The Greatest Showman (Big Play Bone)

Chapter 1945: Huashan tournament

In the second week of June, the North American summer file is still very lively. This week ushered in two heavyweight sequels, "Dragon and Tiger Boys 2" and "How to Train Your Dragon 2". The excellent results of the double harvest at the box office, the sequel's decision can be described as popular.

The last "Dragon Tiger Boys" was released in 2012. At the time, the investment of 42 million U.S. dollars earned a good box office of 138 million in North America and 200 million in the world. Sony Columbia Pictures once again Seeing the prospect of the series of films, the shooting of the sequel was officially confirmed.

The last "How to Train Your Dragon" was in 2014. This word-of-mouth work reversed DreamWorks's slow trend in recent years. After "Kung Fu Panda", it won another round of applause. The Oscar was defeated in "Toy Story 3". "It also made countless people in the industry feel choked; the box office performance was slightly lower than expected, and the production cost was as high as 165 million. However, the revenue data of 200 million in North America and 490 million in the world were not amazing, but Ramon and DreamWorks decided to make a sequel.

The two sequels returned to the market two and four years apart. It can be seen directly that there is a clear gap between the production cycle of animated films and live-action films. Among them, "How to Train Your Dragon 2" has experienced the turmoil of DreamWorks-leaving Paramount to switch to In the twentieth century, Fox’s changes to the gates also added more uncertainties to the work of propaganda and distribution.

After officially finalizing the schedule, major mainstream media have all cast their sights. This is undoubtedly one of the most intense and closest weekends in the summer season this year.

On the one hand is the "shit/urine/fart" comedy that has gradually stabilized in the market in recent years. Before 2012, the off-season of March was selected for the premiere, but it still achieved an excellent premiere weekend data of 36 million. The sequel came to Popcorn. With the gathering of summer files, the box office prospects are optimistic, and it has the driving force to burst the movie-watching frenzy.

On the other side, there are animated films that always occupy a place in the summer file. In this year when Pixar is absent, the competitiveness of DreamWorks has undoubtedly risen. However, under the cover of excellent reputation, the box office of the premiere weekend was only 43 million. Can completely detonate, which also adds more suspense to the sequel box office.

The outcome is unpredictable!

On Tuesday, "How to Train Your Dragon 2" took the lead in its grand premiere at Universal Studios Orlando. Twentieth Century Fox reached a cooperation agreement with Universal Pictures and held a premiere party in Universal Studios, drawing lessons from Disney’s experience , The cartoon premiere has evolved into a carnival feast, a national carnival.

On Wednesday, "Dragon Tiger Boys 2" followed up at the Regency Village Theater in Los Angeles (Regency-). Sony Columbia Pictures ingeniously set up a series of interactions in various attractions in the city, forming an interaction similar to the Olympic torch relay. Shifen's crowd was fully mobilized.

Although the two works avoided the popular choice of premiere at the Chinese/National Theater in Los Angeles, the meticulous planning and arrangement of the premiere shows the dedication of the promotion and distribution department.

From the perspective of theme style and market positioning, there is no overlap between "Dragon Tiger Junior Team 2" and "How to Train Your Dragon 2". There is no need to worry about the needle-point vs. wheat-mang style duel. This is also the reason that the two film companies did not adjust their schedules; But at the same time, it is inevitable to face the problem of audience diversion.

"If I only want to watch one movie on Saturday night, which one should I choose?" "Only there are two hours on Sunday afternoon, which one should I choose?"

The audience will inevitably still need to make a decision on such selection issues.

What's more, in addition to the head-to-head competition between the two premiere works, they will also face the oppression of "Interstellar Crossing" the next week, and now they need to add another "Fault in the Stars" and their momentum is getting weaker. But the "Slumbering Curse" that still cannot be ignored, this also means that the competition is even more intense than imagined.

After all, market capacity is limited.

Soon, Sony Columbia Pictures and Twentieth Century Fox began to shake their heads-not because they lacked confidence in their works or because the first media reviews were unsatisfactory, but because the "blue gift effect" was too much. Strong, the word-of-mouth stamina of "Interstellar Crossing" gradually burst out of energy, robbing all sight.

According to official data from Google and Twitter, the topics of "Dragon Tiger Boys 2" and "How to Train Your Dragon 2" both rank among the top ten on the global hot trend list.

"Dragon Tiger Boys 2" is slightly ahead, mainly due to the unique advantages of live-action movies-Channing Tatum and Jonah Hill's gag on the social network, plus the bad guys. Booing, interactive effects have created countless topics, and the participation rate of netizens has also been significantly improved.

"How to Train Your Dragon 2" relied on trailers and tidbits to attract family audiences step by step, but the successful premiere of Universal Studios Orlando still created a lot of topics, especially the entire array of actors all dressed up. Dressing up as the dragon in the cartoon detonated the focus.

