The Greatest Showman (Big Play Bone)

Chapter 1884: On file for release

"Interstellar Crossing" is officially confirmed to be filed!

Undoubtedly, this is the biggest news before the official opening of the 2014 summer file, because this is the strong collaboration between Renly and Christopher Nolan, because this is the last work of Warner Bros. and Legendary Pictures. From the shooting stage The post-production has attracted countless people, and now entering the summer file competition, this science fiction movie will also become an uncertain chess piece, and no one can accurately predict what impact it will have.

According to the original plan, "Interstellar Crossing" is set on November 7, and Warner Bros. is preparing to hit the Thanksgiving box office market with all its strength, because the core meaning of the whole movie is family fetters.

A digression, in the traditional concept, Christmas is the grandest family holiday in North America, but it is not.

First of all, the biggest and busiest festival in North America is Halloween, because children and young people do not need to go home for the festival, which also allows them to party as much as they want. The Halloween parade headed by New York is the biggest carnival occasion in North America every year. , Everything makes Halloween become very grand.

Secondly, the most important family holiday in North America is Thanksgiving, because Christmas is a gathering of "small families", and those who start families gather in their own families to celebrate the holiday; while Thanksgiving is a gathering of "everyone". All the children and relatives will gather together to celebrate the holiday, and going home is the theme.

Some clues can be seen from the movie schedule. The box office market for Thanksgiving schedules often has more potential than Christmas schedules. Many family movies choose Thanksgiving schedules, and Christmas schedules are more commercial blockbusters willing to enter; as for Halloween schedules It must be the home of horror movies.

According to the official US law, the fourth Thursday of November is Thanksgiving, and the entire Thanksgiving schedule extends from Halloween to the first week of December. The main groups in the movie box office market are aimed at family groups. Of course, The fourth week of November is the core focus time for the peak family audience.

"Interstellar" chose the Thanksgiving holiday schedule and was determined to be released on the second weekend of November. As a sci-fi movie, the emotional **** of father and daughter is the core driving force of the whole movie. Choosing the Thanksgiving screening will undoubtedly attract More family audiences, especially the concept of "going home" on Thanksgiving Day, has a natural fit with the movie, and the propaganda aspect can seize the innate advantage.

But the development of the matter subsequently deviated.

There is no doubt that Thanksgiving’s schedule is in demand. The entire North American market, including movies such as "The Hunger Games 3: Part 1", "Dumb and Agua 2", "Penguins of Madagascar", etc., are all trying to seize the schedule. Even Warner Bros. also has a "Evil Boss 2" ready to debut, which means that a time of collision is inevitable.

Among them, "The Hunger Games 3" is undoubtedly the largest candidate for the middleweight of the entire schedule, and he did his part to preempt the Thanksgiving holiday weekend. But what about other works?

Disney officially announced that the "Big Hero 6" will determine the schedule for the Thanksgiving Day——

As usual in previous years, Disney now owns Pixar and its own animation headquarters. Among them, Pixar is competing in the summer season and the headquarters is competing in Thanksgiving. This has gradually formed a distribution model, but this year Pixar announced its withdrawal early because of dissatisfaction with the quality of the work. The competition for the summer file has also made Disney always hesitating whether to modify the schedule.

At one time, Disney seriously considered the possibility of the "Big Marine Corps" competing in the summer file. Using Lan Li as a gimmick, this cartoon has the possibility of opening up the situation in the summer. This is the most prosperous time in the children's market throughout the year. , Pixar Animation’s dominance of the summer box office market has been verified.

But in the end, Disney gave up the idea, because their entries in this summer's file are already full.

Headed by "Captain America 2", there are six additional works such as "Millions of Golden Arms", "Maleficent", "Guardians of the Galaxy", "Michelin Pocahontas", among which the absolute main force includes two Marvel works and an animated live-action work have paved the way for the entire summer file schedule; now if you add "Big Marine Corps", it will really overflow, and you will fight yourself. The situation is absolutely unwise.

Therefore, Disney chose the original established strategy and arranged the "Big Hero 6" on the Thanksgiving Day schedule; and, also on November 7, the full premiere of "Interstellar Crossing" was on the same day.

Two large-scale works aimed at the home market during the Thanksgiving holiday just collided head-on, so things became more subtle.

First of all, is it normal for the two major dramas of the two major film companies to be so set?

The answer is: it couldn't be more normal. Because "Interstellar" is a sci-fi movie, and "Big Hero 6" is an animated movie, there are subtle differences in the target audience; at the same time, "Interstellar" is a PG-13, special tutoring level, and can be watched over thirteen years old. , And the rating of "Super Hero Marines" is PG, tutoring level, all children can watch, but parents need to be reminded that there may be some content that is not suitable for children to watch.

