Chapter 504 Victory Chicken Wings

  It was too late, and he was going to do an inspection in the university town tomorrow. Zhang Tao did not go back to Quannan after talking about things. He asked his assistant to open a room and prepare to rest on the spot for a night.

   Entering the suite, standing in front of the big window, watching the sparks of the university town, it may not be intuitive enough to sit in the car during the day, but now looking at it, the lights are flashing at night, and the prosperity is no worse than Quannan City.

   Zhang Tao heard the movement behind him and did not look back. He asked his trusted assistant who had been with him for many years: "Xiao Zhou, if it were you, would you refuse?"

   A man in a suit in his late thirties came from behind and said, "I will accept it."

  Zhang Tao frowned: "I asked myself that the conditions I offered were not bad. Sanlian has sincere cooperation, but that Lu Dong refused directly!"

  The man in the suit didn't speak, maybe he was also wondering.

It is true that the business of the adjacent stores of Lu's Catering and Guangmei has always been good. The average daily turnover is very high. It is not too much to say cash cows. And exchanged for the shares of Sanlian Real Estate Company.

   With the success of Sunshine Shuncheng and the financing of Sanlian Real Estate Company, how many people are watching? Want to get in but can't get it.

   The other party didn't think about it before and after, and didn't know about it later, so he directly refused...

   Zhang Tao sighed, with a somewhat unbearable frustration in his words: "I thought he would at least think about it."

   As long as the other party is moved, think about it, there are many articles to do in Sanlian.

  Xiao Zhou answered again: "Maybe too young to see long-term."

  Zhang Tao shook his head, thinking for many days, full of sincerity, and being rejected like this, he was somewhat annoyed.

   And in his eyes, this strategy can be successful, it will change the situation of the battle between Sanlian and Guangmei, and Sanlian will change from passive to active.

   All the ideas turned into fantasy, Zhang Tao couldn't help saying after all: "I don't know what's good or bad!"

  Zhang Tao left the window and sat on the sofa, thinking.

   He wants Sanlian to achieve transformation, no longer just focusing on home appliances as its main business, but to develop the real estate industry, but at this stage, home appliances are still Sanlian's main business.

   If Guangmei collapses in the home appliance business, the entire triplex will collapse as well.

  …………

   Back at Wenyuan, a school, Lu Dong called home and didn't leave, and Song Na also stayed.

  The two put on loose clothes and sat on the sofa watching TV, which was tuned to a sports station.

  Song Na had a question, so she naturally asked Lu Dong: "Do you think Sanlian's real estate is not reliable?"

"Who can guarantee this kind of thing." Lu Dong could tell Song Na about other things. After all, he met someone who would hold hands all his life, but when it came to the past, he could neither tell nor understand, so he simply found a reason. : "I feel that Sanlian has suddenly transformed into the real estate industry, and wants to start such a big project, but still wants to be one of the top luxury residential areas in Quannan. There may be shortcomings in experience, management and funds. After all, they changed careers midway."

  Song Na nodded slowly: "It's the same reason, Sanlian didn't start out in real estate."

Lv Dong added: "Let's not mention these, we can't just throw it away just because of our cooperation with Guangmei. The three joint model has allowed the catering company to develop rapidly and its popularity continues to be strong, which can be said to be an important support at this stage. one."

  Song Na understands that this is not about friendship, but only from the perspective of the company.

   Having been in business for so long, sometimes you must consider it this way.

"No matter how strong Sanlian is, it is a local enterprise in Taidong after all. How many stores does it have after leaving Taidong? How much influence does it have?" Lu Dong considered the problem from the perspective of actual profit: "Our two companies have Regarding the layout in Taidong, Li Qing on your side, and Lao Du on my side, both market in the surrounding provinces. In several provinces here, Guangmei has just been placed under Lao Fan's control, which helps a little bit. , At this time, I chose to choose a triplet, and I didn't let the donkey kick my head again!"

  Song Na agreed: "Just because Sanlian, like us, is a Quannan company, we can't give up our own benefits to help Sanlian, right?"

   She laughed softly: "Besides, Sanlian is Quannan Enterprise, we are Qingzhao Enterprise..."

  Lu Dong picked up a slender finger of Song Na, wrapped it in his hand, and said, "How old are you, you still care about the division of these regions."

The discussion of the three joints came to an end, Song Na talked about a recent incident: "The last time I went to the Women's Federation, I saw a director Xiao who came from Quannan, and he talked about how your Qingzhao Qingzhao is, we in Quannan How is Quannan?"

   Lu Dong smiled: "This situation is very common."

  Song Na went to watch TV at this time and reminded: "The men's football team is going to the World Cup again this year!"

Lu Dong also went to watch TV. It was playing on the sports channel, a football talk show. The host was introducing the qualifier schedule. The men's football team will start the first stage qualifier soon. Go to the top ten.

  The views on the show are very cautious, thinking that Milou is a barefoot doctor who walks the rivers and lakes. Last year's Asian Cup and the East Asian semi-finals at the beginning of the year proved that the so-called world famous coach Milou did not bring essential changes to the men's football.

