In late January.

Optical Media Entertainment Co., Ltd.

Early in the morning, in the general manager's office, CEO Wang Tian finished reading the newspaper of the day, then turned on the computer to browse the Internet news of the day.

I have to admit that with the rapid advancement of science and technology, paper media has gradually declined, and the advantages of online media have been fully utilized, and more and more people have paid attention and value.

"Mr. Wang, Mr. Du is here."

"Let her in."

As soon as Du Xin, the director of the artist brokerage department of Fiber Optic Media, came in, she saw Wang Tian sitting at his desk looking at the computer, with a faint smile on his lips.

"President Wang."

"Little Du is here, sit down." Wang Tian retracted his gaze, greeted Du Xin to sit down, and asked the secretary to make two cups of coffee.

Du Xin asked; "Mr. Wang, is there anything good to find me so early?"

Wang Tian smiled slightly, without answering a question: "Some time ago, what do you think of Moeren's analysis of the future development trend of video websites and his views on'web dramas'?"

"This... isn't it my business scope?" Du Xin smiled, "And, isn't that their publicity stunt?"

"Propaganda stunt?" Wang Tian nodded non-committal, then asked: "Have you seen the cute "Love Apartment"?"

"During this time I was so busy that I was dizzy, and I finally found time to watch two or three episodes."

"We are almost the same, I also watched a few episodes on and off. What do you think?"

Du Xin: "..."

This question is really hard to answer.

Du Xin is the director of the artist management department. At the end of each year, the announcements are more concentrated during the Spring Festival. The artist is busy rushing to announce that she, the director of the artist's agency department, can't be free, so she doesn't have time to watch any TV series for all kinds of entertainment.

Had it not been for the starring actors Liu Yan and Jin Wei in "Love Apartment" as her own artists, she would have never seen them.

As for how this urban sitcom is... it's not her thing anyway.

Seeing that she was silent, Wang Tian didn't follow up and said, "To be honest, I can't stand it. It feels too naive."

"Me too."

"The problem is that the Internet is very popular, and it is loved by young people."

At present, "Love Apartment" has not yet finished broadcasting, but it has become popular on the Internet.

There is a clear distinction between applause and criticism: most young people and teenagers love this drama undesirably; and the vast majority of middle-aged people and people who are older than the last year can save the main creators. Drowned eight times.

However, the Internet is mainly the world of young people, and "Love Apartment", as China's first online drama, its target audience is the young people and teenagers who are accustomed to and like to surf the Internet.

The "Love Apartment", which was updated and broadcasted on all video sites at the same time, became popular on the Internet due to controversy and saliva.

After the broadcast, the classic lines in the play frequently appeared on the Internet and became Internet buzzwords; Internet searches quickly rose to one; the topic was overwhelming, which forced the media to take the initiative to report; the total number of Internet hits and single episode hits ended up exploding "Hit"...

Although "Hit" was first broadcast on four satellite TVs, the second round of airing and rebroadcasts continued to dominate the screen during the day, but the number of paid members of Storm Video clearly exceeded "Hit"!

Not only that, the seven protagonists quickly became popular.

Whether it’s Liu Yan, who debuted for several years as the host, Yang Ying who has transformed into a model, or the newly debuted Xiao Mengxin Zhao Liying, Chen Chichi, Zheng Kai, and most of them, Jin Wei, who has only been a familiar face for many years, Meng Yuxing's popularity rushed upwards and quickly gathered a large number of fans.

Liu Yan’s sex, sense and E-cup; Yang Ying’s pure and smiling lips; Zhao Liying’s quirky and cute slap face; Chen Chichi’s hiccups and the iconic “cheap”; Zheng Kai’s waves and zero morale; Kingway's gentlemanly demeanor and poor Chinese; Meng Yuxing's cuteness and the huge contrast between IQ and EQ, all have a profound impact on young audiences.

Web drama...Internet drama?

Some media commented like this—

""Love Apartment", an unexpectedly popular internet drama."

The evaluation is very pertinent. Before the show was broadcast, no one in the industry was optimistic about it.

When cute people "shamelessly" come up with gimmicks such as "China's first online drama" and "Unveil the Chronicles of China's online drama", and hype it, attracting attention, and paying attention, in addition to Storm Technology, others None of the video sites made any comments.

The results of it?

"Love Apartment" became popular on the Internet, and the word-of-mouth effect spread from online to offline. It is sought after and loved by most young people and teenagers, and has become one of the conversation topics of many student gatherings during the winter vacation.

The attitudes of major video websites have also changed drastically. They have put advertisements for "Love Apartment" in prominent positions on the websites.

