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For summer commercial popcorn movies, bad reviews from the media are never the worst nightmare, but audience rejection and dislike. But now, the two new works released in the third week of June are facing such a dilemma.

"Dad's good son" has a popcorn index of 51%, and a theater score of "B-".

In the "Rock Age", the popcorn index is 55 percent, and the theater score is "B".

On the whole, the word-of-mouth of the "Rock Age" is slightly better, from film critics to audiences, but such advantages are minimal, and they are completely difficult brothers and sisters.

The bad reputation, especially the criticism and condemnation from the audience, gave Tom Cruise and Adam **** a heavy blow after the premiere, for these two former box office superstars. , This year’s summer vacation is a nightmare that can’t be woken up.

To be precise, it seems that in addition to the "Avengers", several other box office blockbusters all collectively misfired, and this disaster is spreading vigorously. In this case, the upcoming "The Amazing Spider-Man" and "Batman: The Dark Knight Rises" can't help but feel nervous.

"The collective downturn of box office superstars, Tom Cruise and Adam **** both ushered in tragic box office losses this week-

Join the ranks of Johnny Depp and Will Smith. "

After the hot box office statistics of the third week of June were released, "Entertainment Weekly" launched an in-depth report with this title as the cover, which aroused widespread discussion.

After experiencing the "hype door", "Entertainment Weekly" has carried out internal rectification and clean-up, and is now recovering and starting anew. In the summer file this time, the mountains and dews are still not visible; but this special report has created enough topics. Despite the suspicion of malicious hype, the article still showed enough wisdom.

In the report, they mentioned the downturn of Generation X, which has never been able to inherit the peak state of the baby boom generation; they mentioned the silence of Generation Y, whose growth rate is far lower than expected, starting in 2007 and up to the present, every year There are new stars appearing, but they have not become a climate; they also mentioned the decline of the baby boom generation, including Robert Downey Jr., this year's overall box office appeal is declining.

After summarizing the reasons, they believe that the box office market is now undergoing transformation. Because of the existence of the Internet and the rise of social networks, fan culture is rising strongly. Fan movies like "Star Wars", "Indiana Jones" and "Jurassic Park" are gradually emerging. Comic-based movies and "Harry" The success of the "Porter" series is the best proof, as are the "Twilight" series and the "Hunger Games".

At the end of the article, they said that perhaps after twenty-five years of reincarnation, Harrison-Ford-style success will once again become the mainstream of the market; that is to say, the superstars who can carry the box office will gradually disappear and return to In the era when the work was king, the audience walked into the cinema for a certain series of movies, not a certain actor.

Undoubtedly, the perspective of this report is novel and the analysis is done in a simple way. From the general downturn in the box office this summer, except for the "Avengers"; it then spied the development trajectory of the entire market, and focused on the discussion of comics adapted movies and The success of the film adaptation of a teenager's novel.

"Entertainment Weekly" succeeded, succeeded in attracting attention, and also succeeded in sparking discussion. The focus of the heated discussion has gradually shifted from the baby boomers and the Y generation to the market composition and the changes and influences of the Internet age. The discussion of the industrial structure has truly awakened people's attention.

Later, industry insiders confirmed that "Entertainment Weekly" spent a lot of money and specially invited senior writers and industry analysts from the "Hollywood Reporter" to write this article.

In fact, the style of "Entertainment Weekly" has never been an in-depth analysis. It only reports gossip and lace. Such an article can’t be written at all. But this time, in order to reverse the image and rebuild reputation, they paid expensive Remuneration, and achieved gratifying results.

This is not just a one-week box office victory or defeat, but also a summer box office that affects the core interests of the entire industry. You can see from this article in "Entertainment Weekly" that the entire industry, including the six major film companies, is closely related. Pay close attention to the normal and abnormal situation of this year's summer vacation.

But how terrible the box office is that actually triggered such a deep and extensive discussion?

"Rock and Roll Age", $14 million for three days on weekends; "Dad's Good Son", $13 million at the weekend box office.

The truth is finally revealed. Why did the topic of "Renley Hall VS Tom Cruise" disappear after the weekend box office was released, and no one mentioned it again? Because the box office for the premiere of the "Rock and Roll Age" was really too bad, there was no comparability at all, and there was no need to put them together.

Just like the box office showdown between "Edge of Tomorrow" and "Snow White and the Hunter" last week, the gap is so big that even the humiliation of the loser has become dull. What's more, this week, the premiere performance of "The Rock and Roll Age" is really terrible, even worse than "Snow White and the Hunter".

