Chapter 600 Salary from the bottom of the pot (seeking a monthly ticket)

The cooperation among the three parties is obviously purposeful and targeted. The cooperation between Lv's Catering and Guangmei Electric Appliances and Ginza Shopping Mall has achieved considerable success in general. Therefore, including Lu Dong, the three people here are very clear that once the Sanlian Electric appliances plus Carrefour plus Dicos will definitely impact the existing business district situation.

   As a vested interest, who is willing to give up the great situation that was finally created?

   Lu Dong thought deeply, if it is only Dicos, in fact, Lu's catering has laid a foundation in Taidong and even the northern provinces, so there is no need to worry too much.

   But the possible consequences of this tripartite alliance business consortium are - the bottom line!

   The business district that we have built with great difficulty is not far away, forming a new business district with very similar categories. Once consumers are diverted, it will not have a temporary impact, and the entire business district will weaken.

   In every business district, Lu's Catering has three restaurants in a row, and the capital involved is not much less than the other two.

After   , more news was gathered by the three of Lu Dong.

   This is a cooperation planned by Sanlian Group and contacted at the center. Carrefour has not had a store in Quannan and Taidong so far, and Dicos has just entered the Taidong market.

  The original plan of the former was to open a store in Quannan and Daocheng, the two most economically powerful cities in Taidong, instead of opening up a large-scale Taidong supermarket market.

   The latter plan was relatively conservative, after all, Dicos had just arrived in the northern market.

   But the appearance of the big local snake, the Sanlian Group, has brought about a series of changes.

  Although Guangmei Electric has been forced to retreat in the home appliance market, Sanlian, which has initially achieved results in the real estate industry, is still a veritable business giant in Quannan.

   Compared with the original Lu's restaurant, Sanlian is more worthy of the title of local snake.

  The people of Sanlian Group spent time and resources, and took the cooperation of Lu's Catering, Guangmei Electric Appliances and Ginza Shopping Mall as a successful case to persuade the two companies, and finally reached a cooperation.

  Because the successful cases are placed in Taidong and several provinces around Taidong, if successful, it is not only the three joints that will benefit.

   Maybe six or seven years later, no one can stop the rapid rise of new commercial complexes, but at the beginning of 2002, Lu Dong and others could not acquiesce to this happening.

   "The key to this union is the triptych!"

   The new meeting will be held in Lu Dong's office, because from this side, you can see the office building of Sanlian Real Estate Company, a subsidiary of Sanlian Group.

Fan Yunming and Zhang Mingyu have read the relevant information, and Lu Dong only said the key point: "The joining of Carrefour and Dicos is more due to the lobbying and promotion of Sanlian, and the relationship between these two companies is not good. Conflicts of interest, in the few Carrefour supermarkets in China, it is difficult to see Dicos, and without the key factor of triplex, the so-called commercial consortium will inevitably collapse.”

   Fan Yunming served as the general manager of Taidong and several surrounding provinces. One of his main tasks was to suppress Sanlian and **** the market of Sanlian. At this time, he said: "Our main goal is to triple?"

  Zhang Mingyu recognized Lu Dong's words and added: "Quannan and Taidong are the basics of Ginza and the basics of our three cooperation. We have worked hard for nearly three years to get today's results."

   "Not just Quannan and Taidong."

When it comes to dealing with the Sanlian Group, Fan Yunming is full of energy: "In several provinces around Taidong, such as northern Hebei and southern Henan, the cooperation between the three of us has also been very successful. They want to go our way, and once they succeed, they will never stop at Too East."

  Lu Dong said at this time: "Judging from the current situation, as long as the Sanlian Group can be held back so that they do not have more resources to open new home appliance stores, the threat of this plan to us will be much less."

  Fan Yunming crossed his hands on his chest: "Sanlian, an old opponent."

The Ginza shopping mall where Zhang Mingyu is located, because of the nature of the enterprise, feels the least threat, but he himself knows that the Ginza business will be affected, and the current position will be unstable, so he directly asks: "President Fan, you and Sanlian Friends. Mr. Lu, Sanlian is your neighbor now, so you must know better than me."

  Fan Yunming's eyes turned to Lu Dong: "Let's let President Lu talk about it. Sanlian is involved in more than just the electrical industry. President Lu knows more than I do."

To safeguard his own interests, Lv Dong has nothing to be humble about. He said, "Sanlian's home appliance business is shrinking, and it can still generate a certain amount of cash flow, but most of this part of the capital is invested in the real estate market. At present, Sanlian's main business is not limited to Home appliances, but put more origins on real estate, I have contacted Zhang Mingyu, and I have also contacted some shareholders of Sanlian Real Estate Company."

  Lv Dong heard a lot of news from Bai Sheng: "Just like Sanlian allocates funds for the home appliance business to develop a real estate company, once Sanlian makes a profit in the real estate business, it will also allocate resources to feed back the home appliance business."

  Fan Yunming grasped the key point in Lu Dong's words: "In other words, real estate is the core of Sanlian Group's investment? The core of business?"

