Start with a Cat and Mouse Game

Chapter 1111: the cake is so delicious

Attracting the attention of media from all over the world to "Roman Holiday", whether the film's box office will eventually exceed 400 to 500 million US dollars basically depends on the quality of the film itself.

Li Changheng is not worried about the quality of the movie, because judging from the feedback from the audience interviewed in the past few days, the audience satisfaction is still very high.

And at the box office, the three-day box office in the United States was 7.2 million and 8.5 million. On the third day, the box office directly exceeded 10 million, reaching 10.8 million.

It all shows that many Americans are attracted to the movie theater by colleagues and friends who have watched the movie.

Overseas box office has also shown an upward trend as the media from various countries continue to bundle the movie with the news of the bombing and when the 600 million US dollars will be returned to Aoki Group, and more people pay attention to it.

Li Changheng, who had been worried for a few days, immediately felt relieved.

The box office far exceeded expectations and began to exert its strength, which undoubtedly caused the market value of United Artists to skyrocket.

When Randall Hearst's media group bought shares, the market value of United Artists was only 200 million US dollars. Although it has been rising in the past few years, the sudden increase from 500 million to 800 million is indeed beyond many people's expectations.

But when I think about it carefully, I feel that it is normal.

In addition to the high probability that the box office of "Roman Holiday" will explode, United Artists itself has a stable income that makes various media groups and Wall Street covet.

In the past few years, because Li Changheng has given several scripts, Lianmei has a movie box office of over 100 million every year, and the annual profit is tens of millions of dollars. From the perspective of capital, it is worth investing in and holding for a long time.

Although other small-budget comedies and horror films make money and lose money, the small cost means that there is less pressure to recover the cost.

Even if a few movies lose money, they can always recover the cost by selling copies to South Asia and Europe.

The only trouble is that the recovery time of this part of the cost may be two or three years.

But as long as the cost recovery period is extended, except for the first one or two years of financial reports showing that the film was in a loss state, the subsequent financial reports basically showed that the company did not have a film that actually lost money.

Comparing the profitability of other Hollywood film giants, Lianmei was instantly favored by investors, so that the market value was rising every year.

Waiting for the global box office of Roman Holiday, there is a high probability that it will exceed at least 300 million, or even 400 to 500 million US dollars.

United Artists was appraised by Wall Street at 800 million at once, and when the box office really exceeds 150 million and the filming cost of 50 million US dollars is recovered, the market value may rise again.

Became the first Hollywood mogul whose market capitalization truly exceeded $1 billion.

As a result, some people in the media group couldn't sit still.

Although the external influence of the media industry is very large, it can even affect all aspects of society and general elections.

But the net profit of this industry is actually not high. After deducting all labor and operating costs, a net profit of 100 million U.S. dollars per year is considered unique.

However, United Artists can earn 70 to 80 million yuan from a single film, and even rely on the follow-up peripherals to make a profit of 100 to 200 million US dollars. How can we not make various media groups envious and coveted to death?

In addition, the media group, which only holds 20% of the shares of Luanmei, has risen by 4% and 6% respectively in the stock market for 2 consecutive days, which instantly made the group's market value of 6 billion soar to 6.6 billion.

Suddenly this made Randall Hearst and other shareholders unable to sit still.

If all the profits of "Roman Holiday" belonged to the media group, and if they controlled Lian Mei, the company's market value would rise again, and it would definitely not be difficult to earn more than a dozen or two billion on paper.

If Li Changheng, the soul figure, can be completely confined within United Artists and the media group, and continue to make one or two films with a box office of over 200 million or 300 million, or even just one box office with a box office of over 100 million every year, and a profit of tens of millions.

If the movie peripherals are like "Rome Now", the market value of the media group exceeds 10 billion, it is not impossible.

That's why Randall and the shareholders are impatient to exchange Li Changheng for more shares in Lianmei.

Moreover, both Wall Street and the media group actually hope to obtain a downstream channel such as a film and television production company.

But it's clear that no one wants a company that isn't profitable.

Wall Street is for hype, to attract more investors to participate, and then to cut the leeks, so it is the most difficult for Wall Street to invade Hollywood.

The media group is for more content.

The better the box office of your own movie, the stronger the attraction to practitioners such as stars and directors.

The better the sales of newspapers and magazines, the better the stock price of the media group.

But the problem is, the better the profitability of a Hollywood giant, the less they want to be controlled by others after they have money.

On the contrary, it will prompt the film company to develop horizontally to grab the resources of the media group, and even develop itself into a new media giant.

The most successful example is Disney.

Therefore, shareholders such as Randall Hurst exchanged shares with Li Changheng so easily a few years ago.

The advantage of the share swap is that in addition to not needing to use cash, it can also take advantage of the media group's market value of 6.6 billion US dollars. The rolling type only needs one-sixth, or even one-eighth of the shares, and it is possible to get Lianmei 31 % of the shares, to achieve complete control of the company.

And leave 49% to Li Changheng, and when signing the contract, there will inevitably be certain restrictions on him, thus binding Li Changheng, the soul figure, to the media group and United Artists Pictures.

It's a pity that Li Changheng couldn't see the calculations of Randall Hearst and others.

It is possible to exchange shares, but it must not be exchanged entirely, or other media companies will be introduced by themselves.

Lianmei is calculated based on US$1 billion, and Li Changheng's 80% of the shares can be exchanged for about 11 to 13% of the media group's shares.

In addition to the 7.5% obtained before, Li Changheng's shares reached more than 20% in an instant.

If you work hard, you may be able to hold 4 board seats with voting rights on the board of directors.

But if he only exchanged 31% and obtained about 4% to 5% of new shares~lightnovelpub.net~, then there is not much difference between holding 11%, 12% or 7.5% of shares.

It's better to fully blossom and obtain shares of other media groups.

At that time, each of Li Changheng's companies will hold more than 5% of the shares, and each company will get a seat on the board of directors. At least the media in the United States will basically be unable to report any negative news related to him.

Even just starting from his own interests, Li Changheng felt that the latter choice was actually more beneficial to him.

The only problem is that in terms of print media, Hearst is already the largest company in this era, and other print media will either be merged or go bankrupt in the future.

From an investment point of view, exchanging shares with Luanmei and other media groups is not a good business.

But this does not prevent Li Changheng from using this method as a bargaining chip in negotiating with Hearst.

After learning of Li Changheng's thoughts, Randall Hearst and the shareholders of the media group really messed up as Li Changheng expected.

Please remember the first domain name of this book: . :