Chapter 513 Tiger

In time for the arrival of the consumer boom on the May 1st holiday, all the signboards and adjacent print advertisements of Lu's Mala Tang were replaced with new content related to the national football team. , appeared in newspapers and on television.

Although the national football team has been criticized all the way for more than ten years, in the early 21st century, the Chinese people have not been completely disappointed with the national football team, and there are no jokes that ridicule and belittle them. The scolding is also out of love and deep responsibility. .

   When the national football team once again attacked the World Cup, it caused some social upsurge.

   In fact, Lu Dong is very clear that the advertising effect of the first stage qualifiers will not be particularly obvious, but in the top ten stage, especially after the point advantage is determined, anything related to the national football team will become a social hot spot.

   As long as they qualify, until next year's World Cup, the topic of national football is explosive.

   This ad will get ten times or more returns.

   Of course, after the World Cup, it may be another matter.

   Therefore, this advertising authorization of Lu's Catering will be signed before next year's World Cup.

   In addition to the advertisement of the national football team, the endorsement of the Burger King has also been finalized.

Just entering the May Day holiday, Lu's Catering held a press conference at the Crown Hotel and invited many media such as the Evening News and Provincial TV to participate. In front of nearly 100 camera lenses and camera lenses, they officially signed a two-year endorsement contract with Jay Chou. .

  The real agreement was signed before. Xu Qin was the one who attended the ceremony on behalf of Lu's company at the press conference. Facing many media reporters, Xu Qin undoubtedly had more experience in dealing with them and knew how to stir up a topic.

  I have visited Lu's Catering, and I am sure that it is a large chain company spanning several provinces. Jay Chou is also considered to cooperate when signing an endorsement contract, because he will basically stay in the north for activities in the first half of the year, and it is not troublesome to shoot advertisements later.

After the    press conference, many people from the company ran to the booth to take photos with Jay Chou, including Song Na.

   These days, celebrities are not only eye-catching, but also have a sense of mystery.

   It's like more than ten years later, the little things before becoming famous can be cleaned up, and something happened instantly spread all over the country.

   After taking a photo together, Song Na walked over with a bit of excitement and said, "He's not bad, he's very kind, and he doesn't have a celebrity presence."

   Lu Dong said casually: "When your business is bigger, and if you want to see any stars you won't see, then you won't be excited."

   "Not necessarily." Song Na said deliberately: "Who is like you, old-fashioned."

  Lu Dong walked out, Song Na followed, one hand quietly took Lu Dong's arm, stretched his head to look at Lu Dong's face, and asked tentatively, "Are you angry?"

   Lu Dong smiled: "No, what kind of madness, am I the one who won't let you talk about it?"

   Song Na leaned against Lu Dong and smiled, "Every time I say you, you don't have a reason, why didn't you look for it this time?"

   Lu Dong replied deliberately: "Probably I'm really old."

   "You're not old." Song Na quietly leaned into Lu Dong's ear: "Yesterday you were as fierce as a tiger."

   Lu Dong also lowered his voice: "If you say that again, I will become a tiger again."

  Song Na quickly put away the joke and went back to the main topic: "Have you got the advertising creative?"

Lv Dong said briefly: "The advertising company has obtained several copies, and Xu Qin and I have finalized one, and it is nothing special, mainly focusing on Victory Chicken Wings and Victory China. This advertisement should be sent out in response to the final sprint to bid for the Olympic Games. , in order to achieve the effect.”

  Song Na said: "I hope you don't lose this time."

  Song Na hopes that the 2008 Olympic Games will be hosted in China, both from her own interests and from the general sentiments of the nation.

   Lu Dong said softly: "This time we understand the rules of the game and how to play this game, so the possibility of winning is still relatively high."

   The first time I lost to Sydney was a loss I didn’t understand. Who would have thought that those high-sounding members of the Olympic Organizing Committee would sell out tickets for $20,000 to $30,000.

  The two walked out of the rented press room, and Lu Dong turned to ask, "Aren't you looking for a celebrity as an endorser? Are you looking for it?"

Song Na nodded: "I asked Sister Xu for help and contacted a newly famous female star, surnamed Li, who acted in "Youth Bao Qingtian" last year. She is relatively young, and it is also in line with Wenxin's main customer positioning for young people. "

   Lu Dong didn't need to ask carefully, he said, "You can do it if you think it's appropriate."

   For the two companies to enter markets other than Taidong, they both need to further expand their popularity. The most direct means is to advertise on a large scale.

For the advertising endorsement, Lu Dong was completely in charge of Xu Qin, and then he and Du Xiaobing took someone on a business trip to northern Hebei. With the help of the branch of Guangmei Electric, another batch of new stores opened, and then he returned to interview some key points. candidates for the position.

  Recruitment and training, Lu's Catering has never stopped.

  Store service personnel can learn training in the store, and kitchen operators need to receive unified operation training.

  In addition to the University Town Headquarters and Taidong East and West, other foreign markets have also set up branches to build corresponding warehousing and distribution centers. It can be said that the top and bottom are very busy.

   In addition to company matters, Lu Dong also has some matters to deal with in Lujia Village.

