The Greatest Showman (Big Play Bone)

Chapter 524: Sweep the 0 Army

The first three consecutive North American box office titles in 2o11. After the summer file was unveiled, it was finally late. "Degree and Excitement/Emotion 5" was successfully crowned. After being born as a dark horse, it swept through the army. Aroused one after another exclamation!

In the third week of May, all the works will work together, hoping to seize more markets and harvest more box office before "Pirates of the Caribbean 4" is released, so as to avoid an avalanche decline in the next week and cause box office tragedies. As a result, the entire North American market has shown a trend of burning oil instead.

Among them, Paramount took the lead. The propaganda battles were vigorous and vigorous. They used the advantages of large film production companies to the fullest and seized the major media resources. It seemed that they had not been affected by the defeat of the opening battle. In the end, "Thor "It was able to turn the tide, and when the box office at the weekend was far lower than expected, the decline was effectively controlled at 47%, which saved the face.

As a result, the entire Hollywood seemed to breathe a sigh of relief.

This not only avoids the potential vicious circle brought about by negative word-of-mouth, but also rekindles the dawn of comic-based movies. The positive feedback from the market has given other competitors a reassurance. With its outstanding decline, "Thor" earned a box office of 32 million in the second weekend of its release, and the cumulative box office insurance for two weeks has surpassed the 100 million threshold and temporarily settled at 108 million.

For Paramount, who is unable to retreat, it is definitely the first ray of light in the past two weeks.

Although from the perspective of the next week’s weekend box office and mid-week box office rise, the hope of "Thor" North American box office exceeding 200 million has been completely shattered, but fortunately, the bad reputation did not lead to a diving crash, accumulating box office. It finally broke through 100 million. At least this fig leaf was saved.

As for the two newly released works, they brought completely different results.

"Bridesmaids" copied the dark horse footprints of "Degree and Excitement/Emotion 5" amidst the praise and applause. They collected 26 million in three days on the weekend, even if compared to the box office of "Thor" the next week. It’s not inferior to say; what’s more gratifying is that the film has become popular among a series of feedback information such as media review, ImdB score, Rotten Tomatoes, theater scores and popcorn index, and many experts are optimistic about this small movie. The cost of the work will achieve a box office score of over 100 million in North America.

In just three weeks, Universal Pictures once again completed the miracle of making big gains with a small scale, unexpectedly becoming the biggest winner of this year's summer file opening schedule.

The "Exorcist" was completely submerged in the voices of criticism and crusade, and the wave of propaganda was completely suppressed by "Thor". From the topic to the word of mouth, it was completely defeated. In the end, it only won 15 million at the box office on the weekend. Achievement. For a medium-cost work with an investment of 60 million yuan, this result is not bad, but it is not excellent. Whether it can recover the cost and even achieve profitability depends on the box office drop in the next week. But judging from the feedback from word of mouth, it is difficult to reach the sky.

Faced with the attack of the three works, "Degree and Excitement/Emotion 5" under the cover of excellent reputation, showed the victor's ease of use. They did not increase publicity, but proceeded in an orderly manner according to the established pace. Propaganda-In this regard, Universal Pictures stated that there is no need to increase the budget for propaganda. The current momentum is sufficient.

Paul Walker, Van Diesel and Renly Hall appeared on the late-night talk show, and the "Jimmy Feather Show" became Renly's second talk show stage. This episode of the program was very popular, not only achieved the highest ratings and number of viewers since the Golden Globe Awards, but also after the program was uploaded to YouTube, the click-through rate exceeded 10 million.

Among them, the discussion hotspots about Lanli are on the rise. In less than three days, Neil Tucson’s personal account dedicated to uploading live videos of Blue Lyrics music, the number of subscribers soared by 1.5 million, and Neil even boarded the recommended account position of YouTube. The effect was crazy. , Words are really indescribable.

Facts have also proved that Universal Pictures’ self-confidence is well-founded, even in the face of the strong propaganda offensive of "Thor" the next week, even in the face of the powerful impact of the two new films "Bridesmaids" and "The Exorcist." The advantage of "Yu Ji/Qing 5" has not only weakened, but has further expanded unimaginably, maintaining a steady and powerful increase, and the box office rising momentum has not diminished at all. It has faded from the dark horse posture, and has become the best in May. Shining star.

"Degree and Excitement/Emotion 5" started with an astonishing 41% drop and handed over a weekend box office of 35 million. With an advantage of 3 million, it defeated "Thor" for the second week in a row. An astonishing three consecutive championships; then, relying on the stable mid-week box office collection, after breaking the 200 million threshold strongly, the three-week cumulative box office was raised to 238 million in one go, still maintaining the right to "Iron Man". "In the same period, the box office's leading advantage, the pace of hitting 300 million yuan, continued to advance!

