It's another year of summer vacation.

In a trance, it seems that the craze of "another year of awards season" has not gone far. The summer vacation has already arrived. In a blink of an eye, 2012 has already passed halfway, and the most lively season of the year has arrived. The heat of midsummer makes people walk out of their homes and enter the cinema to enjoy a moment of leisure and relaxation.

This is an atypical and unconventional summer vacation, and the development of the whole thing has been unexpectedly unexpected. However, it can not be said that it is a frequent dark horse, it should be said that it is a series of surprises.

First of all, at the end of March, there is still a full month before the summer file, and the "Hunger Games" adapted from the trend of youth novels in "Twilight" will debut.

Everyone in the industry believes that this will be another "Twilight"-style youth no-brain movie, but the actual situation has subverted most people's thinking.

The media review scored 68 points, the IMDB scored 7.2 points, and the Rotten Tomatoes Index scored 84%.

It's exploded, and the word of mouth has exploded. For a film adapted from a teenager's novel, compared with "Twilight", the film's word of mouth has completely exploded, especially the heroine Jennifer Lawrence. The unanimous praise, amidst the deserted and bleak spring stalls, set off a frenzy.

In just a few weeks, "The Hunger Games" has become the biggest hit of the year. May has not even had time to end. After the four-game winning streak of the weekend championship sturdily, North America’s cumulative box office has already reached the top three. At US$80 million, it seems that victory is in sight to break through 400 million. It does not seem to be a problem to dominate the summer file and the year-end box office list.

Subsequently, in the first week of May, the "Avengers" landed in North America, unveiling the curtain of the 2012 summer vacation!

Since the "Iron Man" in 2008, after four years of long layout, Marvel Pictures and Disney have spent $220 million to build the "Avengers". The audience meet. Although the audience had extremely high expectations for the work before it was released, the finished product still did not disappoint people and completely detonated everyone's enthusiasm.

The media review scored 69 points, the IMDB scored 8.1 points, and the Rotten Tomatoes Index scored 92%.

The overall evaluation even surpassed the "Hunger Games". For a commercial popcorn, such a reputation can be called a big explosion. The "Avengers" is completely filled with praise and attention. Next, it is undoubtedly a good start to the 2012 summer vacation.

The point is that this is not a simple start.

The premiere weekend box office was 207 million US dollars! This is the first film in the history of North American film to break 200 million at the box office during its premiere weekend, easily breaking the 169 million opening figures of "Harry Potter and the Deathly Hallows (Part 2 , Topped the box office champion at the premiere weekend of film history!

With such a strong result, the "Avengers" swept across the army and harvested a series of records, the fastest film history exceeded 100 million, the fastest film history exceeded 200 million, the film history box office on Friday, the film history box office on Saturday... and so on. , Really pushed the momentum of the comics-adapted movie to the peak, and the momentum of destruction, no one can form an effective confrontation——

He didn't even have the courage to confront.

In the second week of May, the "Dark Shadow" created by Tim Burton and Johnny Depp became the first cannon fodder. The box office at the premiere weekend was only 29 million, and it was in the "Avengers." On Monday, in front of the weekend box office of RMB 103 million, trembling; compared to the investment cost of RMB 150 million, Warner Bros. suffered a loss to internal injuries.

However, Warner Bros. soon found a difficult brother.

In the third week of May, Universal Pictures spent 210 million to build the "Super Battleship". Faced with the "Avengers" in the third week of its release, it still lost its armor and armor. The premiere weekend was even only two thousand five hundred. Ten thousand dollars, not only witnessed the "Avengers" three consecutive championships, but also directly led to Lang Meyer's anger.

Familiar recipes, familiar tastes, summer files are always the case, witnessing certain works reaching the top and becoming gods, and at the same time witnessing that some works have lost their money. Regardless of the result, it is a carnival feast for the audience!

So, what after this? The summer of 2012 in June is still brilliant and full of stars.

"Men in Black 3" by Will Smith, "Snow White and the Hunter" by Kristen Stewart and Chris Hemsworth, "Madagascar 3" by DreamWorks, "Legend of Brave" by Pixar, " The prequel "Prometheus" of "Alien", the "Rock Age" in which Tom Cruise played an exceptional role...

All of these works were concentrated in June, and they all broke out in one go; then came July, "The Amazing Spider-Man" and "Batman Prequel: The Dark Knight Rises" will once again have a heavy duel. , There are also the "Bourneaux 4" with a comprehensive blood change, and the "Expendables 2" with a large group of stars.

In this year's summer vacation, there is no gap at all, and the wonderful scenes follow one after another.

