The Era of Hard Work

Chapter 364: Brand and reputation

   Chapter 364 Brand and Word of Mouth

   As the end of the year is approaching, the market demand is particularly strong. The food company has not yet had a holiday, and all workshops are producing at full capacity. Even so, the cars that come to pick up the goods are still lined up from the factory to the outside of the gate. .

  According to the current situation, even if the production stops until the 30th year of the year, the goods produced by the food factory will still be in short supply.

   In this special festival, the strong consumer demand of the Chinese has a huge outbreak in a short period of time.

  Someone suggested: "Is our production process too cumbersome, temporarily cancel a few procedures to speed up the production speed, we can't let customers wait indefinitely."

Hu Chunlan was the first to object: "The procedures of the production process are established by our long-term production and processing, so the products produced in this way have the best taste, and the hygiene and nutrition are also guaranteed. If the procedures are reduced, the taste will definitely change. You can feel it when you eat it in the mouth of the customer!”

  Lv Zhenlin supported Hu Chunlan: "Our company has spent more than a year building up a little word of mouth and brand influence. We can't destroy the word of mouth we have finally accumulated for the petty profits these days!"

   Everyone knows that brand and word of mouth can bring long-term benefits, but with huge benefits in front of them, people will inevitably not be tempted.

  Lv Dong, as a major shareholder and a nominal manager, also attended the meeting.

   With Lu Zhenlin's prestige, other people naturally can't say anything, but they may not have other ideas in their hearts.

  Lu Dong thought for a while and said, "Uncle Jianshe, you are in charge of sales and you often run outside. Have you seen Qin Chi when you invite customers to dinner?"

  Lu Jianshe said: "This wine is very little... No, this wine was basically unavailable last year."

   Lu Dong said, "I heard Seventh Uncle say that in 1996 and 1997, Qinchi wine in our county can compete with Qingzhao!"

  The market protection of alcohol is very strong, and local alcohol often occupies the top of the local sales list.

   Lv Jiansheng, who had just spoken, said, "Yes, Qin Chi was very popular back then. I remember carefully reading the news broadcast or the advertisement in front of the weather forecast. It was Qin Chi for two or three years in a row."

Lv Dong said calmly: "When I was looking for a source and processing factory for the company last year, I went to Kite City and also stayed in Linqu. The most talked about by the locals was Qin Chi in Linqu. Taiwan's advertising icon has caused a national sensation, and sales have soared. According to local people, when Qinchi is the most popular, trucks waiting to pull wine can be lined up three kilometers away from the factory. Compare."

  Lv Jiansheng wondered: "Why did we suddenly lose sight of such a good deal? For the sake of Qingzhao Wine, we cut off the channel of people here?"

   It’s not surprising that this kind of thing happened this year. After the Gregorian calendar year, Tie Rooster also said that a colleague who raised chickens in a village in the north was arrested for selling eggs without a license across the region.

"Because Qin Chi is about to go bankrupt." Lu Dong said directly: "In the two most popular years of Qin Chi, who wants to work in the factory, who must pay a large amount of sponsorship? When I come back, the factory will fail, and there will be complaints in the local area.”

  Lu Jianshe understood, and cooperated with Lu Dong: "Dongzi, Qinchi is so popular, I heard people say that the annual sales are 700,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000, why can't it work?"

Lv Dong ignored the rest and said only what he wanted to say: "The details are very complicated, and outsiders can't quite figure it out, but one thing is clear. The local people I have contacted all say that the output of Qinchi is far from keeping up with the sales. , so many dealers are waiting to pick up the goods, what should I do? Qinchi buys cheap wine from many local small factories and small workshops, as well as foreign factories, simply blends it, and packs it into Qinchi's wine bottle packaging. wine for takeaway..."

"Sales skyrocketed in a short period of time, but dealers and consumers are not fools, they will be fooled for a while, but they will not be fooled forever. Besides, Qin Chi is so popular, how many competitors are watching? Just wait for Qin Chi to make mistakes... …”

   The rest of the people stopped talking, everyone knew that compared to Qin Chi, the scale and efficiency of the Lujia Food Company were far worse.

Lv Zhenlin said at this time: "Construction, you and Chunlan discuss it, measure the output of the past few days and the delivery volume of customers. If you can't supply it, go to work this morning, don't ask people to wait here, You must speak politely, give New Year's gifts, and don't be slow to treat customers."

  Lu Jianshe replied, "I know."

   After the meeting, Lu Dong and Hu Chunlan came out together.

  Hu Chunlan said as she walked towards the office, "I have to be busy in my 30s here. You can buy the New Year's goods and clean the house."

   "It's almost time to buy the New Year's goods." Lu Dong said, "I'll go back and clean up. Uncle Ma and Uncle Yu will come tomorrow."

   He remembered something: "Mom, the coat Song Na bought for you, you can try it when you go back at noon. If it doesn't fit, you can change it while the mall is still open."

  Hu Chunlan said: "Didn't you say, don't buy it for me, and let Xiao Song spend money, you will be stupid."

   Lu Dong was helpless: "She wants to buy it for you, but I can't stop her."

  Hu Chunlan thought about it for a while. In the future, her daughter-in-law will buy new clothes. It is not good if they don't accept them. She said, "Okay, I will go back at noon to try it."

   Turn around and wait for Song Na to come over and give more red envelopes.

   Lv Dong didn't stay in the factory much, he walked towards the gate and stopped when he saw the columbarium in the factory area, which was specially protected by a fence.

  Blue bricks and blue tiles, and on the ridge of the roof there is a columbarium of inexplicable mythical beasts, which is a bit abrupt in the factory area.

