The annual awards season is undoubtedly the focus of the entire Hollywood and even the world's film industry. The interests of all parties are intertwined and confrontational. The combination of friends and enemies can not be explained clearly in a few short words, but in the final analysis, it is still inseparable. The iron law of the supremacy of interests The additional benefits derived from the award season and the Oscars have an impact and depth far beyond imagination.

For the layman, the award season is just the award season. After all, the benefits that a Golden Man trophy can involve are limited. Compared with commercial behemoths such as the Marvel series or the Harry Potter series, the industry maintained by the Oscars is fundamental It's nothing. Once upon a time, Renly thought so too, but after he really entered Hollywood, he gradually understood that things have never been that simple.

In 2018, two things in the awards season are worth noting.

First, in order to attract viewers, Oscar proposed to establish the best popular film award. As a result, it met with unanimous resistance and opposition from the entire Hollywood. In the end, it could not be stopped; however, Disney still did not give up, preparing to put the "Avengers" together. 3" and "Black Panther" signed up to compete for the best film, best director and other major awards.

Second, filx, the leader of online streaming media, relied on the strategy of synchronized online playback to break the dominance of the traditional movie theaters and sparked the debate about whether movies should be shown in theaters before they are called movies. Netflix almost It’s a streaming media strategy under the guise of the world, but in the end it changed its strategy many times for the sake of "Rome" directed by Alfonso Cuarón.

First is the Cannes Film Festival. The French film industry stipulates that before the film is officially streamed online, it must enter the theater for a certain time limit, otherwise it will not be allowed to participate in the main competition unit in Cannes. Although Cannes continues to mediate, the wealthy Netflix However, they refused to compromise and broke up. Eventually, “Rome” missed Cannes and landed in Venice, winning the Golden Lion Award.

Then came the North American awards season. The Oscars clearly stipulated that only after a certain number of weeks in mainstream theaters can they be eligible for registration. This is why all awards season movies must be in time for the registration deadline of the third week of December. The reason for the screening and even the public screening. In order to participate in the Oscars, Netflix chose to bow his head for the first time in the world. In the first week of December, he arranged "Rome" screenings in many theaters.

Disney and Netflix, the two top companies in the industry, are truly top giants who stomped the entire industry, but the two companies changed their strategies for the Oscars.

Logically speaking, "Avengers 3" and "Black Panther" are commercial films. The success of the commercial box office is the most important, and it can also drive the full popularity of the copyright industry in Disneyland. From the perspective of interest, Disney Counting money is really soft; and Netflix is ​​the same, making full use of the online traffic in the Internet age. They are the only company among all film production companies that can ignore the theaters, the box office, and even the quality.

why?

Here needs to explain Netflix's profit model.

After Netflix's rapid rise, it used to gain a large number of fans with a series of word-of-mouth works, especially the practice of all TV series being launched at one go; but later, they invested in a lot of mediocre movies. Works, these scripts are all written based on big data statistics. Which themes are popular, which paragraphs are the most popular, and which genres are popular. You roll up your sleeves and shoot directly without carving or polishing. The quality of the finished product is really unflattering. , This has also caused countless controversies.

In this regard, Netflix officially stated: “What we care about is not the quality of the works, but the quantity of works. We need a huge base of works to fill our copyright library. As for quality, it doesn’t matter.”

Because Netflix makes money through paid subscriptions.

To put it simply, they have built a huge film library, with different styles, different types and different natures of works, to capture audiences in different fields, different interests, different hobbies, and different orientations in all directions. As long as the user subscribes to Netflix, then the user You can sit on an ocean of film libraries and choose your favorite works at will

This also means that a super bad movie, even if only one user likes it, then this is enough. Because as long as this user becomes a subscriber of Netflix, Netflix has already succeeded, and this user can also find more works of interest in the film library, even if it is a bad film, he will choose to continue to pay subscription.

From this perspective, bad movies and classics have the same effect. Because every bad movie must have its own audience; what's more, after subscribing to Netflix, you can watch any work at will, occasionally watch some bad movies to pass the time, or change to some niche audiences. Classic, why not for this?

This also means that no matter what, Netflix can achieve profitability.