   Just after the May Day holiday, the Ningxiu Town Committee accepted a proposal submitted by the Lvjia Village Committee and formally appointed Lv Dong as the Deputy Director of the Lvjia Village Committee and became a member of the Lvjia Village Committee.

   This not only means that Lu Dong really has the power to point fingers at Lujia Village, but also brings a heavy responsibility.

  Before, in the affairs of Lvjia Village, Lv Dong could be said to be in charge of politics even when he was not in office.

   But in the eyes of some people who like to be picky in eggs, it is ultimately a misnomer.

   Now, it is justified.

   "The land conversion procedures have not yet been approved." Lu Dong said to Du Dahai as he walked: "But the above report has already been printed."

Seven or eight people came out of the village committee without driving. They walked along a dirt road to the south of the old school and went east. After passing through Lijia Hutong, the end of the responsibility field of Lujia Village on the east side was the boundary of Zhangwan Village's responsibility field. , There is a hill-like forest, which is called Lady Mountain, one of the so-called top ten scenic spots in Qingzhao.

   It is said to be a scenic spot. Usually no one comes to play. Even people from Lujia Village and Zhangwan Village basically ignore its existence.

   For such a long time, Lu Dong didn't see this huge wasteland mound in his eyes. It was not until Du Haizhong wanted to build a resort by the mountains and rivers that he really paid attention.

   Perhaps in the eyes of the people of Lujia Village and Zhangwan Village, the biggest sense of existence of this large hill-like barren mound is that the people of the two villages have to clean up the wildly spreading torch trees every year.

  Although the torch trees are not so beautiful in autumn, but the trees are scattered everywhere, and they start to encroach on the responsible fields and need to be cleaned manually.

The sturdy cuckoo, who was as strong as Lu Dong, came with Du Dahai, took off the sunglasses that blocked the strong light, showed a square face, pointed to the mound of the torch tree that was getting closer and asked, "I won't talk to Luo down here. Like the tomb of Zhuanghan, is there an ancient tomb?"

   Those who are engaged in construction are very afraid of encountering such a thing. Generally speaking, small tombs are okay. If the construction project excavates a super large tomb of the size of the Luozhuang Han Tomb, the construction must be stopped.

"No, when Professor Fan came to Lujia Village, he came here to investigate." Lu Dong briefly introduced the situation at the time: "According to Professor Fan, this is the ancient university left behind when Qingzhaohe was the largest. The dam, the Qingzhao River in ancient times, was a veritable river, the size of the disappearing Jishui.”

He smiled and said: "Uncle Du, Sister Du, think about it, this place is dozens of times bigger than the mound on the surface of the Luozhuanghan cemetery. If there really is an ancient tomb, it can't be the emperor's tomb? Once there was an emperor, it was Wang Mang.”

  Du Dahai laughed: "If there really is an emperor's tomb, your Lujia Village will be very prosperous."

   Lu Zhenlin came from behind and said, "Lujia Village has been in this place for hundreds of years, and there has never been a high official. This place is not a feng shui treasure."

  Du Dahai nodded and stopped. There was no road leading to the other side, unless he walked on the ridge. The wheat in May grew very high, and it was difficult to walk in the field.

   "Is this a responsibility land?" He said, "It takes a lot of approval procedures to transfer responsibility land to construction land."

Lu Dong replied: "Uncle Du, the county's cultural tourism plan has been approved, and financial loans have also been approved. Lujia Village is an important node of the cultural tourism plan, and the approval will definitely be approved. I asked the county leaders. , it will be approved by the end of this year at the latest.”

Du Dahai learned about Lu Dong in detail from his son, and saw it many times. Knowing that this is a reliable one, he said: "The land is not the problem, the main thing is your village. If your village can get up, no matter how you build it here. not a problem."

  The person was found by Lu Dong. Lu Zhenlin has been playing a supporting role, and he doesn't talk much. The main things are left to Lu Dong to discuss.

  The age is getting older every year, and he also thinks that the younger generation can get up earlier.

Lu Dong said: "Lvjia Village's output value exceeded 100 million last year. Qingzhao County has only one share, and there are not many in Quannan City. The county and city are pushing Lujia Village to compete for a national civilized village. Our village's next step is to plan. "Uncle Du, you have also seen it."

   He is not a poor man. The development of Lujia Village is here: "At most, in two years, Lujia Village will change greatly, and the Qingzhao River section from the county seat to the north of Lujia Village will also change greatly."

   Dujuan suddenly said: "It is difficult to keep people for a long time in Lujia Village alone."

Lu Dong smiled: "Sister Du, let me tell you something, it's not completely settled, but it's very hopeful. Do you know about the Penglai Baxiandu and the island city underwater world that is under construction? The investor from Yancheng came to Qinghai last year. According to the investigation, it is very likely that a large amusement park area will be built in Qingzhao, near Lujia Village."

   "I heard Xiaobing say this." Du Dahai glanced at Lu Dong: "You are rushing forward step by step."

Lu Dong said: "If you don't move forward, you will fall behind. Uncle Du, you have also seen the university town in the southwest of Lujia Village. The regional planning has reached the expressway, and it is not far away from Lujia Village. The university city is swallowed up, and even the village is not there."

   (end of this chapter)