"The first Pioneer Village Music Festival officially finalized the performance time and venue: November 20 to November 22, 2015, at the Polo Empire Club, Indio, California; and officially finalized the first guest performer: Mongolia Fuzhizi Band, UK."

Two short and clear texts, and attached the first official poster of the music festival below.

A black-and-white style poster. The lower part is a small stage covered by a spotlight. The members of the Blessed Sons band stand scattered. Everyone brings their own instruments and poses according to their own wishes. Tuning, someone is carrying, someone is playing handsome.

The halo lines above the band members’ heads gather towards the top, converging in the staggered trajectory of light and shadow to form a crown shape, which seems to be worn on the head of the whole band; and it seems to rely on the upper part of the font, chic Junyi's handwriting presents important core messages:

"The first edition, Pioneer Village Music Festival, 11/20/2015-11/22/2015, Indio Desert, dispelling darkness and protecting fire."

The black-and-white design of the whole body carries a simple and generous temperament, while the invisible vicissitudes and loneliness are faintly permeated between the light and shadow.

In the lively atmosphere of most music festival parties and carnivals, the poster design is often colorful, and powerful visual effects create joy and joy; but the Pioneer Village Music Festival is different. The simple and atmospheric poster design highlights the unique loneliness and Thick, the overall atmosphere highlights the individuality.

This is the tweet updated three seconds ago, and William almost screamed: This is Lan Li! This is definitely a blue gift! There is no doubt that it is Lan Li!

Only Lan Li can demonstrate Don Quixote's status and power in his gestures. Every message on the poster is telling the true identity of the figure behind the scenes!

William abruptly suffocated the cheers, first liked the tweet, then reposted and commented, "Dispel the darkness! Protect the fire!"

No more explanation is needed. Every Don Quixote can understand the meaning of this sentence and is also the soul of the entire music festival.

Immediately afterwards, William searched the tweets of members of the Blessed Sons band, and he saw their latest tweets—

Marcus Mamford’s tweet stated, “It’s an honor to be on the stage of the first Pioneer Village Music Festival and be a part of it! I must say that this is like a dream, and it’s also like a dream. Miracle! Everything must be thanked... Hush! Thank you for this mysterious guest! Thank you for allowing me to participate in it!"

It also comes with another poster: the same design as the main poster, except that there is only Marcus in the center of the stage in the lower half.

Not only that, each member of the Blessed Sons band has a special poster, with himself as the protagonist, "wearing" the crown; then each member also posted relevant comments and calls on his Twitter account. The launch of the Pioneer Village Music Festival was officially announced.

After that, William quickly opened the photo wall and searched it casually, and he saw that the relevant posters had been officially released, and the Pioneer Village account had been officially established.

Compared with Twitter, Pioneer Village has also produced a simple and atmospheric poster. The center is a vast desert, the lower half is an unfathomable ocean, and the upper half grows stubbornly from the desert. A green sprout came out, and the name "Blessed Son" was written impressively on the leaves.

Obviously, this is a special poster announced by the guest lineup. People can't help but start to look forward to how many trees will thrive on this desert.

William couldn’t bear his excitement anymore, and devoted himself to entering the propaganda mode. He liked and reposted, and then ran to the forum to promote, and in several Don Quixote’s group chats and groups. The news was released in China, and after I was finished, I discovered that the group of old friends such as Graham and Hope had been fried-

Everyone can't believe that all this is true!

In Hope’s words, “I thought it might take ten years for the young master to remember this.”

The twitter discussion couldn’t stop at all. Starting from the folk music festival, I couldn’t wait to discuss "Does this mean the second album is coming", and then went further to discuss whether Lanly will start the concert tour. The journey, just a brain replenishment, can't bear it.

Unknowingly, William's lunch break is about to end. If his colleagues hadn't helped bring two sandwiches, William's lunch would really need an energy bar to persist.

William was grateful.

"No need. But, I said, shouldn't you guys be more happy about the box office record? Even if the music festival is really organized by Blue Li, this is not a big deal, right?"

William's eyes widened, but he didn't lose his temper. Instead, he had an expression of "I'll give you popular science", telling the story behind the album "Don Quixote" and the story of the pioneer village. , Telling the story of Heather Cross, telling the story of "one person's concert", telling the story behind the sentence "dispelling darkness and guarding the fire", telling how Lan Li expresses himself through music story…

The lunch break was over and the conversation was interrupted, but after get off work, they came back one after another and took William to the bar to continue listening to the story.

