The Greatest Showman (Big Play Bone)
Chapter 1020: Decline against the sky
The 2012 summer file is definitely the most competitive summer after the millennium, at least in terms of paper strength. In the fourth week of June, North America once again ushered in two blockbuster works, Pixar's "Legend of Bravery" and "Vampire Hunter Lincoln" by 20th Century Fox.
The former is the annual masterpiece that Pixar spent 185 million to build.
"Products by Pixar" has become the industry benchmark, absolute quality assurance, in the past few years, an average of one per year, "Food Story", "Robot Walli", "Flying House Tour", "Toy Story 3", All of them were applauded and acclaimed, and the box office and awards were soft. But last year, "Racing Story 2" encountered Waterloo, both word-of-mouth and box office failures. This year's "Brave Legend" has received countless attention from the industry.
The latter is a wave of works in recent years, since "Twilight" and "The Hunger Games", another work adapted from a youth novel.
Although it only cost 70 million yuan, this year's "Hunger Games" only invested 78 million yuan, and the production cost of "Twilight Saga" in 2008 was only 37 million yuan. With a new cast of young actors, and stepping on the two crazes of vampires and youth novels, the market prospects of this work are also highly recognized.
Before the summer file was unveiled, people were also looking forward to it. On the one hand, "Legend of Brave" could re-prove Pixar's excellence in both word-of-mouth and box office; on the other side was whether "Vampire Hunter Lincoln" could replicate the box office of movies adapted from youth novels. A miracle, once again ushered in a dark horse at the box office.
However, after the "Avengers" unveiled the competitive landscape of this year's summer vacation, everything has changed. After the ups and downs of the past seven weeks, no one dares to assert that this week's North American weekend box office market will remain the same. usual.
In fact, the same is true.
"Brave Legends" did not have a big word of mouth, at least compared to Pixar's consistent word of mouth, the results can only be regarded as tepid, with a media review of 69 points and a Rotten Tomatoes Freshness Index of 78%. The popcorn index was only 76%, so it performed better than last year's "Cars 2", but it was still far below expectations.
Although it cannot be said that Waterloo or a fiasco, after the loss of "Cars 2", Pixar has not been able to quickly recover blood.
"Vampire Hunter Lincoln" rushed, at least in the early word of mouth, with a media review of 42 points, a rotten tomato freshness index of 35%, and a popcorn index of 50%. However, such a result can not be regarded as an accident, just like the experience of "Twilight City" when it was released.
The question is, how does the sluggish performance of word-of-mouth affect the box office of the premiere and how does it affect the subsequent box office?
"Brave" premiered over three days during the weekend, and received $66 million, which was basically the same as the box office of "Cars 2", which was unsatisfactory; "Vampire Hunter Lincoln" handed over 1,600. Wan's poor grades have become another typical example of how terrible a teenager's novel adaptation of a movie can be.
Under the expectations, the performances of "Brave" and "Vampire Hunter Lincoln" are disappointing, although the premiere box office data of "Brave" is second only to "Avengers" and "Edge of Tomorrow", it is the summer file. Currently ranked third in China; but the overall momentum is still lower than expected, failing to show stronger competitiveness——
This also means that the market impact facing the "Edge of Tomorrow" is not violent.
At the same time, the topic frenzy of "Today Show", the shocking news of "hereditary aristocracy", and the discussion on "Edge of Tomorrow" are not falling but rising, and they are unstoppably becoming the most watched work in this summer archive, successfully surpassing them. "The Avengers" leads strongly in topical effects.
Last week, "Edge of Tomorrow" delivered a stunning 48% drop in the box office of the next week, successfully regaining the top spot in the North American weekend box office rankings; this week, the expected value naturally began to rise, and as a result, "Edge of Tomorrow" also Did not disappoint.
"Twenty-six percent, a very low drop!'Edge of Tomorrow' creates another box office miracle!"
"It has been in theaters for three weeks, and the momentum has not diminished. Edge of Tomorrow is fully catching up with the box office of the Avengers in the same period!"
"Unbelievable! The box office boom is unstoppable, and'Edge of Tomorrow' is becoming the biggest dark horse in this summer's archive!"
"Strong performance,'Edge of Tomorrow' became the most popular work in the June summer archive."
"Second only to James Cameron, the third-lowest box office drop in film history in the third week, "Edge of Tomorrow" is writing its own miracle."
...
As the media reports said, the 26% ultra-low drop has created the third-lowest drop record in film history over the same period. Among the large-scale premiere works, only two works by James, "Avatar" are lagging behind. And "Titanic"; compared with "Avengers" the same period of decline is 46%.
Once again, "Edge of Tomorrow" showed unparalleled box office potential!
