Chapter 307 Stakes (Subscribe)

   "When choosing a store, first look at the location and the flow of customers."

  Standing at the crossroads, Du Xiaobing wrapped his Nike winter clothes tightly, and said to Lu Dong, "This place can also be regarded as a center point in the east of Quannan!"

  Lü Dong looked at the northwest corner of the intersection. There is a newly rebuilt two-story commercial building, which is the second store of Quannan RT-Mart. The address of RT-Mart is listed.

  This old-fashioned commercial building with an area of ​​more than 5,000 square meters was wholly-owned by RT-Mart for renovation in the previous year.

   "Are you sure when it will open?" Lu Dong asked.

  Du Xiaobing has been in charge of contacting RT-Mart to discuss cooperation and said, "Before the new year."

  Lvdong intersection and look around, this is the intersection of Lishan Road, one of the main roads in the south of Quanzhou, and Wenhua East Road and Wenhua West Road.

  I used to accompany people to the provincial traditional Chinese medicine on Wenhua West Road to get medicine. I have walked here many times, and RT-Mart has been called prosperous.

  At that time, RT-Mart was facing east on this side of Alexandra Road. There were two huge shops next to each other, one was KFC and the other was McDonald's.

Du Xiaobing did a lot of work in the early stage, and said to Lu Dong: "Don't look at this place is a bit deserted now, the survey I hired before showed that there are more than a dozen buses going from here, and the northeast of the intersection is the Textile Industry Office and it. The family's courtyard in the southeast is the family's courtyard of the old campus of Normal University, and the southwest is the residential area that stretches all the way to the next intersection, at least there are hundreds of residential buildings."

   In the cold wind, Lu Dong opened the map he brought and checked it carefully.

Du Xiaobing added: "This is the closest. Let's talk about the radiation area. More than 200 meters to the east are the old campus of Normal University and the affiliated schools of the old campus, as well as the Yangtouyu community. Further east, there are more schools. Art Many colleges, polytechnics, police academies, and old campuses have moved out a lot, but there are also a lot of them left behind, in the northerly location, as well as the School of Architecture, which insists not to move out of the urban area.”

   "It's also a residential area to the north. The next intersection is Luoyuan Street, which is the financial street in Quannan and the entire Taidong. There are a lot of office workers. People from the nearby office buildings will not walk for more than ten minutes."

   "Go west, there are the Education Department and the Salt Industry Bureau in the north of the road, as well as the family districts of the two units. A little further away, there are also the Provincial Chinese Medicine University and the Provincial University of Chinese Medicine..."

   The latest Lixia District map in Lu Dong's hands has all relevant labels.

But what Du Xiaobing has done these days is far more than what is marked on the map: "I asked someone to make statistics, and the area covered by bicycles can be reached in ten minutes, with a population of more than 150,000 residents, including college students, more than five Thousands of people."

He thought for a while, and then added: "One more thing, the RT-Mart store here has decided to open a free shuttle bus, and there will be more than a dozen shuttle buses to the surrounding large residential areas, free to pick up people for shopping, these people can also become our potential consumer customers.”

  Lu Dong nodded slightly: "RT-Mart finally chose to open a store here, and must have done a lot of preliminary work."

Without Ning Xue, Lao Du became more and more reliable: "RT-Mart decided to enter the Quannan market at the beginning of the year, to the confirmation of two store locations. The preliminary research has been done for nearly three months, and at least two stores will open next year. We will keep an eye on them. put."

   Lu Dong glanced at his watch and said, "It's almost time, let's go to the mall."

  Du Xiaobing led the way: "Go this way."

   Came to the RT-Mart shopping mall, which had not yet demolished the construction site fence, Du Xiaobing took Lu Dong into an office and found the relevant receptionist.

  Because Du Xiaobing had done enough work in advance, the other party took the two directly through the shopping mall where the interior was being renovated and went to the easternmost row of shops.

  On the easternmost side of the shopping mall, facing Lishan Road, there is a row of shops, the biggest ones are the ones on the south side.

  Du Xiaobing was also interested in the three most southerly rooms.

The shops are all on two floors, each with an area of ​​about 300 square meters. Lu Dong turned up and down to look around. There are glass curtain walls on both sides. There is a door leading to the mall. Between the two southernmost stores and the third store, there is also a main passage as the east gate leading to RT-Mart Supermarket. It can be said that it is very convenient to enter and exit.

   Lu Dong has walked through here many times, and I still have some impressions that the two most southern stores are KFC and McDonald's.

   Lu Dong probably guessed that if they give up here today, it will not be long before KFC and McDonald's will enter.

  The total rent for the three shops is 800,000 yuan per year, which is also the price that Du Xiaobing and RT-Mart negotiated many times.

  The rent is not cheap, but Lu Dong doesn't want to wait any longer. Who knows what will happen if you wait? Nowadays, many fast food chains have entered Quannan, staking their horses everywhere, trying to build their brand as much as possible and gain more market share.

   If nothing else, the fast food for outsiders includes KFC, McDonald's, Yonghe Soy Milk and Aijia Beef Noodles.

  Lv Dong saw from the newspaper some time ago that Malan Ramen is also preparing to enter the Sennan market.

   Malan ramen, a big bowl, this is the fastest expansion of domestic fast food chains.

