Start with a Cat and Mouse Game

Chapter 1138: sky-high advertising fees

Remember [New] for a second,! Even Li Changheng believes that as long as the vertical farm successfully produces fruits and vegetables, Francis is likely to introduce this technology into South Carolina, which is itself an agricultural continent.

Once successful, it will be much easier for Francis to be re-elected as a senator in the future.

Besides, the annual salary of more than 100,000 US dollars is not a small amount of income for Francis and his wife.

Within days, Claire arrived in New York accompanied by Francis.

And the vertical farm was quickly obtained, with an interest-free loan of 30 million US dollars, tax rebates, and even tax-free policies.

Li Changheng, an interest-free loan, does not pay much attention to it, but he should still apply for it.

There are thirty million dollars lying in the farm account, and there will be no need to invest any more money in it for many years to come.

And the tax-free policy is great.

Let lawyers and accountants figure out a way to use vertical farms every year to avoid tens of millions of dollars in taxes.

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After half a month of leaving the vertical farm to Claire in charge, to Li Changheng's surprise and satisfaction, Claire quickly submitted a copy to himself.

From the 30 million US dollars, I took out 3 million to buy land and build a greenhouse.

And the location of the land purchase was not unexpectedly located in South Carolina.

Li Changheng didn't pay much attention to this. Instead, he directly asked Claire to build a greenhouse base in the core area of ​​Francis' vote.

If it succeeds, it will help Francis stabilize the vote base, and it will also be able to introduce this model to Virginia and New Jersey to help the congressmen on their side get more votes.

At the same time, this group of profitable lawmakers will definitely try their best to protect these greenhouse bases.

It's a matter of mutual benefit, and Lee Chang-hyung quickly agrees to Claire's plan.

By the way, let Robert Rich, the current head of dea, who has always wanted to go into politics, and the current head of dea, who has always wanted to be brought into politics by a prosecutor.

Together they worked part-time as Claire's assistant and legal counsel, paving the way for them to participate in future elections.

The new type of agriculture is a job that is very easy to attract the attention of the people and the media. As long as it makes a difference, Francis, the first to eat crabs, will make huge profits, and Trenches and Robert Rich will also become regulars in the newspapers.

Then Stone Banks and Tom Dyers, one officially became the dea intelligence director, and the other became the deputy director of the fast commando.

After the trenches and Robert Rich leave the dea, the two of them can take over the vacated positions smoothly.

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After getting the vertical farm, Li Changheng's attention quickly turned to hl Media.

After more than two months of sorting and adjustment, the media company finally straightened out its internal and external affairs, and was waiting for the trial operation for a period of time before re-listing.

On this day in mid-August, the headquarters of the National Broadcasting Corporation of the United States in New York was holding a special investment meeting.

The million-dollar winner has been preparing for more than 2 months, and finally it will be officially recorded.

But before recording, Li Changheng would not forget to recruit advertisers first.

And this time, because there is no need to worry about the troubles of the TV station, Li Changheng did not like before the merger of the company, and only promised that the audience rating of the new program would be 8 million.

Instead, he said directly to the outside world that the target of the new show is 15 million viewers.

The meeting site was suddenly chaotic.

Sitting next to Li Changheng, Andre, as the person in charge of the million-dollar winner program, is also the executive shareholder of the TV station.

After hearing the goal of 20 million, in addition to being delighted and frightened, he quickly rolled his eyes secretly.

The word goal is not a guarantee, but an expectation.

But even without any guarantees, the heartbeats of the business leaders present accelerated.

In addition to football in this era, the ratings of the baseball finals can exceed 20 million.

As for the basketball finals, it would be nice to have 8 million.

Therefore, Li Changheng quoted the reserve price of the subsequent bidding only if he agreed to the audience rating of 15 million and 2 million US dollars.

And the quotation of more than 20 million US dollars per issue, suddenly made the companies present feel that this price is not unacceptable.

As for the ratings of more than 30 million, the tiered quotation of 6 million US dollars is impossible for everyone.

But if it does reach that rating, it's not much worse than the ratings of the Football Finals.

While there is only one rugby final, the million-dollar winner will be broadcast every Saturday during the eight months from September to April of the following year.

Although the quotation of 6 million is at least 3 million more expensive than the advertising fee of football, the guests present will settle the account themselves.

However, this quotation directly excludes more than 90% of the companies.

After all, even if no one bids, the cooperation is only reached at the price of 3 million and 6 million.

But the exclusive license of 96 million US dollars to 192 million US dollars per year is really not affordable for ordinary enterprises.

Even after the bidding started, only a few rounds went down, and after the price of the first tier exceeded 4 million US dollars, only two companies, Big Blue and Pan Am, were still bidding.

Unsurprisingly, Big Blue finally won the exclusive sponsorship with an offer of 4.6 million.

Andre and the people on the TV station were overjoyed, but Li Changheng pouted helplessly.

To be sure, Big Blue's stock price and sales will definitely rise sharply.

But he couldn't turn away Big Blue's bid.

He could only scold Pan Am in his heart that he deserved it, the opportunity was right in front of him, and he didn't even know how to cherish it.

As for Citigroup, Morgan Stanley, Boyin and other companies, because they were originally shareholders of hl Media, Li Changheng and most of the shareholders did not want to cause trouble when the media group was about to re-list, and directly rejected their offer.

What makes Li Changheng even more dissatisfied with Pan Am is.

Big Blue and Pan American Airlines consciously reached a tacit understanding. After the first tier price exceeded 4.6 million, Pan Am did not entangle with Big Blue on the second tier price of 6 million US dollars.

After all, no one is stupid. If UU Kanshu www.uukanshu.com was watching the show and it was planned by Li Changheng himself, let alone the 4.6 million bid, there should be few companies participating in the competition.

And this 4.6 million US dollars can be considered to break the US, and even the world's advertising records.

While disappointed, Li Changheng quickly laughed again.

Anyway, this is only the first season. As long as the results are good enough, the price will definitely rise a lot next year.

As for the Big Blue, maybe the higher the jump, the worse the fall will be.

And Li Changheng doesn't believe it at all. The Big Blue, whose market value has reached 190 billion, can increase by 50% or double.

This time, there is no need to wait until tomorrow, and even before the investment promotion conference is over, some media have already revealed this shocking advertising fee.

The million-dollar winner program instantly became a hot topic in the United States, and the 10 operators prepared by the TV station were quickly too busy to even eat.

And the blue giant is not unexpectedly followed by a big limelight.

But to the surprise of Big Blue and Morgan Stanley, the company's stock price fluctuated hugely in the stock market the next day.