"This is indeed the case at this stage." Lv Dong handed some of the information collected through Mu Kun's family and Du Xiaobing's family to the two partners, and said, "The real estate industry is an investment-heavy industry, and Sanlian Real Estate has successfully operated Sunshine Shuncheng. The project is currently making every effort to build the Quishi Villa, known as the first high-end community in Quannan. Such a project, its investment can be imagined, the income from Sunshine City, the large reserve fund of Sanlian home appliances, the financing of Sanlian real estate, and bank loans. , all smashed on top of Quarry Mountain Villa."

It may be the chain effect he brought. Sanlian got involved in real estate earlier than before. The success of Sunshine Shuncheng, coupled with the more market share that Guangmei Electric has seized, made Zhang Tao decide to put a big satellite. It was only planned to be in the middle. The Quishi Villa in a high-end society has suddenly become the first high-end community in Quannan.

   The risks are great, but risks always come with opportunities. If Quarry Mountain Villa is successful, Sanlian will surely get rid of the decline.

   Lu Dong expressed his own opinion: "If you want to break this plan, the key lies in the triple. If you want to hold off the triple, the key lies in the real estate!"

He further said: "I have definite news that Sanlian Real Estate is currently competing for the Taifengyuan plot of Shishima Road, and it is very determined to win it. Last year, the university town was planning to sell the land, and it is estimated that there will be a land auction soon. Sanlian is ready to win the king of the earth."

   Zhang Mingyu also heard about it and said: "The financing of Sanlian Real Estate, the funds transferred and the loans from banks are all invested in the Quarry Mountain Villa, and there are enough funds to operate the new land?"

   Fan Yunming said: "Reloan or private financing?"

   "Sanlian Real Estate has raised financing from the private sector." Lv Dong took over: "They also plan to mortgage Quishi Villa."

   Zhang Mingyu and Fan Yunming immediately understood that this is how many real estate development companies operate.

There is even a bigger game than this. Use investment to enter a place, take a fancy to a real estate project in the place, and then draw a big pie, use the place to apply for low-interest or no-interest loans, and use the loan to operate the place. On the project, and then mortgage the project out, use the funds to start another project.

  From the beginning to the end, it is to operate with local policies and bank money.

   Economic indicators are required at the local level, and as long as the operator has a certain background, they are willing to cooperate.

   Of course, banks are not vegetarians, as long as the capital chain is broken, it becomes the bank takes all.

   Fan Yunming said slowly: "This way of operating funds is very dangerous."

   Zhang Mingyu nodded in agreement.

   Lu Dong said: "If there is a problem with the triple capital chain, it is basically impossible to promote the business consortium plan."

   Fan Yunming added: "In addition to putting pressure on our opponents, we also need to strengthen ourselves."

Lu Dong was well prepared and said: "President Fan, President Zhang, I heard that the New Century Cinema Company is planning to expand. The cinema is not only located in Qiansheng Commercial Building and Garden Plaza in Ximen, but also wants to build more restaurants in Quannan and the province. Cinema theater."

  New Century Garden Store was originally introduced in Ginza. Zhang Mingyu was very familiar with it and said: "There is such a thing, I will talk to the people from New Century."

  The existing mature business district is very attractive to cinema companies.

   Fan Yunming said: "On Guangmei Electric, I plan to hold promotional activities in several provinces in the region to warm up the May Day Golden Week and seize more market share."

   Lu Dong understands that if Guangmei continues to expand the market, it will inevitably squeeze the space of Sanlian Electric, and compress Sanlian Electric to transfuse blood for Sanlian Real Estate.

   "We can't stop the bank." Lu Dong sees it clearly: "Sanlian Real Estate has put the project on the bank, and it is estimated that the bank will be happy to accept it."

   Zhang Mingyu said: "Find a way to increase the cost and investment of Sanlian real estate."

  Lu Dong nodded lightly: "Mr. Zhang, let's think of something."

  The bank can influence it. If Sanlian engages in mortgage loans, it will be difficult.

   In a sense, Sanlian Group itself has many high-quality assets.

  If there is no previous experience, Sanlian mortgaged the powerful quarrying mountain villa built to Lu's catering, and Lu Dong would not have to accept it.

   The market is doing this. Banks are sitting on the Diaoyutai Station firmly, not to say that they can make a profit or lose money, but in fact, it is not much worse.

   To put it bluntly, what the real estate industry does is basically a situation where banks take all.

   After all, no one can afford to sit behind the big banks.

   The three quickly discussed the division of labor. Fan Yunming continued to confront Sanlian head-on, attracting Sanlian's firepower in an all-round way, and squeezed Sanlian's market space and capital flow through Guangmei Electric.

  Zhang Yunming is in charge of negotiating cooperation with New Century Cinema, striving to add another point to attract tourists in the business district jointly built by the three companies.

  According to the situation of Ximen Qiansheng Commercial Building, the cinema has a certain role of drainage.

   Lu Dong mainly does some secret work, such as increasing the cost of Sanlian Real Estate.

The purpose of    is nothing more than to make the triple capital chain tense. It would be better if it could be broken.

   (end of this chapter)