One day in late November, Taobao's Double Eleven promotional event has passed for a week, but the various effects it brings have not subsided, and it is still affecting Taobao's current business status.

Because many users are thinking about a problem, I continue to buy things on Taobao. Is what I buy real or fake?

Are Taobao sellers still doing the same thing during Double Eleven?

These concerns have always lingered in the hearts of some online shoppers and have not gone away for a long time.

Especially when a new revelation came out on the Internet during this time.

A netizen bought the same style of clothes online for the second time, but she found that the price of the new clothes was much lower than the price she bought during the Double Eleven promotion.

This has resulted in the aggravation of the second credibility crisis!

So many people suddenly began to seriously distrust Taobao, and felt that it was insulting their IQ.

At this stage, many people in Alibaba realize that this problem must be solved, and if it is not solved, there will be even more trouble.

Not to mention other things, after the Double Eleven promotion, the platform's visit traffic has suddenly decreased by a large margin, and the decrease in visit traffic means a sharp decrease in the turnover.

The key point is that this reduction ratio is very abnormal in the eyes of marketing experts like Lao Ma, Cai Chongxin, and even Zhang Yong.

To this end, Lao Ma convened a meeting with relevant personnel to discuss and thoroughly solve the historical problems left over by Taobao.

But one day after the meeting, some people proposed to cut off the problematic businesses once and for all.

Some people propose to use heavy penalties at critical moments.

Some people propose to readjust the credit points and adjust the reputation of the merchants. The lower the reputation of the merchants, the lower the traffic.

But none of them worked.

Lao Ma himself didn't think of a better way for the time being. From the beginning, he didn't pay much attention to this matter, but it gradually fermented over time. Even he did not expect that this seemingly inconspicuous thing would actually cause Taobao. such a big impact.

More importantly, at the critical moment of integrating all the resources of the group and preparing to package the overall overseas listing, Lao Ma felt that this bad root must be dug up as soon as possible to prevent things from getting worse.

"What should I do?" The old horse asked himself in his heart, but there was no better way for a while.

He pondered whether to seek help from outsiders and find others to discuss whether there is a better solution.

Thinking of this, Lao Ma did not delay for a moment. He picked up his mobile phone number and started calling one by one from the list of shareholders who thought he could come up with a better way.

Several shareholders have also given constructive opinions, but Lao Ma feels that it is not applicable under the current situation.

He continued to scroll down the list in his mobile phone address book, and scrolled to the bottom, where he saw Xia Zekai's name at the beginning of the letter 'x'.

When he saw this name, Lao Ma suddenly felt a little dazed, thinking in his heart, "He has so many hearts, there should be a better solution, right?"

Thinking of this, Lao Ma called Xia Zekai directly, and he was full of expectations for Xia Zekai here.

After waiting for the call to be connected, Xia Zekai's voice came from the phone: "Old Ma, I am busy here. If you have nothing important, I will call you later."

"Yes! It will take you a few minutes." The old horse couldn't wait any longer.

After he finished speaking, he heard what Xia Zekai said from the other side of the phone: "Daughter-in-law, you lie down for a while, I'll pinch your legs after I finish the phone call with Lao Ma."

"Okay!" Luo Xiyun's voice was barely audible.

Ma Yun: "…"

He suddenly had the urge to throw the phone out, this is what Xia Zekai said in his mouth, 'Where are you busy? ’, pinching your daughter-in-law’s legs is more important than Taobao’s life-and-death crisis.

He was a little distracted, and then heard Xia Zekai's voice again: "Old Ma, what's the matter, tell me."

Lao Ma suppressed the extremely strong emotions just now. He explained the matter before and after, and finally asked: "Boss Xia, in your opinion, how can Taobao solve this problem better?"

"How to do it?" Xia Zekai repeated these three words, and after a while, he said, "Old Ma, don't blame me for saying something ugly, there is no solution to this problem."

Hearing Xia Zekai say this, Ma Yun was not angry, he said, "Go ahead."

He knew what Xia Zekai said, there must be another way.