Not to mention the comparison with "Edge of Tomorrow", even compared with "Prometheus" and "Madagascar 3", the 14 million premier weekend box office is really not available. Therefore, when "Entertainment Weekly" started the discussion, it cleverly used the weekend box office as an introduction, avoided those sensitive topics, discussed the status quo of the industry in depth, and won attention.

The current North American box office market, especially the summer season, may really be ushering in a transition period. This is a vital proposition for every film company.

Fortunately, the performance of "Edge of Tomorrow" is still outstanding and has become a dark horse in this year's summer file. All box office performance data is second only to "Avengers", and people are witnessing the rising of another box office star. rising--

Of course, this is a flash of light; or as "Entertainment Weekly" said, box office superstars no longer exist, and the future will be the world of series movies. Only time will tell. "Wait, is Lan Li's next work confirmed?"

In the third week of June, in the face of the double impact of the two works "Rock Age" and "Dad's Good Son", "Edge of Tomorrow" was still the most appealing summer box office bomb in the entire market, and hardly suffered anything. Loss, the box office fell only 48% the following week, the performance was amazing and amazing.

For works with a box office of more than 100 million on the weekend of the premiere, the box office of the following week is controlled below 60%, which is a victory. So far this year, two other works with a box office of more than 100 million premiered, "The Hunger Games" fell 61% the following week, and "The Avengers" fell 51% the following week. This is also the reason why the latter has been sought after by countless media, and the box office stamina is really excellent.

Now, the "Edge of Tomorrow" with a box office of 138 million on the weekend of the premiere, the next week’s decline was controlled below 50%, and 48% of the perfect answers were handed in. The performance during the same period has been Take advantage of the trend and surpass the "Hunger Games", and have caught up with the "Avengers" in some data!

It's like...like the energy hidden in the past four weeks, and the disappointment of the North American market in the past four weeks, all concentrated on the "edge of tomorrow".

Once upon a time, the summer archive of 2012 was hailed as the most intense summer in the new century, with big names gathering and strong enemies constantly; but with the disappointment of a series of works, the "Edge of Tomorrow" suddenly emerged as the summer so far. Media reviews and the most outstanding works of the audience's word-of-mouth burst out all the box office energy in one go.

At $71.7 million, this is the next week's box office data for "Edge of Tomorrow". It ranks sixth on the list of movie history and temporarily ranked in "Avengers", "Avatar", and "Dark Knight". , "Shrek 2" and "Spider-Man" behind, only this set of data is enough to prove the popularity of the movie.

So, without any suspense, "Edge of Tomorrow" successfully re-elected the championship.

After that, the next week of "Madagascar 3" dropped by 43%, with a box office of 34 million at the weekend, ranking runner-up; the next week of "Prometheus" dropped very badly, as high as 100%. No. 59, earning only 20 million in three days on weekends, ranked third ~ lightnovelpub.net~ It widened the gap with the former.

"Rock and Roll" ranked fourth, "Dad's Good Son" ranked fifth, and "Snow White and the Hunter" ranked sixth.

Obviously, "Edge of Tomorrow" is the only focus of this week, crushing all competitors in all directions, even surpassing the light of "The Hunger Games", and occupying a strong position in the summer file.

After two weeks of screenings, the cumulative box office of "Edge of Tomorrow" reached 272 million. There is no doubt about 300 million in North America. 400 million in North America is a high probability event, and the box office is growing at a rate comparable to that of a rocket.

Before the movie was released, people were discussing whether the box office of "Edge of Tomorrow" could exceed 100 million yuan, and that Lanli could continue the fine tradition of exceeding 100 million yuan in North America; two weeks after the film was released, people were discussing the "Edge of Tomorrow". Where will the box office end up in the end? 600 million in North America may be a bit difficult, but compared to "Batman: The Dark Knight", is it possible for 500 million in North America?

For the entire North American box office market, 200 million is the average line of success, and 300 million is worth celebrating. After all, in the entire film history, there are only 12 works that have exceeded 400 million; but now, the "edge of tomorrow" is also Is facing the possibility of 500 million in North America——

Although it is very slim, because compared with the data of the "Dark Knight" over the same period, the "Edge of Tomorrow" has fallen behind by 30 million, and the final North American box office of the "Dark Knight" is only 530 million. The "Edge of Tomorrow" needs to achieve this. High, it means that the subsequent box office decline is actually against the genius; but even if it is just a discussion of the possibility, this is incredible for the "edge of tomorrow".

All the doubts, all the discussions, all the disputes, after two weeks of screening, all disappeared.

The numbers don't speak, but they are the best evidence.