There are too many stories about Lanli and Don Quixote. The meaning of music to them is far from being as simple as a bridge of communication. It is the key to soul resonance. The Pioneer Village Music Festival is not only a music event, but also a starting point for dreams.

It is true that "Jurassic World" has become the box office champion of film history. This is a gratifying thing. Countless Don Quixote has contributed to the box office record; but even if "Jurassic World" cannot set a record, Don Quixote Hede's support and love for Lan Li will not be affected in the slightest, while folk music festivals are different. This is the channel through which they approach and walk side by side with Lan Li from the soul level. No one can refuse.

The ups and downs are just a microcosm of Don Quixote. The publicity of the Pioneer Village Music Festival has also officially started.

On August 8, "Jurassic World" surpassed the North American box office record of "Avatar", and the Pioneer Village Music Festival officially announced the identity of the first guest performer.

Don Quixote can be seen everywhere in social networks led by Twitter, photo wall and Facebook. The popularity of the music festival has also started to rise, but others are full of confusion and curiosity-this seems to have nothing to do with Lan Li , What is the excitement and excitement of Don Quixote?

Slowly, the enthusiasm gathered, and the question gradually became clear.

On August 9th, Bon-Iver announced that he would be the second guest performer at the Pioneer Village Music Festival, "It is an honor to be 100%! Being able to stand on the stage of the folk music festival, join the ranks of fellow singers, and give performances for everyone ! I can’t wait to set off now."

On August 10th, the new People’s Ballad band The-Lumineers became the third guest performer, “I can’t believe we were really invited! But this is really about to happen! We will stand with top stars On the same stage, I followed the audience and sang'Ho, Hey!'."

On August 11th, the Passenger Band (Passenger).

On August 12th, the train band (The-Train).

August 13th, last year's Grammy rookie Lorde (Lorde).

On August 14, Jake-Bugg (Jake-Bugg).

A group of guests a day!

Objectively speaking, the popularity of folk singers as a whole is limited. In the past two years, Lord Lord, who has become popular in the past two years, cannot be regarded as a folk singer. More popular and mixed jazz styles, even the British New People’s Ballad, which has reached a new high in discussion and recognition Singer Jack Bagh is far from being the first line.

What's more, the clues can be seen from the guest list: The Pioneer Village Music Festival does not care about the reputation of the guests, and even encourages young new singers to apply for shortlisting—

For fans, the music festival is a carnival feast, but also a stage for discovering new favorites; for singers, the music festival is a fan party and a platform for newcomers to emerge. In a truly top music festival, in addition to inviting big-name guests to squeeze in, it will never forget to introduce newcomers.

This is especially true of the Pioneer Village Music Festival! Because as a folk music festival, it reawakens the enthusiasm of folk music and enriches the types and styles of the music market. This is the original intention of the music festival—

Otherwise, there is no need to be so laborious. For purely making money or giving back to fans, a concert with superstars is obviously easier and simpler, and there is no need to organize a music festival.

Naturally, the guest list is even more lacking in "pull motivation", not heavy enough or starlight enough, and the response on social networks is slightly flat.

It can even be said to be indifferent-who would pay attention to a "no big name, no stars, no gimmicks" topic? This is the case in the age of traffic. UU reading www.uukANAnshu.com

The Pioneer Village Music Festival updates a group of guests every day, and the popularity and depth of promotion are far from the top level. However, Don Quixote vowed to say that this must be a music festival organized by Lanli-because this is the original Lanli. The promise of this is worthy of the increasing popularity of the music festival discussion, but the netizens still hold a hesitant attitude, discussing and watching while they are not really convinced.

The discussion flow of the music festival can only be regarded as tepid.

But Don Quixote’s eagerness is unquestionable, let alone those fanatical folk fans-after all, folk songs have been on the decline for a long time, even if "Don Quixote" has changed the market structure, folk songs are still not. In the mainstream, there is a folk music festival, how can you not be excited?

Then, with the help of the "Jurassic World" frenzy, various speculations and inferences, the Pioneer Village Music Festival really attracted a little extra attention.

Until August 15th, the Pioneer Village Music Festival announced the latest group of guests, Ed Sheeran. After the whole discussion has accumulated for a long time, it finally broke out in an instant.