Chapter 516 Bad idea

  Project acceptance, Fang Xuanling's hometown was a bit chaotic, so Director Xue pulled Lu Dong into a quiet room to discuss this matter.

  The general social situation is that the economy is in command. If it is placed in Qingzhao, the general situation is the cultural tourism plan.

  The promotion of many people, the work of the cultural tourism plan is an important assessment standard.

   Director Xue has not known Lu Dong for a day. Knowing that although he is young, he has always been reliable in his words and actions. He closed the door of the wing room and said, "Mr. Lu, we are also old friends. If you have an idea, don't hide it."

  It was sweltering in summer. Lu Dong opened the window and said, "Director Xue, recently, my catering company has hired a celebrity to be its spokesperson."

   "I know." This is also a huge entertainment news in Qingzhao. Director Xue has heard of it: "Jay Chou from Wanwan."

  Lu Dong nodded and said, "The person in charge of advertising in the company, when he went to Hong Kong and Taiwan to find people, heard such news, it seems that Chen Jack and his son want to recognize their ancestors and return to their ancestors..."

   Director Xue couldn't understand the meaning of these words: "Jack Chen? That action movie star? Does he want to go to Shaolin Temple because of his ancestors?"

"No, this Jack Chen has declared his original surname Fang more than once in public." Lu Dong roughly recounted the news he had seen on the Internet: "His biological son is surnamed Fang, and Fang Xuanling's house!"

Director Xue, who was opposite, was stunned for a while, but Lu Dong said again: "Chen Jack wants to recognize his ancestors and return to the clan together with his son. It is said that this ancestor chose Fang Xuanling? Director Xue, if I remember correctly, this is Many people in the film have the surname Fang, and it is said that some people claim to be the descendants of Fang Xuanling's direct descendants?"

Director Xue nodded and replied: "That's the case, but there are also in Linzi, they have the so-called genealogy, and we have it here, you know what's inside, I won't go into details, it's all a mess. ."

Lu Dong said: "No matter if the account is confused or not, doesn't Chen Jack want to recognize his ancestors and return to his ancestry? We can first understand the situation here. If Chen Jack has a strong idea of ​​recognizing his ancestors and returning to his ancestry, we will send an official invitation. Let him come to Qingzhao to hold a formal ceremony, and then the publicity will be bigger, with the fame of Chen Jack and the influence of Fang Xuanling's historical celebrity, are you afraid that it will not attract the attention of the whole country?"

Director Xue couldn't help but clapped his fist: "This is a good way! This is a good way!" He gave Lu Dong a thumbs up: "Mr. Lu, you really have! As long as we make big news here, the whole country will know about it. Now, Fang Xuanling is Qingzhao! History books? How many people go to see the official history!"

When the above-mentioned leaders held a meeting, they emphasized more than once that to be a city of cultural tourism, we must not only be able to tell stories, but also dare to tell stories. It is normal for historical figures to have differences and disputes in the region, and the division of administrative regions a thousand years ago has long been untested."

Lu Dong reminded: "This kind of thing depends on whether the other party is willing or not. I think it is feasible. After all, Fang Xuanling is hanging, even if he does not recognize his ancestors, he can take his son to Fang Xuanling's hometown. Turn, that's also big news."

Although Director Xue is no longer young, he knows what kind of fame the movie star has. Just like Chen Jake's self-deprecating self-deprecation, he can be criticized as the "four evils". existence of the same magnitude.

   "Thank you, Mr. Lu." Maybe it was the influence of the simple and antique decoration of the wing room, but Director Xue bowed his hands to Lu Dong: "If you have time today, let's have a good drink."

   Lu Dong politely refused: "I have to go to the county guest house in a while, and the county will entertain investors. Let's another day?"

   Director Xue said with a smile: "Okay, then another day!"

  The inspection went very smoothly. As soon as the formalities here were completed, Director Xue hurried back to the county. He kept making phone calls along the way. After entering the county, he simply went directly to the office building where the Propaganda Department and the United Front Work Department are located.

When returning home, Lu Dong was thinking about this in the car, and asked Lu Kun who was driving: "You went out as a soldier to see the world, tell me, if our county and Linzi robbed Xuanling for housing, is it local protectionism? "

   Lu Kun laughed: "Brother Dong, I don't know much about this, but as far as I think, historical celebrities who can drive the development of a place are good historical celebrities."

   Lu Dong pointed at him: "You guy, you have also learned to play tricks."

   Came to the county guest house, Lv Dong went directly to the banquet hall, joined the people from the China Merchants Bureau, and went to see Zhao Zhen together.

   Today, several leaders of the county hosted a banquet for Zhao Zhen, and asked Lu Dong to accompany him by name.

On the one hand, there are overall plans and practical preferential policies. On the other hand, they want to enter the provincial capital. They also find a reliable partner here. Qingzhao and Zhao Zhen's companies have reached an agreement on investment intentions. Investment negotiations involving specific details.

  According to Zhao Zhen's plan, a large-scale comprehensive amusement park area will be built on the east side of Lujia Village first, and then the top marine polar world in China will be built in the future.

   Qingzhao will give a series of preferential policies from taxation to loans to construction land.

