Silicon Valley

v2 Chapter 264: Atari

Simon Hodge then sent someone to expand the Firefly Game House, and is expected to build 2,000 Firefly Game Houses across the United States.

Because Japan, South Korea, and Europe are also key areas of the game industry.

Therefore, Simon Hodge organized two overseas teams, one for Europe and Europe, and one for Japan and South Korea.

China is a populous country, but it hasn't been two years since the Internet was launched, and the Internet fee is dying. Except for some universities, governments, and scientific research institutions, ordinary people cannot use the Internet at all. In addition, there are few computer users. At present, the most popular Chinese games are the red and white game consoles and the arcade machines in the electronic game room!

Little Overlord has a lot of fun! ! !

Xiaobawang’s copy of Nintendo’s FC game console is a mess in China! Speaking of Xiaobawang, Henry was still a loyal user of Xiaobawang in his previous life. Duan Yongsheng took over Xiaobawang Company in 1987, and then changed the company's development direction, imitating FC game consoles. In just three years, Xiaobawang has grown from a multi-million-loss company to a large company with a market value of more than 1 billion yuan. !

Cassidy’s game console is cheap, two or three hundred yuan per unit, while Nintendo’s FC costs more than two thousand.

Pirated game cassette, so awesome, you can play N+1 games. The genuine game is generally just a game! Not to mention games, they are also expensive, tens of hundreds of dollars for a game cassette. Pirated game cassettes only cost 10 yuan! It is conceivable that genuine games cannot be sold at all! There are only a handful of people who use FC game consoles and play FC legitimate games in China. It's not that there are no players. On the contrary, China has more players than Japan, but they are all using pirated versions.

Nintendo is very helpless!

The same is true for arcade machines. All kinds of pirated arcade machines have poor graphics and poor operation, but some of them are already very good to play, and they are also liked by many Chinese players.

If you build a firefly game house in China. It must be at a loss!

Especially the main game of Firefly Game House is still computer game. Obviously there is no market in China.

At this time, there were very few Chinese households with 10,000 yuan, let alone buying a computer, and a computer cost tens of thousands of yuan. The price of an ordinary computer in the United States is around US$1,000, and tariffs must be paid when entering China. I won’t say much about China’s tariffs. Anyway. If the computer is not expensive, you can't make any money!

As for the local computer company in China, it is equivalent to an assembly company. All parts must be purchased from abroad, can it be cheaper?

but. Some shrewd and cunning businessmen took tricks from it. In 1993, Xiaobawang company launched its self-developed Xiaobawang computer learning machine because it had a keyboard and mouse. It was sold as a computer, and I never thought it was very popular. In the second year, Jackie Chan was even invited to be the endorsement-"Before, I used my fists to fight the world, now it is the computer age. My son wants to use Xiaobawang to fight the world"!

But that thing can play real computer games, what a joke...

The popularity of computers in China will have to wait for many years. At the beginning, computer rooms without Internet access will appear. Usually, there are only a few computers in the room, and only ten computers are available. However, even if there is no network, the cost of the computer is very expensive! The price may vary from place to place, but in Henry’s previous hometown, it costs 10 yuan an hour! Don't look expensive, you may not find an empty machine!

After that, China took a few more submarine optical cables, and the network fee was reduced. Then, Internet cafes will rise!

Henry's support for the Firefly Game House is very strong. In addition to the establishment of 2,000 in the United States, 2,500 in Europe, 1,000 in Japan, and 500 in South Korea! A total of 1,500 companies have been established in Hong Kong, Taiwan, Singapore, Australia, Canada, Brazil and other places.

As for mainland China, a firefly game house will be established in each of the first-tier cities, and the right is to be used for publicity.

With so many firefly game houses, if the business is not good, wouldn't it be a loss?

Henry considered this issue. At present, video game consoles, handheld consoles, game cassettes, CDs, and arcades are still big-selling products, but in the future, with the rise of online games, perhaps no one will buy game CDs. At that time, people were downloading games from the Internet, and Firefly Game House needed to consider new profit points!

