The Greatest Showman (Big Play Bone)
Chapter 364: Calculate
In one sigh, Douglas threw out three plans, and then said a lot of numbers. The brain's analysis speed is a little slower, and it will not be able to keep up with the rhythm.
Which of the three options is more appropriate? Which plan is more beneficial to the crew? The mess of numbers flooded in in less than 30 seconds, and Drake went into a brief crash state. The Americans were not very good at numbers, not to mention that the calculation of copyright and box office was originally. It's very complicated.
For most laymen, anyone will think that the third option is the best. The reason is simple. The copyright fee is a full 4 million, even if it is not inferior to the 5 million bought out, and there is a 15% box office dividend, which is simply not more cost-effective.
Of course, some people will simply choose to buy out, reap 5 million dollars in one go, and get rid of poverty in an instant. Such temptation/confusion can not be stopped by anyone.
But Lan Li knew that this was a trap, a very clever trap.
On the surface, Focus Pictures is more generous, giving Drake three options, full of many different possibilities, full of sincerity, comparing Harvey Weinstein's calculations and suppression, and making judgments.
But in fact, the other meaning of the three options is that with these three options, the bargaining chips will not change.
In other words, the three options are carefully calculated. Focus Films always occupies the control and will never suffer. Drake also lost the opportunity to negotiate and can only be in these three options. , Choose the one that suits you best.
It seems that the options are very rich, but in fact, the space for negotiation, debate, and profitability have been compressed to the extreme. Sure enough, no matter whether it is Focus Films or Weinstein Films, none of them are good.
Douglas just proposed a total of three options. In fact, the difference between the first option and the second option is not very big.
If the North American box office of "Crazy Love" reaches 10 million, the results of the two programs are basically the same, less than 10 million. The second option loses a little, but the loss also fluctuates within a small range; more than 10 million , The second option is a bit more cost-effective, but there is not much room for profit.
But the problem is that part of the promotional cost of the second option has to be paid for by the crew. Part, which part is it? Makeup? traffic? Or modeling? The tricky part cannot be summed up in a single sentence.
Focus Films’ attitude is very clear. Choose the second option and share the risk, so the burden of publicity needs to be shared. When you choose one option, Focus Films will take over all the related expenses of publicity. They also carried all the risks on their shoulders, and naturally, the profitable part will belong to them.
It is conceivable that Focus Films must face all the problems and risks. For its own benefit, the publicity will naturally give the highest treatment; but if the crew will share part of the risk, Focus Films can contribute less and the crew members I will gritted my teeth and propaganda with all my energy.
To summarize briefly, between the first and second options, Focus Films tends to choose Drake's buyout option.
However, in the comparison of the previous two programs, the third one immediately stood out.
Four million in copyright fees and 15% of the box office dividends. Although the crew needs to bear part of the publicity costs, on the whole, this has not only reached the expected height, Andy’s estimated share of copyright fees, which is four. It's about one million yuan; and it can also cooperate with Focus Films, not to mention the prospects of the awards season, at least the exposure rate in the box office market will rise sharply.
More importantly, Focus Pictures agreed to the share option.
At the beginning, Lanly decided to pay 20,000 US dollars and nodded and agreed to take over the filming "Love Is Crazy." Andy didn't care about Drake's share promise, because he knew that it would be difficult for the distributor and the producer to nod and agree to this. Requirements. Andy has given up the idea of sharing, and purely treats "Love Crazy" as an unprofitable art film to operate.
But I didn't expect that "Crazy Love" was filmed by Pittsburgh Indian Films and Drake at their own expense. After the producer nodded and agreed, the publisher also compromised.
For publishers, if they have enough confidence in the box office, buyout is the first choice, and the split is the second choice, because this way they can ensure that their profits are maximized; if they are not optimistic about the box office prospects of the work, then choose to share, you can Reduce copyright fees, and then share the risk of the box office to the producers and theaters.
For the producers, the reverse is true.
The reason why Focus Pictures is willing to choose to share, to put it bluntly, is that it is not optimistic about the box office prospects of "Crazy Love".
This does not mean to belittle, but an objective judgment. The North American box office of "Blue Valentine's Day" is only 9 million U.S. dollars. It is difficult for this kind of art film to have an advantage in theaters. It can only rely on the awards season. The hope is on TV on-demand, video tape rental, and the playback of art theaters.
Therefore, compared to a buyout, it is more beneficial to share the focus of the film industry.