  After the banquet, Zhao Zhen left his entourage to conduct detailed investment negotiations with Qingzhao. I was going to Daocheng. After all, his company has a large investment project in Daocheng.

  The people from Qingzhao have been sent to the intersection of the expressway.

   When he went back, the leader of the county government specially invited Lu Dong to ride in the same car with him, which was also sending a signal to the outside world.

   Those who contribute to the overall development of Qingzhao will naturally be valued!

  Although the two recent projects have not yet been signed and implemented, the county has reached an agreement with Du Dahai and Zhao Zhenquan on the investment intention, and the rest is nothing more than some specific details of the investment.

None of this is ultimately a problem if the    county is willing to make concessions to attract investment.

  In the eyes of the leaders, these two investments are different from the Weiqiao Group Home Textiles Industrial Park, which was introduced by Lu Dong to the University Town. The University Town will be separated from Qingzhao sooner or later, but the latter two will only belong to Qingzhao in the future.

The    county is also discussing how to issue an honorary award to individuals like Lu Dong who have made outstanding contributions to their hometown.

  Unfortunately, Qingzhao is not a coastal city like Daocheng, and there is no material reward for people who bring in investment like Daocheng.

  As soon as June entered, the country set off a sprint upsurge to bid for the 2008 Olympic Games, and even national leaders frequently came forward. The influence of the bid for the Olympic Games has penetrated into all aspects of society.

   It’s not an exaggeration to say that it is highly anticipated.

   With this boom, Burger King's brand-new Victory China and Victory Chicken Wing advertisements began to be launched on a large scale, from newspapers to print advertisements to TV commercials, which can be seen everywhere.

   The slogan "Victory China" quickly attracted people's attention during this special time period. Victory Chicken Wings is the most popular new product since Burger King opened its store.

   Burger King's momentum rose immediately. The customer flow of the existing stores has always been hot, and the newly opened stores have quickly become hot spots in the business district. There are even countless people calling Lu's Catering Headquarters, wanting to join in and open a store with a lot of money.

   The situation was good for a while.

   But Lu Dong resisted all the opposition and rejected all the investors who wanted to join.

   If you follow the ordinary fast food chain business model, you should take advantage of the momentum to absorb the franchise fee, authorize franchisees everywhere, and let the stores quickly open all over the country...

and then?

   The result is basically conceivable that Lu's Catering has difficulty restraining these franchised stores in the later stage, so the service, hygiene, and production standards are out of control, resulting in the chain's reputation out of control and the brand out of control.

   may explode for a while and turn into chicken feathers after a few years.

   Lu Dong can't let the risk get out of control, and he really wants to operate for a long time and build a brand, rather than slide across the sky like a shooting star.

   Also, isn’t chain operation without a successful model to learn from?

   When the brand recognition of Burger King is high, Lu's Catering can adopt a franchise model like KFC.

   On the other hand, in the 2002 World Cup first-stage qualifiers, the national football team was sprayed into a pile by fans and the media, but no matter what the score was, it was a winning streak after all, and it had already secured the first place in the group in advance to ensure that it could enter the top ten.

   In conjunction, the advertising effect of Lu's Mala Tang is also rising.

During the month when the    advertisement was broadcast, Lu's Catering has accurate statistics. The sales of ordinary single stores have increased by more than 15% compared with the previous month, and the advertising effect is very obvious.

  In this era, fans and the media are not the kind of crazy ridicule and ridicule after all, but more out of ardent expectations for the national football team.

   If you want to change it to after 2010, even if you kill Lu Dong, you will not go to the national football team to advertise, unless it is free.

  To be replaced after 2015, free advertising may have to be considered.

   After all, the national football team was out of the circle at that time and became a special existence that bears the laughs of the whole society.

   When all walks of life are not going well, they can pull out the national football team and spit twice.

  The silence of the national football team is okay. If you reply with a sentence like "you can do it, you go up", it will immediately become a big criticism of the whole society.

   When the advertisements of the two brands have not reached their climax, they have already brought a hot pulling effect to Lu's Catering.

   In particular, Victory Chicken Wings ranked first in Burger King’s single-item sales in the statistics for several consecutive days.

   In addition to the advertisements, the chicken wings roasted to golden brown, tasted by Lu Dong and Gao Ming, are also more suitable for Chinese people's dining habits, especially for teenagers.

  The key factor of taste, Lu's Catering has always been very strict, and has never relaxed its requirements.

  Although the advertising investment has just started, in terms of the effect achieved in June, this can be regarded as two successful advertising marketing cases.

   Lu Dong also specifically asked Xu Qin to make a conclusion. Lu's Catering will continue to invest in advertising in the future. Every successful experience is very valuable. It is not too much to say that the company used money to burn it.

   The successful advertisement reminded many consumers of Burger King and Lu's Mala Tang. Many investors paid attention to Lu's Catering Company, and some people were inquiring about the details of Lu's Catering.

  Especially those who have already noticed Lu's Catering Company, seeing the hot customer flow in the store with their own eyes, and seeing a wide range of advertisements, it is inevitable that they will have ideas.

  How difficult it is to start a business, and how many people want to acquire or invest in companies that have achieved initial success.

   (end of this chapter)