The essence of Firefly Game House is to operate game products, so sell game peripheral products and develop a variety of rich game peripheral products, such as toys, posters, clothing, accessories, comics, etc., one can make money, two I can also promote the game!

If it is a classic game that lasts for a long time, Firefly Game Company can even build a game theme park! Warcraft theme park, World of Warcraft theme park, must be extremely attractive...

In August, the firefly game company has unlimited distribution, no two at one time.

The double harvest online and offline is enviable.

Since the day when the game CDs were released, the CD production plant has not stopped working, and is fully producing "Doom" and "Warcraft 1" game CDs. Up to now, in just over 20 days, the two game discs have sold a total of 10 million. At the price of 100 US dollars a game disc, Firefly Games has only 1 billion US dollars in offline revenue!

"The King of Fighters 1992" is also very popular, with orders for 200,000 units in the United States alone. An arcade machine is priced at US$3,000 and revenue is US$600 million!

"The King of Fighters 1992" is more popular in Japan than in the United States. The number of arcade machines sold is as high as 250,000 units and the revenue is 750 million US dollars. The main game rooms in Japan have already purchased "The King of Fighters 1992", and Japanese newspapers have reported that: ""The King of Fighters 1992" is another masterpiece of Capcom, which is more classic than "Street Fighter 2"!

Capcom has been imitated, never surpassed!

Capcom produced "Street Fighter 2", and as a result, all arcade manufacturers are imitating it!

However, when everyone was imitating "Street Fighter 2", "The King of Fighters 1992" turned out!

"The King of Fighters 1992" has completely surpassed "Street Fighter 2". In other words, the game that everyone imitates now is an outdated game. Once you have played "The King of Fighters 1992", you will never think about playing "Street Fighter 2" again!

This year, Capcom Co., Ltd. will be regarded as the king of arcades because of "The King of Fighters 1992"! ! ! "

Countless media reporters rushed to Capcom Co., Ltd. for interviews. The company’s spokesperson said in an interview with reporters: “From the "King of Fighters 1992" we can see that this game is a series of works. "The King of Fighters 1994" and so on, as long as the players like it, we will continue to do it! With each launch of a sequel, we will add new characters. At the same time, we will make some improvements to the game."

The reporter asked: "Has the "King of Fighters 1993" project been approved?"

"Yes! At present, we have officially decided to add two new characters. Of course, it is not ruled out that more new characters will be added in the future game production process!"

The reporter asked curiously: "Excuse me. Who are these two new characters?"

"Haha, the first one is a Chinese panda. How about a kung fu panda? Isn't it fun and interesting?! I think. At that time, everyone will like it very much! As for the second one. Keep it secret for the time being. ..."

Although Capcom was praised by the outside world and the arcade market was greatly exaggerated, Henry knew it. The arcade market will shrink severely in the future! Therefore, Henry has decided. Capcom Co., Ltd. began to transform, of course, the pace can be slower. There is no need to completely transform, you can develop video games while making arcades!

Capcom's classic "Resident Evil" can be on the agenda!

Four or five months ago, Atari, the former overlord of the game industry, released their newly developed 32-bit game console "Black Panther", with the intention of returning to the video game console and regaining the top spot in the game industry rankings! However, the "Black Panther" game console occupies less than 2% of the market share, which is a complete failure!

The price of the Atari "Black Panther" is twice that of the Nintendo SFC. It is completely uncompetitive and it is normal to be slapped.

Atari's sales in 1982 were US$2 billion, generating nearly US$400 million in profits. However, in 1983, when the production of the terrible game "ET" began, Atari began to decline, with a loss of US$500 million this year, and subsequent losses for successive years!

In 1984, Warner, the parent company of Atari, couldn't hold it anymore, so it sold Atari to the tycoon, Terra Meir, for $300 million.

Terra Meir is very confident, he feels that he can help Atari back to the top!

However, after a few years, Atari still suffered a serious loss, and Tra Meir wanted to vomit blood! This time, Atari company meticulously built the "Black Panther" game console, and wanted to have a hard time with Nintendo. As a result, it was a bloodshed. Tela Mayer has despaired of Atari company, let out the wind, who wants to buy, come quickly...

