In the second week of June, the total box office in North America on weekends reached 233 million, which easily surpassed the highest box office in 2014 that was created just the previous week. It broke the record for the second consecutive week, and truly pushed the summer box office. The market has reached its peak; at the same time, this has also become the highest single-week weekend box office data since the third week of June 2013.

In the third week of June last year, the premieres of "Monster University" and "Zombie World War" collided head-on, while "End of the World" and "Superman: Man of Steel" were released in the week following the release, and there was also "Speed ​​and Excitement/Emotion". "6", "Human Removal Project", "Now You See Me" and other works, Qi Qi teamed up to blast out 240 million single-week weekend box office data, which performed exceptionally well.

Unfortunately, after that, the North American market has not exploded with such a huge energy. After all, it is really rare that all the works released in the same week burst out and win-win together.

What’s more surprising is that when the box office at the end of 2014 was summed up, the second week of June and the first week of June of this year were the first and third places in the annual single-week weekend box office respectively. In the last week of the year, relying on the advantages of the Christmas holiday, "The Hobbit 2", "The Hunger Games 3 (Part 1, "Magic Black Forest", "Indestructible", "Museum Night 3", "Big Hero 6" "And other works, jointly blasted out the box office data of 209 million.

In other words, "Interstellar", "Dragon and Tiger Boys 2", "How to Train Your Dragon 2", "Slumbering Curse", "Fault in the Stars" and many other works broke out in the second of June. Zhou has also become the annual single-week weekend box office champion in 2014. Such a result is definitely not expected by all the people in the industry, and it is shocking.

Who could have imagined that a North American film market weekend composed of a brain-burning science fiction, a brainless comedy, a word-of-mouth animation, a black fairy tale, and a romantic love can actually surpass "Captain America 2" and "Galaxy" Did the weekends led by super blockbuster movies such as The Guardians and The Hunger Games 3 (Part 1) really ignite the enthusiasm of the market?

Among them, the first week and the following week of the "Interstellar Crossing" premiere both set off a frenzy of topics, reigniting the audience's enthusiasm for entering the cinema for two consecutive weeks. On the year-end box office list, both of them ranked among the top three in the past two weeks. , This also proves once again that the topical effect of the name "Len Li-Hall" is still unparalleled in North America.

Remember the considerations of media reporters and industry insiders?

After the fall of the superstar, should we now rely more on adaptation copyrights to drive the market? The second week of June gave a slightly different answer: Of course, the copyright of the adaptation is still very important. Both "Slumbering Curse" and "Fault in the Stars" belong to this category; and the market driving force for the sequel works is also the same. It’s worthy of recognition. Both "Dragon Tiger Junior Team 2" and "How to Train Your Dragon 2" are the same, but the core driving force that really controls the market is still the quality of the works.

"Excellent works will not be abandoned by the market." Even word-of-mouth works such as "Captain America 2", "X-Men: Reverse the Future", and "How to Train Your Dragon 2" have not bombed the box office market as expected , Even the first week of "Interstellar" box office is far from being able to burst out amazing energy, but these works can still find a place in the market, and the audience will not live up to the unique experience brought by these works after all-

About twenty-four months later, I look back again at the fact that the 2014 summer file word-of-mouth works failed to push the box office to the top. The online streaming media represented by Netflix gradually became prominent:

It’s not that word-of-mouth works are not attractive to the audience, but that the advancement of the Internet and mobile devices has changed the audience’s viewing habits. Many works can be watched at home. At this time, going to the cinema is no longer a part of leisure life, more like For a date, a party, or a ritual event, choosing a movie will naturally be more inclined to works that interest you or detonate social networks.

Then, the behavioral motives that detonated the box office market in the second week of June became clear:

The head-on collision of the two sequels, the serial appearance of four word-of-mouth works, and... the unique charm of "Len Li-Hall". After all the factors collided, the audience took the initiative to walk out of the house and went to the cinema to show their support , Sit on the seats of the theater like a party **** and enjoy this movie-watching frenzy.

Standing in the river of history can be felt. The significance and weight shown in the second week of June 2014 indeed have a lot of enlightenment for the film industry.

Undoubtedly, this is a very interesting thing.

But in it, people often fail to capture the context of historical development, and can only vaguely feel, "This is indeed a unique weekend", and "Interstellar Crossing" has become the biggest winner.

From the ambiguity of the internal trial screening, to the uncertain future of forcibly raising the file, to the grandeur of the premiere, and finally to the ups and downs of the premiere weekend, this "space drama" with "lack of a hard science fiction core"-not "space" "Opera" finally succeeded in awakening the somewhat dull North American market, and once again won the box office!

