The hacking incident has spread all the way from Sony Columbia Pictures to all departments under the group. In fact, the disaster is far more terrifying than imagined.

Except for the gossip of those Hollywood practitioners and the controversy of "equal pay for men and women," few people have noticed that the real impact occurred within Sony Columbia Pictures.

Because hackers released the personal information of all Sony employees, including social security information, medical data, bank account numbers, financial records, passport information, and other sensitive content, this made every employee an "open target."

At the beginning of the hacking incident, “everyone gave enough understanding of the incident, and shared a spirit of unity, firmness, and friendship”; Amy Pascal also organized an internal year-end event within the company and gave a formal speech. It succeeded in boosting morale, but soon the emotions of fear and anger began to spread.

On the second day of the year-end event, the hacker once again sent a threatening email to all employees of Sony Columbia, "either publicly accuse the company, or be harmed-including you and your family", from a company threat to a personal threat This is a situation that Sony did not expect, because hackers have all personal information data, which also means that employees’ children, family members, friends, etc. are facing the danger of identity theft.

For example, an employee received an inexplicable prosecution for credit card fraud; another example, an e-mail account password of a former employee was even hawked on the black market...

This kind of personal attack caused panic to spread, and the momentum that had gathered before disappeared; what is worse, the entire computer system was not restored, daily work was affected, and the bills that needed to be settled were forgotten. , The work that needed to be processed disappeared, the completed work was not found, and so on. With Sony Columbia Pictures as the core, all their work fell into chaos.

In the six weeks before the Golden Globes, hackers published some gossip or data every week on average, continuously harassing Sony Columbia, and there has never been a similar incident before, and Sony’s PR handling has also been criticized. It is difficult to really judge how things will develop.

From the perspective of public relations, mainstream officials including Oguanhai have expressed their views that, just as the United States has never negotiated with terrorists/terrorists/members, they all support Sony Columbia Pictures to continue to release and release the "Interview" work. Launched a counterattack with powerful actions; but no one really cared about the situation and conditions of the employees of Sony Columbia Pictures——

Because those bystanders are not them.

"Maybe the boss will be responsible, responsible for politics/governance, responsible for art...but we..."

This is an anonymous interview from an internal employee of Sony Columbia Pictures. The frustration and confusion can not find an exit, which makes the company's internal business basically paralyzed.

Naturally, it also includes the Sony classic.

It is true that many works such as "Burst Drummer", "Still Alice", "Fox Hunter", "Nightcrawler", "Leviathan" and "Mr. Turner" all have the ability to achieve Oscars, but objectively In other words, the once most promising "fox hunter" was left behind at the end of the first stage, and the "burst drummer" who went slanting forward seemed to lack the ability to impress the judges of the traditional academy, which made Sony Classics face a serious challenge. select.

Now, the hacking incident has made Sony’s internal employees absent-minded and uneasy, and the college public relations work that requires a lot of energy is also facing difficult challenges; and the "equal pay for men and women" incident, on the one hand, has caused actors to target Sony with the same enemies on the other Let other film companies unite to exclude Sony, which also makes Sony Columbia Pictures really face the dilemma of Zhu Bajie looking in the mirror-inside and outside are not people.

Harvey-Weinstein made an accurate judgment. Sony Classic has lacked energy in the chaotic situation. Although the work is still very strong, the second stage of the bayonet competition is popular, and Sony Classic’s public relations work. It will be difficult to unfold, they are no longer the biggest threat.

Perhaps, in the individual awards, such as the best actor, best actress, and best director, relying on the personal charm of the nominators, the college public relations still has room for expansion. In the absence of the effective organization of Sony’s classics, they still You can walk on different social occasions and build momentum for yourself; but in the best film, best editing and other comprehensive categories, it would be very difficult without Sony’s classic wave of cheers——

Harvey's only concern is the best actor, but because Lan Li is absent from college public relations, he can sit back and relax. This is why he is grateful for Lan Li's "high and high". Otherwise, this year's situation will indeed be very difficult.

The results of the Golden Globes also proved Harvey’s guess that Harvey’s help is not needed at all, and the Sony Classic is already overwhelmed.

Although the "Interview" was postponed and the hacking incident has no follow-up action for the time being, the far-reaching influence continues to ferment in Hollywood. Until the entire computer system and working system of Sony Columbia Pictures are restored, I am afraid they still cannot concentrate on it. immerse in work.