Xia Zekai's voice came: "Let's be honest, why do most of Taobao's products sell for cheap, you know and I know, many of the things they sell are high-quality imitations, and even they are Sanwu products, not genuine, That's pretty much the 'consensus' of most online shopping groups."

"Don't mention the incident of staggering the Double Eleven promotion this time, is there no such thing in normal times?" Xia Zekai asked him.

Jack Ma kept silent without answering, and Xia Zekai understood what he meant.

He continued: "You see, the facts are already here, and you should know better than me why this happened today."

"If you really want to reverse the current situation in one fell swoop, I'll give you an idea." Xia Zekai came to expect it.

The old horse raised his ears and listened carefully.

But after waiting for almost a minute, there was no fart on the opposite side of the phone, and it was too quiet.

He was anxious and urged, "Boss Xia, tell me!"

Xia Zekai asked him slowly: "My ideas are very valuable, I can't work for nothing, right?"

Ma Yun: "…"

He was angry, and there was an evil fire in his heart. If Xia Zekai was in front of him, if he had a knife in his hand, he would dare to use Xia Zekai to practice the cooking method.

"Does your idea work?" The old horse asked solemnly.

Xia Zekai gave an "um" and said, "I'm 60% sure."

60% confidence is not low, if Lao Ma can come up with an idea, as long as he is 20% or 30% confident, he will dare to do it.

He said, "Boss Xia, you are also a shareholder of Taobao Mall."

"Old Ma, if you don't tell me, I will forget it. I also want to ask you as a shareholder why you have operated Taobao to this point, so that the value of the shares in my hands has been greatly reduced?" Xia Zekai asked seriously.

The angry old horse blushed, he never thought that there would be such a shameless person in this world.

Sometimes after he has done something, he feels he has gone too far.

But he never expected someone to be so shameless in front of him!

"What do you want?" the old horse asked him in a fiery tone.

Xia Zekai did not directly ask for benefits, he said: "Old Ma, I told you what I thought, what you think is worth it, you speak, I will never say anything else."

"What if it was a meal?" the old horse asked directly.

Xia Zekai smiled and said, "It's up to you, I'll accept it."

"You said." Ma Yun also became serious.

"Hey!" Xia Zekai said with a bit of a mean smile on his face, "Taobao is no longer a brand, but you don't want to lose some merchants. In this case, you can only screen high-quality merchants, build a new platform, and improve access. The threshold and the cost of non-compliance will move the selected high-quality merchants to the past."

"Taobao has so many users after all, they will not completely abandon Taobao because of this incident. If possible, if possible, complete this new platform as soon as possible, I believe that some users can still be saved."

"As for screening out merchants, just continue to stay on Taobao. After all, not everyone needs to buy branded products." Xia Zekai said slowly.

One sentence explains the essence, which also explains why some people like to buy high-quality imitation products, and some people want to buy genuine products...

Just get what you need!

After Xia Zekai said a few words, Lao Ma himself began to make up the standards and entry barriers.

With this thought in mind, everything else is clear.

He was a little surprised that everything turned out to be so simple.

However, it has been almost a week for such a simple method, and no one has come up with tens of thousands of people in the Alibaba Group.

Usually one by one is quite capable, but at the critical moment, did you feed your brain to the dog?

After being sullen for a while, the old horse continued to ask: "Boss Xia, what do you think the new platform should be called?"

"How is Tmall?" Xia Zekai said casually.

He wasn't in the mood to rack his brains, with ready-made names and solutions why not.

In fact, the same is true. Tmall was first born to solve this problem. Xia Zekai can't remember when it was born, but now it is born from his own mouth.

"I'm Tmall's father!" Xia Zekai thought sullenly.

I don't know why, but after hearing this name, the more I thought about it, the more I felt really good, and he said, "Okay, it's good!"

"Then when will you invite me to dinner?" Xia Zekai said jokingly.

I'm sorry to change the old horse this time. He said, "Boss Xia, your suggestion is very good. Let's go. I'll call someone for a meeting now. When the results come out, I'll tell you again."