But... "Dragon Tiger Boys 2" and "How to Train Your Dragon 2" superimposed on the number of discussion topics, and the popularity is still lost to "Interstellar Crossing", and the horrible thing is that the number gap has more than doubled. The lead of "Interstellar Crossing" is too fierce, and even makes people unable to breed resistance.

At the same time, the discussion of "Faults in the Stars" has soared into the top ten of the global trend list, temporarily lagging behind the two works that premiered this week.

All of this made the box office battle in the second week of June into a fierce stage, and even the insiders of the six major film companies exclaimed: Arena!

This is the real personal contest where the bayonet becomes popular! No one can easily predict the outcome of the box office, and even the outcome of each other is difficult to predict accurately.

The premiere ended, word of mouth took the lead in unveiling the curtain.

"Dragon Tiger Youth Team 2", the media comprehensive evaluation scored 71 points, the rotten tomato freshness index was 84%, the mass media scored 7.3, the popcorn index was 77%, and the theater scored "A" -".

"How to Train Your Dragon 2", 76 points in the media review, 92% in the Rotten Tomatoes Freshness Index, 7.9% in the mass media, 89% in the Popcorn Index, and "A" in the theater .

Brief summary?

Word-of-mouth burst!

From the perspective of commercial films, "Dragon Tiger Boys 2" and "How to Train Your Dragon 2" both ushered in a frenzy of praise! In one fell swoop, the overall quality of the 2014 summer files has been pushed to a whole new level!

Especially for "How to Train Your Dragon 2", the overall reputation has surpassed that of "Captain America 2" and "X-Men: Reversing the Future". It is completely incomparable with the current summer reputation champion "Interstellar Crossing". Among them, the media review and the mass media are slightly inferior, but the Rotten Tomatoes Freshness Index, the Popcorn Index and the theater ratings are slightly better. This also means that the box office market has shown a stronger driving force, and many media directly believe it. Will become a strong contender for the best animation of this year's Oscar-especially if Pixar is determined to be absent this year.

Fully burst!

It's a flourishing age! Absolutely called the flourishing age!

All film critics and industry insiders stood up and applauded collectively. Can they still look forward to a more exciting summer vacation than this——

I have seen a lot of battles between popcorn visual effects blockbusters, but the four word-of-mouth works have a head-to-head confrontation in the summer file. This is "the big girl in the sedan chair-the first time", and it does not look like a summer vacation at all. The style of the file is more like the regular routine of the award season. The only difference is that this time, instead of watching the college judges vote for the little golden man, the general public will vote with their wallets. In the hot summer, who can win the market? Favor?

But what’s more interesting is that none of the current four word-of-mouth works are popcorn works in the traditional sense, which makes the market trend even more unpredictable.

stimulate!

This is so exciting! People in the industry can't restrain their urge to scream! Judging from the media review, "Interstellar Crossing" with 79 points, "How to Train Your Dragon 2" with 76 points, "Dragon Tiger Boys 2" with 71 points, and "Star Fortune" with 69 points. "Wrong in here" is definitely the pinnacle of "Huashan Lunjian" in the summer file.

Who can predict it?

All the media can't help but start rubbing their hands. At this moment, the real frenzy of the 2014 summer file has just begun, and the excitement and excitement of the industry is even crazier than the audience.

Streets and alleys, Burbank studios, film companies, five major unions, after dinner, street encounters, business meetings... No matter what the occasion, there will always be a joke in the chat, "This week's box office competition is really too hot", even if oneself Without any point of view, it is impossible to avoid paying attention to the line of sight.

From the midnight show on Friday to the one-day box office on Friday, from the crowds of the theaters on Saturday to the pre-sale box office numbers on Sunday, everything has become the first-hand report material, the simplest and most direct The topic is, "Which movie do you choose?" The enthusiasm of the market was easily detonated by the concerted efforts of the four works——

Saturday’s prime time viewing has not yet ended~lightnovelpub.net~ The participation relationship was announced in advance. The highest single-week box office number in 2014, created just last week, was refreshed again this week, and the box office battle on Sunday It easily broke the record before the start of the fight. Such a strong performance made all the major film companies smile:

This is a win-win situation!

When all audiences actively flock to the cinema, it also means that all movies have opportunities, except for the four focus works, other movies are no exception-just like Huashan Lunjian, a crowd of melon-eaters other than top masters We can also join in the fun, regardless of whether they have the strength or not.

What's more, the box office market potential of word-of-mouth works such as "Captain America 2", "X-Men: Reversing the Future", and "Neighbor Wars" is still far from being fully tapped, isn't it?

Such a hot market reaction is reminiscent of the summer file two years ago: The combination of "The Hunger Games", "Avengers", "Edge of Tomorrow" and "Batman: The Dark Knight Rise" exploded mightily. The enthusiasm throughout the summer and the classic moments emerged one after another, making the audience exclaimed.

Now, it reappears again.

Then... the box office data came out.