Chapter 324 Cooperation and Competition (Subscription)

   Came to Quannan. Because it was still early, Lu Dong went to Lixia RT-Mart to go around.

  The three stores are all busy with the final decoration work. Lu Dong and Xie Gong talked for a few minutes, and communicated with representatives of equipment manufacturers such as Du Juan on the spot to confirm that the new store could open before RT-Mart.

The benefits of    are very obvious. The RT-Mart store opens on New Year's Day, and there will be a week of opening to make a big promotion. The new store can follow RT-Mart from beginning to end.

  It is next to a supermarket, and the rent is higher than the same level nearby, so there are natural benefits.

  Unfortunately, RT-Mart purchased the renovated commercial building, and the shop is not for sale.

Lu Dong went to the neighbor of the Burger King shop in the far north to take a look. The shop in the north of nearly 150 square meters is also undergoing renovation. KFC has decided to open a direct-operated store here, but the lease of the store is late, and the renovation progress Naturally, it is slow, and the earliest opening is mid-January or even later.

  People from KFC Quannan Branch, after Li Guang and Lu Dong chatted that day, no one spoke to them again.

   Lu Dong generally understands that a company like KFC will not regard Burger King as a competitor in a short period of time, and the scale gap between the two sides is too large.

   KFC's current direct domestic competitors are chain restaurants such as McDonald's and Yonghe Soy Milk.

   Local shops, it is difficult to pose a real threat to KFC at this stage.

   Burger King and KFC's RT-Mart store are next to each other, and Lu Dong also wanted to see if the two stores together could exert an agglomeration effect.

   There is not much to do here. Staff training is carried out in the Quannan Road store. After chatting with the people from the communication company that installed the monitoring, Lv Dong drove to Quannan Road Pedestrian Street.

Today is Sunday. The three stores are located in the prime area of ​​Quannan Road. There are video game malls and movie theaters on the fourth floor, RT-Mart on the third floor, Guangmei Electric Appliances on the first floor, and some shops selling other products. Qiansheng Commercial Building has huge customer traffic. Bringing huge potential consumers to the three stores of Lu's Catering.

   The hot pot restaurant is special. There are no people at this place for the time being. The Burger King and Mala Tang restaurants are all overcrowded.

   Lu Dong found Fu Zhaoxia, who was in charge of this side, to understand the specific situation.

   "No big problem in general."

As the person in charge of the three stores and a fast-growing store manager, Fu Zhaoxia gradually found out a lot of work principles. As long as she can solve things, she will try not to trouble the leadership, otherwise she will definitely be considered incompetent and incompetent. Sheng Commercial Building takes good care of the shops. She said to Lu Dong: "Some small things that I encountered can be solved smoothly in the store. Last time, the health department came to take a sample inspection, and we also passed it smoothly."

   Lu Dong nodded slightly. He knew that the company's self-test standards were far higher than the standards of relevant departments.

   No one is pushing from behind, and the relevant departments will not bother you.

   In fact, the relevant departments of big cities generally have a better atmosphere than small places. The smaller the place, the more it is concerned with the relationship between people.

If Fu Zhaoxia is not easy to solve, he must also respond to the above in a timely manner: "There are always people coming over at Sanlian Home Appliances, let us provide them with some real-time operating conditions of Guangmei Electric Appliances, I will try my best to make everyone feel good, can Drag and drag."

   Lu Dong said: "Yes, we have not cooperated with Sanlian Home Appliances, but there is no need to cause conflicts. Those unreasonable requests should be rejected if they should be rejected. However, Sanlian belongs to a public unit. The tone and wording should be more euphemistic."

  Fu Zhaoxia replied, "Yes."

   Lu Dong said: "If there is any trouble that can't be solved, just contact me or President Du."

   "Okay." Seeing that Lu Dong finished speaking, Fu Zhaoxia went to work on her own.

   Lu Dong waited until the time was almost up, and entered the mall from the back door. The three stores of Lu's Catering and the Guangmei Electric Appliances inside followed a passage, which was very convenient to come and go.

   Lu's Catering has no office here, and there are many people coming and going in the store. It is inconvenient to discuss personal or business affairs. Lu Dong and Fan Yunming, the person in charge of Quannan of Guangmei Electric, made an appointment to meet at the office of Guangmei Electric Mall.

   Came to the small office area on the second floor of Guangmei Electric Appliances, and immediately someone took Lu Dong to an office.

   Before reaching the door of the office, the door opened from the inside. Fan Yunming greeted him and shook hands with Lu Dong: "Mr. Lu, I haven't seen you for a while. Your business is booming."

   The relationship between the two sides is fairly good, and it is inevitable that business will blow each other. Lu Dong said with a smile: "I have been exposed to the light of Guangmei Electric."

  When outside, talking to people and talking about business, out of basic respect, Lu Dong will try to speak Mandarin as much as possible, so as to avoid Qingzhao's words with too heavy accents that make people incomprehensible.

  Fan Yunming stepped aside: "Please come inside, let's talk in the office."

  The two entered the office, sat on the two adjacent single sofas, and someone brought tea in.

Fan Yunming smiled: "Some time ago, Mr. Huang of Guangmei Electric asked me to submit a list of in-depth cooperation of Quannan Guangmei to the headquarters. Mr. Lu's Lu's Catering has helped Guangmei Electric a lot since its opening. I added Lu's Catering to the headquarters. Among them, I hope President Lu will not blame me for making decisions without authorization."

   "No way." People said politely, but Lu Dong also said it nicely: "President Fan is trying to help his younger brother, I am very grateful."

   They all hang out in shopping malls. Lu Dong has some guesses. Fan Yunming asked him to chat today. It can't be an old friend to catch up. The personal friendship between the two cannot reach this stage.

