The Greatest Showman (Big Play Bone)
Chapter 1608: Open and close
No one expected that "Drunk Country Folk Songs" would soon become a work that would break the shackles of the situation, just as no one expected "Gravity" to become a phenomenal work.
This year's "Drunken Country Folk Songs" is reminiscent of "Little Sunshine Beauty" and "Junuo" from all aspects, but compared to these two works, the records that "Drunken Country Folk Songs" are creating are more magical and even more impressive. Crazy, really took a different path, people have to look at it with admiration.
In the fifth week of screening, the box office of the single library remained above the ultra-high level of 50,000 US dollars. The cumulative box office of the five weeks after the screening has exceeded 20 million US dollars. For the time being, the expansion results afterwards are not mentioned, just The data so far has proved the great success of the film.
From the first week to the fifth week of the screening, the expansion of "Drunk Country Folk Songs" was steady, powerful, and solid. Some people even complained that it was too conservative, but the Sony Classics still went its own way. It is undeniable. , The fermentation and brewing of movie word of mouth presents a wonderful curve of rising.
In fact, the influence of folk songs is mainly concentrated on the east and west coasts of the North American continent. Even in the 1960s, the popularity of folk songs in the central region was still not top-notch, and more of it was in the "Beat Generation". It spreads among young groups, and the village and soul are the love of the people in central China.
"Crazy Heart", "Walk with Songs" and other movies can see that history.
However, from folk songs to rock and roll, the madness of the 1960s and 1970s has indeed swept across the entire North American continent and left an indelible mark. Now the "Beat Generation" has gradually aged, and the descendants Those distant memories can only be captured from libraries, documentaries or TV series.
When the "Drunk Country Folk Songs" appeared, the young people in the central region were not interested at all, not interested in folk songs, not dare to be interested in Lan Li, and not interested in movies.
With the spread of word-of-mouth, influence began to permeate layer by layer, especially when the work was still not visible in the central region, curiosity spread further.
Everything is quietly paving the way for the next comprehensive expansion plan of Sony Classic.
In the second week of January 2014, "Drunk Country Folk Songs" officially entered the screening stage from the screening, but for the time being, it is not yet fully released in the mainland of the United States. The screening theaters are determined to be three hundred and fifty, which also means that mainstream cities have already Full coverage, basically ensuring that every city has at least one theater for screenings.
In other words, this is the final test before the full release.
After the screening, Sony Classics is bound to collect single-library box office data and word-of-mouth data in the central region as soon as possible, to further understand the market prospects of this work in the central region, and to prepare for the full release next week——
How should the number of theaters in cities on both sides of the strait be arranged? What are the key screening cities in the central region? How many theaters should be arranged in the central region? What adjustments should be made to the publicity strategy? Should they further expand the propaganda, or reduce the cost and shrink the propaganda front?
And so on and so on.
The expansion of three hundred and fifty theaters can be said to be the last step for Sony Classics to determine the goal of the awards season, and it is also the last observation of the entire film industry on the potential of the independent art film box office market. Vaguely, the attention has even surpassed the commercial blockbusters that will premiere this week.
It is worth mentioning that there is a major movie released this week. Lionsgate invested 70 million in the production of "Hercules". The male protagonist chose the "Twilight City" to enter the people's field of vision. South Lutz (-Lutz), but Lionsgate is obviously lacking in confidence, otherwise it would not schedule the movie to be released in a cold January.
Facts have also proved that the ominous premonition is always correct.
The word-of-mouth of "Hercules" completely broke down. The box office at the premiere weekend was only 8.8 million U.S. dollars. Now it is basically certain that the film loss will exceed 50 million U.S. dollars. Lionsgate can only stop the loss immediately and give up. The subsequent promotion plan avoids the loss of further investment in promotion costs.
People are also really hard to tell whether the box office fiasco of "Hercules" is more worthy of discussion, or the success of "Drunk Country Folk Songs" is more worthy of attention?
After all, the latter seems to be the expected result.
After choosing three hundred and fifty theaters to expand, the box office of "Zuixiang Folk Song" was directly broken by more than half of the box office in the second week of January, and the data of 22,000 US dollars was handed over. It looks shocking, but the situation is real. Is it true?
"Drunk Country Folk Songs" is still in the stage of screening in major cities on both sides of the strait and has not been fully released. This also means that the market for senior movie fans has reached a bottleneck. Now waiting for the full release, the general public have also entered the theaters. ; And among the major cities in the central region, there may only be one or two theaters in each city, and now is the initial stage of highlighting.
