The Million Dollar Winner was originally a question-and-answer variety show on ITV in England in 1998.

At the beginning, even the TV stations that are optimistic about the program, the expected value of the program's ratings is only 25%.

But I didn't expect that not long after it started broadcasting, it quickly achieved 59% of the ratings.

While making this program extremely popular in an instant, it also attracted more than 100 countries around the world to scramble to buy the copyright.

It can be said that the copyright fee alone has made independent TV stations a lot of money.

All of a sudden, independent TV station has a trend of catching up with the number one from the second in the ratings.

But the lifespan of this program is also unexpectedly short. In some countries, it lasts for 7 or 8 years, and as short as 4 or 5 years, which makes viewers lose interest.

There are many reasons, such as being tired of watching and the most important thing is the inside story.

Therefore, Lee Chang Hyung did not intend to make the problem difficult at the beginning. Being taken away by the audience for 1 million is actually not the point, but the entertainment and the unknown are the most important.

So, instead of letting the host control everything, he thought it would be better to add an unknown star every issue.

While the audience has expectations, they can also let the stars choose answers from the prepared question bank.

Moreover, celebrities making a fool of themselves is actually a big hot spot, and Li Changheng believes that as long as the show becomes popular, countless celebrities will follow and want to be the host who chooses and reads the topics of a certain issue.

As for the real host, he is only responsible for field control and assistance.

Once the topic becomes more popular, and the market in the United States is large enough, the advertising fee for each issue may cost several million times.

4 weeks a month, the advertising fee alone may reach 100 to 200 million US dollars a year.

Not to mention the huge ratings, the viewers habitually turned on the TV, then transferred to the channel broadcast by HL Media, and the overall ratings increased rapidly.

In turn, it will drive the company's overall market value and annual overall advertising revenue.

In such a comparison, the million-dollar winners that appear several times a year, and the insurance line of paying players to answer 5 questions and 10 questions correctly in each period, and paying 10,000 to 50,000 US dollars are trivial.

Moreover, when Li Changheng was thinking of opening a special number to collect the ideas of the answerers, he suddenly realized that this hotline number can also make a fortune.

There are seven telephone and telegraph giants in the United States, and the intensity of competition can be imagined.

If millions, if not tens of millions, of people call the hotline every week, not to mention the huge phone bills that result.

The improvement of the reputation of the telephone and telegraph companies alone is enough to be worth millions or tens of millions of dollars in promotional expenses.

Thinking of this, Li Changheng took Annie to the TV station one day to inspect the studio preparations for Million Dollar Winner, and saw that Andre Rockefeller, who was in charge of the program, was in the studio.

With a twist of the corner of his mouth, he focused his attention on Andre.

After Andre listened to his explanation, it was the same as Annie who also heard it for the first time.

While admiring him with a face full of disbelief, he thought in his heart that compared with Li Changheng, he was indeed not dark enough.

Not only do they want to receive 10 million US dollars in advertising fees from telephone and telegraph companies, but they also plan to collect money in stages and according to the ratings.

As for a set of easy-to-remember hotline numbers, it doesn't really matter.

But after thinking about it carefully, both Andre and Annie understood that if the facts were as Li Changheng said, even Damo would hold his nose and pay the money.

Not to mention the 7 sisters of Telecom, which have always been the key companies operated by various consortiums. Any opportunity to open up competitors is equivalent to involving millions or tens of millions of users and billions of dollars in revenue.

Andre hurriedly called his teammate to take charge of the studio's affairs, then greeted Li Changheng and Annie, and left in a hurry.

And Li Changheng looked at Andre's back, and said to Annie firmly, "My dear, that **** Andre must not immediately go to see the heads of the seven telephone and telegraph companies.

Instead, they went to Frank Abagnale, Sean Hurst, and Lia Elkins and Eddie Elkins to figure out how to use the hotline to find their old man. Want benefits. "

"How can this be?"

Annie looked at Li Changheng in surprise, and saw him smiling and said, "That **** Andre has already done it once, otherwise, his shares in HL Media would not be 1.52%."

Later, Li Changheng explained in detail, "At the beginning, Andre's shares in the TV sales company were because the agreement between me and him had not yet reached 5 years.

So even if I gave him 1% more equity as a reward, he only has 6% of the telemarketing company.

These shares are worth 150 million yuan, which should be 1.34% if converted into HL Media.

Then this guy told the family that I was sure I would choose NBC over the other two public broadcasters, and easily got $20 million in information fees. "

"God", Annie covered her mouth, but to Li Changheng's surprise, she didn't think there was anything wrong with Andre selling the news to her family, or she shouldn't.

Instead, he hurriedly grabbed Li Changheng's arm, and asked anxiously, "How on earth did Andre know what you were thinking?

Did someone leak it? "

Instead, Li Changheng froze for a moment, lowered his head and kissed Annie's forehead.

Having said so much just now, Li Changheng is actually hiding bad intentions.

The establishment of HL Media, not to mention the United States, even England has a lot of people who want to participate and want to buy shares.

But all of them were rejected by Li Changheng without hesitation.

He doesn't care much about the thoughts of the great nobles and capitalists in England.

But after hearing that Annie's mother had complained to others, Li Changheng became more concerned.

Although I don't know what Philip thinks, but I can guess that the old man must also be dissatisfied.

Therefore, what he said just now was according to his expectations.

It should be Annie asking Andre why he did that, and Li Changheng replied that it is better to have it if your father has it and your mother has it.

Of course, the words are definitely not the same, but the meaning is similar to this.

Then Anne would think that before she met him, even though the royal family was rich, Anne's life as a daughter was not very good.

Based on Li Changheng's understanding of Annie, although the little girl has been very clear about money and family these years, she is her biological parents after all, and she will still favor Philip in her heart.

But after having a small lump in her heart, no matter what her mother or even Philip wants to do in the future, Anne will definitely not completely favor her parents.

But Annie then asked herself if someone had leaked the secret, which instantly made Li Changheng blush.

For the rest of the day, no matter who I talked to or where I went, I took Annie with me.

As for how Andre knew his mind, of course it was hinted by Li Changheng, and it was for the balance of the new company.

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