Because there are many people who like to watch "Love Apartment" and there is no TV station to broadcast it, they can only watch it online, so the number of hits remains high. The huge amount of clicks has brought a lot of advertising revenue to various video sites. Of course, they have to hurry up and make full use of the three-month copyright free time to make money and increase traffic.

Wang Tian took a sip of coffee and sighed: "Xiao Du, this drama is so surprising. Even the news of unannounced visits to black Internet cafes mentioned in reports that many primary and middle school students watch this drama in Internet cafes. Elementary school student, how terrible."

"Education starts with dolls, and fans should also start with dolls. Mengren understands this. Two days ago, my younger siblings were still complaining to me on the phone, saying that my nephew was not good at doing winter homework, so I thought about it every day. "Love Apartment." My nephew is only eleven years old, in the sixth grade of elementary school, so terrible."

"Watching online dramas is better than indulging in online games, right? Speaking of online dramas, what do you think?"

Du Xin hesitated for a moment, and said: "I am afraid that the cute people will say that this year is very likely to become the first year of online dramas. Yesterday I received a few calls from a producer who had worked with before and asked about Liu Yan's schedule. There is an investor who intends to invest in a web drama and named Liu Yan as the starring role."

"Rejected. Or arrange for Liu Yan to take the host route. The web drama side... recommend Jinwei to them, and the pay cannot be less."

"But Liu Yan has hosted the show for several years, and she hasn't been stunned."

"Do you know that I met Mr. Mai last year, what did he say about me? He said that I was violent, so I was planning to poach Liu Yan away. At that time, I thought he was young and frivolous, now look at... Xiao Du, the company back then There is indeed a problem with the pure and pure route planned for Liu Yan."

"Yes, in the comments about her on the Internet, the most mentioned word is ‘sex·sense’... I understand how to do it, and when I go back, I will ask someone to re-package and position her."

"So, Mengren's success is by no means a fluke. The vision and strategy of their boss, Mai Xiaoyu, is not only quasi but also far-sighted, such as this web drama."

"Mr. Wang, don't you plan to invest in online dramas? The cost of investing in online dramas is low, so you can try it."

"Don't worry about this. New things will always go through repetitions. Let the hot money for playing tickets go to the water. It has become a habit for them to drown. We still focus on our variety shows, but we can add a platform."

Du Xin's eyes lit up: "I understand what you mean!"

Moe people are engaged in web dramas, and light can be used in web dramas.

For example, Hong Kong and Taiwan's variety shows, due to scale issues, mainland TV stations cannot broadcast, and can only meet with mainland audiences through the Internet. Some variety shows have a high number of hits and are loved by mainland netizens, indicating that there is also a market for Internet variety shows.

However, the investment cost of online dramas and Internet TV dramas is relatively low, and the scale is too large. You can create a few programs and let some newcomers and old people who have not been in the industry for many years to host, and there may be miracles.

Wang Tian nodded: "It's okay if you understand. Don't worry about this in advance. I will discuss it later. I am looking for you today, mainly to let you arrange the schedule for Liu Yan and Jinwei. On the 30th of this month, you and me Let's go to Mengren's annual meeting together."

"Moeren Annual Meeting?"

"Yes, I received the invitation letter."

"It's weird, Mengren never invited outsiders before the annual meeting."

"But this time is an exception. As far as I know, there are still a lot of invitations this time, they are all companies that have had cooperative relationships with them, as well as TV stations."

"Such a big deal? Meng Ren is ambitious."

…

Hu Ping, the director of Dolphin TV, doesn't know how ambitious the cute person is. He only knows that this year's Moe Ren Annual Meeting, the invited TV station does not have Dolphin TV, but Mango TV.

This is not a good sign.

Er, Dolphin TV is not that no one is invited. For example, former Dolphin TV director Wang Yunshi received an invitation letter from Mengren, but Wang Yunshi politely refused because he was too busy to work.

This rejection is normal.

The invitation letter is only used to show the attitude of the cute person. For example, the directors of other invited satellite TVs will definitely not go, and at most they will send representatives to attend.

But not inviting Dolphin Satellite TV is tantamount to telling everyone in the industry that the "honeymoon period" between Moe and Dolphin Satellite TV is completely over and slaps him in the face of the new director for the old director.

However, the face slap is more than this, there is also "Love Apartment".

Someone has asked for instructions below. The hot broadcast of "Love Apartment" on the Internet is in a mess. Will it be broadcast on the station?

If it's broadcast, doesn't it mean that Hu Ping hits himself in the face?

But it doesn't broadcast... The solo drama Nima bought back for 10 million. The Internet is hot, but the TV station throws it in the warehouse and eats ashes. If someone makes a fuss about this in the future, it is not Wang Yunshi but Hu Ping who is unlucky!

