From Sundance to Venice, from Toronto to New York, from January to December, the release journey of "Burst Drummer" is very long, which accumulates the audience’s expectations bit by bit, even without any publicity means. However, it has surpassed countless commercial films and has become an annual expectation throughout the year.

Objectively speaking, the attention craze promoted by the “reporter assault” incident is really limited, because before the incident, the expectations of the “burst drummer” have easily exploded, and those loyal fans who are waiting for the movie to be released are not at all. Will be affected by unexpected events, not to mention Don Quixotes.

In the face of the curiosity and expectation of the "Blasting Drummer", the "beating incident" was nothing at all. The audience was really looking forward to the release of the movie. They waited and waited, and looked forward to and looked forward to it, waiting patiently for ten. Months later, the mystery of the movie will finally be unveiled. This is the annual event, okay?

There is no need for publicity at all. When Sisyphus Pictures’ official Twitter account officially announced after the New York Film Festival that "Blasting Drummer" will be screened on December 5th, all fans couldn’t wait to start the carnival. The enthusiasm has exploded with an intensity comparable to the summer file.

Unimaginable!

If it is a commercial film like "Interstellar", then it is understandable. The box office number proves that the audience of the film is very wide, and the Internet frenzy is also natural; but the niche art film like "Burst Drummer" is in the mouth. Word of mouth has become the focus of the network, which is completely the far-reaching influence of the "blue gift effect".

In addition to senior movie fans, professional movie fans, and enthusiastic fans, there are actually countless ordinary movie fans who like movies.

In addition to commercial films, these ordinary movie fans also like to find art films that meet their tastes-"Fight Club", "Pulp Fiction", "A Clockwork Orange" and other unique movies are always able to conquer the audience, the only problem It is because they lack the study of movies and enough time to slowly explore movies, and they need more recommendation from others, or authoritative lists. This is also an important reason why good word-of-mouth works can also create box office miracles.

Now, Lanli is the best "signature".

So far, with the exception of the "transcendence" of word-of-mouth polarization, Lan Li's works have all been recognized by the market-the lowest box office in North America is "buried alive" at US$52 million, and the box office numbers of other works are all over 100 million. This also means that, in addition to superb performance and personality charm, Lan Li’s artistic style and unique vision have also been unanimously affirmed. This not only makes Lan Li the first choice of film producers, but also an ordinary audience. An important weather vane for selecting works.

This is true for commercial films, and so are art films.

As a result, "Burst Drummer" has become a rare sight in the awards season at the end of the year: Although it is a low-cost art film, the expected value of the box office is not inferior to the commercial blockbuster! It even surpassed "The Hobbit 3" and "Big Hero 6", becoming the most anticipated work in the Thanksgiving schedule, second only to "The Hunger Games 3 (Part 1.

Finally, December 5th has finally arrived!

In the last life, Sony Classics won the North American distribution rights of "Burst Drummer". Because of the lack of publicity stunts, Sony Classics took a new path and chose a small-scale release path, starting from the screening, and then traveling all the way to film festivals around the world. He continued to accumulate reputation for his works, but never entered the stage of large-scale full-scale release.

Until the second stage of the awards season, after successfully entering the Golden Globes sight, this expanded the theater line to more than 400; but even so, Sony Classics always controlled the number of theater lines to 500. Below, I will continue to spread word-of-mouth in a small area and completely abandon the goal of chasing the box office. More professional fans and senior fans are used to endorse the works. All the focus is on the awards season sprint. During the awards season, some gains were made, and then the video market was used to seek commercial success.

Facts have proved that Sony’s classic sword slant forward strategy has been successful-"Burst Drummer" not only won three Oscars, but also successfully accumulated 13 million U.S. dollars at the box office during the small-scale release, compared to three. With an investment cost of one million, they have achieved profitability; afterwards, after returning from the Oscar's reputation, the movie went offline in theaters but flourished in the video market, winning over ten million in profits for Sony Classics.

In this life, Sony Classics and Sisyphus Pictures have joined forces, but the North American distribution and publicity strategy is still dominated by Sony Classics, and the situation has undergone subtle changes, because...Len Li-Hall.

