Start with a Cat and Mouse Game

Chapter 1138: Sky-high advertising fees

Even Li Changheng believes that as long as the vertical farm successfully produces fruits and vegetables, Francis is likely to introduce this technology to South Carolina, which itself is an agricultural continent.

Once successful, it will be much easier for Francis to be re-elected as a senator in the future.

Besides, the annual salary of more than 100,000 US dollars is not a small income for Francis and his wife.

Within a few days, Claire arrived in New York accompanied by Francis.

The vertical farm also quickly received an interest-free loan of 30 million US dollars, tax rebates, and even a tax-free policy.

Li Changheng didn't pay much attention to the interest-free loan, but he still had to apply for it.

There are 30 million US dollars lying in the farm account, and there will be no need to invest any more money in the future for many years.

And the tax exemption policy is powerful.

Let lawyers and accountants think of a way, maybe you can use vertical farms every year to avoid tens of millions of dollars in taxes.

-----

Half a month after leaving the responsibility of the vertical farm to Claire, to Li Changheng's surprise and satisfaction, Claire quickly submitted a copy to himself.

Take out 3 million out of 30 million US dollars to buy land and build greenhouses.

And the place to buy the land, no accident, was placed in South Carolina.

Li Changheng didn't pay much attention to this, instead he directly asked Claire to build a greenhouse base in the core area of ​​Francis' vote.

If it succeeds, it will help Francis stabilize the vote, and introduce this model to Virginia and New Jersey, helping the congressmen on their side to get more votes.

At the same time, this group of profit-making congressmen, in turn, will definitely try their best to protect these greenhouse bases.

It was a matter of mutual benefit, and Li Changheng quickly agreed to Claire's plan.

By the way, let the trenches who have always wanted to be in politics, and the current head of the DEA, Robert Rich, who has always wanted to be a prosecutor to enter the political arena.

They worked part-time together as Claire's assistant and legal counsel, paving the way for them to participate in the election in the future.

The new type of agriculture is a work that is extremely easy to attract the attention of the public and the media. As long as it makes achievements, Francis, who was the first to eat crabs, will make huge profits. Trenches and Robert Rich will also become frequent visitors in newspapers.

Then Stone Banks and Tom Dales, one officially became the director of DEA intelligence, and the other became the deputy director of the FAST commando.

After Trenches and Robert Rich leave the DEA, the two of them will be able to take over the vacated positions smoothly.

----

After finishing the vertical farm, Li Changheng quickly focused on HL Media.

After more than two months of sorting out and adjustments, the media company has finally straightened out its internal and external affairs, and is waiting for a period of trial operation before re-listing.

On this day in mid-August, the American National Broadcasting Corporation headquarters in New York is holding a special investment promotion meeting.

Million Dollar Winner has been preparing for more than 2 months, and finally it will be formally recorded.

But before recording, Li Changheng will not forget to recruit advertisers first.

And this time, because he doesn't have to worry about someone messing up the TV station, Li Changheng did not safely promise that the ratings of the new program will be 8 million like before the company merger.

Instead, he directly stated that the target of the new program is to reach 15 million viewers.

The meeting scene suddenly became chaotic.

Andre, who was sitting next to Li Changheng, was the person in charge of the Million Dollar Winner program and the executive shareholder of the TV station.

After hearing the goal of 20 million, he was delighted and frightened, and quickly rolled his eyes secretly.

The word goal is not a guarantee, but an expectation.

But it was this kind of words without any guarantee, which made the excited heartbeats of the company leaders present accelerate.

In this era, in addition to football, the ratings of the baseball finals can exceed 20 million.

As for the basketball finals, it would be nice to have 8 million.

Therefore, Li Changheng quoted a base price of only 2 million US dollars for 15 million viewers to participate in the subsequent bidding.

And the quotation of more than 20 million US dollars and 3 million US dollars per issue suddenly made the companies present feel that this price is not unacceptable.

As for the ratings exceeding 30 million, everyone felt that the tiered quotation of 6 million US dollars was impossible.

But if this rating is really achieved, it will not be much worse than the ratings of the football finals.

While there is only one football final, Million Dollar Winner will be broadcast every Saturday during the eight months from September to April of the following year.

Although the quotation of 6 million yuan is at least 3 million yuan more expensive than the advertising fee of rugby, the guests present will settle the accounts themselves.

However, this quotation directly excludes more than 90% of the companies.

After all, even if no one bids, the cooperation is only reached at a price of 3 million and 6 million.

However, the exclusive license of US$96 million to US$192 million per year is really beyond the affordability of ordinary companies.

Even after the bidding started, after only a few rounds, after the price of the first tier exceeded 4 million US dollars, only Big Blue and Pan Am were left to bid.

Not surprisingly, Big Blue finally won the exclusive sponsorship with an offer of 4.6 million.

Andre and the people from the TV station were overjoyed, but Li Changheng curled his lips helplessly.

It is certain that the stock price and sales of Big Blue will definitely rise sharply.

But he couldn't refuse Big Blue to participate in the bidding.

I could only yell in my heart that Pan Am deserved it, the opportunity was right in front of me, and I didn't know how to cherish it.

As for companies such as Citigroup, Morgan Stanley, and Boyin, because they were originally shareholders of HL Media, Li Changheng and most of the shareholders did not want to cause trouble when the media group was about to relist, so they directly rejected their offer.

And what made Li Changheng even more dissatisfied with Pan Am.

Big Blue and Pan Am consciously reached a tacit agreement. After the price of the first tier exceeded 4.6 million, Pan Am did not entangle with Big Blue on the second tier price of 6 million US dollars.

After all, no one is stupid. If it wasn't for the fact that Li Changheng planned the show himself, not to mention the 4.6 million bidding, there should be few companies participating in the competition.

And this 4.6 million US dollars can be regarded as breaking the US ~lightnovelpub.net~ and even the world's advertising records.

Li Changheng was disappointed, but soon laughed again.

Anyway, this is only the first season. As long as the results are good enough, the price will definitely rise a lot next year.

As for the blue giant, maybe the higher the jump, the worse the fall afterwards.

And Li Changheng didn't believe at all that Big Blue, whose market capitalization had already reached 190 billion, could rise another 50% or double.

This time, there is no need to wait until tomorrow, even before the investment promotion meeting is over, the media has already revealed the shocking advertising fee.

The Million Dollar Winner program instantly became a hot topic of discussion across the United States. The 10 operators prepared by the TV station were soon too busy to even have time to eat.

Not surprisingly, the blue giant followed suit and made a big splash.

But to the surprise of Big Blue and Morgan Stanley, the company's stock price fluctuated dramatically the next day.

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