Three weeks after the release, every step of "Degree and Excitement/Emotion 5" is amazing. With an absolutely strong posture, all the records have been collected in the bag. The three weeks have accumulated 238 million results, early It left behind the highest box office data of the "Degree and Excitement/Emotion 4" series, not only that, but also approached the box office champion of the racing type in the history of North American film with a high-gloss attitude.

Prior to this, North America’s racing box office champion was maintained by "Cars General Mobilization". North America’s 244 million score was a far-reaching lead. In the past five years, no one has been able to shake it. It can also be seen from this aspect that the racing movie is declining.

But now, "Degree and Excitement/Emotion 5" approached such a record in only three weeks. The history of creation has been firmly established. What people should be curious about is what will the final box office height be? After breaking through 300 million, when will the sprint of the movie stop?

In the third week of May, the North American box office list finally settled. "Degree and Excitement/Emotion 5" successfully won the championship, "Thor" ranked second, "bridesmaid", "Exorcist", and "Rio Adventure" They are ranked third to fifth.

In just one week, the enthusiasm of the opening battle quickly cooled down, and the box office curves of "Degree and Excitement/Emotion 5" and "Thor" showed different trends, and the focus naturally gradually dissipated.

A three-week cumulative box office exceeded 200 million, and it rushed to 300 million aggressively; a two-week cumulative box office barely exceeded 100 million, the hope of 200 million has been completely shattered, and the posting cost line has become the main goal. One takes the lead in an all-round way, and the scenery is boundless; the other loses steadily, and is deeply trapped. Obviously, as time progresses, the gap between the two will only grow larger and the value of comparison will become smaller and smaller.

In that smoke-filled war, the two opponents now entered two different battlefields. There is no more intersection, this is the most terrifying part for "Thor"-they even have no qualifications to become opponents of "Degree and Excitement/Emotion 5".

But the facts speak louder than words, and the follow-up box office trend of "Thor" is really not optimistic. The excellent drop in the next week seems to be just a glimpse, and then it appears to be true.

The drop in the third week quickly came to 55%. The weekend box office, which was originally not excellent, lost more than half of the blood instantly under the strong pressure of "Pirates of the Caribbean 4", and the pace of hitting the book cost line was released in an instant. It slowed down; the fourth week's decline did not show much improvement, and it fell 39% again. The squeeze of "The Hangover 2" and "Kung Fu Panda 2" still made people breathless, and the box office dropped directly on weekends. Break the bottom line of ten million.

This is the summer file, the summer file where the bayonet is popular and the tricks are fatal. Anyone who doesn't pay attention will fall into the vortex of successive wars, step by step, step by step, and almost fail before they can catch their breath.

In the end, the cumulative box office of "Thor" in North America reached 140 million, which is $141 million to be precise. Compared with the 150 million in the book book, there is still a distance of 10 million, but everyone in the industry knows that such a result can be described as a disastrous failure, even if it was the "return of the man who made Warner Bros. vomiting blood." , The North American box office will also exceed 200 million. At least for laymen, this result seems to be not bad, and it's fair to say. But one hundred and forty million?

Not to mention the performance of "Thor" in overseas markets, but in the North American market, this work really failed. Not only did it fail to replicate the miracle of "Iron Man", it also failed to reach the level of "X-Men". , It’s just better than the defeated works like "Catwoman"~lightnovelpub.net~ Relatively speaking, "Degree and Excitement/Emotion 5" has opened up an indomitable counterattack mode, sweeping itself mightily The strong momentum of the Qianjun continued.

In the fourth week of May, "Pirates of the Caribbean 4" was released, and the box office of "Degree and Excitement/Emotion 5" plummeted by 48% over the weekend, creating the biggest drop since its release, but even so, the value remained at 100%. Within fifty of this week, the percentage of decline this week was second only to 20% of that of "bridesmaids", and the outstanding performance eclipsed all praises.

It is worth mentioning that the box office of "Pirates of the Caribbean 4" is only 90 million US dollars, which is higher than the first part of the series, but far lower than the second and third parts of the series, compared to 250 million. Wan’s investment cost is unsatisfactory. What's more, this figure is not as good as the 95 million of "Degree and Excitement/Emotion 5". The entire North America has fallen below the spectacles.

As one of the strong contenders for the year-end box office title this year, the "Pirates of the Caribbean 4" screening data is enough to be called Waterloo.

Quietly, he defeated two highly anticipated box office giants one after another. "Degree and Excitement/Love 5" has shown the strong aura of the championship.

In the fifth week of May, "The Hangover 2" and "Kung Fu Panda 2" were inextricably killed. In the end, "The Hangover 2" won the box office with an upset of 85 million. The bigger upset was "Kung Fu Panda". 2" In the midst of negative reviews, it only started with 47 million, making it the second most popular work this year after Thor.

As for "Degree and Excitement/Emotion 5", it once again wrote a miracle of decline. The excellent data of 36% raised the cumulative box office of this work in North America to 280 million.

Three hundred million, close at hand!

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