   Demolition is impossible, this is the history of Lujia Village.

   After so many years and the war and turmoil, it is not easy to be able to survive several times of repairs.

  Rural people believe this, and feel that the prosperity of the Lujia Food Company and the development of the Lujia Village are also the blessings of the ancestors.

   Where are the ancestors? in this columbarium.

   Columbarium, an old building from the previous era, the last large-scale maintenance was carried out by the fifth grandfather, Lu Zhenfei.

   Lu Dong looked at the columbarium for a while, and many things in his heart gradually began to connect with people, Lv Zhenfei, Lv Jianguo, the columbarium, the old street, and Ma Ming, archaeology, folklore, professors and so on.

  According to Ma Ming, the last time he and his tutor, Professor Fan, went to inspect the temple, they mainly inspected folk customs and architecture.

   After the Chinese New Year, find a suitable time and call Ma Ming for a walk.

  Lu Dong thought about this and came to the factory gate. At the gate of the newly built communication and security room, Lv Jianren was smoking and spanking people.

   "Seventh Uncle." Lu Dong greeted.

  Lv Jianren took a look: "Are you free? I just got off the cover in the north, let's go and have a look?"

   Lu Dong shook his head: "I have to go back to clean." He asked, "Seventh Uncle, have you finished cleaning the house?"

   "How can it be my turn to do this kind of trivial thing, the nails are done at home." Lv Jianren suddenly showed the majesty of being an old man: "This bear thing, the last exam at the end of the term!"

  Lu Dong was speechless, really the boss didn't talk about the second child, and asked: "I remember that the nails were very stable, why did they drop one place?"

   Lv Jianren sighed: "The winning son of Lao Tereng's family learned to ride a bicycle and broke his arm, but he didn't take the exam."

   Lu Dong reminded: "Seventh uncle, you have to supervise the study of Nails."

   Even if you have the grace to save Professor Fan's legs, Nail's performance continues to be stable, why do people work for you to save the university?

   "Would you like to play with the nails?" Lu Jianren asked.

   Lu Dong quickly shook his head: "No, I'm not convincing, then Nail asked, Brother Dong, did you study hard then? How can I answer?"

Lv Jianren also had a headache: "I really can't do it, I will be sent to the army when I get older." He is not without envy: "I heard from your Aunt Tie that Lan Lan passed the exam again this year. You say Lao Tie is such an idiot, why? Is there such a good girl?"

   Lu Dong replied casually and went home to clean up.

   The house is not big, but the house is old and dusty, and it is not easy to clean up.

   In the middle of the afternoon, Lu Dong cleaned up once, and went out to clean the door.

   The second grandfather came out of the gate, and Lu Dong ran home, brought the red paper he bought and a few hanging firecrackers, and handed it to the old man: "Second grandpa, I have to trouble you for the Spring Festival couplets this year."

  People on the old street rarely buy Spring Festival couplets, but they all buy red paper for the second grandpa to write with a brush.

  The second grandpa took the red paper, but didn't want the firecrackers: "I've accepted your wishes, I've already bought it for the explosion, and I'll take it back."

   Lu Dong burst into the fight to the second grandmother who just came out: "I'm different, I put it at the door, and when it's finished, lay a red carpet."

   The two sides pulled back a few polite words, and the second grandmother finally accepted the firecrackers.

   "Brother Dong!" Someone in the north was shouting, "Did you buy me a cannonball?"

   Lu Lanlan rode a bicycle and came from the north carrying Nails. Nails jumped off the bicycle and smirked at Lu Dong.

  This bear boy has a lot of spider webs in his hair, and he seems to be working at home a lot.

"Wait." Lu Dong went home and took out some firecrackers and some snacks, put them in two pockets, gave Nails and Lu Lanlan, and told Nails: "Don't go to the hut to blow up shit, or your father will beat him up. You, no one is pulling you."

  Last year, the nails were playing with the **** in the thatched hut, and the walls and floor were covered in shit, so angry that his dad used the harpoon.

   Lu Lanlan bit the lollipop and had an opinion: "Brother Dong, I'm eating candy!"

   Lu Dong stretched out his hand: "Okay, I won't say, where are you two going?"

   Lu Lanlan said, "Go to the village entrance to get a haircut."

   Lu Dong still has work to do, so he waved his hand: "Go."

  Lv Lanlan looked at a large box of chocolat and a large bag of candy in her pocket: "Thank you, Brother Dong."

   As he spoke, his eyes fell on the bag of nails, which seemed to be hers.

  Lu Dong went home to continue cleaning.

   Lu Lanlan got on the bicycle, waited for the nails to jump on the back seat, and said, "Nails, how are you treating me, sister?"

   "It's okay." Nails do not eat this set.

  Lv Lanlan saw that it was not very useful, and immediately changed a routine: "Nails, you have been fighting all day in the past two days, this can't stand it, I will give you mine too."

   She is a girl and doesn't like to put these.

  Nails responded immediately: "Okay!"

   Lu Lanlan said again: "There are also hand flowers, I will not let them go, I will give them to you together."

  Nails smiled: "Sister, you are so nice, you are my sister."

   Lu Lanlan also laughed: "I've given you all the fireworks and fireworks. I'll score some of your candy and chocolat, right?"

"this……"

   "I don't want much, half of it will do. Look, if my sister exchanges all the fireworks and firecrackers for half of your candy, it's a good deal for you."

   "Okay." Nail agreed.

   After getting the nails, half of the delicious food made Lu Lanlan smile until her eyebrows were bent.

   (end of this chapter)