As one of the most powerful independent studios in North America, Sony’s classic awards season is experienced and strong. They clearly know how to develop college public relations based on the attributes of the work, although the "Blasting Drummer" has the powerful appeal of Lan Li , The expectation value is always high, but they still remain calm——

The bubble of the Internet boom can be the key to fueling the momentum, but it is difficult to convert it into theater box office data; the controversy caused by the movie during the Toronto screening caused physical discomfort, which also means that the thriller and horror of the movie need to be improved. Pay more attention to it; in addition, when Sundance Film Festival's works are tested in the market, it is often necessary to consider the difference in taste between Park City and other parts of North America.

And so on, these factors cannot be ignored.

After comprehensive consideration, Sony Classic has formulated the final screening strategy: the opening of the show, a total of six theaters in Los Angeles and New York.

"Unfair! Los Angeles and New York again! I live in Atlanta, is it forgotten? Hey! Atlanta residents also have the right to watch movies!"

Not surprisingly, protests on social networks began to rise. I waited and waited, but I still couldn't wait for the full release. Only Los Angeles and New York were the first to enjoy the "Burst Drummer", and the long wait in other cities will continue.

For William Taylor, it is also interesting to appreciate those protest tweets.

"Will those netizens living in Seattle, Chicago, Washington, Toronto, please be a little quieter? The citizens living in San Francisco said that we have nothing to love. Unlike New Jersey, we can reach New York across the river; Like you, the distance from Los Angeles is too far, which also puts us in a position that is not embarrassing-even if we drive to Los Angeles for six hours, we may not be able to grab movie tickets, okay? Shouldn't San Francisco be here? Is there a name in the first round of screening?"

"The real sadness is Dallas, okay? The central region has never been on the screening list. Why, are we not allowed to like trendy movies? It's not the 1930s anymore, please?"

"Chicago residents don't want to talk. The name of the'third largest city in America' is just a decoration, right?"

"So... what should fans who live in Little Rock do?"

"Please, the residents of New York are also helpless. There are only three theaters in total. The enthusiastic Don Quixotes began to line up forty-eight hours in advance. What should we do? We are also helpless! Knowing that the movie is there. We can’t see the premiere here. Do you understand that mood?"

Then William saw a series of crying from New York and Los Angeles, and couldn't help but laugh. Although "Burst Drummer" is shown in Los Angeles and New York, there are only three theaters in each city, which also means that the seats are also limited, and you will not be able to see it if you are not paying attention; compared to other cities , The frustration that is beyond sight is undoubtedly stronger, and it highlights their pity.

"Don Quixote is happy because'Burst Drummer' is about to be released; Don Quixote is sad because the competition is too strong and too fierce."

When reading this tweet, William burst into laughter. This is definitely the true mood of every Don Quixote. Only true fans can experience the hidden "happiness troubles". This makes William couldn't help but miss the year when Lan Li was born. He and Hope were always able to get close to Lan Li. Every day was like a dream, and every time I thought about it, I was still immersed in it.

"William! Hurry up! Now the line is starting to line up~lightnovelpub.net~ Graham-Hughes' voice came from the living room, and William was in a trance for an instant, as if they were back in college again, they Always ready to go to support Lanli with enthusiasm, time never seems to flow.

"William!" Graham didn't get a response for a long time, and he appeared directly at the door of the room, knocking **** the wooden door, expressing a strong urge, "Quick, quick! Slow down, maybe we will miss it, tell If you missed this screening, I might not have the mind to work for the next month."

It was then that William came back to his senses. They all left the campus and became professionals. After all, things were different.

Graham is still based in Toronto, working for an independent publishing company. Last month, he took a leave of absence to participate in the premiere of "Big Hero 6", but this time it was not a leave, but a normal holiday-in order to cater to the awards season, their company had no holidays on Christmas and New Year's Day, so Advance the holiday, which also allowed Graham to return to Los Angeles, unexpectedly got the opportunity to participate in the "Blasting Drummer" screening.

"Didn't you have already watched'Burst Drummer' in Toronto?" William recalled the tweet he had just seen, smiled brighter, stood up and walked towards Graham.

Graham shook his head very seriously, "The film festival is a film festival, and watching it in the cinema during the screening period is another kind of feeling. This is a film worth watching repeatedly. You know I am waiting for the film to be comprehensive. How hard was the screening? I dreamed of Andrew last week."

"Ha." William made an expression without a smile, and then complained with disgust, "At least you can dream of Andrew, but I haven't seen this work yet. Even if I want to dream, I can't dream. !"