Start with a Cat and Mouse Game

Chapter 538: This is talent

Fang Zhanbo took a cheque of 3 million Hong Kong dollars, and after leaving the mountain top house, An Nai stayed with the uncertainty about the future in his heart and the excitement once he succeeded.

The first thought was to find the old Hobbes man who stole all the diamonds from the London Diamond Group and had to hide in Hong Kong Island according to Li Changheng's arrangement.

After coming to Hong Kong Island in 1969, Hobbs began to help Li Changheng with the Tsim Sha Tsui project.

Then when the woman Laura Quinn also came to Hong Kong Island and was responsible for establishing a jewelry company, the two cooperated with each other and began to contact the English and local celebrities on Hong Kong Island.

After more than three years, I don’t know how deep the network is, but I want to buy a poorly managed newspaper, but it’s not difficult for the staff, printing, and distribution network to be perfected to a medium-sized newspaper.

After Hobbes heard Fang Zhanbo's words, he quickly thought of an English newspaper called Shiwen Zaobao.

Because readers are becoming more and more localized, and local newspapers have also begun to publish English-language newspapers. The English newspapers that used to be read by foreigners and locals who understand English have shrunk from more than a dozen in the 1950s to even half of them now. Less than

Moreover, the financial situation of these five companies has also been bleak, even losing money, because of the increase in operating expenses such as rents and employee salaries, and the continuous decline in circulation.

Therefore, after receiving a call from Hobbs, the owner of "Shiwen Zaobao", Germaine Miller, the two reached an acquisition agreement within half an hour of talking.

150,000 pounds is almost 1.8 million Hong Kong dollars.

Germaine Miller, who didn't have the concept of the Chinese New Year in his heart, signed a transfer agreement with Li Changheng in the afternoon to control the offshore company in Tsim Sha Tsui.

Then Fang Zhanbo, accompanied by Hobbes and a lawyer, came to the headquarters of Shiwen Zaobao.

When the newspaper had its largest circulation, it could reach 20,000 copies.

But more than ten years later, not only did the newspaper not get better and better, but it couldn't even keep the daily sales of 3,000 copies.

After announcing that the newspaper had changed its boss, Fang Zhanbo publicly promised the remaining 21 newspaper employees a 30% monthly salary increase.

And as long as the circulation exceeds 50,000 copies on a certain day in the next month, the bonus this month will be doubled.

As soon as this reward came out, the 21 people in the newspaper screamed that the boss was crazy, and the 30,000 changed to 50,000. How could this be possible?

But this does not affect those employees who were still worried about their job loss. They thought that their salary would be increased by 30%, and the boss would go crazy when he got the salary of this month.

When Fang Zhanbo said that the newspaper will be released for free in the future, everyone was thinking about the boss's crazy idea, and then the whole office was silent for 3 seconds, and a huge noise broke out in an instant.

If it is really free, let alone 50,000 copies, they are confident about 200,000 copies.

Even in the editor's mind, the first thing that comes to mind is to put the word free on the front page of tomorrow as a gimmick.

Double the salary and bonus, and to achieve this goal, it is as simple as smashing a piece of paper, and immediately let the newspaper owner start working overtime even if they don’t even care about the New Year.

There are ready-made and mature employees and distribution channels. On the morning of New Year's Eve the next day, 20,000 copies were temporarily revised.

Free is typed on the front page.

The second edition of the news material is like fried rice, staring at a popular male celebrity, then the horse scriptures, restaurants and food, and finally the newspaper of the Kwai Chung Wharf gunfight in the local news.

Once it was delivered to the cooperative newsstand in the past, it was taken away in just three hours.

And this is just 86 newsstands on Hong Kong Island and Kowloon.

If calculated according to the size of 210 cooperative newsstands during the peak period of Shiwen Zaobao, 20,000 newspapers would only take a little over an hour.

In the newspaper that received the news, there was a huge yellow cheer in an instant.

Some people even shouted out that 50,000 newspapers would be issued on the first day of the Lunar New Year tomorrow.

If even people who go out on the first day of the middle school and rarely pay attention to the news can publish 50,000 copies, then during work, not to mention 200,000 copies, 100,000 copies are really not a dream.

Fang Zhanbo calculated the remaining 1.2 million Hong Kong dollars in his heart, and soon decided to be conservative.

Add 10,000 servings a day until it is saturated.

What's different from Li Changheng's concern is that Fang Zhanbo made a sales plan after discussing with a lawyer and determined that there were no legal issues.

It's not just for everybody, nor is it left in the newsstand to be picked up by others.

And during the first three days of free, all people who go to the newsstand to buy newspapers, as long as they buy any newspaper, the newsstand vendors will give them a new version of Shiwen Zaobao.

The advantage of this is that it is parasitic on all newspapers in Hong Kong.

Avoid being taken away repeatedly and wastefully by people who don’t read newspapers at all.

Only when a newspaper enters the hands of people who have the habit of reading newspapers can the newspaper office know its true circulation.

Only businesses who want to advertise can really rest assured to buy advertising spaces, and can truly reflect the real advertising efficiency of Shiwen Zaobao.

Otherwise, even if the merchant’s response is slow, they can know whether the money spent is worth the money after a week or a month.

So winning Baoting became an inevitable step.

After discussing with Li Changheng, Fang Zhanbo's determined sales plan seemed to be free, but in fact it was not really free.

People who have the habit of reading newspapers are generally at least a working-class person who doesn't care about every month and spends almost HK$6.

This kind of people is the main force of consumption in this era.

At this time, the major newspapers on Hong Kong Island cost about 8 cents for a newspaper, but the price is 15 to 20 cents.

Then three days after the newspaper is released for free, all cooperative newsstands will charge a membership fee of HK$1 per month.

In other words, newspapers are free, but those who want to read Shiwen Zaobao only need to pay 33 cents for each newspaper to Baoting~lightnovelpub.net~ to get the newspaper.

And this 33 cents, on the contrary, is less than 1 cent more than the net profit of every newspaper sold.

Based on 20,000 copies, the total profit of 86 newsstands is 660 Hong Kong dollars per day.

On average, each family earns 77 dollars a day, which is 230 Hong Kong dollars a month.

The profit of selling the "Shiwen Zaobao" alone is comparable to that of a middle-income wage earner.

And if you buy 50,000 copies a day, it's 575 Hong Kong dollars.

The operator of the newsstand is not stupid, although there is no way to determine the profit, when there is a free newspaper as a promotion for other newspapers.

At least I will try to let the "Shi Wen Zao Bao" try to sell it at their newsstand for a month, or at least a week to see if the money I earn has decreased.

And everyone knows that after a thing is at least 6 times cheaper, it will attract a large number of people who didn't read the newspaper before.