Chapter 632 Word Game No. 1

There are many cases of sports stars acting as endorsements, and there are many successful ones. With the help of the men's World Cup qualifying craze, Lu's Mala Tang has indeed become popular for a while. In the eyes of many consumers, this brand has also forged an indissoluble bond with sports. .

   On the new spokesperson, Lu Dong agreed with Xu Qin's opinion and continued to use sports stars as endorsements.

  Xu Qin took out a document and gave it to Lv Dong, which contained the basic information of the five athletes and the current endorsement value.

  Lv Dong browsed it roughly, and there was a diver, a table tennis player, a basketball player, a badminton player, and a track and field player.

   Among them, the top four are all well-known sports stars in China. The basketball players also went to the United States this year.

   Not to mention this basketball star. Other diving, table tennis and badminton are strong domestic projects, and the marked advertising or endorsement fees are no less than the first-line stars in the entertainment industry.

   Domestic sports stars are completely different from entertainment stars. First, they have to go to professional associations, and only after they have been approved by professional associations can they talk to athletes.

  If athletes receive advertisements in private, it will be an endless trouble.

   In terms of fees, it seems that professional associations also draw a large portion.

   There was news some time ago that the basketball player had paid a lot to the Basketball Association in order to play in the United States.

   Lu Dong's eyes fell on the last person, a relatively weak and unpopular track and field in China.

   "The hurdler is the last one to choose." Lu Dong asked, "Who chose it?"

Xu Qin said: "This is my choice." She explained briefly: "Some time ago, when Ma Junren came to Quannan, I chatted with Song Na, talking about Ma Jiajun back then, Song Na by the way mentioned the domestic track and field. , She pays more attention to this aspect and understands more."

  Lu Dong nodded slightly, Song Na was originally a track and field practitioner, and sometimes she would talk about this topic with acquaintances.

   "She talked about this hurdler who won China's first track and field gold medal at the Universiade last year. She said that this person is very powerful. If he can run out, he will become a big star like Ma Jiajun."

As the company's direct person in charge of the media, Xu Qin not only has accumulated work in the TV station before, but also broadened his horizons with the increase of work: "Mr. Lu, I think so, domestic track and field, especially Track racing is a traditionally disadvantaged sport, once there is a breaking point, it can immediately blow up the whole country, and the Ma Jiajun of that year is the best example."

She gestured and strengthened her tone: "When you were hyping the Tibetan Mastiff, I saw Ma Junren more than once. The capital accumulated by Ma Jiajun back then allowed him to eat with ease, and a track star who can win the world championship has brought him. The explosion point... Do you still remember the Chinese turtle essence?"

  The marketing case of Chinese turtle essence, of course Lu Dong knows that Ma Junren used Ma Jiajun's reputation to create a living health care product for the whole people.

  Lu Dong knows who this hurdler is because he was once too famous.

   But he did not expect that Xu Qin would have these views.

   "Of course, if we choose him, we will have to sign a longer-term contract, and there are risks." Xu Qin added: "If he can't escape, our return on investment may be very low."

She pointed to the information in Lv Dong's hand: "Last year's Ninth National Games, his performance has reached the world's first-class level, and before the real explosion of fame, what is lacking is a real world championship or record-breaking results. In July , he has an important Grand Prix to play in..."

   It is not difficult for Lu Dong to make a decision, but he wants to hear Xu Qin's opinion.

  Xu Qin said: "The frequency of his sports news has been increasing. When I went to Beijing this time, I asked people about it, and it seemed that I had a good taste of TV 5 and planned to send a reporter to him."

   After listening to Xu Qin's words, Lu Dong said, "Go and get in touch. If the conditions are good, sign it. If the above conditions are similar, choose the more famous ones."

   Xu Qin finished her work and stood up: "I understand."

   Lu Dong reminded: "Sign an Olympic cycle."

   "I'll get in touch first." Xu Qin went out and left.

  Xue Tian then brought people in and asked Lv Dong about the decoration of his office in Lv's Restaurant Building. The designer produced the renderings. Lv Dong took a general look and settled on one of the simple and lively plans.

Lv Dong asked about the rental situation again. The office in the innovation port of the Provincial University was very tight. Before Taifengyuan moved to the north, because he could not find a suitable office space, he used a house of Lv Dong for a time. Temporary office.

"The investment promotion is very smooth, and 60% of the rent is currently rented out." Xue Tian said roughly: "The management committee asked us to reserve five floors because of the need for investment promotion. Mr. Song's warm business has rented eight floors. Floor by floor, Mr. Wang’s 8:00 Online is talking to us about the leasing of the third floor.”

   The office on Song Na's side has long been out of use, and it has been in use. If Lu Dong hadn't asked her to wait, it would have been changed a long time ago.

  Compared to the progress of the renovation of Lu's Restaurant Building, the progress in Taifengyuan Yellow Braised Chicken is much faster.

Originally, the University Town was the largest storage center of Sanlian Home Appliances in Quannan. In addition to the warehouse area, there were also corresponding office building facilities, which could be put into use after a little tidying up. The more troublesome thing was the renovation of the cold storage. Put into use, how to have until the end of June.