US$52.5 million. In the third week of the show, "Edge of Tomorrow" received box office data over the three days of the weekend, ranking third on the list of film history records. The champion is 68 million from "Avatar", and the runner-up is 55 million from "Avengers".
As the media said, "Edge of Tomorrow" is above the data in the same period. The second week of the release surpassed the "Hunger Games", and the third week of the release is approaching the "Avengers". The entire upward curve is so fierce that it is against the sky!
With the premiere weekend squeezed into the super schedule, no one in the media or in the industry is optimistic about the box office prospects of this work; even Warner Bros. itself appears to be lacking in confidence and confidence, but in the end, this work is not. After copying the miracle after the release of the two works "Avatar" and "Titanic", the box office development curve is getting stronger and stronger, and history is being created step by step.
The question is, what height will the final foothold of "Edge of Tomorrow" reach?
In the fourth week of June, in the North American weekend box office rankings, "Legend of Brave" successfully won the championship, "Edge of Tomorrow" retired to runner-up, followed by "Madagascar 3", "Vampire Hunter Lincoln", "Prometheus" and "Snow White and the Hunter".
Among them, the weekend box office of "Prometheus" has fallen below 10 million, with only 9 million U.S. dollars, and the cumulative box office of the three weeks will exceed 100 million. This is a huge expectation for the 20th Century Fox. It is really disappointing.
The box office figures for the other works following it are even worse.
Tom Cruise's "Rock and Roll Age" fell by as much as 47% in the next week, and accumulated a gross box office of 28 million. This is doomed to the destiny of an investment of 75 million.
Will Smith’s "Men in Black 3" has a cumulative box office of 160 million in five weeks after its release, but the investment of up to 225 million and expensive publicity costs have made this work profitable. The road is extremely difficult.
Johnny Depp’s "Dark Shadow" has accumulated a gross box office of 75 million in seven weeks, and the overseas market is also in a downturn. It is estimated that the production cost of 150 million will still be pinned on the video tape rental market.
However, the biggest dud in the summer this year is the "Super Battleship." With an investment of 200 million, the current cumulative box office is only 60 million, and the box office on weekends has fallen to half a million US dollars. Universal Pictures has lost money and suffered internal injuries. Not surprisingly, this work is the biggest fiasco of the whole year of 2012——
Later, after the "Alien Battlefield" landed in North America, the professionals realized that they were still too young and too blind, and they came to a conclusion too early.
In the midst of a bleak cloud, even the "Brave Legend" that successfully won the championship could not stimulate the enthusiasm of the media. All eyes were focused on the "Edge of Tomorrow". Just look at the entertainment headlines of major newspapers and magazines. : Obviously slipped to the runner-up, but the title is all "Edge of Tomorrow".
Three weeks after its release, this commercial popcorn blockbuster starring Renly has reached a cumulative box office of 370 million U.S. dollars, which is close to 400 million!
Even more frightening is that in the comparison of box office data during the same period, "Edge of Tomorrow" has quietly narrowed the distance from "Batman: The Dark Knight", and the gap between the two is only about 20 million, which also means , "The edge of tomorrow" North America 500 million is gradually becoming a possibility, and referring to the box office drop in the third week, the probability is still growing!
In this regard, Warner Bros. has laughed from ear to ear, even for themselves, such results are already extremely gratifying, not to mention the comparison with Universal Pictures' bleak and awkwardness.
In September last year, Warner Bros. paid a large sum of 10 million U.S. dollars to invite Renly to join "Edge of Tomorrow." Now it has become the industry’s most commended investment; in comparison, Universal Pictures is late. Chi refused to offer a higher salary, chose Van Diesel, and changed the production plan for the subsequent sequel ~lightnovelpub.net~ Now it seems to be extremely stupid.
However, this is an unresolved account, and everyone has their own decision in their minds. More importantly, the box office sweep mode of "Edge of Tomorrow" has not stopped.
In the fifth week of June, a total of four works were screened on a large scale, and all of them were screened in more than 2,000 theaters, such as "Teddy Bear", "Magic Mike", "Crazy Witness Protection Plan", and "Heaven Falling". Next sister"; At the same time, the actors in the four works are all star-studded and have a good lineup.
Although the four most expensive "teddy bears" are only a mere US$50 million, the competition between them is still highly anticipated.
Sure enough, "Teddy Bear" and "Magic Mike" both broke out. Not only did they gain good reviews in terms of word of mouth, but they also handed in satisfactory answers at the box office. The summer file is about to be opened for two months. Before the arrival of the Independence Day schedule, the market finally came back with good news, and this abnormal summer gradually returned to the normal track.
However, in this hustle and bustle, the box office trend of "Edge of Tomorrow" is still the most eye-catching. After surrendering an astonishing decline for the third consecutive week, this work has undoubtedly become 2012. The most popular of the year!