A netizen on Twitter put forward a very interesting point, “I’m already looking forward to the restart of Jurassic Park. Will it be possible to see Lan Li-Hall fighting dinosaurs single-handedly?”

This is mocking Hollywood's "heroism" movies.

Including Arnold Schwarzenegger, Tom Cruise, Bruce Willis, Keanu Reeves and many other action actors, they have all performed "single-handedly against the world" on the big screen. The drama has pushed personal heroism to the extreme-in fact, how can all superhero movies nowadays be so?

Now, Renly is undoubtedly the best candidate for the pinnacle of "personal heroism" at the top of the Hollywood Pyramid. If Renly and dinosaurs are placed together separately, and then looking forward to a "Renly vs. dinosaur" drama, It is bound to be very interesting, even a kind of surrealistic joy.

As a result, Twitter began to open up.

"Lan Li exploded Tyrannosaurus with one hand!"

"Lan Lili captures the pterosaur, and the world is king!"

"Len Li saves the Jurassic World!"

And so on, and becoming more and more intense, unknowingly it has become a new hot spot on Twitter, benefiting from "Interstellar" to "Jurassic World".

Warner Bros.’s propaganda team is very smart. It immediately joined the ridicule battle from an official standpoint. They officially produced a set of pictures, "Lan Li VS Black Hole", deliberately making the black hole the appearance of Lan Li sending shock waves, just like A scene from Super Saiyan or some comic work, and then transformed Lan Li into a cosmic superman, and then "made" a set of Superman's shirt for Lan Li. The image of the underwear/trousers was instantly on the social network platform. It burst into popularity.

"Is the young master going to play Superman, ahhhh?"

"No, it shouldn't be Superman! Master should play the role of Master! Master Lanly is the right one to play Master Bruce Wayne!"

"This should be the funniest version of Superman after Nicholas Cage? Haha, the temperament of the master really doesn't match Superman, he should play Batman!"

"Does Warner Bros. really not think about letting the young master play Superman?"

"Does this mean that Lan Li is finally going to act as a superhero?"

The discussion frenzy was thus pushed to a new peak.

However, Universal Pictures’ publicity team has few roots. They did not realize that the publicity opportunity had just arrived, and they were not able to keep up with the rhythm of the Internet at all. There was no official movement at all, and the "Jurassic World" production team couldn't help but took action until Steven Spielberg reminded them.

When the official action of Universal Pictures came out, the Internet was full of pictures of "Ren Li VS Tyrannosaurus Rex", and everything must be thanked for "Brando Fanatic".

The number one supporter of Lanli on the social network platform caught the discussion hotspots in the first place, and she quickly hand-painted two series of pictures.

One series is a realistic version, the real presentation is the texture of the end of the world, depicting the battle between Renly and the dinosaurs. The inspiration source is the Australian film series "Mad Max" in the 1980s and the science fiction film "Monsters" in 2010. The same is true, the sense of sight of the end of the wasteland, the sandstorm is flying, there is no extra color, and the use of deep yellow, black, crimson and other tones to show a style similar to ink painting is absolutely majestic. This kind of personal loneliness against the world makes the picture appear on the paper, and the texture is immediately highlighted.

Later, this series was also favored by Warner Bros., specially invited "Brando Mania" to design a series of posters for "Godzilla", which sparked a wave of discussion.

One series is a cute version. Both Lanli and dinosaurs are cartoonized, using a style similar to the little yellow man. Even the hideous dinosaurs have become extremely cute. Then Lanli and the dinosaurs started a show " "Selling cute battle", the pink and tender colors such as lemon yellow, mint green, and baby blue have become the main body, even if it is a fight, it makes people want to cry~lightnovelpub.net~ completely presents the perspective of fans Different interpretations.

However, this style is not what "Brando Mania" is good at, it can only be regarded as quite satisfactory. On the contrary, other netizens have given full play to their talents and abilities, and carried forward the style she had conceived, and truly formed a system in the social network. The topic of "Len Li VS Dinosaurs" has been pushed to a new peak.

Thanks to the two series of hand-drawn drawings of "Brando Mania", even if Universal Pictures failed to catch the publicity hot spots in time, "Jurassic World" still took the east wind and caught fire. It has attracted countless attention on social networks, which is also a pleasant surprise.

From the release of "Interstellar" to "Jurassic World", what really shows is the quiet change of social network's attitude towards Renly:

The voices of haters were gradually suppressed. Although they still exist objectively, for the general public, they finally learn to accept the fact that "Len Li-Hall is equal to a superstar" without envy or hatred. There is no scorn or ridicule, but an open embrace to accept such a reality, which also officially established the supremacy of Lan Li and quietly changed the pattern of Hollywood.

The superstar was born!