The box office explosion of "gravity" has truly changed people's views on the autumn stalls, and the performance of creating historical records is not inferior even if placed in the summer stalls, just like the birth of "Avatar" that year. Eyes are refocused on this year-round neglected schedule.

The miracle created by "Drunk Country Folk Songs" during the screening also shook people's views on the award season: after all, the mass base of the artwork is not solid enough or broad enough, or there are other possibilities for the publicity and distribution strategy of the artwork. What? This has also triggered countless discussions in the industry.

If the emergence of "Drunk Country Folk Songs" can really become the key to changing the current situation of other works of art, then the entire North American market will once again be earth-shaking.

Not to mention the defying performance of "Drunk Country Folk Songs", whether it is a flash of inspiration or a historical necessity, but it is certain that such performance has successfully aroused discussion and heated debate in the industry, and everyone is expressing their own views. , Is this the trend of industrial development? Or is it a manifestation of Lan Li's personal appeal? If the latter, then why? How did Renly’s successful route be paved, and can it be replicated?

To be sure, all the big and small film companies, including the Big Six in Hollywood, have cast their sights on this. This is definitely an industrial event in 2013, and no one can miss it, from "gravity" to "drunk folk songs", There are so many things that Lan Li has changed, and everything is so heavy that no one can simply use the phrase "but luck".

Once is accidental, twice is coincidence, and three times is inevitable.

Quietly, the atmosphere in the Hollywood industry changed again. Even Robert Downey Jr. and Johnny Depp did not receive such treatment in their peak period. Now Lan Li is truly comparable to Harrison Ford’s dominance at the time. Everyone’s eyes are projecting towards Lan Li. After passing, it is like aiming at a gold mountain and silver mountain waiting to be mined.

Among them, the most fortunate one is undoubtedly Disney. It only replaced Van Diesel's position in the "Guardians of the Galaxy", but got the opportunity to cooperate with Renly's "Big Marine Corps". More importantly, he sold a love to Renly. It is more important than any benefit conditions or cooperation projects.

After Robert Iger took over Disney, he was able to push Mickey Mouse back to the top spot in the industry. His vision and vision must not be underestimated.

The second is Warner Bros.

During the Barry-Meyer period, the good cooperative relationship between Renli and Warner Bros. has laid the foundation; in the past six months, there have been many twists and turns due to the overlapping power of those in power. Kevin-Tsujihara and Renli- Hall has never seen each other privately, and the relationship has not yet eased down.

But in the final analysis, Renly's next work "Interstellar Crossing" is still produced by Warner Bros. Following "Edge of Tomorrow" and "Gravity", Warner Bros. is still the most direct beneficiary of the rise of Renly. However, after this, no one knows where the cooperative relationship between the two parties will go.

Of course, the most "high-profile" is of course Universal Pictures, but only Ron Meyer and Thomas Tour themselves can know what it feels like.

The atmosphere of the major film companies is like this, but whether academics are willing to study and explore, and whether they are willing to spend their minds on the box office of art works again, still can't tell in a short time. After all, compared to the intuitive numbers at the box office of commercial films, the subsequent development of works of art still needs more time to settle down.

In any case, the attention of the entire North America is focused on the follow-up box office curve of "Drunk Country Folk Songs". Sony's classic expansion strategy and the film's box office performance will bring further enlightenment——

Perhaps, this work just took advantage of the discussion heat on social networking platforms, bursting with tremendous energy in just four weeks, and the subsequent expansion achievements were not as good as before.

But even if this is the case, film companies need to study and study case studies. How is such a fever brewed? How did the media discussion from Cannes to Venice collide with Renly’s market appeal, creating the effect of a volcanic eruption? Even if the laws of the market cannot be changed, manufacturing brings about changes.

And if the subsequent expansion of the box office can still create good results, regardless of whether the box office curve of "Juneo" can be copied, this will be a topic that the entire industry needs to study carefully.

So, how does Sony Classic arrange the expansion of the theater line?

According to the normal curve, after the forty-five theaters have completed the screening, you can now freely choose whether to continue the small-scale expansion or take the opportunity to fully release it? No matter which option you choose, there is no problem. There have been a large number of successful cases before this. The main reason is the public relations strategy of the issuing company.

