For commercial films, how much effect can media reviews play, positive or negative? All this is unknown, because the box office trend of commercial popcorn works is always in the hands of the audience.

In 2006, Warner Bros. "Superman Returns", which was built by Warner Bros. at a cost of 300 million US dollars, made a shining landing in the summer file. After the premiere, it caused unanimous applause from film critics. The work reached a peak. At that time, "Batman: The Dark Knight" had not yet been released, and many media exclaimed that "Superman Returns" is the best superhero movie since "Spiderman"!

All signs indicate that this work will become a box office bomb for the summer vacation, sweeping the army. But in fact, after the movie was released, it encountered a bad collective reaction from the audience-the imdb score was 6.1, the popcorn score was 61%, and the theater score was b+.

In the end, "Superman Returns" only achieved a box office of 200 million in North America and 390 million in the world. Taking into account the high investment and high publicity budget, the final loss of Warner Bros. exceeded 170 million. The street rushed to the tragic and shocked the entire Warner Bros. senior management, which directly led to a series of personnel changes, and the Superman project was almost covered by eternal dust.

In other words, professional media people like it, but audiences don't necessarily like it; a high score in the media review does not mean an excellent box office.

After the premiere of "Speed ​​and Excitement/Love 5", it scored 73 points in the media review, but other than that, the feedback from the audience is still not comprehensive enough, that is to say, the tragedy of "Superman Returns" is still It may happen.

What's more, this is not the superman image that has been on the movie screen for 30 years. It has a strong fan base. The previous four films in the series have not been able to get rid of the b-level works. The highest North American box office is only 155 million. That's it. So, even "Superman Returns" is on the street. What about "Speed ​​and Excitement/Emotion 5"?

It's a mule or a horse. After all, you still have to walk into the cinema in person and use your own eyes to identify it, especially the "Lan Li-Hall" that popped up suddenly. For many ordinary viewers, before this news event, they had never heard of Lan Li's name, but now it seems that he has grabbed the headlines of major media overnight.

Just like the reincarnation of fate, the proposition of "who is he" popped up again. It’s just that this time it’s not on the network led by the Yahoo community, but among the main market constituents for summer vacation, which is dominated by ordinary office workers and the middle class.

Friday, April 29.

Chanel-Laurent led the way in a fierce manner, followed by a group of friends, about six or seven people, talking and laughing, and happily, the group went straight into the Emperor Entertainment Theater in front of them, and they were busy selling tickets. Go to the counter.

At this time it was only two o’clock in the afternoon, and it was still working time, but in the waiting hall, there were barely too many gaps in the crowd. Everyone’s face was filled with excitement and it didn’t look like a movie theater at all. , It's like a party scene, or a concert scene.

Standing in front, there are people queuing to buy tickets. It looks like seven or eight people. It is not uncommon to line up to buy tickets during the screening of the art theater. But this is a commercial popcorn movie. It is only a few in New York City. Ten or even hundreds of theaters actually have to queue up-more importantly, this is not a summer vacation, it will be next week, which is too rare.

"Isn't it?" The friends standing behind Chanel couldn't help showing a look of surprise, and they couldn't help slowing down.

Chanel said earlier that today must be early today, the first time, otherwise you will not be able to buy movie tickets. They still don't care. They think Chanel is making a fuss. On the day of the commercial film's premiere, how could tickets be sold out? But the surging crowd in sight now makes them unsure.

The team shortened quickly. It was about seven minutes before and after it was Chanel’s turn. She had already been so familiar with her breasts, she blurted out, "The speed and excitement/love 5 at 2:25 pm, eight photos ."

The service staff standing behind the counter gave an apologetic smile, "Sorry, there are no tickets."

Chanel was stunned, then turned his head and glared fiercely at the little friend behind him. If it weren't for them to be unhurried, they thought it would be enough to arrive half an hour earlier, how could this happen! However, it was not the time to settle the accounts, she was not in a hurry, and then added, "Take six, no, I mean, four is enough. If there is not, just give me one. One."

The waiter's expression was a little awkward, but he still maintained a gentle smile, "I'm very sorry. I mean, all the tickets for this show are sold out."

"How is it possible!" Chanel didn't believe it at all, but the other party's apologetic expression did not change. Chanel's anger suddenly rose, and he turned around slowly, his apricot eyes widened, and he said nothing. Did not say, but the sharp expression made people know: she was not joking.

"Chanel, the next one, fast, the next one." A friend hurriedly stood up, followed Chanel's temper and said softly, "It's important to watch the movie, these guys, I will look for them when I go back. Afterwards."

