The propaganda in just three days was quickly over.

At this time, today's blue gift, treatment and status have undergone tremendous changes. Even though Lionsgate didn’t make extravagant publicity for the "anti-cancer me" this time, with the charisma of the two leading actors, Renly and Seth, they still received a large number of program invitations, including " The "Tonight Show" and "Allen Show" re-launch also included six live radio interviews, as well as three fan meetings in Manhattan, Brooklyn, and Boston, as well as interviews from fifteen media outlets.

In addition, in order to promote "Don Quixote", Lanly also participated in three separate radio broadcasts and a fan exchange meeting held in Manhattan. It was not a signing event or a meeting, but similar to In the recitation meeting after the release of the new book, Lan Li appeared at the exchange meeting, sat down and chatted with the fans, exchanged each other's views on music, and exchanged ideas in the process of creating the album...

This exchange will be broadcast on the oil pipe in the form of a live broadcast. Later, people believed that this was the representative of the earliest form of "live program". During the live broadcast, YouTube attracted a total of 1.5 million viewers. After the live broadcast ended, it created a magical performance of 8 million hits in just 48 hours. In 2011, when live broadcasts have not yet emerged, it is a miracle.

At the same time, there were more than 60,000 questions in the live broadcast, and Lanly selected 20 of them to answer, not only limited to the album "Don Quixote", but also Lanly's views and preferences on music. Some people even mentioned the topic of choosing "I Believe It No Doubt" as the ending song of "Love Is Crazy", and asked whether Lan Li plans to further develop the film score or create the theme song in the future.

The entire live broadcast lasted for 90 minutes and was extremely lively, sparking countless discussions and leaving a long aftertaste. Even if Lan Li and his friends returned to London and reinvested in the shooting of "Edge of Tomorrow", the influence continued to spread. Open. In fact, after Lan Li left New York, the subsequent chain reaction really began to ferment.

Fifteen media interviews were not released in a swarm, but were published one after another, at different times, back and forth, about "Love Is Crazy", about "Anti-Cancer Me", and about the awards season unveiled slowly. Media interviews began to quietly build momentum; after the time settled down, the reputation of the film continued to rise, attracting more and more audiences to the cinema.

"Love is crazy" in the third week of December, the North American box office officially broke 100 million yuan; and "anti-cancer me" is also making persistent efforts, as if it has become the biggest batch of dark horses in this year's holiday season!

In the second week of December, this is the week following the release of "Anti-Cancer Me". For every movie, the box office at the premiere weekend is very important, and the box office decline in the following week is the benchmark for determining the box office limit. In this week, the excitement of holiday files finally began to pick up. The puzzle collection movie "New Year's Eve" and the spoof comedy "Nanny's Adventure" both hit strongly. There were more than 3,000 theaters and the market became lively again.

"New Year's Eve" is a typical holiday movie. Since the success of "True Love First", such movies have begun to emerge in endlessly. Last year's "Valentine's Day" once again achieved good results at the box office, so this year's "New Year's Eve" Coming again.

This kind of platter movie is not only as simple as a family carnival, but also an important way for actors to attract family audiences and establish a good image. Therefore, the cast can be described as star-studded, and there are even many big-name actors competing for the same role; For the audience, even if it's just watching a collection of stars, this is also an interesting pastime, not to mention, it is the best choice for the holiday atmosphere.

"Nanny's Adventures" has attracted much attention. Director David-Gordon-Green (David-Gordon-Green) has become popular in recent years. He has filmed works such as "Pineapple Express" and "His Royal Highness" before and after. The new member of the bad boy gang teamed up with Jonah Hill, the new generation of the bad boy gang, to film a nanny-themed prank comedy. After the announcement, many people thought that this might be another "hangover."

For holidays, vulgar spoof comedies are always a good choice.

Perhaps this is not a weekend with a big box office explosion, but at least you can expect that the cinema will become lively again. In real life, the movie theater is indeed as lively as expected, a large number of audiences flooded into the theater to join the movie watching boom, but the facts are slightly different from expectations-they are not I walked into the cinema because of the two new films, but for the "anti-cancer me".

According to the statistics of a sample survey conducted by "U.S. Weekly", more than 36% of the audiences chose the "anti-cancer me" among the most suitable film selections for Christmas this year, and only 17% of the audiences After choosing "New Year's Eve", 13% of the audience chose the "Detective Sherlock Holmes 2: Game of Shadows", which will be released next week, and another 8% of the audience chose "On the Disc Spy 4".

