Silicon Valley

v2 Chapter 285: Haptics Technology Corporation

Nintendo has always dominated the home console market, with an arrogant attitude and high royalties, which has been dissatisfied with many third-party game companies.

Atari's royalties are much lower than Nintendo's, which will undoubtedly make many game companies' hearts.

This time, the attitudes of Japan's Konami, Nangong Dream, Square, and Glorious four third-party game makers have changed, which directly affected other game companies. All of a sudden, more game companies found Atari for cooperation!

Nintendo suddenly felt a sense of betrayal!

At this time, Sony also jumped out and announced the launch of the PlayStation game console in June 1994! Sony originally planned to launch it in December next year, but the plan was not able to keep up with the changes. Atari struck strongly. If it doesn't act, I am afraid that the market will be divided up!

Sony is confident to challenge Nintendo, because Sony’s game console PlayStation is much stronger than Nintendo’s SFC, and games developed on PlayStation will be more exquisite and superior than SFC!

However, the Atari Jaguar was born suddenly. This game console is more powerful than Sony's PlayStation. If it is allowed to occupy the market, how can Sony play it?

No way, Sony can only rush to launch the PlayStation game console.

The addition of Sony has made the situation even more chaotic. Sony is also a big company with strong strength and has also acquired a lot of game companies. Nintendo can't help but feel that it is under the enemy! In Japan, Sega and Sony have to challenge it; while in the United States, Atari has to surpass it!

However, Nintendo is not a fuel-efficient lamp. Historically, many large companies have challenged it, but in the end? All fail!

Nintendo is still strong. They held a press conference. At the press conference, their diplomats declared extremely arrogantly that Nintendo would also develop a 64-bit home game console N64. If there is now a third-party game company defecting to other console platforms, Then if you want to join the N64 platform, it will not be easy, hehe, you can figure it out by yourself...

Threat, this is simply Chi Guoguo's threat!

However, Nintendo's move did scare many third-party game companies.

Atari Jaguar game consoles are the best, but Nintendo is even better. It has long occupied the dominant position in the home console market and is invincible. Perhaps the SFC game console is not better than the Jaguar, but the N64 may not be better than it. What if I stand in the wrong team?

For a time, the game company was very entangled!

Despite this, there are still more than one hundred third-party game companies signed by Atari! And they will port the game to the Jaguar platform in the next month!

December 25th, Christmas, this is the most important holiday in European and American countries, and it is also the craziest day for shopping.

At this moment, more than 20 meters long lines have lined up outside the firefly game houses around the world, which has become a beautiful landscape.

In addition, many reporters interviewed people in line on the side of the road.

ABC TV also broadcasted the grand occasion of the Firefly Game House.

"Christmas is coming, what is the best gift for the children? Ten years ago, we would definitely say that it is the Atari game console!" the host said, "So now? Next, please watch ab TV in Live broadcasts from all over the world!"

"Oh, what did we see? There are 20 to 30 meters long queues outside the firefly game houses all over the world. What are they going to buy? Yes, maybe everyone guessed it! That is Atari Game console!!!"

"The Atari Jaguar game console is officially on sale today, and countless game lovers can’t wait to buy it! The Atari Jaguar game console is currently the most advanced 64-bit game console with Internet access, but the price is only US$199. Oh, my God, I can’t believe it would be so cheap! But it’s really so cheap!" The richest honey pet: Hundreds of millions of wives take the table obediently

"According to our ABC TV station, the Atari Jaguar costs 250 US dollars in manufacturing costs alone. That is to say, Atari will lose 51 US dollars for every game console sold. If 100 million units are sold, It will lose 5.1 billion U.S. dollars!! Oh, God, 5.1 billion U.S. dollars, it's an astronomical figure!" The host said with great emotion and excitement.

The audience in front of the TV was moved. Wouldn't it be a profit to buy an Atari Jaguar? !

The supporter continued: "The seven exclusive games of the Atari Jaguar game console are all classic and fun, and there is also Pikachu’s "Pokemon"! It turns out that many of the pet images in the Atari electronic pets that are popular all over the world are From "Pokemon", but "Pokemon" is a hundred times more fun than electronic pets! Wow, as a fan of Atari electronic pets, I can't help but want to play "Pokemon" now! "

The popularity of Firefly Game House is surprising. At this moment, too many people want to know the sales of Atari Jaguar!

At 12 o'clock in the evening, Atari announced to the public: "On Christmas Day, Atari Jaguar sales reached 12.5 million units!"

As soon as this data came out, everyone was shocked!

They can still imagine millions of units, but they can't even think of tens of millions of units!

That night, countless people suffered from insomnia.

In the early morning of the next day, newspapers and television media reported.

"The horrible sales of 12.5 million units!!"

