Latest website: In order to increase the probability of the U.S. government agreeing to the merger, Li Changheng knew in his heart that it would be worthwhile to win more East Coast forces to join this capital feast.

Of course, Li Changheng will definitely not let himself suffer, at least he must pay the same amount.

Therefore, Li Changheng did not refuse the invitation to talk about it.

Then he felt fortunate that when he negotiated with the media group, he did not mention Gobbia Broadcasting and Viacom.

Otherwise, it will not take long for these two companies to be swallowed up by several major consortia on the east coast.

However, there are still several forces that intend to use these two companies as bargaining chips, and take the initiative to discuss with Li Changheng the possibility of merging 3 companies into 5 companies.

The other two of the three public broadcasters have also been brought out to discuss mergers.

The reason is not to mention the 1970s, even the golden age of TV channel development in the 1980s and 1990s.

Although the public broadcasting company has influence all over the United States, the real profit is not to say that it is not profitable to maintain it.

That is, the loss is less, and it was only in the mid-to-late 1980s, in those limited years.

Coupled with the emergence of cable TV and pay-per-view channels, which have taken away a lot of public broadcasting ratings, investing in public broadcasting is not a good idea for many companies.

That is, Hollywood, or companies in related industries that also operate TV stations, will focus on public broadcasters because of building a whole industry chain.

Li Changheng has many choices. Not only is the initiative in his hands, but it also makes it impossible for the outside world to determine which one he will choose, which in turn discourages many capital from buying shares in the three public broadcasting companies.

However, in order to lower the valuation of public broadcasting and increase the confidence and enthusiasm of many potential partners, the concept of cable television network was not only the first to propose it.

Involving more than 600 cable TV patents, it appeared in front of major forces three years in advance.

Cable TV was originally invented by the English people, but it really appeared in 7'9 years.

Since he was noticed by him a few years ago, with Li Changheng's character, of course he will take it all alone.

Not only did he buy all the technologies and patents that were being developed in advance, but he also found more than a dozen university professors to continue the research together, which cost more than 7 million pounds before and after.

The reward obtained is not only that the patent belongs to Li Changheng completely, but the honor is also attached to him alone. In the next 20 years at least, the patent alone will allow Li Changheng to make a profit.

However, the promotion of a new technology is never smooth sailing.

The big three public broadcasters, worried that cable networks would steal the ratings, would certainly be against it.

But capital has shown extraordinary interest.

One is the technology that Li Changheng personally led and valued.

With his past successful examples, many people are even willing to blindly trust his vision before he fails.

The second is the investment of cable television network, which is significantly lower than that of public broadcasting.

And the signal reception is much clearer than the public broadcast, and can accommodate more channels.

The most important thing is that the promotion of this new technology is really suitable for capital operation.

Assuming that the programs of the cable TV network are not badly attractive to ordinary people, the charging model must be more profitable than the public broadcasting channel.

And in Li Changheng's mind, there are too many programs that can increase the ratings.

Third, the establishment of the cable TV network, in disguise, is equivalent to helping the major telephone and telegraph companies in the United States expand their user base and increase their income.

The influence of the seven telephone and telegraph companies in the United States is not small, and there are basically consortia behind them.

When Morgan heard that Li Changheng would merge the cable television network business into the Telephone and Telegraph Company, he immediately supported his cable television network plan.

Once successful, not only the market value of the two telephone and telegraph companies under Morgan Stanley will soar.

New Media Group, which owns the cable network, is sure to be the target of Wall Street and investors.

As long as the topic is high enough, Wall Street can blow New Media Group into an excellent investment project with strong profitability and stable income in the next ten years.

Secondly, because it is a charging model, it can not only create more jobs, but also more TV production projects.

It also gave Hollywood companies the opportunity to expand and drive up their stock prices.

For that alone, the Los Angeles and New York SEC are willing to let cable TV run a trial run in an era of record-high unemployment every year.

There is also the content grading model of film and television production that the United States has always pursued, which also allows colorful programs to appear on TV at midnight, or on premium channels.

The 8 major Hollywood companies such as Lianmei Business have more or less produced midnight movies.

And the popularity of this kind of movie, if you look at the future when the United States will become the largest market in the world, you will know how much Americans like this kind of show.

And being popular means making money, or making a lot of money.

Now you can use the rating as an excuse to allow more people to watch it on TV.

Not to mention Hollywood and other film and television production companies, even the major Wall Street banks understand that the popularity of this kind of paid programming will definitely be very high.

All of a sudden, Citigroup, Morgan Stanley and other forces made up their minds to take a share of the new media company.

With many supporters, the opinion of the public broadcaster was directly ignored by the capital.

Besides, the three major public broadcasting companies do not make money, and the market value is only 1 billion yuan. How can they be taken seriously by the big guys behind the scenes.

Li Changheng, who had the decision-making power, picked it up and down. In the end, he chose NBC, which is headquartered in New York, because his circle of influence was basically on the East Coast.

Moreover, in order to speak or stabilize the shareholders and employees of the broadcasting company, it is directly proposed that the cable network will be connected to the news channel of the broadcasting company in the future.

And helped the company to produce a variety show with a viewer rating of over 8 million ~lightnovelpub.net~.

When they saw Li Changheng's lawyer who had been registered as a millionaire around the world, the people of the broadcast company could no longer agree to the merger.

Producing a show that could potentially run into the tens of millions of dollars can easily break even for NBC.

And after getting rid of the loss, the company's market value will definitely rise.

As for whether the millionaire can reach the ratings of 8 million people, Li Changheng is not worried at all, and even asked the lawyer to state it in the contract.

The show belongs to him personally, and NBC only has the right to broadcast it.

And when the viewing rate exceeds 10 million, 15 million and 20 million, the program advertisement share allocated to him will increase accordingly.

Coupled with the merger of the TV sales company into the new media group, the program will also be broadcast on the public broadcaster, and many people are all too eager for Randall-Hirst to refuse the merger.