This means that the target audiences of the two films overlap, but the core audiences are essentially different. "Interstellar" still focuses on science fiction and attracts family audiences by the way; while "Big Hero 6" focuses on children , By the way, it attracts an audience of parents with children.

Secondly, is it normal for two heavyweight works to be so fixed?

The answer is: not common but not rare. In fact, film works are not directly related to the level of investment. It is more related to market positioning, box office expectations, publicity plans, and market directions. At present, heavyweight works avoid each other's schedules on the market, mainly because In consideration of the cost of publicity, I hope that I can drain as much as possible in the theater without facing additional competition, but the occasional collision of Mars hitting the earth is not impossible.

If it is the preliminary stage, it will be more frequent and common, because the schedule can be changed at any time in the future, mainly depending on the distribution strategy of the film company.

According to official data, the production cost of both "Interstellar" and "Big Hero 6" is 165 million, which is definitely a heavyweight investment. Now it depends on the strategies of Warner Bros. and Disney. , In fact, it’s the same time for Thanksgiving. As long as you avoid "The Hunger Games 3", you can still choose other schedules. Two works of this magnitude can be staggered.

Finally, two works starring the same actor collide head-on, is it normal?

The answer is: very normal and very common. As for the schedule of the promotion period, it depends on the negotiation between the distribution company and the actors.

For example, "Interstellar Crossing" is stipulated in the contract, and Lanly must cooperate with the promotion of certain talk shows, but the "Big Marine Corps" does not have relevant regulations.

For another example, "Big Hero 6" and "Interstellar" both require Renly to attend the premiere. If there is a collision, further consultations are needed on how to arrange the premiere.

In any case, the schedules of "Interstellar" and "Big Hero 6" collided head-on, in fact, both Warner Bros. and Disney are considering whether to postpone the release for one week or three weeks-avoid two weeks. After the "Hunger Games 3", the problem is that the other two schedules are also normal.

If you postpone it for a week, you have to face the sequel to the classic movie "Dumb and Agua 2". Although this is a mid-cost comedy movie, it is the first sequel of Kim Carey and Jeff Daniels 20 years later. , The power of the fan market is undoubtedly the key point that must be taken into consideration.

Delayed for three weeks, it must face the "Penguins of Madagascar" and "Evil Boss 2". For Disney, it is not hoped that the two cartoons "Big Hero 6" and "Penguins of Madagascar" will grab the market; For Warner Bros., "Evil Boss 2" and "Interstellar" are both self-published works, so they are even more reluctant to fight head-on. What's more, "The Hunger Games 3", which was released the following week, continues to be crushed, which cannot be ignored.

Thanks to the Thanksgiving holiday schedule of just four weeks, it seems that there is no other choice.

After thinking about it, it was Warner Bros. who took the initiative to change and officially decided to put "Interstellar Crossing" to the summer file.

In fact, for Warner Bros., this was a difficult decision but not an impossible one. After the "Harry Potter" and "Batman" series ended one after another, they lost control of the summer file. Now Relying only on the "Hobbit" series to seize the year-end holiday files, but the lack of the highlight of the summer season to attack the city means that the year-end box office competitiveness is far from enough.

This summer, Warner Bros. sent out six movies in turn, including "Godzilla", "Tami", "Jersey Boy", "Single Parent Resort", "Fear of the Storm" and "If I Stay~www .lightnovelpub.net ~ In terms of quantity, it is second only to Disney and the second most among the six major Hollywood studios, but in terms of quality... it's hard to say.

Among the above six works, only one of "Godzilla" has an investment level of over 100 million U.S. dollars and cost 160 million; while the other works are all small slapsticks, two lightweight comedy films A low-cost music movie, a low-cost teen movie, and a medium-cost disaster sci-fi movie, that's all.

Although "Tami" is controlled by Melissa McCarthy, "Single Parent Resort" is Adam **** and Drew Barrymore, and "Jersey Boy" is Clint Eastwood... …It seems that every work has a certain publicity stunt, and it will not be completely overwhelmed in the summer archive; but the difference in magnitude is still irreparable after all.

At the very beginning, Warner Bros. hoped that "Interstellar Crossing" could be included in this year's summer vacation, but because the shooting progress was unexpectedly interrupted and delayed at the beginning of the year, it was forced to schedule the Thanksgiving holiday schedule. Now that the completion speed of post-production is far beyond expectations, it seems that it is not difficult to file summer files.

The only question is: what about publicity?