There is always a default rule in the film industry: the less confident the more it is, the easier it is to withdraw or adjust the schedule. The news that frequently changes schedules time and time again is only revealing their lack of confidence, and tell the audience by such a move, "You need to lower Look forward to"; and only when you are truly confident can you choose to take the initiative to raise the gear.

What's more, "Interstellar Crossing" is still going to the summer file where the collective fights together, it is even more courageous.

Knowing the difficulties, the pressure layers, and even the word-of-mouth fouls in the internal screenings, Warner Bros. still showed the courage and courage to "know that the mountains have the tigers to go to the tigers", and to the insiders in a tough way. And the audience showed their full confidence.

If Kevin Tsujibara did not lose his mind and lose his mind, because of his personal grievances with Thomas Tour and Renly Hall, or because of the remnants of Barry Meyer’s remaining power in the company, he deliberately "Interstellar Crossing" as a victim; then such a file-raising behavior is a magical stroke.

After the previous internal screening, although the comments were generally positive, the theoretical level of "Interstellar Crossing" caused concerns about the popcorn index, which undoubtedly cast a shadow over the prospect of the movie.

Now Warner Bros. has chosen to take the initiative to raise gear. Although there is suspicion of avoiding the "Big Marine Corps" head-on confrontation, the move to choose the summer gear is still a shot in the arm, which gradually dissipated those doubts and worries, but began to faintly begin. Looking forward to the release of the movie, this is an important turning point for market confidence and box office forecasts——

This created an impression for the audience: the quality of this movie is good enough, and Warner Bros. does not hesitate to raise files to participate in the summer file competition. It is worth looking forward to! Coupled with the strong lineup of the director and the starring cast, the Warner Bros. propaganda department has consciously launched a public opinion guide, and a new saying has even begun to circulate on social networks, "Nolan and DiCaprio collided with each other. Spark, can Nolan and Hall now bring a wonderful performance?"

Obviously, Warner Bros. is not fighting unprepared battles. Before the official decision to raise the file, the propaganda and distribution department has formulated relevant strategies to ensure that the action of the file can have more positive effects; but in fact, Warner Bros. chose the summer schedule. It is also a decision made after careful consideration. The careful review and decision-making is definitely not as brave and decisive as it seems on the surface.

The first is the competitor before the official premiere of Interstellar. .

In the fourth week of May, "X-Men: Reversing the Future" was released.

In the first week of June, "Slumbering Curse" and "One Million Ways to Die in the West" were released.

In the second week of June, "Interstellar Crossing" was released.

The schedule chosen by Warner Bros. was very clever. It avoided the positive impact of the continuous pressure of "X-Men: Reversing the Future" the following week, and took the initiative to face the "Slumbering Curse" and "One Million Ways to Die in the West."

"Slumbering Curse" is a model of continuous retreat. This work is directed by Robert-Stromberg, who has won twice with "Avatar" and "Alice in Wonderland". The director of Oscar's Best Art Directing, she directed the tube for the first time, and her partner Angelina Jolie, who played the lead role again after a lapse of four years after "Deadly Companion", darkened the classic fairy tale "The Sleeper" from the perspective of a witch Reinterpretation of.

Disney lacked confidence in this work internally. It adjusted the files twice and made a make-up shot. In addition, the feedback attitude of the internal trial screening was also ambiguous. Everyone seemed to be secretive about this work, which cost 180 million yuan. Aroused concerns, especially that Robert Stromberg, who directed the tube for the first time, failed to win the trust of producers and film critics-good art direction does not mean that you can become a good director.

To put it simply, the future of "Slumbering Curse" is uncertain, the magnitude is there, but the quality is doubtful.

At the same time, "One Million Ways to Die in the West" is a mid-cost comedy movie. The cooperation between Seth McFarlane and Charlize Theron is really worth looking forward to, and it can even be said to be the most popular summer file this year. An eye-catching comedy; however, due to the market's feedback capacity of comedy works, even if the box office explodes, birth defects at the magnitude level still lack sufficient pressure.

Moreover, "Interstellar" and "One Million Ways to Die in the West" are not confrontational in the first week, but facing the following week in the first week, which further weakens the box office pressure of comedy movies, even this comedy. Handed over the decline against the sky, its ability to divert the "interstellar" market is also limited.

In this way, the two works in the first week of June will not bring too much pressure on "Interstellar Crossing"-and there is no collision in the subject matter.

Followed by the "Interstellar Crossing" at the same time and subsequent releases of competitors.

In the second week of June, "Interstellar Crossing" and "The Fault in the Stars" were released simultaneously.

In the third week of June, "Dragon Tiger Boys 2" and "How to Train Your Dragon 2" were released simultaneously.

In the fourth week of June, "Think Like a Man 2" and "Jersey Boys" were released simultaneously.

