculed by everyone!

During this period, the American Football Class Cup has been held, and Victoria's Secret sent a **** and sultry Victoria's Secret Angel to catwalk on the runway during the intermission. This move instantly shocked the audience. Kailena told Henry that the entire stadium was filled with whistles and screams, and the audience cheered wildly for the Victoria's Secret Angels. At that time, the number of TV viewers reached more than 12 million!

After rebroadcasting and rebroadcasting, at least 70% of people in the U.S. have seen the performance of Victoria's Secret Angels!

Immediately afterwards. The sales volume of Victoria's Secret has suddenly increased. Within one month, sales exceeded US$280 million, an increase of 49% over the same period! ! !

Kelena told Henry that last year, Victoria's Secret's revenue was one billion U.S. dollars, and it is expected to reach three billion this year!

Victoria's Secret is not only exhibiting in the United States, but also vigorously exhibiting international business, Hong Kong, and Japan. Europe, Australia, Canada, Latin America, etc. have all sent people to open branches, "rooted in the United States, going out" has become the current strategy of Victoria's Secret Exhibition!

In addition, Victoria's Secret began to acquire some daily chemical companies, preparing to make cosmetics, washing water, shower gel, skin care, care and so on! At the same time, it is also preparing to acquire some clothing. Footwear, leather bags, hats and other design companies, based on the Victoria's Secret underwear brand. Horizontal exhibition, expand the company's product categories! ! !

For these, Henry expressed his support! After making a product brand, use the name of this brand to promote other products and get twice the result with half the effort! The company has many products. The greater the influence, the higher the brand awareness!

For example, Chanel started as a clothing company, but later it has a wide range of brand products, including clothing, jewelry and accessories, cosmetics, skin care products, perfumes, etc., each type of product is well-known, especially perfume and fashion! ! !

A living example is before, and Victoria's Secret can be learned and used for reference!

Henry has been paying attention to Capcom's exhibition during this period. In the following period, although the orders were not as many as the first month, there are still many. It is expected that a total of more than 200,000 Street Fighter 2 game substrates will be sold this year.

The price of buying a complete machine is too expensive, and personal purchases are rare. It is usually bought only in entertainment venues, such as game rooms, casinos, bars, movie theaters, etc., or places with a lot of traffic, such as cities and canteens.

The success of Street Fighter 2 has greatly increased the confidence of the entire Capcom Co., Ltd., and then improved Street Fighter 2. Based on the previous game, the four bosses are prepared as optional characters and the balance of the game has been modified. And for the first time to add the concept of "2p characters" in a fighting game, that is, in a fighting game, both parties can use the same character to fight!

When the game was established, the game had been named: Street Fighter 2 Four Kings, the purpose of course is to use the reputation of Street Fighter 2!

Henry has nothing to say about this strategy of changing the game a little bit and then selling it, he can only say it is a beautiful job! ! !

Street Fighter 2 is so popular, Nintendo and Sega both want to port the game to their home console platforms.

Therefore, Nintendo and Sega both invited Capcom.

In his previous life, Capcom chose Nintendo’s sFc game console, but Henry hesitated

Because Henry intends to enter the home game console market!

In addition to the good performance of the console itself, whether the home game console can sell well, the game is the key! ! !

With the strength of Silicon Valley Electronics Group, it is natural to open a home game console. However, if there is no good game match, no one will buy it! In addition, Nintendo is at its peak, like a huge mountain in front of you!

Henry wanted to cross this huge mountain with great difficulty. In terms of hardware, Henry is not afraid of Nintendo, but Henry is still not sure about the support of third-party game software.

Console games are generally exclusive games, and it is not possible to choose two platforms for sale at the same time.

At the peak of Nintendo’s time, the 16-bit game console sFc had just been launched. Even if Henry let someone open a new game console, it would take time. At that time, the market had long been occupied by Nintendo. According to Henry’s understanding, Nintendo’s sFc occupied the market for 8o. %the above.

What is this concept? Almost monopolized the American market!

Coupled with Sega's split, how much meat is left to eat? Atari, the former American gaming giant, launched Jaguar and wanted to force Nintendo, but only occupied 2% of the market!

It can be said that the timing is wrong!

Henry considered for a moment, he wants to make a corner car on the future 64-bit processor machine! And it must be the first to launch 64-bit game consoles before the launch of Sony PS and Sega Saturn consoles~lightnovelpub.net~ can be the first! ! !

Sony PS was at that time relying on 64-bit game consoles to rise, breaking into a **** road from Nintendo and Sega.

Undoubtedly, this provides Henry with a good reference.

Sony’s launch of the PS game console has been planning for a long time, and it has spent a lot of money to win over many game companies. However, Henry rushed into the home game console, and finally suffered from Waterloo! Among the game companies under Henry's name are basically computer game companies. Of course, they can also play video games, but in this way, it is simply a violent thing! Let Blizzard play a video game, it’s not a brain show, what is it?

After all, we still have to win over TV game companies!

Capcom Co., Ltd. can do very well in both arcade and video games, but a game machine cannot have only two or three games. Therefore, after careful consideration, Henry decided to "accumulate food and slowly become king"! ! !

Before launching a 64-bit game console, win enough game companies!

(To be continued.) ◆When the sky comes to the cloud, you can get the view◆