The Greatest Showman (Big Play Bone)

Chapter 2142: Holiday bonus

"The Hunger Games 3 (Part 1 accumulated a gross box office of 225 million U.S. dollars in two weeks, and the "Big Marine Corps" accumulated a gross box office of 271 million U.S. dollars in five weeks.

Objectively speaking, the follow-up box office trend is still full of countless possibilities, and the title of the Thanksgiving box office champion may still change. But for now, the "Big Marine Corps" is the unquestioned champion. The situation is slightly deviated from expectations, but It is still the result of popular hope.

The box office data of "Big Marine Corps" in the same period is far ahead of "Frozen", leading by as much as 80 million US dollars, unless the box office of "The Hobbit 3" broke out and completely disrupted the order of the entire market. The 400 million in North America still retains great hope, and Lan Li is absolutely indispensable.

Although it is still impossible to say how much additional effects Lanly has on animated films as a voice actor; what is certain is that the name "Lanly-Hall" has a strong appeal and is the first to be considered by every audience. The first decisive element of cinematic works.

This is enough!

At least, this is the momentum that Jennifer Lawrence can't match-"X-Men" and "The Hunger Games", these are still the normal superhero movies in the North American market, fully in line with the entire industry trend, the box office is good or bad mainly by The role and plot are not determined by the actors, and are consistent with the Marvel series. What the industry sees is the importance of the copyright of the adaptation, not the actor’s market appeal.

The reason why Lan Li can be called the last superstar of the 21st century is because he has the ability to break the laws and laws of the entire industry.

The follow-up box office trend curve also proves this point.

After all, "The Hunger Games 3 (Part 1 is still subject to the negative impact of word of mouth. The cumulative box office and subsequent declines have gradually expanded. The third week of the week ushered in an avalanche decline of 61%. At the same time, Monday to week During the four working days, the cumulative box office collapsed completely, and the overall trend was very bad.

The midweek box office is mainly supported by young people who do not need to go to work. This is also the main box office of the "Hunger Games" series; the weekend box office is more comprehensive. Those family audiences and white-collar audiences may continue to enter the cinema, and the crew may make publicity. Exert more influence and effect.

The sharp drop in the box office on weekends meant that publicity did not work, and the iron triangle of the crew failed to create enough topics; the drop in the box office in the middle of the week meant the rapid loss of target audiences, which was fatal to the endurance of the movie's box office. The prospects are not optimistic.

After the box office plummeted at the weekend of the third week, the subsequent decline did not show any signs of narrowing. This also means that even if the holiday bonuses for Christmas and New Year's Day are obtained, the base of the box office data for the previous weekend is too low, and the effect of the increase is also Relatively limited, the cumulative total box office may face difficulties.

During the Christmas weekend, the box office of "The Hunger Games 3 (Part 1 increased by 27%. It is neither bad nor excellent. It can only be regarded as quite satisfactory. After the increase, the box office of the weekend was even higher than the box office that was released two weeks earlier. The "Energy Marine Corps" is even lower, which basically declares that the general trend is over.

Immediately after the New Year's Day weekend, the decline data of "The Hunger Games 3 (Part 1 was disappointing, which directly brought the movie's box office journey into the subsequent closing stage.

In the end, in the first part of the final chapter of this series, the North American box office reached 337 million US dollars, not only the lowest in the series, but also very far away from 400 million US dollars. This result is far from a "disastrous defeat"-because The global box office performance is very good, Lionsgate still made a lot of money, but it is indeed a very "defeating character." For the three leading actors, especially Jennifer Lawrence, the box office appeal has been severely hit.

In terms of box office performance alone, Jennifer has still harvested 300 million works in North America for three consecutive years, which is definitely the top of the top outside the Hollywood Marvel series; but in terms of box office appeal, Jennifer and Marvel series Like the actors, they are all trapped in their own roles, and they haven't been able to bring too many surprises to the North American market. At this point, Jennifer has been thrown away by Lan Li, which is also one of the shortcomings of commercial films.

In sharp contrast, Lan Li-the "Hunger Games 3 (Part 1 starring Jennifer was constrained by word-of-mouth and failed to continue its strength; while Lan Li participated in the dubbing of "Big Hero 6" that caused the virus to spread. The entire market responded enthusiastically, and the box office performance far exceeded expectations.

After entering December, the box office drop of the "Big Marine Corps" was still effectively controlled within 40%, which also paved the way for the Christmas holiday bonus, at 40%. With the blessing of five box office gains, the box office data of the movie during the Christmas weekend returned to the level of 10 million, with a strong score of 10.9 million, completing the overtake of "The Hunger Games 3 (Part 1; and On the following New Year’s Day weekend, it delivered an ultra-low decline of 5%, continuing the absolute strength during the holiday period——

"The Hobbit 3" did not make enough waves, and it can even be said to be disappointing. It only won 55 million during the premiere weekend. From word of mouth to box office, it failed to meet the expectations of Warner Bros.