…

January 30, 2008.

Small year.

Mengren Film and Television held its third annual meeting.

Liu Tao, Chen Qiaoen, Cici, Shu Chang, Tang Yan, Yang Mi, Wang Luodan, Liu Shishi, Zhao Liying, Tong Liya, Yang Ying, Huang Bo, Deng Chao, Huo Jianhua, Feng Shaofeng, Wang Baoqiang, Chen Chichi, Zheng Kai...

In addition to Hu Xun, the artists of Moeren's subordinates gathered together.

This year's annual meeting, the stars that bloomed and the degree of attention was far better than the previous two.

Last time, Liu Shishi and Zhao Liying, who had just signed the contract, were still adorable; "Xiang 3", "Stewardess", "Hit", and "Love Apartment" have not yet been broadcast.

And this year, Yang Mi, Tang Yan, and Feng Shaofeng’s popularity rose to a new level; Liu Shishi, Zhao Liying, Yang Ying, Chen Chichi, Zheng Kai and other cute new people, relying on their respective TV dramas, have a small fire of varying degrees, blooming Starlight.

For this reason, under the proposal of Liu Xiaoli, Moeren increased its investment in the third annual meeting and prepared the red carpet for the first time, which was held in a more high-end atmosphere.

In the warm atmosphere, Tong Liya, dressed up, walked across the red carpet and came to the hall with a smile.

Zhao Chupeng, who was chatting with a colleague, saw this and was about to say hello, but Wang Baoqiang was one step ahead, so he had to stop.

When the two were separated, Wang Baoqiang went to Huang Bo and Deng Chao to chat with a smile, and Zhao Chupeng came to Tong Liya's side.

"you look pretty today."

"thanks."

Tong Liya chuckled and responded politely.

However, Zhao Chupeng read a bit of helplessness and melancholy from Tong Liya's smile.

"Thinking about it?"

Tong Liya smiled and shook her head.

Looking at the other side, Zhao Liying was introducing Yang Mi, Liu Shishi to the younger sister Yang Ying, and the optical fiber artist Liu Yan. Several people were talking, laughing, and energetic. Zhao Chupeng whispered: "Don’t envy others, you are also the master of Mai. Signed. Mr. Mai has specifically explained that in the future you will focus on costume dramas."

"No wonder that the books you picked for me recently are all costume dramas. Is it because of my bad performance in "Stewardess"?"

"No, Mr. Mai said that your period costume looks very beautiful, which is your advantage, so you don't have to worry about it."

"Peng, did you misunderstand something? I didn't worry about my future, nor did I be jealous of Liying and the others."

"Then why?"

Tong Liya hesitated a little, shook her head and said; "I will take care of a little personal matter."

"If there is anything, please find me at any time, I am your agent."

"thanks."

At this time, Liu Tao came over and said with a smile: "What are you two talking about? You won't be discussing work, are you? Today's annual meeting, it's rare to relax for a day and not talk about work."

"Sister Tao."

"Sister Tao."

"Chu Peng, this time the company invited a lot of outsiders, why don't you go over and exchange business cards?"

"Thank you Sister Tao for reminding me, I'll be over."

"Yah, don't be here alone, it's so boring. Talk to me and chat with everyone, everyone is a family."

"Thank you Sister Tao." Tong Liya responded with a smile. After looking around, she asked again: "Why didn't you see Mr. Mai? Does he really not attend every annual meeting?"

Mai Xiaoyu will definitely not attend the annual meeting now. I haven't seen how many fans and reporters are guarding outside the hotel!

He had to wait until all the lambs were recruited before he walked from behind the scenes to the front of the stage. At the speed of selling Xiaoyu and Miao Ruoyi, the process of UU reading www.uukānshu.com will not be very long.

On the night when Mengren held the third annual meeting, he was invited by Ye Chu to be a guest at Ye Chu's house.

At 7 o'clock in the evening, carrying a bottle of red wine as a gift, he came to the downstairs of the high-end apartment where Ye Chu lived, entered the elevator, and pressed the button on the 21st floor.

At this point, there are no people in the elevator.

He leaned against the elevator wall and looked boredly at the floor indicator inside the elevator.

Layer 1, Layer 2, Layer 3, Layer 4, Layer 5... Ding!

The elevator stopped on the fifth floor, and a slender girl walked in.

"Go," Mai Xiaoyu reminded casually.

"Thank you, I'm going to the 22nd floor." The girl responded with a smile and pressed the button on the 22nd floor.

Um?

Mai Xiaoyu glanced at her curiously and was stunned...