"The return of the king, showing his domineering!"

"Nintendo is already crying in the toilet!"

Yes, all the employees of Nintendo have felt that they are on the verge of an enemy, and their faces have lost the pride of the past.

The face of Nintendo President Pu Yamauchi was even more gloomy and terrifying.

Now, the senior executives of the entire company are gathered together to discuss the countermeasures.

"The most urgent thing is that we must quickly develop the N64 game console, otherwise, the home console market will be taken away by Atari sooner or later!"

"3D games have become a development trend. Therefore, the 64-bit Atari Jaguar game console currently has a great competitive advantage!"

"I think SFC game consoles have to continue to reduce prices. Only in this way can we stop the Atari Jaguar before the N64 is developed!"

"Yes, even if SFC loses money, it can't make Atari bigger!"

Yamauchi remained silent. After listening to what they said, he said: "Just do what you said! First, recruit more technical talents to speed up the development of N64; second, SFC game consoles are again reduced in price , A heavy blockade against the Atari Jaguar!"

"President, how much is the SFC drop?"

"SFC drops another 49 dollars!" Yamauchi said very decisively, "we will sell one for 100 dollars!!"

When everyone heard the words, they couldn't help taking a breath. In this way, Nintendo was also selling the camera at a loss!

After the meeting, Nintendo's executives immediately announced to the public that the price of the SFC game console was once again reduced by $49, and the global unified retail price was only $100!

As soon as the news spread, many Nintendo game fans couldn't help being ecstatic and rushed into the store to buy SFC. All of a sudden, SFC sales increased! Haunted House

Atari Jaguar was hit hard and sales declined. However, even so, the sales of Atari Jaguar are still considerable!

After Christmas, the daily sales of Atari Jaguar have remained between 300,000 and 500,000 units!

Although the Atari Jaguar game machine lost money, it made a lot of money back through the game.

The price of each game is the same, $25 per CD. Christmas promotion activities, give away a game, but, you think, which player buys a game console to play only one game, let alone buy three or four games to play.

With a sales volume of tens of millions of game consoles, more than 40 million game discs can be sold. This not only can make up for the loss of the machine, but also make a lot of money. A game console usually lasts three to four years. In such a long period of time, players should buy ten or twenty game discs!

Atari company only needs to build the game console platform, and then sit and collect the money. Moreover, with the reduction of production costs, in the end even selling machines can make money.

At this time, Nintendo announced that it wanted to develop the 64-bit game console N64, but Henry suddenly remembered that the N64 controller is the most important input device in the history of games. It has three epoch-making designs: analog joystick, trigger button, Vibration pack!

Thinking of this, Henry immediately called the Atari company eo Rich Howard.

"Rich Howard, what do you think of the Jaguar handle?"

"It's okay!" Rich Howard replied.

Henry shook his head and said, "No, this kind of handle is too traditional to reflect the advantages of 3D games!"

Henry thought about the design of the N64 handle carefully, and then said: "I think it is possible to add an analog joystick to the handle. This analog joystick is different from ordinary joystick handles, but uses pressure sensing technology. According to the players When you push the joystick, the speed of the characters in the game will change accordingly. When performing 3D game control, the operability of this pressure-sensitive analog joystick will appear extremely smooth. I think this design can reflect The advantage of our Atari Jaguar 3D game!"

As soon as Rich Howard heard this, his eyes lit up.

However, without waiting for him to speak, Henry continued: "In addition, we can also add a vibration pack function to the handle. For example, when a gun is fired, the handle will vibrate. Will it make the user experience better?"

"Yes!" Rich Howard nodded, "The analog joystick and vibration bag are very creative designs, and they will definitely be liked by countless players!"

Henry smiled and said: "If you want to develop a vibration package, I know that there is a company that has this technology!"

Nintendo’s N64 uses the electromagnetic coupling technology of Japan’s ALPS Alps Electric Company. However, Henry chose another company.

Henry said to Rich Howard: "Immeion, a haptic technology innovation company in the United States, I will invest in the company immediately and let it help us design the vibration package!"

Immeion company may not be heard by many people, but the company is very powerful.

In 2002, the American company Immeion sued Sony, and the two Microsoft companies shook design infringement and claimed huge sums of money. Microsoft lost 20 million US dollars, and on the last thought, it simply bought a stake in Immeion. Sony faced off in court for many years and was eventually slaughtered nearly 100 million US dollars! Atari does not want to be slaughtered in the future, it is necessary to buy a stake in Immeion.

Not only that, Immeion, as a haptic technology innovation company, has certain technical advantages in touch. If they cooperate with the LCD department of Williams Electronics to develop touch screen and multi-touch technology, it must be able to accelerate the speed of research and development. .

In this way, can the era of true intelligence come sooner?

(.)