"Swipe", all the sights of the entire North America are focused on Orlando Disneyland, which should be more accurately described as "Big Marine Corps."

After last year's "Frozen", what kind of performance will the "Big Hero Marines" offer?

the answer is

Single-library box office, $315,000!

The exact figure is US$315,086.

"Big Marine Corps" became the fifth single-library box office in history to exceed $300,000, and it was also the second one after the millennium.

The four previous titles are, "The Lion King" in 1994, with a single library of US$793,000; "Pocahontas" in 1995, with a single library of US$448,000; and "The Princess and the Frog" in 2009. ", the single library is 393,000 US dollars; the 1999 "Toy Story 2", the single library is 300,000 US dollars.

In the entire long history, only four works have a single-library box office that can reach 300,000 US dollars. Even in the Disney animated film, it is a rare highest honor!

If you look at the range of US$200,000 to US$300,000, you can see six works. Last year’s "Frozen" had a box office of 243,000 US dollars, ranking seventh in history; the same is true. Last year's "Drunk Country Folk Songs", with a single box office of 26,000 US dollars, successfully ranked among the top ten in history and temporarily ranked eighth.

In short, there are currently ten films that can break the 200,000 threshold at the box office level of a single library. Now, the eleventh film has appeared:

"Super Hero Heroines"!

Before the movie was released, there were countless expectations. Because Pixar was temporarily absent from the 2014 summer vacation, the burden on Disney’s shoulders immediately became heavier. They need to shoulder more responsibilities and bear more pressure. The room for failure is now. Is further compressed.

From the launch of the rival "Interstellar" in the same period, to the decision of the propaganda department to hold the premiere at the Orlando theme park, to the collective gathering of Don Quixote in Orlando, everything is brewing step by step with more expectations and more. The pressure and the attention heat once again awakened the sweltering summer heat.

Now, the movie has finally lived up to expectations!

The single-library box office of US$315,000 not only easily surpassed the single-library box office data of "Frozen", but also wrote its own record very powerfully.

Disney, which once dominated the animation market in the 2D production technology stage, missed the opportunity to keep up with the rhythm of the times. In the era of 3D computer production technology, it lags far behind its competitors. Pixar, DreamWorks, Lighting Entertainment, etc. have all overtaken. Disney Once fell into a trough.

And now, for three consecutive years, Disney has recovered strongly, from the recovery of "Invincible Destruction King", to the outbreak of "Frozen", and then to the excitement of "Big Marine Corps", the first single-store box office breakthrough in history. The animation produced by the $300,000 3D computer technology has re-changed the entire market structure, which also made Mickey Mouse once again return to the forefront of the industry. This is undoubtedly a crucial turning point.

Of course, the most important achievements of the "Big Hero 6" are from the two directors and Disney's publicity planning. The credit of the voice actors cannot be overwhelming; but people still have to sigh that Lanly makes history. Recording is really commonplace.

Relying on only one venue to produce a box office data of 315,000 U.S. dollars, which also made the "Big Marine Corps" in the North American weekend box office rankings in the last week of October, to the twenty-first. Lagging behind the "Guardians of the Galaxy" that entered the final stage, and almost made it into the top 20.

During the Halloween schedule, the name of an animated film also appeared, which is really weird.

Starting from the outstanding reputation after the premiere, to the box office data of the top five in history, the "Big Hero 6" has undoubtedly attracted countless attention, not to mention the Halloween parade and Don Quixote. Focus events such as gatherings, premiere Marvel actors, etc. have created a wave of discussion on social networks. All of these have made the expected value of the movie's box office rise sharply, and then the movie will be officially released.

November 5th, Wednesday.

"Big Hero 6" has been fully released in 3,761 theaters across the United States. This is the first week of Disney animation film release strategy and the release on Wednesday. Last year's "Frozen" was also the same. The screening of the movie is not to accumulate reputation and wait for the opportunity like art films, but to create topics. After igniting enthusiasm, it will push forward the entire release process with full firepower. In essence, it still follows the public release mode of commercial films. "Super Hero Marines" is no exception, and there are even 30 more theaters than "Frozen".

Obviously, the "Big Marine Corps" ushered in a favorable time and place.

During the same period, all competitors backed down. In the first week of November, there was only this one and only movie to be released on a large scale, which kicked off the upcoming holiday season vigorously. The Halloween schedule of the previous week was obviously weak and not good enough. His works detonated the market, and the overall box office numbers were slightly quiet. All the energy has been accumulated, and it is waiting for a work that can ignite the enthusiasm for movie watching to land.