   Lu Dong still remembers that in just two or three years, even the Quannan Grain Bureau would be interested in the fast food market and set up a fast food company, Jin Deli, to end up in person.

  After turning back to the shopping mall office, Du Xiaobing and Lu Dong were left behind. Du Xiaobing asked Lu Dong, "How is it?"

   Lu Dong said directly: "Lao Du, you have a good vision, just choose these three rooms, sign a contract with RT-Mart as soon as possible, let us start the decoration after renting, and strive to be able to open at the same time as RT-Mart."

  Du Xiaobing said: "Okay, I'll talk to them now."

   Back in the office, Du Xiaobing began to discuss the specific lease, Lv Dong came out to breathe, Lv Jianren, who was the driver for the two, came from the intersection with a piece of paper and a cigarette.

   "Dongzi, look at this." Lv Jianren handed the piece of paper to Lu Dong: "Someone asked him at the intersection just now, so I asked him for one."

   Lu Dong took a look and found that it was a questionnaire from KFC Zhang.

Lv Jianren had never eaten KFC, but he knew what KFC sells, and said, "I remember that this store sells the same business as Burger King. I watched them hand out test papers and ask questions. I listened to it for a while and seemed to be asking questions. What are the ages, occupations, and choices of people who come out to eat?"

   He patted his forehead: "I don't know much about business, what does it mean to listen to people's questions, is KFC planning to open a store here?"

   Lu Dong is holding a questionnaire from KFC. All the people from KFC who did pre-market research have appeared, and RT-Mart may also be listed as a candidate.

  Seventh Uncle is really rare and serious.

  Although KFC has a series of procedures to go from the research to the actual decision to open a store, Lu Dong still thinks it is better to get this done as soon as possible.

   Fortunately, Lao Du has already talked about the specific lease.

   Lu Dong asked Uncle Seven to point, and went over to look at the people at KFC.

   also acted as a passerby, said a few words to KFC people and answered a few questions.

   Judging by Lu Dong’s actual contact, KFC is still in the stage of market research.

Once opened a copycat fried chicken restaurant, Lu Dong has heard about KFC's preparations for opening a store. Pre-market research is a must-go procedure, and there is a clear scoring system. For example, in several alternative locations, one more bus line is added by one. Points, one more subway adds two points, and the turnover of shopping malls also has evaluation points. The average daily turnover of 10 million is one grade, and 30 million is another grade.

   There is also a division of people flow. It is said that one of the rigid rules for opening a store is that the flow of people passing through the front of the alternative store every day must be more than 10,000 people.

   There is no doubt that KFC’s approach allows the new store to avoid risks as much as possible, and the later operation is also guaranteed.

   In an unfamiliar city, Lv Dong will not do less than KFC before choosing a new location.

   But in Quannan, the most familiar city, he had too many things to refer to, so he tried his best to speed up the process of choosing a store and opening a store.

   This advantage is not available even for multinational fast food companies like KFC.

   Just like RT-Mart here, KFC is still doing the necessary preliminary market research, and Lv Dong is already discussing the housing leasing procedures with RT-Mart.

   Before leaving get off work in the afternoon, Du Xiaobing negotiated the lease with RT-Mart, formally signed the lease agreement for the three stores, and paid a deposit of 800,000 yuan in advance.

  In line with the fact that using raw materials is worse than using cooked ones, the decoration of the new store is still handed over to the decoration team of Xie Gong to maintain the same decoration style.

   The radiation area here includes large residential areas, various schools ranging from elementary schools to universities, as well as commercial companies and public units. Even if the three stores are opened, there will be no shortage of potential customer groups.

   The only troublesome thing is that there are a lot of public units around.

   These days, some people are accustomed to not giving money for meals... No, they are accustomed to eating white bars.

   As for the exchange time of the baitiao, you don’t have a strong relationship, and it can really be dragged into a life sentence.

   Fortunately, Lu Dong does not intend to do business for the public, and it is impossible to go to Burger King or Mala Tang to eat fast food for dinner parties or treats in public units.

   For Lu's Hot Pot, all services are provided in an open lobby, and no separate private rooms will be set up.

   For people in the public sector, private gatherings are fine, but if you really want to have a public reception, Lu’s hot pot is obviously not good enough.

   Doing business for the public can really make money, and it can also make a lot of money.

   But the risks are also high.

   The new store lease of RT-Mart was settled. In the next two days, Lu Dong and Du Xiaobing made several trips to the Ginza company.

   In the next step, Ginza will take the lead in promoting the construction of the University Town Store and Beiyuan Store, but there is no hope of opening this year. The Beiyuan Store has just started construction, and the University Town Store is progressing slightly faster. It is ready to rent a three-story annex building of the newly built Convention and Exhibition Center.

   In view of the soaring population from students to residents in the university town over the past year, the new store in Ginza is not only a supermarket, but also a shopping mall.

   This side is far from the central intersection. It is located in the center of many schools and several residential areas in the southern part of the university town, which can effectively radiate the southern market of the university town.

  The Ginza University City Store was originally a project that Zhang Mingyu negotiated, and he was also responsible for it. At that time, it was much easier for Lu's Catering to directly lease the store in the mall than RT-Mart.

   Probably knew that Lu Dong was busy, and waited until Lu Dong was done, Song Na informed him that her parents invited him to dinner at home.

   (end of this chapter)