The Greatest Showman (Big Play Bone)

Chapter 489: Summer File Pro

Since the birth of "Star Wars" in 1977, the concept of summer archives has officially landed in North America. After more than 30 years of development, the North American film market has gradually matured, forming spring archives, summer archives, autumn archives, and holiday archives. And the concept of winter stalls. ~~w Among these, the box office frenzy of the summer season is undoubtedly the top priority of the year.

The reason is simple. Summer is the best month of the year. After a long and dull winter, people can’t wait to leave indoors, embrace the bright sunshine outdoors, take off their bulky and cumbersome thick clothes, and put on swimsuits. Running wild on the beach, surfing, swimming, playing in the water, sunbathing, temporarily letting go of the burden and pressure of life, releasing yourself, and truly enjoying a rare holiday. There are also those students who have finished their studies and embraced the summer vacation, adding every minute and every second, and caring wildly.

Every summer, it is always so enjoyable.

Thanks to the innate advantages of weather and holidays, the summer archive has undoubtedly become the major business of the year. The discount season in July is full of people and constant flow. Similarly, the North American film market is also the same. At present, the box office of summer films can account for 50% or even 60% of the annual box office in North America. This also makes the summer file a must-see for the military, and any film company will treat it with the highest standards. .

The summer vacation officially kicked off from the second week of May and lasted until the first week of September. In the United States, the second Friday in May is the Arbor Day, and the first Monday in September is Labor Day. Therefore, strictly speaking, the beginning of the summer holiday is Arbor Day and Labor Day as the end.

During this period, you can see top commercial blockbusters with an investment of more than 100 million yuan almost every week, and sometimes you can see three to four highly anticipated works in a weekend. The competition is fierce, even if you use a bayonet to see red. For the sake of it, this is a life-and-death war, a total war!

It can be seen that how to choose a schedule, avoid major competitors, choose to face competitors, and investigate indirect competitors is a very advanced knowledge. The game between major film companies is full of sparks. The summer file this year is the best portrayal.

In the past few years, "Spiderman", "Batman Prequel", "X-Men", "Iron Man" and other comic-based movies have achieved great success, even if there are "Catwoman" and "Watchmen" in between. , "Constantin", "Fantastic Four 2" and other works have failed miserably, but it still can't stop the trend of major film companies from hitting the abacus on the comics.

Not to mention that at the beginning of last year, Disney acquired Marvel, and then will build the entire Marvel universe system. What kind of profound impact will this have on the entire movie market? Just to mention this year’s summer vacation, there are four comics. The adapted film works will be on the stage, arousing the attention of the entire North American market.

These four works are "Thor" and "Captain America" ​​produced by Paramount, "Green Lantern" produced by Warner Bros., and "X-Men: First Battle" produced by Twentieth Century Fox. In addition, the "Transformers 3" jointly produced by Paramount and DreamWorks is of the same type, although it is not a comic superhero.

There is bound to be a battle between these five works, because they can all be regarded as works of the same genre, the same theme, and even the same style. The market share of the movie is limited. Everyone is sharing the same piece of cake, and some people are sharing more. Then naturally there will be fewer people, and the schedule arrangement will become more important:

Who will appear first? Is it the first one to have the upper hand? What if the word-of-mouth and box office fail? Will it have an impact on subsequent works? Compared to May, the real peak of the summer vacation is in June and July, so who can occupy this peak hot period? August is a relatively low-profile period. Will the market be weak when it is released at this time? Although May is the opening month, as a pioneer, to what extent the market has recovered after the spring season, it is impossible to know, is it possible that it will be a trap schedule instead?

And the most important point, this year’s summer file is more than just these five highlights, "Pirates of the Caribbean 4", "Super 8", "Harry Potter and the Deathly Hallows (Part 2, "Rise of the Apes" , "Cars 2", "Hangover 2", "Kung Fu Panda 2" and other works are all eye-catching. Several of these works are considered to be strong contenders for the year-end box office championship. Mission Impossible 4", after weighing it, was postponed to the Christmas schedule.

This is the summer file. No work is safe. Anyone can become a dark horse, and anyone can become cannon fodder. Anything that is taken lightly can lead to the loss of the investment of 200 million, even if it is Warner Bros. A top presence like Ramon Pictures is no exception.

It is against this background that the duel between "Thor" and "Speed ​​and Excitement/Emotion 5" is about to appear, how can people refuse?

Although the summer files every year make people want to scream with excitement, wonderful and dazzling, but this year is especially prosperous! Four superhero movies adapted from comics, as well as the restart of the "Pirates of the Caribbean" series, and the end of the "Harry Potter" series and the "King Kong" series. There are surprises every week and a highlight every week.

