The Greatest Showman (Big Play Bone)

Chapter 855: Trophy effect

Whether it’s Adele, Kanye West or the Spitfire, for each singer, the number of trophies depends largely on the number of awards won by his department.

After all, there are only four trophies in the comprehensive category, and one of them is the newcomer of the year, which means that even if the comprehensive award is swept away, there are only three trophies at most. Whether it’s Michael Jackson’s single eight-seater or Beyoncé’s six-seater, the number of awards in his own music attribute department is the key to making history.

But for Renly, this key is inherently lost: in the folk music department, there is only one trophy, which was awarded to the Civil War band; as for the alternative department that Renly gained, it defeated jazz, folk music, rock, bluegrass, soul, etc. After being classified by the niche, he broke the siege and won the only trophy.

As a result, three trophies and two comprehensive awards are on par with Adele. This is the answer sheet handed over by Lan Li.

Involuntarily, people recalled Renly’s three award-winning speeches; involuntarily, people recalled the development curve of the album "Don Quixote" in the past six months; further, involuntarily, people recalled the present The single genre on the billboard chart is completely incomparable with the British pop singles chart.

This is what the Grammy Awards Ceremony left behind; it is also the reflection brought about by the album "Don Quixote", which is not available in "21". Of course, some people like it, some dislike it; some support it, some disdain it. The popularity and endurance of "21" is indeed irreplaceable; however, the album "Don Quixote" has once again entered the public eye.

Not only from the chain effect of a movie’s theme song, nor from the topical effect of Grammy nominations, or even from the spreading effect of the three Grammy gramophone trophies, but from the blue The reflective effect of the three-time award-winning testimonials. This is the most important thing for those professional, experienced, niche, and independent music lovers.

On the Grammy's official website message board, a netizen whose user name is "Brando Fanatic" left such a sentence: "'Don Quixote', this is the Grammy we are familiar with, and what we are looking forward to. Grammy."

A simple and clear sentence has been enthusiastically sought after by countless netizens, and it has become the iconic comment of the 54th Grammy.

On popularity, there is Adele; on hot spots, there is Schirke; on unpopularity, there is Bruno; on depth and texture, there is blue ceremony. It is not surprising that such an awards ceremony has truly found a balance between business and art, so it has won the support and pursuit of professional music critics and a broad audience.

After the Grammys ended, there was a wave of praise. All experts, all reporters, all media, and all audiences were unanimously applauded, and each other with 43 million viewers. It has become the 21st century. The most successful award ceremony. Driven by such a strong momentum, the Grammy effect began to come into play.

Just as Oscar-winning works can always drive box office revenue, Grammy-winning works can also drive album sales.

After winning the award, Nora Jones’s "Fly Away", the album sales more than doubled more than 20 times, becoming the only jazz album in North America that has sold more than 10 million in the new century.

Above this year's Grammys, almost all the winning works are hot, such as Adele, Kanye, Spitfire, etc., while Stryker's electronics mostly buy electronic audio sources. Among them, Adele's "21" before the award ceremony, the cumulative sales in North America has exceeded 8 million, sweeping the award, which is expected, the effect of sales growth is really limited.

The only exception is "Don Quixote."

Before the awards ceremony, "Don Quixote"'s highest weekly sales was achieved in the second week of December. At that time, Grammy announced the nomination list, and "Anti-Cancer Me" topped the North American weekend box office. It broke out 127,000 sales data, and successfully topped the Billboard Albums chart that week.

But in the following week, the momentum slowed down, the championship was surrendered, and the weekly sales fell to 30,000. The nomination effect bursts and weakens in an instant.

As of this week of the Grammy Awards, the cumulative sales of "Don Quixote" reached 489,000, which still failed to cross the 500,000 threshold.

In North America, the gold record certification is 500,000, the platinum record certification is one million, and the final diamond certification is ten million.

"Don Quixote" has been released for 22 weeks and more than five months, and the cumulative sales still haven't been able to achieve the golden record certification. As Lan Li said in an interview on the red carpet, the album is still at a loss, even if it has not been announced, even if there is no channel, even if there is no music video, there is no extra cost, but the album still has not been able to recover the cost, Grammy It is their free publicity stage.

This is the status quo of folk songs.

However, after the Grammy Awards ceremony ended, the three phonograph awards and the dissemination of three award-winning speeches made "Don Quixote" the darling of the nation overnight. Following the trend, most of it is a follow-up effect; but hidden behind the trend, more senior professional fans have set their sights on this album.