"Okay, I'm busy too, let's talk another day." Xia Zekai was not afraid that he would turn his face and deny the account.

To be precise, they are the same type of people, although sometimes it is shameless, but that is a necessary means of survival, and at critical moments, each other's personal credibility is still no problem.

Xia Zekai returned to the bedroom, and Luo Xiyun asked, "What's wrong with Director Ma looking for you?"

"Taobao is in a credit crisis. He urgently needs to find a way to solve this problem. It is estimated that a group of people did not come up with it. He came to me for consultation."

Seeing the happy look on her husband's face, Luo Xiyun couldn't stand it, and said at the right time, "You are really amazing."

"Of course, who made my daughter-in-law have a good vision and chose me from all the living beings." Xia Zekai said.

A flattery patted over and made Luo Xiyun amused. She pointed to her calf and said, "Pinch me again, I've been getting cramps recently."

"Yeah!" Xia Zekai pinched his wife's leg honestly.

When the couple was talking, Luo Xiyun mentioned the matter of Yuesao. They couldn't be like when the girl and Tongtong were born. The two of them looked at the sisters exhaustedly. This would be the third child, even if there was one. Liu Chunhua and Zhou Yinghong looked at it, and it was not easy to get it right.

What's more, the girl and Tongtong are also inseparable from people.

Xia Zekai waved his hand and said, "Don't think about it, I'll ask them to introduce me to a few reliable gold-medal confinement maids."

"That's fine." Luo Xiyun really didn't think much about it.

She said: "Zekai, go to the hospital next month. Although the last few examinations have been fine, I have always felt a little flustered and uneasy recently."

"It's up to you," Xia Zekai said.

The suggestion Qian Xueling gave him at the beginning was to go to the hospital around the end of the year, and it would be almost time next month.

When Luo Xiyun heard him say that, the smile on her face was particularly bright. She whispered, "Husband, you are so kind!"

"You say it again, I didn't hear it clearly." Xia Zekai teased her.

"I didn't hear it clearly." Luo Xiyun didn't say anything.

…

Hangzhou, Taobao headquarters.

After Lao Ma and Xia Zekai ended the call, he immediately called up people to discuss the "Tmall" proposed by Xia Zekai.

After Xia Zekai explained it thoroughly, this matter is not complicated. With the main frame, the rest is very simple.

There are also a lot of talented people on Taobao. With a clear direction, the rest are fill-in-the-blank questions. In this way, a new platform called 'Tmall' has gradually become fuller under the Taobao credit crisis.

The people in the technical department also rushed to make it according to Ma Dong's requirements, and strive to launch it at the beginning of the new year.

…

Outsiders do not know how much happened during this period. They only saw that Taobao sent a heavyweight at the vice president level to personally solve the problem.

According to the contract law, compensation was made to the netizens who were damaged at the beginning. With this initiative, the people who originally wanted to ask for an explanation also got the "explain", so I was embarrassed to continue to entangle.

Slowly, with the passage of time, this matter will gradually fade away.

As the old saying goes, time is a weapon that erases many traces.

After these incidents passed, Taobao organized two more large discounts to try to restore its reputation. Netizens saw that there was a bargain, should they buy things on the platform or continue to buy? large deviations.

On the Qicheng side, UU Reading www.uukanshu.com Zhou Wenyi personally led the team and organized a group of excellent local enterprises in Qicheng to visit Jingtong Development Co., Ltd. In the enterprise, they listened to Yan Jinghua, Zhang San, Guo Ying et al.'s report on 'e-commerce'.

In that sharing, many participants benefited a lot, and they suddenly realized that e-commerce can still do this.

After a long period of time, there are always companies coming to Jingtong Development Co., Ltd. to visit, study, communicate and exchange.

And Jingtong Development Co., Ltd. is open to all the companies who come to visit and study, and wholeheartedly share their success.

It is difficult to say that the successful experience can be replicated.

In some cases, it is only suitable for Jingtong Development Co., Ltd. itself.

But even so, the visiting companies are grateful to Jingtong Development Co., Ltd., so that during this period of time, this company has a high reputation and status in Qicheng.

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