Of course, if you can catch your breath quickly, the Sony Classic still has countless possibilities in the second stage. Don’t forget, this is a Sony Classic that doesn’t follow common sense. There are still six full weeks left for anything. It can happen, and it is not impossible to reverse the miracle.

Obviously, the second phase of the awards season also adds more variables.

In addition to Sony Classics, other film companies are inevitably affected by many, but whether it is a positive or a negative impact depends on the company's crisis public relations handling capabilities. As long as it can be operated properly, it may be able to seize a little advantage; Next is the moment when the Eight Immortals cross the sea and show their magical powers.

The Sony classic, which has the most outstanding overall strength of the work, is deeply jailed and full of countless unknowns; this also gives other film companies opportunities.

Weinstein Pictures’ decisive players have been basically determined, "Imitation Game", "Theory of Everything", "Saint Vincent" and "Big Eyes". The focus of each work is slightly different, and the public relations strategy Not all the same, Harvey Weinstein is already familiar with such situations.

However, judging from the current overall situation, the magnitude of "Saint Vincent" and "Big Eyes" is still slightly insufficient, and the momentum has dropped significantly. Harvey's more energy is also focused on "imitation games" and "theory of everything." The body, especially the "theory of everything", quietly became the main force in the second stage of Weinstein Pictures.

Fox Searchlight is undoubtedly one of the strongest contenders this year. The three works of "Budapest Hotel", "Birdman" and "Into the Wilderness" all have strong strengths, and their focus is slightly different, which also means that the school's public relations The power can be evenly distributed, allowing the three works to seize the opportunity. They are very hopeful that they will replicate the feat of last year's "twelve years as a slave" and create miracles again.

Now, they are slightly ahead of the Sony classic, which has internal and external troubles, and has faintly become the strongest in the first stage.

Focus Films has been a little silent this year. The three works of "Pride", "Star Map", and "The Year of the Storm" failed to meet expectations. Now they are more focused on individual awards and look forward to being nominated. There is a breakthrough in the stage, and try to stay in the second stage of competition as much as possible.

Warner Bros. and Paramount Pictures have emerged as powerhouses unexpectedly.

Paramount shines in the awards season with a "Selma Parade", and it is very hopeful to become this year's "12 Years as a Slave", but Paramount's academy PR is really dumbfounding, and it can often be a good one. Cards; but occasionally it can also be a flash of light and occupy a place in the nomination stage.

Warner Bros. owns "Interstellar", "Disappearing Lover", "Cake", "Evil Nature", "Papa Judge" and many other works. The best performer now is undoubtedly "Disappearing Lover". They also Looking forward to replicating the miracle of last year's "gravity", but the difficulty is estimated to be more difficult; and "interstellar crossing" was completely ignored in the Golden Globes, which was a heavy blow to their college public relations, and the second stage needs adjustment Strategy.

In addition, there is also the biggest hit in the entire awards season, "Boyhood", which belongs to the independent small company IFC Pictures. After leading the first stage strongly, it depends on whether they can maintain such a momentum in the second stage. A **** road was broken in the fierce public relations battle.

The weakness of the public relations ability, I don’t know if it will become a further stumbling block for the "boyhood". If you don't pay attention, the regret of "Brokeback Mountain" will be staged again-and the issue of "Brokeback Mountain" was still Focus Films. The current IFC film industry does not seem to have a clear idea about how to start the second stage of college public relations, which also means that Ethan Hawke and Richard Linklater may have to work harder.

Regardless, ~lightnovelpub.net~ is another year of the Golden Globe Awards, which also means that the first stage of the college’s public relations has officially reached a stage, and then it is waiting for the Oscar nominations to be announced, and the second stage of the sprint will begin. Then there will be another dispute. The hacking incident that began in November has undoubtedly added more suspense, faintly deviating from the original track of the college public relations, and adding a little spy war atmosphere, but I don’t know about the second stage. How much impact the war situation can have.

The focus of attention has returned from the film company to the personal situation-

Lan Li was once again ignored by the Golden Globes.

It seems that this is no longer news, and even the major news media have not discussed it ceremoniously-surprised, after all, surprised, after all, the momentum of the "burst drummer" this year is really good, showing a destructive posture, it seems to be a testimony The second seal of the blue gift is not a rare occurrence; however, the ending is off track, and surprises and surprises are still inevitable. But thinking about it seriously, it seems that there is no such surprise:

This is the Golden Globe Award!

When the Blue Li is absent from the Golden Globe Awards ceremony, it seems to be doomed; but, is this really fair and reasonable?