At this time, it's just in a special stage: after Christmas and New Year's Day, if the number of theaters is increased to more than 1,000 at this time, relying on topical enthusiasm, it will be able to sweep the box office, and may even create far beyond imagination. A miracle; but if you still maintain a small-scale screening at this time, wait for the Golden Globes before the arrival of energy, and cooperate with the academy's public relations arrangements, then the combat effectiveness of the awards season will be even stronger.

The former and the latter are not completely contradictory choices, but still need to make a relative focus, the decision is in the hands of Sony Classics.

In previous years, Sony’s classic awards season expansion route often opened up and closed. Compared with the slow-moving focus film industry and the advancing Fox searchlight, it was still more rough, either soaring to the sky or falling behind quickly. The outlook for the entire awards season can be described as ups and downs. So, what about this time?

Sony Classic has officially released two official announcements:

First, in the first week of January, and also the first weekend of 2014, the screening scale of "Drunk Country Folk Songs" will remain at the screening stage, and the number of screening theaters will be increased to 155, and the city will also be screened. Further expand to thirty-five seats. The extent of the expansion of the screening range is relatively limited, but in those cities currently being screened, the number of theaters will be greatly increased, from the point of screening to the stage of small-scale expansion.

On the whole, this is still a small step forward, and it has not even been able to expand to the scale of 300 rooms. Such a distribution strategy revealed clues: Sony Classics is ambitious about the prospects of the awards season of "Drunk Country Folk Songs", and even temporarily slowed the pace of the box office explosion, and extended the pace of expansion until January of the next year. Before and after the ball prize, the momentum was pushed to a new high.

Such a strategy is not like the usual Sony classic style, but it has the taste of Fox searchlights.

But no matter what, the scale of click image is still rising in an orderly manner, and the main audience source cities of "Drunk Country Folk Songs" have been fully covered, which also means that the room for box office growth is relatively limited, and at the same time, the depth and breadth of word-of-mouth diffusion will increase. Further promotion, this also makes the film box office performance more research-oriented——

This is different from the previous independent film expansion method. The focused line of sight gets denser.

Second, on Friday, December 27th, all the actors of "Drunk Country Folk Songs" will visit Madison Square Garden in New York to hold a free concert called "Menghui Kerosene Lamp Bar".

This concert does not sell tickets publicly, but all the audiences present freely and voluntarily choose the number of donations. In the end, all proceeds will be handed over to the "Heather-Cross Foundation", which will continue to be ALS. Heal and fight to help, because the venue has a limited capacity, people will be admitted in the order of arrival at the scene.

Although this is a free concert, Sony Classics has confirmed in advance that all the actors from the film crew will attend and perform all the tracks on the original soundtrack; in addition, the son of Blessed, Ed Sheeran, Bon- Folk singers such as Iver will also be present as guests to provide related performances.

Everyone in the industry clearly knows that this is a means of college public relations to promote the "Drunk Country Folk Songs"; but no one can criticize it, because this is a shame, and the Sony classic is openly based on philanthropy. During the concert, no one else could refute or criticize.

What's more, Sony Classics has already laid the groundwork for a long time. During the promotion of "Drunk Country Folk Songs" at the Cannes Film Festival, the Coen brothers mentioned it half jokingly. If given the opportunity, they hope to hold a concert in the future. The folk singers stood on the stage, as if they were standing in a kerosene lamp bar, truly returning to the sixties and enjoying the time when Woodstock was still a holy place in everyone's mind.

In this regard, Lan Li and Justin Timberlake also responded positively during their stay in Cannes.

That is to say ~lightnovelpub.net~ This is a plan that existed a long time ago, but Sony Classic has evolved it into a reality.

After the news was officially announced, the whole of North America was boiling, and major media called Sony Classic to ask, "Will Lan Li participate?"

This is undoubtedly the focus of everyone's attention. The core of the entire concert is Lan Li. It is no exaggeration to say that Lan Li's presence and absence will determine the influence of this concert.

Sony Classic gives the answer from the official standpoint:

"Len Li-Hall is shooting his latest work in Iceland at this time, but during the Christmas period, the filming work at hand will be temporarily stopped. At that time, he will return to New York to attend the'Dreamback Kerosene Lamp Bar' concert. , And presented a performance.

Lan Li said, “I don’t have time for rehearsals for the time being, but I hope I can perform at least a few tracks in the movie. I will do my best to bring wonderful performances. I hope the audience can return to the kerosene lamp bar in the 1960s. , Enjoy that special era that can never be replaced.

So, the answer is yes: Renly Hall will definitely be there. "