In the previous life, no one wanted to buy it. Terra Meyer could only hold on, and finally gritted his teeth and said: "It's so special, I can't believe it, I can't do Nintendo!" As a result, in 1993, it was only a year apart, Ya Dali developed a 64-bit game console that shocked the world in one go. This time, the name of the game console has become even more domineering, called "Jaguar"! ! !

It is a pity that whether it is a panther or a jaguar, they all become sick cats in the end...

In this life, if others don't buy it, it doesn't mean Henry doesn't buy it. Atari is still very awesome. Isn't it awesome to be able to develop a 64-bit "Jaguar" game console in 1993? The technology is not inferior to other companies, and Atari has many patents and game copyrights. In addition, Atari is a kind of sentiment in the hearts of Americans, a memory of youth! Just the Atari brand is already worth a lot of money.

In the future, there will be film companies using Atari's IP to shoot movies, which is so popular that it will not lose to those super IPs at all.

Sony was wealthy. When the PS1 was released, the machine was sold at a loss in order to gain market share. When Microsoft released the XBOX, it lost billions of dollars in order to gain market share. In the end, Sony and Microsoft succeeded in counterattack, and Nintendo's tripartite!

Atari has no financial support and no third-party game company support. How can it compete with Nintendo?

There is no doubt that failure is inevitable!

This time, since Terra Meyer wanted to sell Atari, Henry sent someone to contact him.

He bought it from Warner for US$300 million, but now Atari is losing money. When Henry sent someone to inquire about the price, Terra Meyer only dared to call for US$100 million!

Well, looking at you so miserable, one hundred million dollars is one hundred million dollars!

Henry quickly signed a purchase contract with Terra Mayer. Henry originally wanted to merge Atari into Williams Electronics. After all, the development of game consoles will involve a lot of hardware. But when I look back, Firefly Games has such a big name in the gaming industry. If Atari is merged into Firefly Games, whether it is a third-party game company or players, Atari will look at Atari in a different light, and it will return. The probability of peak will be higher!

After acquiring Atari, Henry inspected the company.

Atari was sold around, and many people must feel a little uncomfortable. Henry held a meeting. At the meeting, he talked a lot of encouragement, talked about Atari's glorious history, and also talked about the talents who went out of Atari, such as Steve Jobs, who founded Apple.

"Atari's predicament is temporary, but I believe there is no difficulty that can stump you! Hemingway wrote in "The Old Man and the Sea",'You can destroy me, but you can't defeat me'! We will never admit defeat. , Failure will only make us stronger!!! Since the 32-bit game console "Black Panther" has failed, we will make a 64-bit game console "Jaguar" next year, and we are the king of the forest! !!!"

As soon as Henry finished speaking, the employees below shouted in excitement. Many people actually learned from the roar of tigers and made deafening roars!

Henry nodded secretly when he saw this.

Subsequently, Henry gave them benefits, raised their wages by 20%, and started an equity incentive plan! At the same time, in order to strengthen Atari's R&D department, Henry transferred many technical talents from Williams Electronics to Atari work!

It is impossible for the outside world to know Henry's acquisition of Atari.

At this time ~lightnovelpub.net~ the headlines of American newspapers were all news of Henry Williams' acquisition of Atari. News is also being broadcast on TV. Terra Mayer was interviewed, in which he admitted that he sold Atari to Henry Williams.

"Atari Company is a flag of the American game industry. It should not fall in my hands! Now, I have found a master for it again. I believe that Mr. Henry Williams can definitely make Atari The company is back to its peak!!!"

The news quickly spread all over the world.

Nintendo can't sit still, it's like burning eyebrows. President Pu Yamauchi and his wife were on vacation in Hawaii. They stayed for a few days. Upon hearing the news of Henry's acquisition of Atari, he hurried back to Japan and immediately held an emergency meeting!

Sega was also anxious to hold a meeting like an ant on a hot pot.

And global game companies are also meeting one after another!

Many senior industry insiders said: "The video game industry has finally reached the time to reshuffle the cards!!!"

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