It can be seen only from the degree of accumulation of the number of works released. This is a dragon and tiger's lair. Throughout June, the frequency of two new works premieres on average per week. The box office market for the entire summer season has been drained, and competition is fierce. The degree is appalling, and it's no wonder that Disney is reluctant to join in the fun anymore.

However, it is worth noting that all of the above works are middleweight and lightweight family carnival works, mainly sequels, which also means that the audience market is relatively fixed; at the same time, their genres include comedy, animation, love, action, etc. Wait, but there is no science fiction. More precisely, from the release of "X-Men: Reversing the Future" to before the release of "Transformers 4", there is only "Interstellar Crossing", the only science fiction movie in the entire four weeks.

This is the abacus of Warner Bros.: Win in danger!

Of course, staying behind the Thanksgiving holiday schedule is a choice. The face-to-face confrontation between "Interstellar" and "Big Marine Corps" may not have no chance. The thrilling and intense degree may not be as high as the summer time. The winning rate of "Interstellar" may be slightly less. Have the upper hand; but benefits and risks are always dependent on each other. The higher the risk, the higher the benefits. The market potential of the summer holiday is naturally unmatched by the Thanksgiving holiday.

In addition, Warner Bros. needs summer blockbuster works to boost the box office, otherwise they will face a severe development vacuum after the end of the "Hobbit" and before the establishment of the DC Universe, which is undoubtedly very challenging. Sexually, even if it was conservative like Kevin Tsujihara, he still let go and took a gamble.

If you don't enter the tiger's lair, you won't be a tiger, don't you?

From a purely theoretical analysis, during the period of June 6th, "Interstellar Crossing" may not have the opportunity to detonate the box office; but the market competition in the summer file has never been a theoretical victory. In the end, it is a mule or a horse. You can only know if you pull it out for a walk. .

What if the box office loses? Kevin Tsujihara didn't seem to have lost too much. Packed up and put the blame on Thomas Tour and Renly Hall, he was still able to easily seize the opportunity. Everyone thought that Warner Bros. was a little frustrated, but Kevin Tsujihara was quietly showing his wisdom and courage.

Expect some, curiosity, worry, and doubt. No matter what, the grand premiere of "Interstellar Crossing" is officially set.

But at this time, the absolute protagonist of the premiere still has not returned to the main continent of North America. The premiere seems to be in danger of opening the skylight at any time. The crew of "Interstellar Crossing" is also helpless, which is also one of the links that Warner Bros. cannot control. :

After the temporary file transfer, Lanli’s itinerary became the biggest problem. According to the contract, Lanli must cooperate with the many publicity work of "Interstellar Crossing"; but also according to the contract, all publicity itineraries must be notified to Lanli one month in advance. , And it needs to be fully adjusted in line with Lanli’s schedule, Lanli has the initiative to change the time.

Now the "Interstellar" crew and the "Jurassic World" crew have encountered such a problem:

Lan Li's filming work in Honolulu is still not over, and he has no way to return to the North American continent in the first time to participate in the preliminary publicity work. Now Jessica Chastain, Anne Hathaway and others have successively begun to accept media interviews and participated in the preliminary publicity work, but Lan Li is still absent.

The crew of "Interstellar Crossing" was impatient, but could only patiently urge Andy Rogers. As for Lan Li? No one rushes to rush Lan Li now.

It’s not that they are afraid of Lan Li’s anger or anger, nor is he afraid of Lan Li’s face being thrown away with a big name, but because they know Lan Li’s character-acting first, and other things second; everything is easy to say, but there is no principle. Changed. Even if the staff of the film crew for promotion and distribution directly finds Lanli, they cannot change Lanli’s decision. Instead, they continue to harass Andy, which is more practical and effective~lightnovelpub.net~ One day a day from the time of the premiere. The heaven and the earth are approaching, but... Lan Li still does not show up.

The staff of the "Interstellar" promotion and distribution team have been forced to go crazy, but what can they do?

On the one hand, the top leaders of Warner Bros. willfully raise the file, forcing the entire propaganda team to the edge of the cliff; on the other, the top actors of the Hollywood pyramid are stubborn, all urging and harassment are ineffective, and the entire propaganda team is further suspended. On the cliff.

They can't blame Kevin Tsujiwara, nor can they kidnap Renly Hall, finally? In the end, they can only laugh at themselves and make fun. Gradually, they also enter the state of Buddhism. Since they can’t control it, then enjoy it. Anyway, they have tried their best. Andy has already given a promise-the day of the premiere. , Lan Li will definitely appear on the red carpet of the China/National Theater.

What if the skylight is opened? Then open the skylight, what else can I do?

On Monday, June 2nd, two days before the premiere, Lan Li was still filming at Kualoa Ranch.