Song Na came from a sports background. Although she practiced high jump, she cared more about sports than ordinary women. She asked Lu Dong, "Don't you also watch football? This time, without the sticks and devils, you should be able to do it. Get out."

   Lu Dong said casually: "I hope it is very big, the foreign coach seems to have something."

   As soon as these words came to an end, several guests on the TV program criticized Mi Lu again, and Song Na laughed when she heard it.

   Seeing that Lu Dong has a thick skin and doesn't mean to change his mouth at all, Song Na put away her smile and said, "There are two major events in the domestic sports world this year, one is the men's football World Cup, and the other is the fight for the right to host the Olympic Games."

Lu Dong nodded: "The Olympic Games should be successful. Last time we lost to Sydney, and we suffered from the grandchildren who were not familiar with the Olympic Committee. Those guys are all black-hearted, and dare to sell tickets for ten thousand or twenty thousand dollars. …”

  Song Na asked, "Which stall did you watch it from?"

   Lu Dong said: "There have been reports in the news, but it's not nonsense written on the street."

   Those who used to watch sports events often know a little bit. The two most black and corrupt sports organizations are the Olympic Committee and FIFA.

   However, the Olympic Committee is getting more and more embarrassed. After the Olympic momentum reached its peak in China, it was inevitable that it would decline all the way. Not to mention the competition and hosting, it all fell to the point where the Olympic Committee desperately sold it.

Watching the TV program, Lu Dong was thinking about two major events this year. Before, the company was not strong enough and could only build a foundation to develop slowly. Now that the foundation is gradually being laid, the company has entered a period of rapid development. Can we take advantage of the general trend of society? To further enhance the company's brand awareness?

   Lu Dong and Song Na discussed this matter, and although the discussion ended in the bedroom, there was something to be gained.

   As soon as he went to work the next day, Lu Dong called Gao Ming and Xu Qin into the office.

After    Gao Ming succeeded Qiao Weiguo as the director of the training department, he also served as the director of the product development department.

  Xu Qin has been running commercials and just came back from the capital the day before yesterday.

   Lu Dong first asked Xu Qin, "How about contacting the spokesperson?"

"I contacted the agents of Lu Yi and Zhang Ziyi, and the progress was not smooth." Xu Qin said simply: "They asked a high price, and they had doubts about our brand, especially the latter, starring in "Crouching Tiger, Hidden Dragon" Just won the Oscar, and the asking price is close to eight figures, probably to refuse..."

  Lu Dong nodded, looking for a spokesperson, naturally he couldn't hang himself on a tree, and asked, "Where's Jay Chou?"

   "We're still in touch." Xu Qin said one thing: "There are many companies talking to Jay Chou for endorsement. It is said that there is also the sports industry. The Football Association wants him to advertise for next year's League A."

   Hearing this, Lu Dong thought about it, Jay Chou seemed to be good, he was popular for a long time, and there were relatively few messy negative rumors.

   Lu Dong simply said: "Continue to contact him, and sign it if the price is right."

  Xu Qin nodded, but didn't say much. She had been at Lu's Catering for more than half a year and knew that Lu Dong usually did not interfere much in the specific business of a single department.

   Lu Dong took a sketch that he had drawn this morning and handed it to Gao Ming: "I want a new product, look at the appearance first."

  The painting is really not very good. Gao Ming carefully distinguished the "W"-shaped painting in the picture. After a while, he asked, "Mr. Lu, is this a pair of chicken wings?"

   Lu Dong nodded lightly: "A single chicken wing is a V. When it is sold, it is sold in pairs, forming a W."

  Xu Qin responded quickly and was good at advertising. He interjected and asked, "What do you mean by victory?"

   Lu Dong said: "This new product, I call it Victory Chicken Wings!"

  Gao Ming said from the perspective of production technology: "It is not difficult to make such a shape. With our kitchen equipment, it is easy to achieve, and the taste can be adjusted into several types."

  Xu Qin asked on the other side: "Mr. Lu, what's the point of victory chicken wings?"

"You should know that our country is bidding for the 2008 Olympic Games, and the Olympic Committee will vote on the final venue in July this year." Lv Dong explained in general: "I specifically watched the media, print media, TV stations and the Internet, for the bid to host the Olympic Games. The attention of the Olympic Games is very high, our product will be launched in May or June, and it will be advertised on the basis of the hot bid for the Olympic Games..."

   Xu Qin immediately answered: "Cheer for the Olympic bid?"

Lu Dong shook his head and said, "I discussed this with Song Na yesterday, and she said a slogan, which I think is very good, and it fits the general trend of bidding for the Olympics and the name of this product. Xu Qin, you have been advertising for a long time, and you have experience in advertising for a long time. Rich, how about this one - Victory China! Will it work?"

   "This slogan is good!" Xu Qin has further consideration: "We can combine this product with the spokesperson advertisement, use this product, and take advantage of the upsurge of bidding for the Olympic Games, while promoting the product, it will also increase the popularity of Burger King in the country!"

   She nodded frequently: "Victory China! Very loud. One thing, if the bid fails..."

  Lu Dong smiled: "In the early stage, we used the momentum to open the advertisement. If it fails in the later stage, let's remove the advertisement and replace it with a new one."

   (end of this chapter)