The Greatest Showman (Big Play Bone)

Chapter 518: Ominous Premonition

Was it unexpected or was it reasonable?

For commercial films, the media review encounters collective criticism, which seems to be a normal result; but the feedback from the preliminary internal screening of "Thor" did not say that, Paramount and related personnel have repeatedly emphasized , This is a work worth looking forward to, the quality is comparable to "Iron Man", then, what is happening now?

Objectively speaking, the media review has lost to "Speed ​​and Excitement/Emotion 5". This is not a good thing. It is frustrating and frustrating. It is actually lost to such a b-rated film series. Anger; but this is still not the end of the world, and the commercial film competition is still at the box office after all.

As for the media review? Anyway, "Speed ​​and Excitement/Emotion 5" can't get the Oscar, what good is the higher score in the media review? After all, the final outcome of the two works is still based on the box office, so it is far from the time to panic.

But Paramount Pictures still panicked, Chris Hemsworth still panicked, Fisher Morgan still panicked, and Natalie Portman's mood was not much better. Because, after the official landing on the North American market on Friday, other word-of-mouths also collapsed all the way, and the form showed no signs of warming up.

The freshness index of Rotten Tomatoes is only 75%, and the score of the mass media is only 6.4; the popcorn index started at 74%, and there is a trend of declining. If this is not scary enough, if this is not enough to panic, then the "b+" theater score is equivalent to the sentence of death for this movie.

Even "Speed ​​and Excitement/Emotion 4" has an "a-" score, not to mention the further "a" of "Speed ​​and Excitement/Emotion 5", and now, "Thor" only achieved "b+" "This also means that if the box office for the premiere is less than 100 million, then the final box office of the movie may not be able to cross the 200 million threshold. Although it is only "possible" at present, it is already certain that it is a high probability event.

No one will forget that before the movie was released, "Thor" was optimistic about following in the footsteps of "Iron Man" and reaping a box office of 300 million in North America; but now, the situation has reversed, and the 200 million hopes of "Thor" are beginning to fade. Instead, "Speed ​​and Excitement/Emotion 5" rides on the wind, and 300 million hopes are greatly increased.

Lost, overall loss, from the media review to the Rotten Tomatoes index, from the theater score to the popcorn index, "Thor" lags behind "Speed ​​and Excitement/Emotion 5".

In just two weeks, the whole world seems to have undergone an overwhelming change. The word-of-mouth "Speed ​​and Excitement/Emotion 5" has never been optimistic, but it has become the darling of the media and the audience; the aggressive "Thunder God" has encountered verbal criticism. The position of the two works is completely reversed. The word of mouth is so, the momentum is so, even the popularity seems to be the same.

This is the summer file. It is no longer the summer file that people are familiar with, but it is still the familiar Hollywood.

But is this the end of the world? It's not.

In 2009, "Transformers 2" was released hotly, with a media review score of 35 points, a rotten tomato freshness index of 19%, a mass media score of 3.9, a popcorn index of 57%, and a theater score. "B+", a series of scoring numbers is simply a disaster, terrible, but what's the end?

Finally, "Transformers 2" North America swept 400 million US dollars, the global box office reached 836 million, and the year-end box office list only lags behind the sky-defying "Avatar", occupying the throne of the year's runner-up. Breaking all laws, breaking all inertia, breaking all rules, "Transformers 2" has taken a path of its own.

Now, all the comment data of "Thor" is ahead of "Transformers 2", which also means that everything is not over yet. On the contrary, everything has just begun, and it is still far from the end of the world.

However, no one likes this kind of opening, especially when the opening battle is in full swing. Paramount is looking forward to not only a victory, but a clean and hearty victory; now, face it. With the strong performance of "Speed ​​and Excitement/Emotion 5", "Thor" has encountered the Waterloo of the previous comments?

It is unfavorable to go to school and is gradually becoming a disaster.

Just like the Titanic, it set sail vigorously, and it was still accelerating and accelerating, trying to refresh the speed record of long-term voyages many times, but due to the rapid acceleration, suddenly, it appeared in the line of sight. After the iceberg, an iceberg capable of destroying everything, lying on their only way, the future suddenly cast a shadow.

The once Titanic could not be avoided; what about the "Thor" this time?

On Friday, May 6, under the negative pressure of word-of-mouth, the eager attention of the opening battle, and the eager anticipation of the entire summer file, "Thor" officially premiered in 3,955 homes. The full release of the line not only opened the journey of the summer file, but also opened the journey of the comic superhero movie, but also opened the duel of the opening battle. Success or failure, victory or defeat, will be clear this weekend.