   It’s even more unlikely that it’s for this matter. Guangmei Electric Appliances has a great business, but it’s not a charity organization. It’s rushing to support a small local catering company.

   Lu Dong has self-knowledge, Fan Yunming can take him seriously, Yu Zhanlong and others are important factors.

  Fan Yunming had a special understanding and found that Lv Dong is a young man, but he is building a business relationship network step by step, some of which may also promote the future development of Guangmei Electric in Quannan.

   Simply placed in Quannan, Guangmei Electric is just a new company.

  Guangmei Electric is very strong. It can pose like this, and it can also put pressure on its direct competitor Sanlian Home Appliances. However, while Guangmei Electric is attacking competitors in the same industry, it is best to attract a group of local snake enterprises.

   Only a fool would come to Quannan and start a war with a bunch of enterprises in Quannan.

Fan Yunming knows a lot, so he can see clearly that Lu Dong wants to adopt a chain operation model similar to KFC and McDonald's. As far as the three stores in Qiansheng Commercial Building are concerned, they are relatively successful for the time being. The various catering products launched by the three stores are also Very popular with diners.

"Lu Dong, I went to the University Town for inspection some time ago, and saw that you have a store in the Ginza Store of the University Town International Convention and Exhibition Center." Fan Yunming knew more than he said: "Lu's Catering Company has cooperation with Ginza. "

   This kind of cooperation can’t be concealed. Lu Dong thought about it a little and said, “There is a cooperation. Lu’s Catering has reached a cooperation with Ginza. Ginza is expanding the market in southern spring, and our storefront will follow the shopping mall in Ginza.”

   Not only Qian Rui, but Yu Zhanlong also played a big role later.

The largest shareholder of Ginza is Quannan Commercial Bureau. With such a corporate nature, Fan Yunming seems to have seen the people behind Lu Dong and said, "Ginza Bayi Store and Beiyuan Store are under construction, and Yanshan and other stores are also being planned. The first two are said to be Will it open next year?"

   Lu Dong nodded slightly: "The initial decision is next year, and the details are still being decided."

  Fan Yunming asked with a smile: "The contractors of these shopping malls are Mr. Yu's Qiansheng Company." He tentatively asked: "President Yu has a close relationship with Ginza."

   Lu Dong smiled: "I really don't know much about this."

  Fan Yunming did not ask any further questions, but made his own judgment: "Mr. Lu, I have an idea, but I don't know if it will work."

  Guangmei succeeded in the first step, but it is still far from occupying 50% of the Quannan Electric Appliances market, and it is not only Lu Dong who wants to borrow Dongfeng.

For the sake of this, Lu Dong said naturally: "Mr. Fan, I would like to hear more about it."

Fan Yunming said: "Guangmei Electric Appliances, Qiansheng Company, Ginza Mall, and Mr. Lu's Lu's Catering, the four of us can carry out in-depth cooperation in Quannan. Qiansheng Company undertakes construction, decoration and provides property services, while Ginza Mall focuses on supermarkets and daily necessities sales. , Guangmei Electric develops electrical appliance sales business, and Lv's Catering stores can provide customers with rest and catering services."

Under the circumstance that Ginza Company is not involved in the sales of electrical appliances, the business of the four companies is not in conflict: "Look, we gather in the same shopping mall, which can form a strong business aggregation effect and bring more traffic to the shopping mall. , promote each other, and stimulate each other’s business.”

  Lu Dong thought about it carefully. Based on his accumulated experience, it is not difficult to judge that the combination of Guangmei Electrical Appliances and Ginza Mall will not be worse than Qiansheng Mall Guangmei Electrical Appliances.

   RT-Mart is not a local company. Except for the flagship store on Quannan Road, the other RT-Mart supermarkets rebuilt by RT-Mart have no big venue for Guangmei Electric to operate.

   Besides, RT-Mart also has an electrical appliance business, but it accounts for a small proportion.

   There is no doubt that Fan Yunming's proposal seems very good.

   The question is, Lu's Catering has reached a cooperation agreement with Ginza, and Guangmei Electric wants to join in?

   Guangmei is not building a brand new mall, but obviously wants to open a new store in a branch that has already been established in Ginza.

  Lu Dong didn't have to guess to know that Fan Yunming came to him not because of the weight of Lu's catering, but because he wanted to make a bridge and act as a middleman for the cooperation between Guangmei Electric and Ginza.

  Guangmei Electric wanted to cooperate with Ginza, a local snake, but could not find a suitable relationship for a while, and aimed at Lu Dong, who was working with Ginza and seemed to have a certain amount of energy.

   Lu Dong thought very fast, he thought about it for a while, and said, "Mr. Fan, I need to ask Mr. Yu. I can help in contact with Ginza first. I can't say how."

   Fan Yunming smiled: "Of course, Mr. Lu is willing to pay attention, and Guangmei is very grateful."

   These words are easy to say, but difficult to do. Lu Dong is talking about business: "Mr. Fan, Guangmei Electric's entry into the Taidong market will not only require Quannan as a market, right?"

   Fan Yunming seemed to understand what Lu Dong meant: "The initial goal is Quannan, and Quannan has a firm foothold, and naturally it will expand to major cities in the province."

   Lu Dong said calmly: "Ginza will also expand outside of Quannan in the future, as will Lu's Catering. Mr. Fan, I hope that Lu's Catering and Guangmei can maintain a good cooperative relationship outside of Quannan."

   The stores of Guangmei Electrical Appliances cannot all be tied to Ginza supermarkets, but the places where Guangmei Electrical Appliances opens stores often drive the flow of customers in the business district.

  Business, cooperation and competition are inevitable.

   (end of this chapter)