What is even more depressing is that the overall trend of the series of works has shown a gradual decline, failing to replicate the success of the original "Lord of the Rings"; but after careful consideration, the original work of "The Hobbit" was originally relatively weak and lacked in content. The story is heavy and unable to support another trilogy. Now it has finally reached the finale, but it has not been able to ignite the audience's enthusiasm for watching the movie. It is not surprising that the final result was lower than expected.

Throughout the Christmas weekend, because "The Hobbit 3" failed to create enough waves, this also made the anticipated detonation of the holiday situation not appear.

The word-of-mouth of commercial works such as "The Hunger Games 3 (Part 1, "Museum Wonderful Night 3", "Evil Boss 2", "Dumb and Agua 2" collapsed across the board, and none of the works can attract enough attention; And the only animated film "Penguins of Madagascar" has been tepid from word-of-mouth performance to topical enthusiasm, and its box office performance is lackluster. In the end, all eyes are focused on the "Magic Black Forest".

However, the "Magic Black Forest", also produced by Disney, takes the black fairy tale route and is more suitable for adults to watch. It has not been able to create enough influence during the Christmas holidays. It was selected to be released on Christmas weekend, but the box office on the weekend was only three thousand. Wan, the performance can only be said to be average.

This also means that there is no work in the entire market that is more suitable for the holiday than the "Big Hero Marines", which invisibly created more market growth space for movies. At that time, when the needle went to 2015, the cumulative box office of movies was only It has successfully reached 363 million U.S. dollars and undoubtedly became the 2014 annual animation movie box office champion.

However, there is still a way to go to 400 million in North America; and, it is not easy. Coming to the weekend of the New Year’s Day holiday, the box office data of the "Big Marine Corps" is only 10.4 million-this is a holiday plus The successful data will inevitably fall sharply. It is very, very difficult to continue to maintain the momentum of rapid growth, unless it is like "Frozen" that follows the trend of the box office curve.

Last year’s "Frozen", in the chant of "let go" and the fiery atmosphere of the awards season, the momentum remained fierce after New Year's Day, with consecutive surrenders of 5, 9 and 100%. Two-thirds of the decline curve, and even a box office growth curve of around four weeks, weirdly took 100 million US dollars in the box office after the New Year, and magically broke the 400 million threshold, creating a miracle that cannot be replicated.

Generally speaking, after the full-scale commercial film enters the ninth week of screening, it has entered the second half of the screening period from 15 to 23 weeks, and the growth of the box office has slowed down significantly. , After this, the cumulative box office data may be around 10 to 20 million, or even less——

Even the "Avengers" is no exception, the cumulative box office after the ninth week is only 20 million; and the "Avatar" cumulative box office after the ninth week is as high as 60 million, which is very, very rare, the entire history In the long river, there is only one work that is unique and special: "Titanic", this work is not visible in the early stage, and the stamina is endless. It has been in theaters for 41 weeks before and after. After the ninth week, the cumulative box office reached 230 million. However, this is the only exception.

"Frozen" relied on the spread of the virus after the ninth week, and swept 100 million box office against the sky, and the follow-up trend curve even surpassed "Avatar", but this is obviously difficult to replicate.

For the "Big Hero Marines", this also seems to be an impossible task.

After all, the follow-up influence of the viral spread of the "four-frame comics" has not been able to fully spread out~lightnovelpub.net~ Last year's "Let's Go" almost became a "Nationwide Karaoke", which is indistinguishable in all countries and regions around the world. As a means of communication for popular art, music is even more influential than the film itself. It has a higher degree of vocalization and a wider recognition, enough to spread in every corner——

The original soundtrack of "Frozen" broke the record of the original soundtrack of the "Lion King" with an 11-week non-consecutive bulletin board champion, and broke the record of the original soundtrack of the "Lion King" with the top ten bulletin board for 24 consecutive weeks, and sold more than 3 million in the United States. Zhang Dengding was the 2014 annual sales champion, the global sales exceeded 5 million, the 2014 annual sales champion, and the online audio source sales exceeded 6 million, the 2014 global sales champion.

There is no doubt that this is the absolute advantage that "Frozen" cannot match.

In comparison, the dissemination method, dissemination method, and dissemination intensity of the four-frame comics have all been subject to many restrictions, not to mention the breadth and depth of the dissemination. The viral spread of the "Li and Da Bai" series of comics has been severely challenged.

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