In Gen Y, the male actor led by Renly Hall, completed EGOT before the age of twenty-five, setting an insurmountable benchmark; the actress led by Jennifer Lawrence, under the age of twenty-three Her attitude became the second youngest Oscar queen in film history, and the two works that really changed the curve of her career were released in 2012——

"The Happiness Line Behind the Dark Clouds" and "The Hunger Games".

In 2012, during Thanksgiving, "The Hunger Games" officially debuted. It was originally considered another "Twilight City", but unexpectedly opened up a new era of film adaptations for teenagers. Both word-of-mouth and box office became the rise of Lionsgate. The starting point, the box office data of 408 million in North America and 694 million in the world shocked the entire market.

In 2013, during Thanksgiving Day, "The Hunger Games 2" struck again, breaking countless historical records by sweeping the army. The final box office score was 424 million in North America and 865 million in the world because of " "Gravity"'s performance against the sky unfortunately ranked second in the annual box office in North America, which also strengthened Lionsgate's confidence in continuing to expand.

For two consecutive years, two works have reached the 400 million threshold in North America, and Jennifer’s strong momentum is not inferior to that of Lan Li-2012's "Edge of Tomorrow" North America 500 million, 2013 "Gravity" North America 600 million , Lan Li has indeed established a height that makes other actors hard to beat, and Jennifer is the only actor who can keep up.

Now in 2014, "Interstellar" has 400 million in North America, which allows Lan Li to seize the opportunity to have at least one North American box office work of 300 million for four consecutive years, and at least one North American 400 million work for three consecutive years. This was the first unprecedented in the history of filming. The performance of continuously climbing the peak made other actors unable to keep up with the rhythm. Then, all the attention fell on Jennifer.

The box office showdown between "The Hunger Games 3" and "Big Hero 6" is a small accident-in fact, strictly speaking, this cannot be regarded as a contest between Renly and Jennifer, because "Big Hero 6" is an animated movie. , This is another matter entirely. Whether you win or lose, the result has nothing to do with Renly; instead, it’s the summer game of "X-Men: Reversing the Future" and "Interstellar Crossing". It’s more like these two top actors. One of the discussions.

As for the real contest, it does not need to happen in the actual box office duel of "Renley VS Jennifer", just the North American box office of "The Hunger Games 3" is enough. Can Jennifer rank 400 million in North America for the third consecutive year? ? Can Jennifer continue to keep up with Renly's pace of making history? Or is it that Lan Li Yiqi Juechen pushed his powerful influence further to a new peak, and then completely turned into a stand-alone game?

This is the focus.

The excellent box office and excellent reputation of the first two works in the series prompted Lions Gate Pictures to make the finale of the series into two parts. Although Lions Gate Pictures clearly knows that the content of the third part of the original book is not enough to support it. The two works will inevitably require a lot of water injection by then-just like the finale of "Twilight", but under the trend of huge interests, they still made the choice without hesitation.

Thus, "The Hunger Games 3: Mockingjay" was divided into two parts.

For the third year in a row, the "Hunger Games" series occupies the Thanksgiving holiday schedule. It is selected to be fully released in the week of Thanksgiving, making full use of the holiday time to attract money; at the same time, it also creates a habit that allows audiences to share Thanksgiving The "Hunger Games" is directly linked, and then a fixed viewing mode is formed-Thanksgiving is the time to watch the "Hunger Games", which paved the way for the movie box office to break out.

So, will the audience buy it?

At least from the perspective of film critics, the answer is no. Just like "Twilight 4" and "Harry Potter 7," the finale is divided into two parts, which is a terrible idea.

The media reviews of the first two parts of the series were 68 points and 76 points respectively, while "The Hunger Games 3 (Part 1 dropped directly to 64 points, creating the series's worst score; the same is true for the Rotten Tomatoes Freshness Index. In this way, the data of the first two parts are 84% and 89% respectively, while the data of "The Hunger Games 3 (Part 1 is only 68%, showing a cliff-like decline. The box office outlook has been severely hit.

The anger and criticism of professional media and mass media are also directly reflected in the premiere box office numbers:

The data of $121 million in the three days of the premiere weekend is down 20.4% from the first part of the series and 23.4% from the second part of the series. The overall decline is very significant. .

Although "The Hunger Games 3 (Part 1 still achieved a 100 million-level premiere data, this has clearly exposed the decline. Coupled with the sharp decline in the reputation of the mass media and professional media, the follow-up trend curve at the box office is worrying. , The possibility of hitting 400 million in North America immediately became slim.

