Alberto must admit that he was moved.

Originally it was just a flash of inspiration, but Lan Li’s response and posture proved his wrist and wisdom. He definitely possessed the ability to serve as the chairman of the jury. It has nothing to do with age, with strength, character, attitude, and ability. , Which made Alberto excited:

If Renly can be invited as the chairman of the jury of the Venice Film Festival, it will definitely detonate the focus of the world, and it will be able to arouse discussion for a long, long time in the future. This is not the same as Alberto's purpose of looking for Renly today. If they agree, they can even accomplish the task even better.

Alberto is now full of this idea, and some can't get rid of it.

But Alberto also knew that Renly was right: impossible, this thing couldn’t happen in Venice. Even if Renly was invited to be a member of the jury, he still had to face many problems.

Because of Renly’s age, and because of Renly’s qualifications, another point is that Renly has never participated in the main competition of the Venice Film Festival, and has never been on the awards stage of the Venice Film Festival. Venice's resume and seniority are far from being ranked...These factors will hinder Alberto's invitation to Renley as a member of the jury.

If he really drafts the proposal, Alberto can even imagine what he will face next and what criticism he will encounter. Eventually rejection is a high probability event, even if it is a certainty; moreover, being rejected After refusing, his work will be faced with many gesticulating voices, and that is the beginning of the disaster.

The situation in Italy is still different from other countries after all.

In 2012, Alberto was entrusted with the important task of taking charge of the Venice Film Festival and assuming the post of chairman. He shoulders the important task of re-enabling the festival to shine, but this is by no means easy.

As the world's oldest film festival, the modern history of the Venice Film Festival has encountered many obstacles and confusions.

On the one hand, there are multiple internal pressures from Italy, the economic downturn, the continuous factional struggle within the industry, the weak attention and support of the new generation, and the decline in innovation capabilities. The overall quality of Italian films has declined significantly, and even the overall cultural atmosphere has declined. If it continues, this is a fatal blow to artistic creation. The former European movie kingdom is no longer in its glory.

However, the top insiders in the film industry refused to accept the facts, refused to keep up with the world, lacked understanding of the development of the industry, and always focused their attention on the local area, and continued to put pressure on the Venice Film Festival. The film festival can support more local films, and even bring local films back to their glory. However, they cannot follow the example of the Berlin Film Festival to establish an official foundation to support local films, because... lack of money, and then fall into an endless loop. This has led to many problems.

Every year, the competition and selection of the Venice Film Festival have to face severe challenges. The selection of the jury, the selection of entries and the attitude of the local media, etc. are all without exception, which to some extent restricts the festival’s attractiveness to outstanding works .

Just as Alberto wants to invite Renly to be a member of the jury, he must face pressure from domestic practitioners and senior management of the organization. Things are far from simple.

On the other hand, there are multiple pressures from outside Italy. The Cannes Film Festival has gradually developed its own characteristics, and has gradually emerged in the three major European film festivals. It has become a school of its own. Every year, there are many Cannes works registered for Cannes. The vague Venice has formed more squeeze; at the same time, the Toronto Film Festival has rapidly risen and surpassed, and then has a firm foothold in North America, making full use of the inherent advantages of the geographical level to seize the market, and the two film festivals have one after another , Which further robbed the audience and works of Venice, which also made Veneto face the dilemma of a full-scale attack.

Judging from the quality and quantity of entries, Venice has not been able to show sufficient advantages. It lacks attractiveness and competitiveness for excellent directors and excellent works. Every year, the selection stage faces serious constraints. Even the intimacy of Asian movies has begun to decline, including the three countries of East Asia, the outstanding works that go to Venice every year are falling sharply.

To make matters worse, the Venice Film Festival has never been able to determine its own position.

A horizontal comparison of the Berlin Film Festival, although the number of movie viewers and discussion enthusiasm are the last seats in the three major European film festivals, Berlin’s positioning is very accurate, from social and humanistic care to reflection on political/government issues, artistic creation and real life The close connection and even in-depth thinking, these have always been the core of Berlin, giving the Berlin Film Festival a unique artistic atmosphere. From this perspective, the situation in Berlin is better than in Venice.