For the audience, this is a good thing; but for the film company, it is a disaster, because the competition will be more intense.

Especially the scheduling of manga adaptation works has endured more tests. On the one hand, they need to avoid the direct competition of works of the same type, and avoid the dilemma of superhero movies being released for two consecutive weeks, which is likely to lead to a loss of internal friction; on the other hand, they have to worry about other commercial blockbusters, such as "Pirates of the Caribbean" 4 is an opponent that no one wants to face.

The "Pirates of the Caribbean 4" with an investment of 250 million US dollars is definitely the top seed for this year's end of the year championship.

The schedule game between the major film companies kicked off the summer schedule early.

Among them, "Green Lantern" is undoubtedly the most confident. The original comic is one of the most popular characters under dc, even comparable to Superman and Batman, and has a large number of fans; Warner Bros. has spent 200 million US dollars. His investment is one of the most invested works this summer. Martin Campbell (art-capbell), who has twice brought the "007" series back to life, was invited to lead the tube, as well as Ryan Reynolds and Blake Lively. Popular actors are starring, it can be said that there is no reason for the failure of this work.

The least emboldened is "X-Men: First Battle". Five years ago, "X-Men 3: Last Stand" came so aggressively, but it suffered a complete defeat at the box office and word of mouth, directly letting the producer and director Bright -Ratner retired to the second line, no one wanted him to be in charge of the lead in a short time, and he was more in control of the overall situation as a producer-the previous "bad boss" was like this.

This time, Twentieth Century Fox overturned the entire story line and restarted it in an all-round way. It invited a group of small and famous fresh faces to join in, and then looked forward to Matthew Vaughan, who surprised countless people with the "King of the Sea" last year. -vaughn) can turn decay into magic.

As the centerpiece of this year’s summer vacation, Paramount is in the limelight, with five works including Thor, Captain America, Transformers 3, Super 8 and Kung Fu Panda 2. They are all seeded players that cannot be underestimated, and Warner Bros., who owns "Harry Potter", "Hangover 2", and "Green Lantern", are in two parts. How these two companies arrange their schedules has also become a priority. Heavy.

You can see the strategies of each company from the schedule. Warner Bros. scheduled the "Green Lantern" in the third week of June, and the finale of "Harry Potter" in the third week of July, and Pella Meng arranged "Transformers" in the first week of July, "Captain America" ​​in the fourth week of July, and "Thor" in the second week of May.

It can be seen that "Transformers 3" is undoubtedly the top priority of Paramount's summer archive this year. This work will be one of the most contenders for the year-end box office championship. As for the two comic adaptations, one The Ministry will face off against "Harry Potter", the first one will unveil the summer curtain, and two weeks later, it will face the giant "Pirates of the Caribbean 4". The box office performance can only be handed over to The market has decided.

After the hot summer schedules were released~lightnovelpub.net~, the first to bear the brunt was naturally the release of "Harry Potter and the Deathly Hallows (Part 2 and "Captain America" ​​one after another. Undoubtedly, this It's the blockbuster showdown this year in the summer.

It is generally seen that "Harry Potter" has obvious advantages. This is the ultimate box office bomb that can compete with "Pirates of the Caribbean 4", but what kind of box office answer "Captain America" ​​can deliver is also worth looking forward to.

In addition, other high-profile box office blockbusters have more or less avoided head-to-head duels and will be released at least a week apart from other direct competitors, avoiding a narrow road without buffer.

But now, the second fiery showdown of this year’s summer file is on stage. On the one hand, it is the vanguard of the comic-based superhero movie, and on the other hand, it is the dark horse that stalked toward the commercial blockbuster after getting rid of the b-class series. The two works collide. Some people think it is evenly matched, some people think it is a disparity in strength, and some people think that different types cannot be compared. However, it is undeniable that the outcome of the two works has entered the public's field of view, and they have started to warm up for this year's summer files early.

What's more, hidden behind these two works is the confrontation between two popular actors-the duel between Lan Li and Natalie. This is the real highlight. The two acting artists, through The commercial film is the winner? This is really exciting. Of course, whether the duel between the two former roommates is the result of friendship or the duel of the enemy, the suspense and gossip are enough to drive the enthusiasm of the audience.

With the publication of the article "Vanity Fair", with the rumors of the duel becoming more and more intense, with the gradual heating up of media hype, and with the constant fermentation and change of focus, people finally realized that summer is coming!

However, in the eyes of professionals, this is another scene.