Either the incredible high investment, the production costs of the three works of "Men in Black 3", "The Dark Knight Rise" and "The Amazing Spider-Man" have exceeded the "Avengers"; or it is the gathering of dazzling superstars, the topic There are countless, Will Smith and Tom Cruise, two former box office superstars, after Johnny Depp, will also appear one after another, and will face off against Robert Downey Jr.

It was so lively that the media couldn't wait to exclaim, "This is the hottest summer vacation in the 21st century!"

Not to mention whether this year’s summer vacation can create a new high above box office numbers, but at least it is certain that in terms of topic hotspots and discussion enthusiasm, it has now reached the highest point since the 21st century. On social networks, Above traditional media, and even in real life, the topic of discussion related to summer movies has become the number one focus this summer.

Amidst the hustle and bustle of discussion topics, "The Edge of Tomorrow," starring Lanly Hall, is also about to be released in June, but it is not ranked at all.

The investment cost of 130 million US dollars is not as good as that of unconventional popcorn works such as "Sombra" and "Snow White and the Hunter"; the cast also lacks enough hot spots, Lan Li The second collaboration with Jennifer Lawrence is indeed a focus of attention, but -

The scandal between the two actors has long been a dead end. After denying both of them many times, the media is too lazy to continue to cook cold food; what's more, Lan Li, who has been away from the West End of London, has been out of sight of the public for nearly four months. The era is almost equal to four centuries. Instead, Jennifer became a media darling by virtue of the "Hunger Games" strong position.

Rather than discussing the second collaboration between Renli and Jennifer, it is better to discuss that Jennifer starred in two commercial blockbusters in the first half of 2012. The popularity far exceeds that of the Oscar winner. What's more, isn't Jennifer's love triangle with Josh-Hutcherson and Liam Hemsworth a more interesting topic?

By the way, Liam, who successfully emerged from the "Hunger Games", once again reminded people of Chris Hemsworth.

Although last year’s "Thor" box office was far below expectations, Chris was not as popular as expected; but the advantages of appearance and Thor's role, under the fermentation of "Avengers", still let People are optimistic about Chris' career prospects. Now, the two brothers have become Hollywood's potential blue-chip stocks, attracting countless eyes.

In the early propaganda of "Edge of Tomorrow", Jennifer unexpectedly became the focus of the discussion, but it was overwhelming.

However, Warner Bros. had just experienced the box office fiasco of "Dark Shadow". Before "The Dark Knight Rises" was released, all their chips were on the "Edge of Tomorrow". Throughout June, Warner Bros. only had this work. Join the summer competition. In the face of star-studded battles with strong hands like clouds, it is no easy task to break a blood path.

As a result, Warner Bros. two-pronged approach, on the one hand to promote the Almeida Theater "Les Miserables" news and increase a lot of exposure; on the other hand, with Jennifer as the center, launched a huge pre-publicity. All publicity resources are focused on "Edge of Tomorrow", and I look forward to this work can create a good box office.

At the end of May, a piece of news appeared silently on the Internet, “Len Li-Hall: I will not enter the cinema to watch'Snow White and the Hunter~lightnovelpub.net~ The source of the news is no longer available. However, the speed of transmission is extremely fast. It spread on Twitter and Facebook in less than twelve hours and became a hot topic. A short piece of news once again awakened people's memory-obviously , Lan Li said this because Chris Hemsworth, the story of his friends turning their backs against each other, is still circulating on social networks.

All kinds of discussions have risen. Lanly’s fans and Chris’s fans have fought each other. This description is not very accurate. Strictly speaking, it should be Chris’ fans who took the initiative to provoke, and Lanly’s fans swept the army. To complete the suppression.

Based on the current fan base comparison of the two actors, how can Chris, who has a mediocre career, be comparable to Lan Li, except for "Thor"?

But then the turning point came. Before the official statement from Renly and Chris, the TMZ website issued a clarification notice, announcing that it was a piece of fake news. The reason was, "During the West End performance, except for the Empire magazine, Lanly has never accepted any form of interview from any media."

It seems that this is a false alarm, and people with intentions are making up news. What happened immediately afterwards proved this point.

Soon after, another piece of news appeared on the Internet, "Chris Hemsworth: I am not friends with Renly, and we have never been, to be honest, he is a villain."

After the news appeared, the internet fryed again in an instant, but before the fans were furious, the TMZ website made a clarification in just six hours, "The source of the news cannot be verified, Chris Hems Voss never accepted an interview and confirmed it as fake news."

Both Lan Li and Chris looked dumbfounded: what's the matter?