The Liar Who Invaded the Entertainment Industry

Chapter 786: My heart is like sister, our fate is not

In the beginning of 2008, the low- and middle-class cute people, like all their colleagues and the people who eat melons, showed strong domineering.

Four movies, two TV dramas, and a variety show, except for "Love 2", they are all blockbusters, dramas, and variety shows!

The so-called domineering, not only shows the number of film and television drama projects opened, and the funding of film and television dramas, but also lies in the attractiveness of advertisers and the expectation of audiences!

For the upcoming "Love 2", various advertising sponsorships have almost been negotiated, and only one or two important advertising like groups are left for discussion. It's not the cute person or the crew begging each other for advertising sponsorship, but Mercedes-Benz and BMW are bidding.

"Love 1" was almost never made into a promotional video for China Mobile. The key prop in the play was a mobile phone, and the advertising effect was good; this time, the prop in "Love 2" was a car, and interested domestic automakers have already lost. After a while, bidding is now concentrated on Mercedes-Benz and BMW.

The cooperation between Mengren and Mercedes-Benz began in "A World Without Thieves". Later, Mengren Films and Television's company cars and artist nanny cars mostly use Mercedes-Benz, and the price must be lower than the market price. In Mengren's film and television dramas, Mercedes-Benz has always had it. Sponsorship, the frequency of appearance is very high, and with the popularity of the cute drama, the brand image of Mercedes-Benz has been well promoted.

This time in "Love 2", Mercedes-Benz still wanted to cooperate, but BMW got in.

BMW has newly developed a BMW mini, which is planned to be launched in the China market at the end of this year or early next year. It hopes to use "Love 2" to promote it and to cooperate with Mengren at the same time.

Some people suspect that it is impossible for a well-known international car company to attach so much importance to a film company, and that it is still cheap. That is because they do not understand the potential publicity effects of film and television dramas, and this cheap car is called cute.

Moe people are dominated by idol dramas. Gao Fushuai and Bai Fumei are permanent characters in the drama. Various big family and big companies are also standard features in idol dramas.

Gao Fushuai, Bai Fumei, who came from a wealthy family, a big family, or a big company, should not crowd the bus, taxi or ride a bicycle.

Successful people in the play, big business bosses, business elites, and their cars must also be famous cars that fit their own identities; there are also various scenes of cars showing off their wealth. These are excellent advertisements.

You don't even need to specify a car in the play, just show the car logo is enough.

The shaping of the brand image is a process, and it needs to be maintained continuously after shaping. Therefore, companies will spend a large sum of money every year for advertising investment.

The placement of advertisements in film and television dramas is precisely through subtle means to deepen the impression of their own brand image in the audience's mind, and establish the brand status in the audience's mind.

For example: people with wealth and status should drive this type of car, and those who drive this type of car are people with wealth and status.

Mengren’s film and television dramas are either popular in ratings or box office sales. They are very popular with audiences and hardly fail. Advertisers like to cooperate with more companies like this, not only the advertising effect is good, but also the risk can be minimized.

In addition, Mengren's film and television dramas are very popular among young people and teenagers, and they are all potential customers in the future!

Yes, most of these people do not have enough spending power now, but what about the future? Do they have to wait until they grow up and have the money to buy a car, and then temporarily advertise to change their inherent impression of car brands?

Fans start from the doll, and the brand image must also be established from the doll!

This year Moeren has opened a lot of projects. For these projects, the company is very busy. Busy advertising bidding, busy crew preparations, busy actors and handsome selections, busy outreach framing...

The outside world can feel that Moeren is making big moves this year, how can Moeren not know inside?

In addition to these, the cute people of the online dramas have not forgotten.

The group of young screenwriters and directors under Suo Xiaoxing, as well as cute members from all over the world, have opportunities and platforms to show their talents and show their talents.

Five web dramas are planned this year, each with a budget of 2 million, provided that the book can pass the review of Mai Xiaoyu.

Don't underestimate Mai Xiaoyu's ability to judge the script. The international spray in the past ten or twenty years in his dream is not a fool!

The company was busy, and Mai Xiaoyu was free again.

One evening in early March.

After finishing his daily Sanshou exercise, he took a shower and changed into a sports suit, put on a hat, sunglasses and mask, and sent Ke Haoyi home first, while he drove Liu Tao's nanny car and waited for Liu Tao to come out.

After a while, after contacting yoga, Liu Tao, who had also taken a bath, walked out of the fitness club, opened the car door and saw him in a daze: "What are you doing?"

"Go home to eat tonight, I told you last night."

"I remember, I asked you how to dress like this?"

"As soon as your nanny car got out, the paparazzi caught the attention of the paparazzi. From now on, I will be your driver and bodyguard. Sit in the back."

Liu Tao smiled: "Pay attention to your tone. You are my bodyguard and driver now. If I am not satisfied, I will fire you carefully."

"Yes, Sister Tao. And let you laugh first, let you call tonight."

...

When he arrived at Huo Jianhua's house, it was almost seven o'clock in the evening. On the way, Mai Xiaoyu went to Quanjude to buy a roast duck.

Huo Jianhua's high-end apartment in Yanjing is well decorated, but compared with the apartments of Chen Qiaoen and Ye Chu, the decoration is only average, looks neat and clean, and the furnishings are simple and generous.

"Mr. Mai, you are here." He greeted Mai Xiaoyu. Huo Jianhua saw Liu Tao behind him, and he was taken aback: "Sister Tao, are you here too?"

Mai Xiaoyu was unhappy: "What's the matter, she is not welcome to you? Don't you think it is inappropriate for two men and one woman to eat?"

"No, no, Mr. Mai, you know I didn't mean that. I just wanted to say, I didn't prepare her meal."

"It's okay, I bought a roast duck specially on the way, put it in the oven and bake it for two minutes and you can eat it."

"I don't have an oven at home."

"There is always a microwave oven, right?"

"Yes, this has."

"That's fine, first slice the roast duck, wrap it in plastic wrap and heat it in the microwave for 2 minutes..."

Mai Xiaoyu's voice stopped abruptly~lightnovelpub.net~ looked at the direction of the living room in amazement.

Huo Jianhua is the same, looking at the living room too, with a dull expression.

In the living room, Liu Tao and Ruby Ruby are like girlfriends, pulling each other happily and talking happily.

Mai Xiaoyu and Huo Jianhua looked at each other.

Mai Xiaoyu asked: "Do they know each other?"

Huo Jianhua shook his head blankly: "I don't know."

Evil!

Mai Xiaoyu and Huo Jianhua walked into the living room, Liu Tao took Ruby Lin and introduced them to Mai Xiaoyu.

"Mai...Mr. Mai, I don't need to introduce her, but you definitely don't know that Xinru is my good friend."

"Yeah?" Mai Xiaoyu pretended to exaggerate, and smiled to Ruby Lin with a weird smile: "My heart is like sister, our fate is not shallow..."