In order to increase the probability of the US government agreeing to the merger, Li Changheng knew in his heart that it would be worthwhile to pay for some shares to attract more powers from the east coast to join this feast of capital.

Of course, Li Changheng will definitely not let himself suffer, at least he must pay the same price.

Therefore, Li Changheng did not refuse the invitation of various companies to talk.

Then he felt fortunate that when he was negotiating with the media group, he didn't mention Brother Biya Broadcasting and Via Cam.

Otherwise, these two companies will definitely be swallowed up by several major consortiums on the east coast in a short time.

However, there are still several forces that intend to use these two companies as bargaining chips to actively discuss with Li Changheng the possibility of merging three companies and becoming a merger of five companies.

The other two of the three major public broadcasting companies were also brought up to discuss mergers.

The reason is that let alone the 1970s, even the golden period of TV channel development in the 1980s and 1990s.

Although the public broadcasting company has influence all over the United States, the real profit is not to say that it maintains neither profit nor loss.

Even if the compensation is less, it was only in the mid-to-late 1980s, and it only happened in those limited years.

Combine that with the advent of cable TV and premium channels, and take away huge ratings from public broadcasting, investing in public broadcasting is not a good idea for many companies.

That is to say, Hollywood, or companies in related industries that also operate television stations, will focus on public broadcasting companies because of building a whole industry chain.

Li Changheng has a lot of choices, not only the initiative is in his hands, but also makes it impossible for the outside world to know which one he will choose, which makes many capitals dare not wantonly buy shares in the three public broadcasting companies.

However, in order to lower the valuation of public broadcasting and boost the confidence and enthusiasm of many potential partners, he was the first to bring up the concept of cable TV.

Involving more than 600 cable TV patents, they appeared in front of major forces three years in advance.

Cable TV was originally invented by the English, but it really appeared in 1979.

Since he had noticed it a few years ago, with Li Changheng's personality, he would certainly take it all by himself.

Not only bought all the technologies and patents that were being developed in advance, but also found more than a dozen university professors to continue the research, and it only cost more than 7 million pounds.

In return, not only the patents belong to Li Changheng, but also all the honors are attached to him alone. In the next 20 years, Li Changheng will be able to make a lot of money just by relying on patents.

However, the promotion of a new technology has never been smooth sailing.

The three public broadcasters, fearing that the cable networks will take away the ratings, will definitely oppose it vigorously.

But capital has shown extraordinary interest.

One is the technology that Li Changheng personally leads and values.

Based on his previous successful examples, many people are even willing to blindly trust his vision before he fails.

The second is the investment of the cable TV network, which is significantly lower than that of public broadcasting.

Moreover, the signal reception is much clearer than that of public broadcasting, and it can accommodate more channels.

The most important thing is that the promotion of this new technology is really suitable for capital operation.

Assuming that the programs of the cable TV network are quite attractive to ordinary people, the charging model must be more profitable than the public broadcasting channel.

And in Li Changheng's mind, there are too many programs that can increase the ratings.

Thirdly, the establishment of the cable TV network, in disguise, is equivalent to helping the major telephone and telegraph companies in the United States to expand their user base and increase their revenue.

The influence of the seven telephone and telegraph companies in the United States is not small, and there are basically consortiums standing behind them.

After Morgan heard that Li Changheng would merge the cable TV network business into the Telephone and Telegraph Company, he immediately supported his cable TV network plan.

Once successful, not only the market value of the two telephone and telegraph companies under Morgan Stanley will soar.

New Media Group, which controls the cable TV network, will definitely become the object of pursuit by Wall Street and investors.

As long as the topic is high enough, Wall Street can make New Media Group an excellent investment project with strong profits and stable income in the next ten years.

Secondly, because it is a charging model, it can not only create more jobs, but also create more TV production projects.

It also gave major Hollywood companies the opportunity to expand and raise their stock prices.

For this alone, in this era of record high unemployment every year, the Los Angeles and New York governments are willing to let cable TV trial operation.

There is also the grading mode of film and television production content that the United States has always pursued, which also allows colorful programs to appear on the midnight TV or premium channels justifiably.

The top 8 Hollywood companies, including United Artists, have more or less produced movies that are shown at midnight.

And the popularity of this kind of movie, if you look at how America will become the largest market in the world in the future, you will know how much Americans like this kind of show.

And being popular means making money, or making a lot of money.

Now ratings can be used as an excuse to allow more people to watch it on TV.

Not to mention Hollywood and other film and television production companies, even the major banks on Wall Street understand that the popularity of this paid program will definitely be very high.

All of a sudden, Citigroup, Morgan Stanley and other forces made up their minds to get a share of New Media Corporation.

With many supporters, the opinion of the public broadcasting company was directly ignored by the capital.

Besides, the three major public broadcasting companies do not make money, and the market value of the highest is only 1 billion, so how could they be valued by the big guys behind the scenes.

Li Changheng, who had the right to make the decision, picked and picked, and finally chose the National Broadcasting Corporation, which is headquartered in New York, because his sphere of influence is basically on the East Coast.

And in order to explain or stabilize the shareholders and employees of the broadcasting company, he directly proposed that the cable TV network will access the news channel of the broadcasting company in the future.

And help the company to produce a variety show, UU Reading www.uukanshu.com with an audience rating of over 8 million.

After seeing Lee Chang Hyung, a millionaire who had his lawyer registered globally, the people from the broadcasting company couldn't help but agree to the merger.

Producing a show that could be in the tens of millions of dollars in revenue could easily break even for NBC.

And after getting rid of the loss-making state, the company's market value will definitely rise sharply.

As for whether Millionaire can reach the ratings of 8 million viewers, Li Changheng is not worried at all, and even asked the lawyer to write it down in the contract.

The show is his personal, and NBC has only the right to air it.

And when the ratings break through 10 million, 15 million, and 20 million, the share of program advertisements allocated to him will increase accordingly.

Coupled with the fact that after the television sales company merged into the new media group, the program would also be broadcast on the public broadcasting company, and many people suddenly wished that Lendall Hearst would refuse the merger.

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