Nevertheless, this is still a gratifying achievement for Lions Gate Pictures-even with such premiere data, they have been able to ensure the momentum of continued profitability, which also means that the ending chapter is divided into two parts. Although it may lose word-of-mouth and some audiences, it can still be profitable on the whole. This is definitely a breakthrough that can achieve more profits than just launching a closing chapter.

However, such an approach is too short-sighted. Winning profits in the short term will inevitably hurt the enthusiasm of fans and audiences. From a long-term perspective, this is not a wise approach.

After the "Hunger Games" series, in addition to the "Avengers" still dividing the finale into two parts, other works are avoiding this approach-in fact, "Avengers 3" is indeed in the box office and Both aspects of word-of-mouth have encountered setbacks, and there have been many criticisms.

Going back to "The Hunger Games 3 (Part 1, because the box office for the premiere has shrunk, the popularity of the entire market has exploded but failed to reach its peak. This is good news for other competitors, such as Say "Big Hero 6":

A 41% weekend box office drop in the fourth week of the show!

Objectively speaking, 41% of the data is still slightly more than 40%. The strong pressure from competitors can be clearly felt, and the decline has been significantly expanded, compared with the percentage of "Frozen" during the same period when it was released. Twenty-nine, it is a level higher, which is not so positive for the "Big Marine Corps" dedicated to impacting 400 million in North America.

However, such a decline data was placed in front of the 100 million-level premiere box office of "The Hunger Games 3 (Part 1, and it suddenly became dazzling, and it was effectively controlled within 45%. Once again Demonstrating a strong box office endurance, it still maintains the possibility of hitting 400 million in North America.

With excellent decline data, "Big Hero 6" collected 29.5 million yuan in the fourth week of its release, and the cumulative box office reached 231 million, which is still far ahead of the accumulation of "Frozen" in the same period. Box office data! "The Hunger Games 3 (Part 1 did not bring enough impact, which also means that as long as the box office bonus during Christmas is good enough, the 400 million in North America will still be within range.

In the third week of November, the "Hunger Games 3 (Part 1 champion, the "Big Marine Corps" runner-up, and the "Dumb and Agua 2" runner-up.

Among them, the box office of "Dumb and Agua 2" plummeted by 61% in the following week. Under the double attack of competitors and its own reputation, it was defeated.

However, these are not the key points-the point is that the profound impact of the negative word-of-mouth of "The Hunger Games 3 (Part 1 will make a huge change in the North American box office rankings next week.

In the fourth week of November, the two sequels of "Penguins of Madagascar" and "Evil Boss 2" were released, but both suffered verbal treatment. The terrible word-of-mouth met with the cold reception of the entire movie market and failed to shake the market. It also makes all the focus fall on the old film.

The box office of "The Hunger Games 3 (Part 1 fell 53% in the next week. This data is better than the first part of the series, and is basically the same as the second part. It has successfully established a foothold, and the subsequent box office curve is also waiting for Christmas to increase. It's done.

The "Big Hero 6" was under the dual role of excellent reputation and the spread of the four-frame comics virus, and at the same time benefited from the failure of competitors to break out enough strength, and finally handed over 6.5% of the sky-defying power. Decline, taking 27.6 million U.S. dollars, it has shown an amazing market pull force before Christmas, and regained its advantage over the same period in terms of "decline percentage" against "Frozen". North America 4 Billion is beckoning.

This week’s final North American weekend box office rankings were amazing. “The Hunger Games 3 (Part 1)” won the championship, “Big Marine Corps” won the second place, “Penguins of Madagascar” entered the third place, and “Evil Boss 2” won the third place— —Neither of the two newly released sequels can shake the position of "Big Hero 6" ~lightnovelpub.net~ So far, at the end of November and entering December, the overlord of the entire Thanksgiving season is still the "Hunger Games" 3 (top)”, the cumulative box office in the two weeks after the release has reached 225 million, and the performance over the same period has been lower than expected, but overall, the follow-up box office trend is still worth looking forward to.

The biggest surprise is "Big Hero 6"-although Disney works are worth looking forward to, but the actual performance is still more than expected. This is very rare. The cumulative box office has reached 270 million in five weeks after the release. One million dollars, the overall performance far exceeded expectations!

This year’s Thanksgiving box office championship was temporarily won by the "Big Hero 6" instead of the expected "Hunger Games 3 (Part 1. Such a change is really surprising; but to take a step back, he was absent from Pixar. Under the circumstances, Disney still shoulders the heavy responsibility of animation movies, and truly announced the strong return of Disney's animation department, which does not seem to be an accident.

What's more, the "Big Hero Hero 6" also has the blessing of Lan Li-now, I can finally say with confidence that Lan Li's existence is of utmost importance!

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