Focus Pictures has been squeezing the box office share of "Crazy Love", from 45 percent, drastically cut directly to 25%, or even 15%. In this way, their box office share The higher the achievement, the lower the possibility of losing money. Coupled with future peripheral profits, Focus Films will remain invincible.
Nevertheless, the third option is still an irresistible choice for Drake and for the "Crazy Love" crew.
This is the most brilliant aspect of Focus Pictures. On the surface, it opens up a variety of possibilities for you to choose, but in fact, under the series of digital attacks, Douglas is invisibly guiding Drake to make choices. There are three options, which is beyond doubt, followed by the first option, and finally the second option.
Especially with the comparison of the first two options, the advantage of the third option is very obvious. Drake's decision is not difficult.
But are there really only these three options?
It's like a multiple-choice question, someone asked, "Go left or right next?"
The answer is obvious, left or right. Almost everyone will make a choice. But in fact, the answer is that there are other options, go straight, go back, ask other passers-by and so on. This is the myth of multiple choice questions.
Numerous numbers were surging in Drake's mind, and he was a little confused now. Compared with Harvey, Douglas gave a clearer choice, but Drake was more vacillating to choose a phobia.
So Drake turned his head to look at Lan Li and cast a questioning look. Or in other words, look for help.
This is not what Renly is good at dealing with numbers. This is the field of Matthew Dunlop; but when dealing with people, Renly is no stranger. He knew that Douglas had said three options, no matter which one they chose, Focus Pictures would readily agree to the negotiation? There is no negotiation at all, there are just choices.
Therefore, Lan Li chose the simplest and most direct way.
"Why don't you listen to the plan conceived by our crew." Lanly's words made Drake stunned, full of questions about whether they have a plan?
Douglas, who was sitting opposite, laughed, "Oh? Do you have plans too?"
"Two, we have two plans." When facing Harvey, Lan Li always refused to show his trump card because he didn't have an accurate concept of copyright fees, so he couldn't unreasonably make unreasonable prices.
But now, after the price of Andy, Harvey and Douglas, he probably has a vague number in his heart. He decided to report to the highest point of this number and try it out.
Whether it's Harvey or Douglas, Lan Li really doesn't like this kind of intriguing numerical calculations. Instead of scheming for petty petty purposes, it is better to cut the mess quickly and get things done neatly.
"First, buy out." Lan Li's voice just fell, and Drake's anxious call came next to him. Lan Li was a little helpless, but on the surface unmoved, he continued, "8.5 million, The North American distribution rights of "Crazy Love" will be handled by Focus Pictures."
8.5 million, Drake received a fright.
"Second, split." Lan Li's voice was always calm. Douglas was impressed by his calm and calm posture. "The copyright fee is 5 million, and the crew's box office dividend is 35 percent."
The situation that Douglas threw to Drake just now~lightnovelpub.net~ Now Lan Li threw it back to him. In just 30 seconds, the initiative has been alternated.
Douglas found it very interesting.
This is not the first time that Focus Pictures has dealt with Renly. The work "Buried Alive" really made Douglas a bright spot. He didn't complete the negotiation of distribution rights in Toronto at the time, but he also heard that Renly's agent, An Di Rogers is definitely not a good stubborn, he has shown strong confidence in "buried alive" and refused to give up in terms of box office dividends.
Facts also proved Andy's wisdom. "Buried Alive" earned a box office of 52 million in North America. Before the surroundings had begun to release, Focus Films had already made a small profit of 12 million U.S. dollars. After the release of videotapes, TV on demand and other links began , They will continue to make profits. More importantly, this work is still in the ranks of the candidates for the awards season, maintaining a strong competitiveness, which is really rare.
Focus Pictures is also quite optimistic about the work "Love Is Crazy", especially the future of Lan Li. Even if "Crazy Love" cannot make it to the final nomination list for the 2011 awards season, Douglas believes that Lanly will still maintain a strong impact, even stronger than Ryan Gosling four years ago.
Leaving aside competitors such as Weinstein Pictures and Paramount Advantage, Focus Pictures itself is determined to win.
However, the calmness, wisdom, and self-confidence that Lan Li showed was really surprising.
"It seems that you are very confident in the North American box office of'Crazy Love'." Douglas did not answer directly, but made a joke.
The corner of Lan Li's mouth raised slightly, like the morning light leaping up to the top of a tree, "Don't you have confidence?" (.)()
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