Sales have ushered in an explosion.

In the third week of February 2012, in just one week, the weekly sales of "Don Quixote" reached 450,000!

Four hundred and fifty thousand! The incredible four hundred and fifty thousand!

At the moment when sales of more than 100,000 in a single week are enough to win the Billboard Championship, the sales in the first week of the new album’s release are difficult to exceed 300,000—except for the top popular superstars. At the time when the global music market is generally sluggish, "Tang" Quixote’s sales broke out for 450,000 in the 23rd week after its release!

You know, "Don Quixote"'s previous cumulative sales were only 489,000 copies. Now, the single-week sales volume is approaching such a number infinitely, which is simply shocking!

In history, the most outstanding Grammy bonus effect is Nora Jones’s "Flying Away". In the first week of Grammys, the album sold 6,000 albums per week; and the week after Grammys, the album list The weekly sales volume was 370,000 copies, which was more than 66 times more than that!

Now, "Don Quixote" is infinitely close but has not been able to break this record. Grammys sold 8,000 copies in a single week in the first week; and Grammys sold 450,000 copies in a single week in the next week, which is more than 56 times! The growth rate is still slightly worse, but it is still incredible.

Without any suspense, "Don Quixote" easily crowned the No. 1 on the Billboard Albums Chart. This is the second weekly champion since the release of this folk album, and it has also exploded with unimaginable shocking energy. , Such a performance surprised the entire market!

Adele's "21" is the runner-up on the Billboard Albums Chart this week.

This enduring classic album can be described as sweeping the army. In the second week of January, the album sales began to pick up, regaining the title of the billboard champion, and staying in the championship position for five consecutive weeks. Thanks to Grammy's bonus this week, "21" once again gained 130,000 weekly sales, only lagging behind "Don Quixote" and finishing second.

It is worth mentioning that Whitney-Houston’s personal collection previously released, which has already fallen off the list, has re-entered the list this week, making it into the top ten, ranking fifth.

Grammy's bonus effect is obvious! However, this is just the beginning.

For "Don Quixote", the headline of the official "Billboard" magazine, "Since 1998, since Bob Dylan, fourteen years later, the Grammy annual album once again favors folk songs." Accurately and accurately. It has deeply grasped the essence of the positioning of the music market, at least in terms of business, enough eye-catching and enough sensation, which has become the best reason for ordinary audiences to enter the record shop.

In the fourth week of February, "Don Quixote" ushered in a sales explosion for the second consecutive week, with sales of 370,000 copies in a single week, which greatly maintained the follow-up effect of Grammys and really opened up the situation.

Prior to this, whether it was the "Cave" of the Blessed Son or the "Don Quixote" in early December, the sales broke out in a single week, and successfully won the billboard album charts. There are not many cases, but not many. , Every year there will be several wonderful folk albums that can reach such a high level. But what they have in common is that the explosive power is only one week.

After a mere week, it quickly weakened, and may immediately fall out of the top ten and top twenty lists, and then disappear in a blink of an eye.

This time it’s different, thanks to the addition of a series of additional effects, three phonograph trophies, the name of "Lan Li-Hall", three pieces of propaganda for the winning testimonials, "Love is crazy" and "Anti-cancer" "My" is still being shown in theaters...One after another factor is added together, "Don Quixote" has truly become a rare folk song masterpiece in recent years, especially the Grammy's annual album awards. Vital.

So ~lightnovelpub.net~Don Quixote" really opened the market.

Beginning in the third week of February, "Don Quixote" defeated the same opponent-Adele's "21" for six consecutive weeks, and achieved six consecutive championships on the Billboard Albums Chart.

For a folk album, let alone the 21st century, even in the 90s, it is "the only one with no semicolon"; in the current market background, this is even more commendable.

What is even more commendable is that the quality of "Don Quixote" for six consecutive championships is really impressive. The weekly sales for six consecutive weeks have exceeded 200,000, which is not just the Grammy effect!

After two weeks of sales blowout after the Grammys, the album has gradually gained more and more recognition from real listeners. After the enthusiasm of followers disappeared, the majority of music lovers gave positive feedback, all Reflected in the sales data for the next four weeks, it was so amazing that the words lost their color.

With such a strong explosive curve, until the fifth week of March, Bruce Springsteen's new solo album "Wrecking-Ball" was officially released, and the airborne billboard album ranking champion!