After three weeks of viewing, the "Burst Drummer" has always maintained an unparalleled market vitality. The noisy and enthusiastic Internet boom has robbed all of the focus of attention. It has become the most non-negligible outlier among the holiday files, even the "Hobbit" 3" The crew couldn't help mentioning this work during the publicity process.

"Yes, I understand that there are only two types of British actors now, one is Renly Hall and the other is the other. Obviously, the members of our crew belong to the second type."

Martin-Freeman (Martin-Freeman) when he was a guest on the "Allen Show", said that this is also considered to be the first official "joke" directed at Lan Li-just like ridiculing "Harry- Porter" Generally, now British actors are also starting to tease Lan Li.

Later, this also directly evolved into a joke on social networks. Countless netizens have joined the ranks of Tucao. The picture is so beautiful that it makes people laugh and cry. The side also confirms that the powerful topic of "Burst Drummer" makes "The Hobbit 3" have to face it. I don't know that Warner Bros. What is the mood of the time?

After the first week’s single-library box office easily broke the historical record, "Burst Drummer" still showed an amazing and enviable single-library box office driving force in the next week’s screening stage, with 156,000 single-libraries. The data is still able to rank among the top 20 in the film history list, and ranks among the top five in the list of live-action movies, again replicating the strength of last year's "Drunk Country Folk Songs".

Even in the third week of the box office, it was still able to rank among the top 25 in the history of live-action movies. Such a feat has eclipsed all the praises.

But this is still not the whole story; to be more precise, the click-through stage is just the beginning.

According to the original plan, Sony Classic plans to extend the screening stage to the week before the Golden Globes. After waiting for the Golden Globes awards ceremony to create a new round of attention, it will take advantage of the trend to carry out a comprehensive expansion, looking forward to riding the wind and waves. One floor, and then hit Oscar with full firepower--

In the final analysis, Sony Classic’s estimate of the box office performance of "Blasting Drummer" is still relatively conservative, worried that the expansion effect may not be satisfactory, and market feedback is lower than expected, which will affect the momentum of the Oscar; the worst result is that the expansion is completed. In the next three or four weeks, there was a big jump in the box office, unsustainable, forcing the film to be offline early-or burning money and continuing to be released on a small scale. This also means that the exposure rate of the awards season is sprinting. Will plummet, this is the result that Sony Classic is absolutely unwilling to see.

And now, the situation is quietly undergoing tremendous changes.

Not to mention how moist the online petitions are, what level of box office conversion rate can reach, whether there are competitors deliberately contributing to the heat wave; just talk about the topical noise created by the Internet boom, this is the awards season for the "burst drummer" Fighting is beneficial and harmless.

Therefore, Sony Classics decided to adapt to the circumstances, boldly seized the opportunity to truly build momentum for this work, and took advantage of the trend to push the excellent reputation of "Blasting Drummer" to a whole new level, and looked forward to being able to be in the best film, best director, best Other important departments, such as adapting scripts, can gain something and blossom in an all-round way.

In the first week of December, on the one hand, Sony Classics officially announced its expansion plan in response to an online petition; on the other hand, "Burst Drummer" continued the original planned screening scale step by step, and continued to be screened in 50 theaters. ——Next week is the time to fulfill the promise. At the same time, Sony Classic has also changed its public relations strategy. The focus is no longer limited to the best actor and best supporting actor, but is aimed at a larger blueprint.

From a competitor’s point of view, this also means that Sony’s classic public relations resources are beginning to be scattered, instead of betting on Renly and JK-Simmons, the competitive landscape of best actor and best supporting actor will be more open-at least , This is the situation Weinstein Pictures expect to see, so it is not known whether Harvey's actions can be seen behind the scenes.

However, at least from the perspective of the development trend so far, Sony's classic on-the-spot response is on the right track, and the overall situation is still within the plan for the time being, which is fully in line with expectations.

In the last week of 2014, "Burst Drummer", who entered the fourth week of the movie, continued to be shown in 50 theaters. With the excellent box office data of 51,000 US dollars in a single library, he won a weekend box office of 2.55 million. During the family-friendly Christmas holiday, countless audiences were still mobilized to walk into the art theater to watch the works.

In just four weeks during the screening stage, the "Burst Drummer" demonstrated the strong market potential of independent films with a strong posture of continuous record creation. The cumulative box office easily exceeded the 10 million threshold. Currently, it is temporarily fixed at 12 million U.S. dollars. Above, compared to the production cost of 3 million in the film area, such a result is really amazing-and the data obtained during the screening period is incredible.