Chanel grinds his teeth viciously, and the ferocious expression immediately makes everyone honest, and everyone bows their heads obediently, finally making Chanel look away, "What about the next game? Are there any tickets?"

"Yes, the next one is at 2:50." It can be seen that the schedule of "Speed ​​and Excitement/Emotion 5" is really good. The Emperor Entertainment Theater is the number one theater in the United States. This is a good one. news. "Excuse me, eight?"

"...Yes." Although Chanel wanted to abandon all these guys and went to the movies alone. But thinking of her mission, she must let this group of guys know Lan Li today, so she swallowed the bad breath abruptly.

Who would have thought that on the first day of the official premiere of "Speed ​​and Excitement/Love 5", the attendance rates of the major theaters were so outstanding? Friday is a working day, but the speed of ticket sales is still very gratifying, which is undoubtedly a solid first step for commercial films. At least, in terms of topical effects, the audience's curiosity has risen. Compared with the previous four works, this is a victory.

April 30th, Saturday.

Tyronn-Johnson felt like a seedling in a school of sardines. The huge school of fish was crowded together in a bustling manner, with almost no gaps, front and rear, left and right, every one in his sight. The corners are full of people, which reminds people of the grand occasion when "Twilight Saga: New Moon" was released in 2009.

Tyronn knows that such a metaphor is very inappropriate. "Speed ​​and Excitement/Emotion 5" is not a fan movie like "New Moon", but the surging crowd in front of him really reminded him of such a scene. The only difference is that two years ago, he was a bystander, gloating and sighing, watching the crazy group of fans line up to buy tickets, shook his head, puzzled; now, he is a participant, in The ups and downs in the crowd, passively advance, passively retreat.

Even the Toronto Film Festival is not so crazy.

Although the news about "Speed ​​and Excitement/Love 5" in the past period of time is really lively, after the premiere, the hot spots have been one after another, especially as a dark horse, which has won the unanimous approval of film critics. This is definitely the hottest news since 2011. Everyone is curious as to what makes this b-class series reborn, and what chemical reaction the joining of Lan Li brings to the film.

But, it shouldn't be so exaggerated, right? It actually reminded him of the "new moon", which is too ridiculous.

However, from another perspective, today is Saturday. Yesterday Friday’s grand event was published in major newspapers. People’s curiosity did not fall but rose. Finally, today is the first day of the rest day. People naturally couldn’t bear it, so they rushed to the cinema as soon as possible. Up.

Tylen suddenly regrets it. He should choose to come in the morning or noon instead of five in the afternoon. This time is very special. Couples come over for a date, watch a movie, and then have dinner together. The whole dating process couldn't be better. . Now I can see couple after couple in my sight...

"Sir, what can I do to help you?" It was finally Tyronn's turn, and he quickly stepped forward, "I want to buy two copies of'Speed ​​and Excitement/Emotion 5'at 8:15 in the evening, and I still have them. Are there tickets?"

"Yes, there are still." The service staff's answer made Tylen smile brightly, which made the other party's mood also happy, and explained in a small talk ~lightnovelpub.net~5 and 6 o'clock. Ninety percent has been sold, and the attendance rate is really good. Come in advance to buy tickets for the evening appointment, this is the right choice. "

Tyron smiled and nodded, expressing affirmation.

The hot box office on Saturday was worse than Friday. As the first holiday of the premiere weekend, it has always been the most explosive day at the box office. Many single-day box office records were created on Saturday. This time, "Speed ​​and Excitement/Emotion 5" seems to be no exception.

May 1st, Sunday.

Anita Tunissa changed into a casual dress, no longer the image of a nurse, and enjoyed a rare vacation with her husband. Standing in front of the ticket counter, she did not look at the list of new movies above her head, but asked directly, "I want to watch that latest movie, starring Lanly Hall. What everyone has been talking about in the past week, I mentioned it when I watched'Saturday Night Live' last night."

"Speed ​​and excitement/emotion 5?" The service staff reacted immediately and said with a smile.

Anita nodded repeatedly to confirm her confirmation, and then the service staff took the initiative to introduce, "The three sessions at 8 o'clock in the evening are all sold out, but there are still a small number of tickets left for the 9 o'clock session, please ask. ?"

"It's sold out?" Anita showed a look of surprise, and exchanged a glance with her husband, "It seems that the little guy did a good job this time." Then he smiled and looked at the service staff, "No problem, then nine. Click it. By the way, is this movie good?"

"Personally, I like it very much. I have watched it twice. As for the opinions of other viewers, I heard that film critics also like it." The service staff's brilliant smile made Anita nod her head again and again, which could not be more satisfied. Up.

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