Twenty-three million dollars.

When the box office statistics were released on Friday, everyone was shocked and even began to wonder if the statistics were wrong. The high expectations, like falling from a high altitude or free fall, smashed into the bottomless abyss, not only fragmented and disintegrated, but turned into dust, and even the scum was not found.

More than six months of long publicity, more than a year of brewing and polishing, and a publicity budget of more than 45 million yuan. It is no exaggeration to say that "Thor" appeared on the scene under the attention of the public, regardless of the media review. That said, leaving aside the reputation of the audience, at least in terms of attention and attention, this work is definitely one of the top works of this summer, even if compared to "Pirates of the Caribbean 4", "Harry Potter and Death" Works such as "Sacred Vessel (Part 2 are not inferior in comparison.

It stands to reason that the box office at the premiere weekend should contain a strong explosive force. As for the follow-up box office trend, that is the scope of influence of word-of-mouth and quality. But now, let alone Saturday and Sunday, even Friday’s box office is so weak and sluggish, it is jaw-dropping, and the glasses are broken.

what happened?

This should be the question mark in everyone's mind. Is it because the appeal of a comic-based superhero movie is far less than people think, "Iron Man" is just a special phenomenon? Or was it because the negative reputation after the premiere was seriously dragged down, which affected the audience's expectations? Or is it because of...Chris Hemsworth's "borrowing door"?

The exact reason is unknown, but the bad performance at the box office on Friday is clear at a glance.

May, as the first month of the summer vacation, has always been a dense box office bombardment. The competition is fierce enough to rival that of July. In this month alone, there are eight movies in the history of film premiere weekend box office. Over 100 million, occupying half of the movie history list; and a single day box office of more than 40 million is also a full ten, let alone 30 million...

Even the box office of the premiere of "Speed ​​and Excitement/Emotion 5" swept the record in April, but in May, it only showed humility by bowing its head.

But now, what about "Thor"? How about the "Thor" who can't even match "Speed ​​and Excitement/Emotion 5"?

The single-day box office of the premiere was 23 million, compared with 37 million in the same period of "Speed ​​and Excitement/Emotion 5", a difference of a whole "Troy".

Such terrible box office data really forced Thor to the gallows. Although they still have a chance to survive, there are countless cases where the box office on Saturday was higher than the box office on Friday, and the “Avatar” style miraculous decline in the next week. They can still fight for it, not to mention the myth that "How to Train Your Dragon" box office does not drop but increase in late stage is not uncommon. It is just a Friday box office. In the unpredictable North American movie box office market, they still have countless jobs. Hard work. But, however, they are already standing on the edge of the cliff, without a doubt.

They seem to be truly caught in the dilemma of the Titanic, running too fast, the steering wheel is too small, the iceberg is too close, and the size of the iceberg is extremely large, leaving them with little room for self-help. The ominous premonition was approaching little by little, and the sense of crisis made all the hairs on the body stand up!

"Thor"’s premier weekend box office forecast data, from the earliest 100 million US dollars, then reduced to 95 million or so; but now it seems that the forecast data will be further contracted ~ lightnovelpub.net ~ aiming at 65 million. Millions is the wisest thing. With such a losing momentum, the biggest upset since 2011 broke out, and it's shockingly unpopular!

If Chris’s “borrowing door” had no effect at all, no one would believe that the influence of negative news on the box office this time far exceeded expectations; but now, Paramount has no intention of holding accountable. Because they are too busy to take care of themselves, they must concentrate all their energy to cope with the current difficulties.

Now for Thor, the outcome of the opening game is no longer important. Because, beyond the 95 million premiere box office of "Speed ​​and Excitement/Emotion 5", there is no possibility anymore. The poor performance at the box office on Friday basically cut off all potential possibilities.

But what’s even more frightening is that if they don’t focus on their box office, if they don’t work hard to promote, if they don’t do their best to make the box office on Saturday and Sunday pick up, if...their weekend box office is even six. The US$15 million standard is not up to the standard, so the pressure they put on the box office of the next week of "Speed ​​and Excitement/Emotion 5" is not enough, which means-"Speed ​​and Excitement/Emotion 5" After the box office surrendered the sky-defying decline, they might even lose the weekend box office battle, not to mention the victory of the opener, even the one-week box office champion could not be won. That would be a real collapse.

Horrible, this is really terrible. Just imagining it makes people tremble all over. From being dismissive, to being evenly matched, to falling behind, this retreat and retreat was shocking!

This year's summer vacation is really abnormal, and now, where the outcome of the opening battle will go, no one in the industry dares to claim that it can accurately predict.

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