At the box office on Friday, "Interstellar" and "The Mistakes in the Stars" were almost tied. The two young actors joined forces to put Hollywood's five-year unbeaten Lan Li-Hall into an embarrassed situation and broke the start of 2014. After the biggest upset, this also made the latter instantly win the attention of the entire Hollywood and even the world, everyone is curious:

Who is the nameless guy who is likely to pull Lan Li down?

In fact, "The Fault in the Stars" is indeed a small-cost work, but it is definitely not a nameless work.

In the first week of June, all the attention was focused on "Interstellar Crossing", so that another work released in the same period was completely ignored——

To be more precise, this work was the original "Guardian" in the first week of June. "Interstellar Crossing" was the intruder who later occupied the magpie's nest, but it was taken away because of the weight and cast. After all the light was taken away, in a blink of an eye, he fell into a dilemma that no one knew, which was embarrassing.

This work is "the fault in the stars".

The only consolation is that the investment cost of "Fault in the Stars" is only 12 million, not to mention the summer file, even if it is placed in the most deserted autumn file of the year, it is the feather of a small sampan. In the light of "interstellar crossing", heavyweight works are not regarded as the end of the world when they are tragically ignored.

In fact, it has nothing to do with the sudden upgrade of "Interstellar Crossing". In the summer file where the stars gather and the stars are shining, "The Fault in the Stars" has never been a high-profile and widely anticipated seed player. Before Warner Bros. decided to raise the file after careful consideration, the situation was different:

There are two summer works that will be officially released in the first week of June, "Don't Fear the Storm" and "Fault in the Stars", one lightweight and one featherweight.

"Not Fearing the Storm" is a work produced and distributed by Warner Bros., with an investment of 50 million yuan. Director Steven-Quale can be said to have a big background——

He has a close personal relationship with James Cameron and has a long history. He used to be the editor of "The Abyss", then served as the deputy director of "Titanic", and then took care of the visual effects director and deputy director of "Avatar". The director, three years ago alone in charge of the guide tube of "Death is Coming 5", this is his second job as a director.

The film uses TV drama actors as the main team, the most famous of which is the heroine actor, that is Sarah-Wayne-Callis (Sarah-Wayne-Callis), who is world-renowned for her "prison escape"; the male protagonist Richard Armitage (Richard-Armitage), who made a breakthrough in the British drama "Military Intelligence Division 5", later starred in the American dramas "Hannibal" and "Captain America" ​​and "The Hobbit". "series.

As expected, "Not Fearing the Storm" will be the contender for the box office in the first week of June. Disaster movies can always find a place in the summer file, but after Warner Bros. revised the distribution strategy, this work fell victim to it. Even if Steven Querrey and James Cameron have an extraordinary personal relationship, the former is not the latter after all.

"Don't Fear the Storm" was replaced in the second week of August, crowded in the same schedule as "Teenage Mutant Ninja Turtles: Age of Mutants" and "Michelin Romance".

Leaving aside the box office prospects of "No Fear of the Storm", the sight is still locked in the first week of June——

In this way, the "fault in the stars" replaced a competitor, and evolved from a 50 million-weight "not afraid of storms" to a 165 million-weight "interstellar crossing". The opponent in front of him immediately became a behemoth.

For Twentieth Century Fox, the producer and distributor of the film, little has changed.

Because whether it is against "Fear of the Storm" or against "Interstellar Crossing", they are not favored parties. The 12 million investment in the summer bayonet competition is simply one of the vast oceans. Ye Bianzhou is nothing more. In the final analysis, they still need to focus on themselves. This is more of a contest between themselves and themselves. The best strategy is to formulate the correct propaganda method.

"Fault in the Stars" is a work under the trend of film adaptations of youth novels in recent years. It tells a love story between two teenagers suffering from cancer. The original work is from John-Green (John-Green)—— The best-selling author of the "New York Times" contract can be regarded as the teenage version of "American Qiong Yao" Nicholas Sparks (-Sparks).

Although in the past five years, the trend of adaptations of youth novels has become more and more popular, but on the whole, works with some sci-fi or magical attributes such as "Twilight", "The Hunger Games", and "The Divergent" are more popular. , And Pure Love movies have gradually declined. Even Nicholas Sparks’ adaptations are getting worse and worse at the box office. Other adaptations are even more so. At the beginning, the prospect of "the fault in the stars" It is not favored.