A movie about cancer, a movie about death, and a small and fresh independent work of art have unexpectedly become the most watched and most popular work in this year's holiday season. This is indeed a subject worthy of research. Perhaps, this can be used as a sample for film companies as a reference to analyze the box office trends of holiday stalls.

"New Year's Eve" and "Nanny's Adventure" two highly anticipated works, the market performance was disappointing, and both suffered unimaginable fiasco.

The former only collected 13 million box office data in three days of its premiere. The horizontal comparison is that when the "Valentine's Day" was released last year, it swept the amazing result of 56 million US dollars. This is also Garry Marshall (Garry Marshall). -Marshall) proposed the "New Year's Eve" shooting plan, Xin Xian Pictures did not hesitate to approve the reason. But now the box office performance on the weekend of the premiere has shrunk by more than two-thirds, breaking everyone's glasses.

Of course, the terrible media feedback and audience reaction, this is undoubtedly worse.

The performance of the latter is even more disastrous. The box office of the premiere weekend was only 9 million US dollars, which caused a lot of exclamations in the North American market. Although the production cost of this work is only 25 million, but now it seems that 20th Century Fox may not even be able to recover the book costs, and even lose money. This is a tragedy!

As for the 39-point media review and 21% of the freshness of rotten tomatoes, there is no need to go into details.

The terrible performance of the two new films once again makes people feel the deep malice from the holiday file. Although this is not a summer file, it is the second largest ticket storage period in the year. But just like the winter in the northern hemisphere, the holiday file is always in Inadvertently pouring a bucket of ice water directly down, a chilling heart.

Is this the silence of the market? Or is it the problem of the work? When people see the box office drop of the "anti-cancer me" the next week, they will naturally know it.

The following week, the number of theaters for "Anti-Cancer Me" continued to increase. Lionsgate added another 57 venues, which kept the movie’s weekend box office drop at a staggering 32%. In three days, 21 million U.S. dollars in box office was collected; at the same time, the cumulative box office in two weeks reached 68 million U.S. dollars in one go!

In other words, the midweek box office from Monday to Thursday, the "anti-cancer me" still showed a super strong momentum, and the box office accumulation rate far exceeded expectations. However, within two weeks, this comedy costing 8 million has entered the ranks of the most profitable movies of this year. Lionsgate Pictures almost wakes up with laughter when they fall asleep—they haven’t even put too much effort into publicity. , This is definitely a model of great profit.

Although it is only two weeks, it can be foreseen now that the "anti-cancer me" box office in North America will exceed 100 million yuan is a high probability event! Unbelievable, absolutely unbelievable, any language is pale, and any description is boring. Facts are the best narrator and the most magical interpreter.

As a result, in the second week of December, the "anti-cancer me" won the North American weekend box office title in an unbelievable way, dumbfounded.

By the way, among the top 20 in the North American box office list this week, "Anti-Cancer Me" is the only work with an investment of less than 10 million U.S. dollars.

Finally, this week’s box office list, after the "anti-cancer me", "New Year's Eve", "Nanny Adventures", "Breaking Dawn (Part 1, and "Muppet Movie" occupy the remaining top five spots respectively. Lower seats. Such a list, even the boldest and craziest prophet, dare not make such predictions.

Immediately after the third week of December, North America finally ushered in a blowout-style explosion. In this week alone, three major movies were released at the same time. The prosperity and excitement of the holiday season opened the floodgates and vented away. .

The first is "Detective Sherlock Holmes 2: The Game of Shadows", which will be screened in 3,700 venues~lightnovelpub.net~The investment cost is 125 million; the second is "Mouse 3", 3700. It was screened in two venues, and the production cost was 75 million; then, "Mission Impossible 4", a small-scale screening was held in 425 theaters, and the water temperature was tested, and the production cost was as high as 145 million.

Three works and three styles can be said to cover almost all types of movies, aiming to capture the audience in one go.

Among them, "Mission Impossible 4" adopts a very unique release plan, with only 425 theaters, similar to the way of clicking, collecting audience opinions, waiting for word-of-mouth to spread, and then it will be at 35,000 next week. Hundreds of theaters are fully screened and bombarded, hoping to attract all family audiences during the Christmas holiday.

Relatively speaking, the battle between "Game of Shadows" and "Mouse Laibao 3" is a hit with a bayonet. One is a crime action movie, which targets men, and the other is a light-hearted comedy animated movie with family audiences as the main force Consumer groups; moreover, the two movies are sequels, each with its own advantages and strengths. Both of them face off in 3,700 theaters. This confrontation is bound to detonate the entire market.

Looking back at the coldness of the North American market in the previous two weeks, it is not difficult to understand people's expectations for the North American film market this week. Facts also proved this.