From last year’s "Drunk Country Folk Songs" to this year’s "Burst Drummer", in fact, the "Budapest Hotel" and "Boyhood" in the first half of this year should be added, including the previous "Juneo" and "Little Sunshine Beauty". "Wait, the excellent performance of these independent films in the box office market proves a fact:

It has nothing to do with Lanli, as long as the works are good enough, as long as the announcement is good enough, then the North American film market is still willing to support these works. In the final analysis, everything must be said by the work. Instead of thinking about the laws of the market and trying to speculate, it is better to concentrate on the production of the work wholeheartedly.

But it is also related to Lan Li. The most important thing is Lan Li’s unique vision of selecting works. From the "Pacific War" to the present, there has not been a record of mishandling. The strict selection and careful interpretation of each work-the most important thing is the unique art Taste has become the current undefeated halo, and the discussion frenzy of "Blasting Drummer" also directly proves the trust of the general public in Lanli. This solid trust cannot be bought by money.

Objectively speaking, it is no surprise that the "burst drummer" has created such a good result.

The box office accumulated 12 million in four weeks, and the discussion on related topics on social networks has exceeded 70 million. The much-anticipated "Burst Drummer" finally greeted the early morning dawn of 2015 and entered the stage of full release.

As everyone knows, Sony Classic is a brave company. The publicity strategy of opening and closing often does not follow the common sense, making professionals caught off guard. The high-risk and high-return model makes their award season performance ups and downs, but Can always bring unexpected surprises inadvertently. Compared with the commonplace of Weinstein Films and Focus Films, it is Sony's classic awards season college public relations that deserves more expectations.

Last year’s "Drunk Country Folk Songs" is undoubtedly the best example: the screening stage lasted for five weeks, occupying the focus of the entire market with an absolutely strong posture; then it entered the expansion stage, with three hundred and fifty theaters being released in the sixth week. , And in the seventh week, I came directly to the three thousand and one hundred rooms. The pace was too big to be shocking, and it made people worry about whether the Sony classic was lost.

But it turned out that Sony’s classic gamble was successful.

This year's "Burst Drummer" once again copied the trajectory of "Drunk Country Folk Songs", and even went further.

In the first week of January, "Burst Drummer" was directly screened in 2,700 theaters across the United States!

boom!

Exclamations and sighs rushed out, even if it is a Sony classic, such a move is too risky. It is like a proposal that comes up after a drunk shot of the forehead-even skipping the small-scale release. The process, in one fell swoop, entered the stage of national screenings, and it was still on the scale of a commercial film. This is really... maddening.

In terms of numbers alone, the number of theaters of "Burst Drummer" is still lower than that of "Drunk Country Folk Songs", but this math problem is not calculated like this:

First, "Burst Drummer" does not have a small-scale release stage, cannot test the general reaction of audiences in the United States, and has no idea about the prospect of full-scale release.

Second, "Drunk Country Folk Songs" itself has many stars, and the movie style and story are more easily accepted by the public; but the dark style of "Burst Drummer" really has nothing to do with Christmas, New Year, etc.~lightnovelpub.net~Internet The appeal and influence of the above are deceptive, and the shortcomings will be completely exposed when entering the commercial film-style public screening stage.

From the cumulative box office data during the screening stage, you can see one or two. The "Blasting Drummer" screened around 12 million; the "Drunk Country Folk Song" screened for five weeks, 20 million. This is a gap visible to the naked eye. Even if the number of screening weeks differs by one week, the gap in the audience can still be clearly noticed; and a little bit of the gap in the screening stage will be fully magnified in the public screening stage, ten times or even a hundred times , It is very likely to be defeated like a mountain.

The entire Hollywood industry believes that the Sony Classic has been a bit dazzled. First, the great success of "Drunk Country Folk Songs" last year gave them enough confidence; second, the wave of petitions on social networks caused the publicity department to make a wrong judgment. , This made the Sony Classic team work out such a bold and arrogant release plan, and the prospects for the awards season of "Burst Drummer" suddenly became uncertain.

But, having said that, this is Lan Li-Hall, the Lan Li that has not failed so far. Every move can create an uproar in the Lan Li!

Who can refuse Renli? Who can conclude that the contest between market law and Lan Li must be judged by common sense? Who can assert that Sony's classic gamble will not be able to win again? Who can predict that this will become Renly's Waterloo?

In the face of "the last Hollywood superstar", the industry has predicted the birth of Waterloo many times, but it has never been able to do so. Renly always breaks the routine and creates miracles again and again. Who can be sure that this is not another miracle? ? After all, the screening stage of "Burst Drummer" is already crazy enough, and it doesn't seem to be that incredible to continue going crazy during the screening stage.

People have long been used to it.

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