The most important thing is that the premiere and spot screening of the previous week has created enough topics and brewed enough heat. The curiosity of all the audience has been awakened, and they are eager to see it with their own eyes, "Big Hero 6". What is the interaction between Lan Li and Da Bai...

In this context, the film will be released on Wednesday in full, and those eager enthusiasm and curiosity can be released, and then spread step by step, waiting for the arrival of the weekend, and the premise of the final detonation is that if it can break out, this will be caused by The audience decided.

On Monday, there is still a single library, 70 thousand US dollars.

On Tuesday, there is still a single library, 88,000 US dollars.

On Wednesday, it will be released in full for $19 million.

On Thursday, it will be released in full for 15 million US dollars.

Beginning on Halloween, in just four days, the screenings of "Big Hero 6" from on-demand to full-screening were gradually rolled out, and the discussion heated up steadily. From the first day of Wednesday's release, the box office data can be clear. I feel that this craze has faintly surpassed the data of the same period in the first week of the premiere of "Frozen" last year. The entire North American market can feel that the majesty of Mount Tai is approaching quietly.

It can be seen from the single-day box office data of the two working days on Wednesday and Thursday that the box office of the "Big Marine Corps" has ignited market enthusiasm, and all signs are showing that the long-awaited market is waiting. It broke out, and now the time to erupt has arrived!

At the same time, the topic of discussion about Dabai also became the focus on social networks, and then "Brando Mania" shot again.

She personally drew a series of four-frame cartoons, using Lan Li and Da Bai as the protagonists, telling that their daily lives are not the lives of Xiao Hong and Da Bai, but Lan Li and Da Bai:

Da Bai accompanied Lan Li in filming, Da Bai accompanied Lan Li in reading, Da Bai accompanied Lan Li on a walk, Da Bai accompanied Lan Li in a daze, Da Bai accompanied Lan Li on a walk... But these are these boring trivial things. , But created an unimaginable viral effect!

Since the seminar at the Sundance Film Festival at the beginning of the year, there have been more and more discussions about Lan Li’s private profile, hoping to piece together the true appearance of the "prank devil", with more and more details and more and more clips , But after all, it's not real enough, it's more like a brain supplement.

Now, Cecilia Wilton uses her own observation and imagination to portray the character, combining the fragments of Lan Li’s image in her mind with Da Bai’s character, using the "Big Hero Hero 6" as a template to combine Lan Li’s Fragments of life are integrated into it, and finally a comic-style scene is created.

It's like a melodrama.

Although there have been many cartoons before, the majesty of "Brando Mania" is completely different. It is not a call of a grade at all. Cecilia truly brought Don Quixote's dreams, persistence, difficulties and happiness, all All are depicted in one story after another, which has triggered countless discussions on social networks, successfully created a viral effect, and spread vigorously.

Even the "Allen Show" reported this incident and presented the four-frame comics to the audience, which also pushed the discussion boom to its peak.

If it can contribute to the box office of "Big Hero 6", Cecilia also enjoyed it very much. It was updated for two weeks with a frequency of four comics a day and developed into a series; later, even Cecilia No longer creating, countless follow-up creations have appeared on social networks, continuing the style of the Cecilia series, creating a viral effect comparable to "Frozen", invisibly making the audience of "Big Hero 6" The influence has gone to a higher level, and finally achieved another phenomenon-level topic at the end of 2014.

This is what Disney did not expect. Although this is what they expected to see ~lightnovelpub.net~, the phenomenon is difficult to calculate, and it often takes a little luck.

When Friday arrived, the four-frame comics drawn by "Brando Mania" had already generated more than five million retweets and likes on social networks, and it was rapidly doubling up in the posture of viral propagation, which was also successful. It stimulated the curiosity of more young audiences and increased the audience outside the home audience. Then, the box office numbers ushered in a gratifying explosion, demonstrating incredible market energy.

On Friday, thirty-two million dollars.

On Saturday, 31 million dollars.

On Sunday, 19 million dollars.

Swept 82 million dollars in just three days over the weekend!

Such data easily surpassed "Frozen"'s amazing achievement of 67 million US dollars for three days in the next weekend of last year. Even if it is placed in the summer file, it can easily rank among the top ranks, and it has shown strong market explosiveness, even far away. Far beyond Disney's initial expectations, the holiday season opened with a devastating attitude.