   At present, ten stores are dispatched from Lujia Village, and semi-finished products are directly delivered to each store.

   Taifengyuan Yellow Braised Chicken Headquarters is ready to start recruiting and training to prepare for the next expansion.

  After lunch, Lu Dong went over to take a look. The copper nameplate with "Taifengyuan Yellow Braised Chicken Co., Ltd." written on it was already hanging in front of the main entrance.

  At the door, there is also a notice to recruit workers.

   Lu Dong had casually glanced at the notice in the car, and when he saw a line of recruiters, he said to Lu Kun who was driving, "Stop the car."

   Lu Kun stopped the car, Lu Dong got down, and stood in front of the recruitment notice to roughly browse.

   A receptionist came near the door, Lu Dong waved his hand: "What should I do?"

   After browsing, Lu Dong entered the yard, and Gao Ming, who got the news, had come out of the office building.

   Not many people came out, just Gao Ming and the treasurer from Lu's Catering.

   "Old Zhang, go do your work." Lu Dong entered the office building: "Gao Ming, come here."

  The two entered Gao Ming's office directly.

Lu Dong said: "One of the recruitment notices at the door has been corrected." He pays attention to efficiency, and does not play any guessing and guessing games. He directly explained: "For recruiting logistics personnel, those with relevant experience and one-year driving experience are preferred. The monthly salary is 1500-2000 yuan.”

   Gao Ming understood as soon as he heard it: "Mr. Lu, a higher salary during recruitment will help attract people to come here."

"Let me ask you." Lu Dong sat down and said, "Can the logistics driver achieve such a level of income? Who will make up for the difference in wages? Will the employees have a psychological gap due to the difference? cause resignation?"

   Gao Ming immediately admitted his mistake: "Mr. Lu, I was not thoughtful."

Lu Dong shook his head and said, "I know that many companies in University Town do this. They falsely promote high wages when recruiting and attract people to apply for jobs. In fact, employees will never get this number. You are looking forward to working in University Town for a long time. inevitably affected.”

   Even if it is about to become a social phenomenon, no one thinks it is a problem.

   I lied to you, what can you do? Love it or not, quit it! The most important thing is people.

   Gao Ming's attitude was sincere: "Mr. Lu, I'll let someone remove it."

   Lu Dong said: "Change to normal, our company's actual income is not low, there is no need to exaggerate the false."

  Gao Ming went to the side and called someone to do it.

Lu Dong can understand why the following people do this, but it doesn't mean to tolerate them. When Gao Ming called back, he said, "I will pay more attention in the future, play word games every day, and many workers will be deceived. Who will believe it in the future? I can't do it, the first place in the word game? Don't think that there are many Chinese people and there is no shortage of workers. When it is difficult to recruit workers in the future, you will know the consequences of today's planting. "

   He knew this was not what Gao Ming thought: "Whose idea is this?"

   Gaoming made no excuses.

   Lu Dong said: "You can handle it yourself, I won't ask about the rest."

   Gao Ming responded: "Yes."

   Afterwards, Lv Dong looked around at the transit center. This was originally the largest warehouse area for Sanlian Home Appliances. It covers a huge area.

  According to the plan, half of this side is rented by Taifengyuan Yellow Braised Chicken, and the other side is rented to Guangmei Electric Appliances as a logistics dispatch center around Guangmei Electric Appliances Quannan.

   Lu Dong stayed for more than an hour and left.

   After Lu Dong left, Gao Ming called the HR director and held a two-person meeting.

The idea of ​​   was made by the personnel director who came from another company, but the final decision was signed by Gao Ming, and he did not mean to shirk responsibility.

   Gao Ming only mentioned it roughly, and President Lu lost his temper because of this.

   The HR director is also a smart person, knowing that Mr. Gao took over this matter for him.

  Gao Ming then seriously mentioned various precautions when recruiting and the serious consequences that may result from it.

In this era, in the vicinity of Quannan, high-end talents and most university graduates are relatively concentrated in various departments, enterprises and institutions. stand out within the company.

   Among the first two batches of employees recruited by Lu's Catering, Miao Yu, Fu Zhaoxia and Gao Ming are typical of moving up.

   However, many of these employees who first entered Lu's Catering are still old employees at the grassroots level.

  The company is developing steadily. Lu Dong specially took time out to go to Gwangju, South Korea with Song Na to watch the first game of the World Cup national football team.

   This may be the most brilliant peak of the national football team.

   If you miss this game, no one knows how many years it will take to see the national football team appear in the World Cup.

  Before the game, domestic fans and media had high hopes, such as defeating Costa Rica, losing to Brazil, drawing or defeating Turkey, and there was an endless stream of voices who qualified for the second round of the group.

   Just as no one thought that the Koreans in this World Cup can’t even describe their shamelessness, no one can think of how cruel this group is – a champion and a third place.

  The national football team finally lost the possibility of qualifying in the first game.

   (end of this chapter)