Struggle in the Steam Age

Chapter 376: Luxury

After resolving the previously accumulated documents, Lawrence gathered the management staff and began to summarize the results of this meeting with the tauren people. After this negotiation, Tauren agreed to provide more human resources and further expand bilateral trade exchanges. Everyone felt that the situation was very good. However, everyone was skeptical about what Lawrence later raised about the tea trade.

After all, black tea is a tea variety that has never appeared in the world. As the officials who have never been in contact with these things, they will naturally take a cautious attitude towards Lawrence's vision of developing the tea industry in the future. Because they are a little worried that this new product will not be accepted.

Fortunately, Lawrence also stated that not only will not abandon grain cultivation, but will still regard grain cultivation as one of the island's core development goals. So after discussing some details about the manpower allocation ratio of different industries, everyone agreed to the implementation of this plan.

Of course, it is not only Lawrence's language that convinces everyone to accept this view. The important thing is that after drinking two kinds of tea and milk tea brewed with black tea, they realized the value of this emerging beverage. Especially after adding milk and sugar to make milk tea, they think the taste is really great.

Just think about it, even when Lawrence's past life drinking tea was considered a behavior of middle-aged and elderly people, milk tea could still be popular all over the world. We can know how attractive this drink is to humans. After all, it is human nature to pursue high-calorie things such as sugar and fat, and it doesn't make a big difference even in another world.

Seeing that his subordinates changed their views and expressed their support for him, Lawrence's mouth raised a smile of satisfaction. Although in accordance with customs and regulations, Lawrence, as the local lord, has the highest decision-making power for local development, allowing everyone to act according to their own orders. But he still thinks that this kind of thing is best to persuade others to carry out after discussion.

This is because compared with the mandatory order to do what they do, tell them why they should do it and make them realize that this approach is correct, although it requires more energy to prepare. But once the persuasion is successful, it is easy to stimulate everyone's subjective initiative, and it is easier to promote the development of things.

"Now there is a problem." Irving's deputy steward, who is now the top financial officer of the entire territory, raised his hand to signal, and he stood up when Lawrence called him to speak. "How should we position this tea? In other words, do we treat this tea as a mass consumer product or a luxury?"

As the deputy steward who has served the August family for generations, he is also in charge of family procurement matters. Mr. Owen naturally has some experience in the convenience of commodity trading. And what he is asking Lawrence now is that the two development directions of tea planting can be said to be completely different.

It is almost impossible for these two directions to co-exist, so they must be determined before the preparations that are currently being made have yet to start completely. Especially if you want to take the luxury route, then this thing must not have a little bit of mass production, otherwise it will not be sold at all.

After all, people who buy luxury goods mainly hope to get a sense of superiority by buying these extremely low cost-effective products, if this kind of thing is considered by those buyers as no difference or not much different from ordinary things. They will never spend a penny on such things.

Such things as luxury goods often need to have a certain exclusive nature, and the output must not be high. For example, in the previous life of Lawrence, when the metal aluminum was first refined, the price of this kind of thing was extremely expensive due to technical problems, so everyone subconsciously felt that it was a very precious metal.

For a period of time, owning this kind of metal utensils was considered an extremely luxurious performance. Even the French emperor Napoleon III used aluminum to make a set of tableware to show his noble identity. In addition, he also cast a series of medals from aluminum.

However, after the electrolysis method was invented, the output of aluminum suddenly increased hundreds of times. At the same time, scientists have also discovered that the amount of aluminum that can be mined on the earth is huge, which is not as small as initially thought. For these reasons, aluminum lost its original noble status and became a mass commodity.

"First of all, I will choose a certain time to spread the concept of black tea. After all, if there is no publicity, no one will want this new product." Because of these cases, Lawrence has considered this issue before. A decision was made. "As for the positioning of black tea, I think the black tea on our island is better as a luxury item."

On the one hand, he chose the direction of luxury goods because Lawrence now has favorable conditions. After all, he is the inventor of black tea in this world, and he is still a nobleman. Therefore, he has special pricing power and voice. And the tea on the island tastes good after so many people have tasted it. In this case, it is not too difficult to hype the black tea on your island into a top luxury item.

On the other hand, the climate of the island is indeed suitable for tea production and has abundant tea resources. At the same time, the area of ​​the entire island is limited and it is impossible to produce too much tea. Under the restriction of such conditions, if you want to maximize profits, naturally you can only take the boutique route.

"If this is the case, please leave the propaganda work to me." The Bayer Butler said at this time. The Bayer Butler, who manages general affairs in peacetime, is different. The Bayer Butler, who has dealt with the nobles all his life, is very concerned about all kinds of luxury goods and those Noble people have a full understanding of their inner thoughts, so they naturally know how to grasp their psychology to sell these things.

"Of course, this kind of thing needs to be handed over to you." Lawrence said, and no one else had any opinions. After all, there is a specialization in the surgical industry, and it is natural to leave it to professionals to handle such things. "This matter will be handled by you with full authority. You can mobilize various resources without affecting normal activities on the island."

"Does this include you?" The Bayer butler looked at Lawrence seriously and said. "If it is a luxury item, the recognition of the nobility at the beginning is very valuable. So some things may require you and your fiancée to personally promote it. UU reading www.uukanshu.com cannot take your place."

The housekeeper explained this because many traditional aristocrats could not accept the business of making money. Although Lawrence is not very similar to those traditional old nobles on weekdays. But as a true noble housekeeper, it is a basic quality not to make decisions on behalf of the owner, so he must ask at this time.

"Of course." Lawrence nodded, this is to make money for himself, there is nothing inappropriate for him to come forward. After all, he was just an ordinary person for most of his two lives, and he didn't have the inexplicable sense of pride unique to traditional aristocrats. "It's just that if you need my cooperation, you'd better remind me in advance."

"Of course, my lord," the butler said after putting his right hand on his left chest and bowing slightly. "I will definitely choose to come to you when it is convenient for you."

What follows is a series of discussions about the specific situation of the promotion method. Obviously, if you advertise directly for the sale of this product, it appears to be too low-grade, and it is better to promote it inadvertently.

After a brief discussion for a few minutes, Lawrence and the others decided to hold a banquet when the rice was ripe in more than a month. Then promote black tea to neighboring neighbors at the banquet.