In other words, the number of theaters has increased and the screening cities have increased, but in essence, the scope of movie screenings still remains among the senior and professional fans—for the sixth consecutive week, it is against this background. , "Drunk Country Folk Songs" has obtained a single library data of 22,000 US dollars, which is not only amazing, it is simply shocking!
It's a success!
The screening stage of "Drunk Country Folk Songs" was an incredible success!
In the second week of January, "Drunk Country Folk Songs" won $7.7 million at the weekend box office and pushed its cumulative box office to $29 million!
Sony Classic internally released an official announcement, and then the movie will enter the profitability stage!
It is not unheard of to recover the production cost by relying only on the screening stage, but the production cost is as high as 11 million, which is incredible! Even more sturdy than the box office miracle of "gravity"! After all, the box office curve of "Gravity" is still traceable, and the follow-up curves of "Avatar" and "Titanic" are even more against the sky; but "Drunk Country Folk Song" is currently the first one in the North American market. .
The whole of North America is boiling!
Take advantage of the trend! Sony Classic officially announced at the first moment:
In the third week of January, "Drunk Country Folk Songs" will enter the stage of full release and will be screened in 3,100 theaters in North America.
There was an uproar!
Three thousand one hundred rooms, although everyone is waiting for the expansion of "Drunk Country Folk Songs", the steps are too exaggerated. Isn't it afraid of a complete collapse? For art movies, 2,000 theaters are already super large-scale screenings. The "Wolf of Wall Street" screened at the same time is 2,500, and the "American Hoax" is 2,600, but "Drunk Country Folk Songs" "But it goes directly to the three thousand level, even more heroic than many commercial movies.
This……
But people in the industry can only close their mouths, because the point-and-shoot curve of "Drunk Country Folk Songs" is full of weirdness, and because all the signs so far are indeed supporting Sony's classic practices, those empiricisms are no longer useful. Now, they can only choose to wait and see the changes.
Objectively speaking, this is the classic Sony style!
In the previous six weeks, I was too cautious and too cautious. It looks more like a Fox searchlight, but now people can finally be sure that it is indeed a Sony classic-the style of opening and closing is simply heart-warming. Frequent sicknesses, either become a **** in one fell swoop, or fall into disarray.
From 350 theaters to 3,100 theaters, this step of the Sony Classic is indeed shocking.
Everyone is curious about what performance the box office data of "Drunk Country Folk Songs" can offer. Whether it is good or bad, this is a case worthy of careful study. It may be able to bring more inspiration to other art films, anyway, Sony Classics It is the first person to eat crabs, and other film companies can sum up more things based on their experience and lessons.
This is the real eye-catching.
It's a bit absurd and funny. In the harsh winter of January, everyone's eyes are temporarily focused on the box office number of an art movie. There is no problem with art movies. The problem is the box office number, which is so strange. The scene seems to be unprecedented, but it really happened.
The most amazing thing is that the third week of January ushered in a small wave of new movie premieres.
The comedy movie "Zozhou Self-Help Brothers", the animated movie "The Nut Shop Robbery", and the action movie "On the Moment", all three movies will have their new premieres.
Among them, "On the Moment" with an investment cost of up to 60 million is a special series. The male protagonist "Jack-Ryan" is known as the American 007, from the thriller novelist Tom Clancy (Tom-) The series of novels he created have been put on the big screen since the end of the eighties.
Alec Baldwin, Harrison Ford, and Ben Affleck have all played this role. Among them, the two Jack Ryan films that Harrison shot in the 1990s are "Patriot Game" and "Browse Chase". Both of these works have achieved incredible success at the box office.
This time ~lightnovelpub.net~ Chris Pine is the leading actor, and Keira Knightley is the leading actress. This is definitely the highlight, but the production company Paramount has always lacked confidence and adjusted several times. For the schedule, I finally chose January, and I am not sure if this is the right choice.
The situation suddenly became a bit strange. Art films and commercial films were head-to-head against the weekend box office. Such a scene is really rare, although no one expects "Drunk Country Folk Songs" to write miracles and achieve counterattacks-art The attributes are still seriously hindered, but...what if? What if it does show up?
Then, the North American weekend box office rankings were released in the third week of January! Surprise, just appeared. boom! Boom!
Champion, "Drunk Country Folk Song".
Runner-up, "Zuozhou saves himself brother".
Third place, "Lonely Survivor".
The third place, "robbing the nut shop".
Wait, where did the "trigger" go? This... This seems a bit wrong, right?