It is no exaggeration to say that the Venice Film Festival is now facing a crisis of internal and external troubles. Many senior film lovers are even beginning to worry about the prospects of Venice. No one knows whether the first film festival in the world will be in a moment. Suddenly disappeared from public sight.

There are actually many complicated reasons for the resignation of the former chairman, Mark Mueller, which are hard to sum up. Part of the reason is the desire to inject a new breath into the festival, so that the new chairman will bring a new atmosphere to the festival and try to find a way out. , Continue this oldest film festival, avoid the situation that fans are worried about.

For Alberto, the first task is to find an accurate positioning of Venice: whether it is art or culture; whether it is a propaganda model or a marketing positioning. In short, it is necessary to find a clear idea so that Venice can bloom again. Maybe, Cannes Can be a very positive reference sample.

At one time, the Cannes Film Festival was controversial due to frequent invitations to Hollywood films, especially commercial films. Both Berlin and Venice believed that Cannes had lost the essence of the film festival, becoming more and more commercialized and more utilitarian, and gave up for the sake of attention. Self-persistence, everything is hype, everything is propaganda, which has nothing to do with movies, and even more with art, so that people’s impression of Cannes is left with only three “s”: the sun and the sea. ), sex/sense (s/e/x), this is definitely not what a film festival should have.

At that time, Cannes was regarded as a "movie market" full of copper smell, and all films went to Cannes to "sell a good price".

But with the advancing of time, Cannes's thinking gradually became clear, and the situation opened smoothly:

They invited Hollywood blockbusters or superstars not to participate in the competition for the opening of the film festival, creating discourse and focus, attracting attention and attention. The main competition unit is dedicated to screening out more quality works, and at the same time, based on the perspective of the world, it is integrated in the global culture. I found my place among them, and cultivated direct-line artists of the "Cannes Department" in different regions:

For example, Javier Dolan in Canada, Hirowa Kee in Japan, Michael Haneke in Germany, Christian Munji in Romania, Nuri-bilge-Ceylon in Turkey (nuri-bilge-) , Another example is Quentin Tarantino in the United States... and so on.

The so-called "direct line" means that whenever these directors launch new works, Cannes will send out invitations for the first time, hoping that they can submit their works and hold their world premiere in Cannes. If the quality of the work is excellent, then the main competition; even if the quality is slightly unsatisfactory, it does not matter. The director's biweekly, a kind of attention, non-competitive opening films, etc. can find a place, and do their best to continue the fate and maintain this way The fetters of artistic creation.

Over time, Cannes has formed a system, like the "Oscars", they also have the "Cannes", creating an impression: "This movie is Cannes style", "This movie is suitable for Cannes "Released" is undoubtedly essential for brand promotion.

After the completion of the entire system, Cannes’s attraction to other directors and other works has gradually increased. Even if they are not “Cannes” style works, because of the strong influence of Cannes, they are willing to sign up for Cannes to increase their exposure, including With many directors in the United States, Cannes has become a place of dreams.

Gradually, Cannes also gained fame and fortune, and gradually left Berlin and Venice behind.

Of course, this long process took more than ten years of brewing and promoting. It is simple to say, but it is definitely not that easy to operate. In addition, the cultural atmosphere of the entire film festival is also an indispensable part, and there are more in Berlin and Venice. Or less subject to the constraints of the country, society, and culture~lightnovelpub.net~ After all, it has not been able to develop like Cannes. France's enthusiasm for movies has also played a key role.

If you can refer to Cannes’s development route and Venice can find its own way, that would be great; but the ideas are beautiful, but the reality is cruel. The Venice Film Festival faces too many problems inside and outside. It's like a huge pile of wool, which makes it impossible to get started.

Not to mention whether the Cannes model can be copied to Venice. What is certain is that even if it is implemented on the road of Cannes, Venice will have to face many obstacles, just like Alberto's idea:

Inviting Renly to be a member of the jury, even if this is a good idea, everyone can see that the positive impact far exceeds the negative impact; but the promotion within the Venice Film Festival is still hopeless and even more absurd Yes, even outsiders like Lan Li know that they should make an attempt to change, but they will eventually end up in a wall, and they still can't break the barrier to complete the breakthrough.

Alberto himself was powerless, staring at the Lan Li in front of him, he could only temporarily put away the seductive/inspiring thought and focus on his original plan.