When Twentieth Century Fox decided to adapt the project, he also submitted the script to Lan Li. After hearing that Lan Li was very interested in the script, this made the production team's confidence soar. This gave the project the green light; even later. Lan Li passed by regrettably because of the schedule, and Twentieth Century Fox completed all the productions step by step.

However, the investment cost is only a mere 12 million.

"The Fault in the Stars" found the new-generation actors Shailene-Woodley and Ansel-Elgort as the starring roles, both of whom are not well-known young actors, consider When it comes to the lightness of the production cost, such a choice is completely understandable——

All the actors who appeared in "Twilight City" were all unknown young people.

Ansel is a fledgling rookie actor who has just turned 20. He made his debut on the big screen with the new version of "Witch Carrie" last year. This time, "The Fault in the Stars" is his third movie. works.

His father was a professional photographer, his mother used to be a ballet dancer and later ran an opera company. Ansel, who grew up in Manhattan's Upper West Side, was born as a young "star family". His career as an actor has been smooth sailing. After starring in a work on Broadway, he won the opportunity of "Carrie the Witch", and then won the opportunity to star in many works, including the "Fault in the Stars". Actor.

Xie Lin is a child star. She has been active on small TV screens since she was five years old. The 2008 series "The Secret of Youth" made her enter the public eye for the first time, and her excellent acting skills even gained attention even earlier than Jennifer Lawrence. .

Three years ago, she collaborated with George Clooney for a number of Oscar nominations, "Descendants", and won a lot of attention. This also officially announced that she has transformed from a child star to a young actor, but for the time being, she has not yet encountered her ability to dominate and shine. The most outstanding works are more of playing the role of teenagers in independent films. She also needs to wait patiently for her own opportunities to appear. Under such circumstances, she and Ansel met.

In the twentieth century, Fox chose Ansel and Xie Lin as the starring roles. This is definitely a "cute" accident-because in almost the same time, the two actors were selected for another movie at the same time. Summit Entertainment "Divergent" responsible for the adaptation and production. Such a coincidence also became a turning point in the careers of the two actors.

"Divergent" has taken the lead to land on major theaters in March this year. Although this work has not been as popular as "The Hunger Games", it has a score of 150 million in North America and 288 million in the world. For the first work in the series, it is still very worthy of recognition, and considering that the production cost is well controlled at 85 million US dollars, this also enables Summit Entertainment to successfully pass the box office dividends and return to the capital. Later, the peripherals can also be realized. profit.

In the "Different", Ansel and Xie Lin will play a pair of brothers and sisters; in the "Fault in the Stars", Ansel and Xie Lin will play a pair of lovers.

Unintentionally, the good performance of the former created a propaganda space for the latter, which also made the interaction of the "fault in the star luck" on the social network always high, and unconsciously, it seemed to explode. It has shown huge box office potential and demonstrated the possibility of creating small surprises. This is also a trend that neither Fox nor Summit Entertainment had anticipated in the twentieth century: can this be regarded as a good accident?

Perhaps the "fault in the stars" is not a big project that has attracted much attention, but it has gathered a lot of discussion hotspots by mistake.

Especially on social networking platforms, the two works "The Divergent" and "The Fault in the Stars" are adapted from youth novels, and the audience groups overlap each other, which also makes the audience who like the "divergent" the first For a while, he turned his attention to "The fault in the star luck~lightnovelpub.net~ Twentieth Century Fox hardly spent too much effort to make the latter’s Internet popularity soar, even in the summer of intense competition. China has also captured a group of specific audiences of its own-

Leaving aside the "Twilight City" that has created countless historical records, the "Hunger Games" in which the series of films are still frantically plundering gold is the best case: regular audiences of teen-adapted films have the potential to burst out incredible box office energy , The only question is how should the film company develop this market.

"The Mistakes in the Stars" mistakenly found the right way at the right time. The "time, place, people and harmony" seem to have all collided together. Next, let's look at the performance of this work-the quality of the finished product. What's the matter? What about the charm and spark of the two leading actors?

However, the early propaganda momentum has never been able to burst out "Interstellar Crossing", but after the premiere, it ushered in a blowout-style full-scale boom, instantly showing the powerful momentum of a giant crocodile, easily crushing a lot of competitors, Returning to the top position of the most watched works in early June, the summer box office battle seems to be back on the original track again, and the "fault in the star fortune" was silent again before it had time to cheer.

This is the background of the whole story. The two works of "Interstellar Crossing" and "The Fault in the Stars" were drawn at the same time, and then...the world was in chaos.