Therefore, Netflix does not need to worry about the quality of the work affecting the box office numbers and subsequent peripheral profits. They have an independent film library system of their own, which makes Netflix the only production company that does not need to worry about the quality of the work. This has also become another feat in the network age that has greatly changed the real industrial structure.

In other words, Disney and Netflix do not need the statuettes to seek more benefits, but why are they still chasing Oscar trophies?

Simply put, it is the brand effect!

From a statistical point of view, the box office of a theater nominated for an Oscar can increase significantly by 10% to 80%; while a work that wins an Oscar trophy, the increase in the box office of the theater can reach Three hundred percent or more, this is just the first step.

The cover of a Blu-ray disc of a movie only needs to be printed with "Oscar-nominated works" or "Oscar-winning works", and the market rental income can be increased by more than 50%; at the same time, the movie posters, soundtracks, and related product surroundings, Even the reputation of the entire production team, the influence of interest is interlocking.

Although everyone is complaining that Oscars are becoming more and more commercial, and college public relations are gradually destroying the authority of Oscars, the fact is that "Oscars" still symbolizes the highest honor of the entire film industry, even the European continent is inevitable. The land has been affected.

For Disney, "the first superhero movie in history to win the best Oscar film" is a very, very important title, which can directly make Marvel movies complete the essential transformation, evolving from a simple popcorn movie. It has become a popular cultural imprint of an era, and derived a huge peripheral economy from it, which is calculated on the basis of billions and tens of billions.

For Netflix, "the first streaming media work in history to win the Oscar for Best Picture" is equally attractive, and more importantly, works produced by streaming media investment can reach the Oscars. For Netflix Both his artistic aesthetic taste and creative ability are important affirmations, and it also releases a signal that "Netflix's works can also win the little golden man", and the follow-up impact is clearly visible.

On the one hand, they can attract more top directors and actors to film for Netflix, such as Alfonso Cuarón, Martin Scorsese, David Vinci, etc. have joined them. Netflix can let them get rid of the influence of the two tights and truly shoot the subjects and works they are interested in independently; on the other hand, the quality and reputation represented by top directors and top actors can attract more high-quality users. The entire user base was further deepened, and then returned to the former, attracting more art creators to shoot for Netflix, and truly establish the Netflix brand.

The benefits covered in the whole process are absolutely beyond imagination. Later, the online streaming media of Amazon and Hulu also caught up, and then formed a situation where streaming media was opposed to traditional production companies. Of course, that was another story.

For Disney and Netflix, even if it is only an Oscar nomination, this is an important improvement!

It can be seen that the Oscar statuette is indeed only a trophy, but the influence of this statuette on the entire industry has penetrated into all aspects. The interests involved during this period are so huge that it is hard to imagine why the Weinstein brothers can be in the industry for so many years? It is because they hold the key to the college's public relations!

However, these are all things that happened in 2018. They are all stories after Lan Li's rebirth. He naturally lost the possibility of an unknown prophet; but his vision and horizons have changed in this life~lightnovelpub.net ~ Really in Hollywood, Lan Li has gradually become aware of the far-reaching influence of the Oscars award season. Even the European art film school headed by Cannes can hardly stay out of the matter. This also makes Lan Li's interest in the awards season more clear. understanding.

Everyone thinks that Oscar is not a summer vacation. Everyone is happy and competitive. After all, college public relations can't tear their faces apart; but all this is just a superficial phenomenon. The dark tide under the calm lake is still a life-and-death contest.

Warner Bros.’s main energy this year has been focused on the two works "Gravity" and "She". According to common sense, there is no conflict between them and Weinstein Pictures, because "Filo Mena "And "August: Osage County"’s main competition department and Warner Bros. have not collided head-on, but if Harvey begins to hinder the Oscar path of "Gravity", especially with Thomas Tour, then Kay Wen-yuan is absolutely impossible to wait and die.

On the surface, it seems to be just the best film battle between "Gravity" and "Filo Mena", but the intertwining of interests behind the competition is far from simple.

Benefits Benefits, as Lanly said to Bob, as long as the key to benefits is grasped, he can drive his opponents.